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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

30 October 2014
Graphic novel explains our role in the world of Big Data

Big Data powers the modern world. What do we gain from Big Data? What do we lose? Al Jazeera America examines the role of technology and the implications of sharing personal information in the network’s first graphic novella, Terms of Service: Understanding Our Role in the World of Big Data. The new comic novella, available […]

8 September 2014
11 reasons computers can’t understand or solve our problems without human judgement

It is true that our ability to collect, analyse and interpret data about the world has advanced to an astonishing degree in recent years, writes Rick Robinson, Executive Architect at IBM specialising in emerging technologies and Smarter Cities, in his blog “Urban Technologist”. However, he says, that ability is far from perfect, and strongly established […]

12 March 2014
A UX view of the future of mobile networks and systems

The latest post of the User Experience Lab at Ericsson Research presents a UX view of the future of mobile networks and systems. “The “Remote Control over Mobile Networks” concept is one of several concepts that we have defined in a longer term research project called “UX of future networks”, which is currently ongoing. The […]

10 March 2014
Observing the technologists

Nick Seaver, a PhD candidate in sociocultural anthropology at UC Irvine, makes the case for the importance of “studying up“: doing ethnographies not only of disempowered groups, but of groups who wield power in society, like technology developers. This project focuses on the development of algorithmic music recommendation systems. “Just as ethnography is an excellent […]

5 March 2014
De l’importance de l’ethnographie appliquée aux technologies

For once a post in French! Hubert Guillaud of InternetActu describes some examples – mostly from the recent EPIC conference – of the great contribution of ethnography in focusing our gaze on real life practices, in pointing out that what technologists do not see, and in explaining how the strictly technological gaze often fails. [“Le […]

12 January 2014
The UX of commercial drones

In order for commercial drones like Amazon’s or Australian startup Flirtey’s to become a reality, the drone (or any future-world technology, really) can’t merely do its job—meaning, it can’t randomly drop off deliveries and simply fly away as the drone in the Amazon demo video does. There’s a lot more to it than that. To […]

31 December 2013
How do e-books change the reading experience?

Mohsin Hamid and Anna Holmes discuss in the New York Times Book Review how technology affects our reading habits. Mohsin Hamid argues that in a world of intrusive technology, we must engage in a kind of struggle if we wish to sustain moments of solitude. “As we enter the cyborg era, as we begin the […]

20 November 2013
Teens in the digital age

Two talks on teens in the digital age: The App Generation: identity, intimacy and imagination in the digital era (video – 21:18) Talk at The RSA, London, UK – October 2, 2013 Today’s young people have grown up almost totally immersed in digital media. But have we really begun to take full stock of the […]

11 November 2013
Two new reports by ARUP

Designing with Data The Royal Institute of British Architects (RIBA) and ARUP have released Designing with Data: Shaping Our Future Cities, a new report that explores the massive potential role that data could have in the planning and design of our buildings and cities, reports Dexigner. The report identifies the main approaches to working with […]

2 November 2013
How technology changes storytelling

Long New York Times piece where writers in a variety of genres tell us what new technologies mean for storytelling. Contributions by Margaret Atwood, Charles Yu, Marisha Pessl, Tom McCarthy, Rainbow Rowell, Dana Spiotta, Frederick Forsyth, Douglas Coupland, Tracy K. Smith, Emily Giffin, Ander Monson, Elliott Holt, Victor LaValle, Lee Child, Meg Cabot, Tao Lin, […]

29 September 2013
The problem with big data correlations

“The people using big data don’t presume to peer deeply into people’s souls,” argues David Brooks in the New York Times (in an April 2013 column). “They don’t try to explain why people are doing things. They just want to observe what they are doing.” “The theory of big data is to have no theory, […]

24 September 2013
Can Smarter Cities improve our quality of life?

Can information and technology improve the quality of life in cities? That seems a pretty fundamental question for the Smarter Cities movement to address. There is little point in us expending time and money on the application of technology to city systems unless we can answer it positively. Rick Robinson, Executive Architect at IBM specialising […]

6 September 2013
Selected videos from “The Conference” in Sweden

Media Evolution The Conference is an international conference organized annually in Malmö, Sweden. The event focuses on factors that are affecting our society, with a media industry angle to it, exploring who sets the agenda, what changes the playing field and how we all can shape society from now on. The main themes are “Human […]

28 August 2013
Exploring the use of tablets in educational settings

MindShift, a service by KQED and NPR, has published a four-part series to explore the four dimensions of using tablets in educational settings, examining how teachers can take students on a journey from (1) consumption of media, to (2) curation, (3) creation, and (4) connection. Each of the instalments explores the challenges ahead using the […]

20 August 2013
Does big data have us ‘fooled by randomness’?

Being surrounded by data makes it easy to see the noise rather than the signal, and the trees rather than the forest, writes Andre Mouton in USA Today. “Nassim Nicholas Taleb achieved notoriety with several books written before the housing crisis, criticizing the financial industry for putting so much faith in its predictions. He argued […]

17 August 2013
What’s lost when everything is recorded

Who wouldn’t delight in hearing Lincoln at Gettysburg in the same way we can go back and witness President Obama on the campaign trail? But with so much data capture and storage, which is preferable for our hearts and minds, the theater of politics or deference to the algorithm? Quentin Hardy, the deputy tech editor […]

22 May 2013
Death, life and place in great digital cities

At the heart of the Smarter Cities movement is the belief that the use of engineering and IT technologies, including social media and information marketplaces, can create more efficient and resilient city systems. In an excellent blog post, Rick Robinson, an Executive Architect at IBM specialising in emerging technologies and Smarter Cities, explains why he […]

10 May 2013
‘Open Data’ brings potential and perils for governments

Governments and public officials are rushing to embrace the concept of Open Data, throwing open the vast panoply of publicly collected information for the digitally savvy to mine and exploit, writes Ben Rooney in the Wall Street Journal. However, the use of government data throws up many issues surrounding privacy, policy-making and the uses to […]

22 April 2013
Low2No smart services workbook by Experientia

As part of Experientia’s involvement in the award winning Low2No project in Helsinki and in particular its strategy towards demand management and behavioral change, we are proud to announce that Dan Hill (former ARUP and Sitra, now Fabrica) has just reminded us of last year’s long review (and a download link) of the Low2No smart […]

24 March 2013
Big Data and personal data for behavioral analysis and behavioral change

In a broader article on Big Data and privacy, the New York Times writes about the work of Alex Pentland, a computational social scientist, director of the Human Dynamics Lab at the M.I.T., and academic adviser to the World Economic Forum’s initiatives on Big Data and personal data. His M.I.T. team, writes the New York […]

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