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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

23 February 2015
Changing behaviour for a better deal? Not as easy as it sounds

There are many areas of life – e.g. utility providers – where we could be getting a better deal by making what seems to be an easy switch. Behavioural scientist Nathalie Spencer of The RSA asks why we don’t do it more often. In a first post she explains what makes us inert and stick […]

31 January 2015
Privacy and human behavior in the age of information

Privacy and human behavior in the age of information Alessandro Acquisti, Laura Brandimarte and George Loewenstein (of Carnegie Mellon University) Science 30 January 2015: Vol. 347 no. 6221 pp. 509-514 This Review summarizes and draws connections between diverse streams of empirical research on privacy behavior. We use three themes to connect insights from social and […]

27 January 2015
New Wikipedia page on “Design for behaviour change”

The new Wikipedia page on “Design for behaviour change” starts as follows: “Design for behaviour change is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. All approaches of design for behaviour change acknowledge that artefacts have an important influence on human behaviour and/or behavioural […]

18 January 2015
Texting is family glue for the 21st century

Recent research from the University of Kansas looks at the way technological advancements influence interpersonal communication, with a focus on familial relationships. The study tested whether the number of media used by families to interact with each other altered the way they related. Nic Denholm, a marketing consultant, reports on TechCrunch: Researchers asked 367 adults […]

15 January 2015
Ezio Manzini’s introduction to design for social innovation

Design, When Everybody Designs – An Introduction to Design for Social Innovation By Ezio Manzini The MIT Press, 264 pages February 2015 In a changing world everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects […]

3 December 2014
The politics of the sharing economy

Trebor Scholz, Associate Professor for Culture and Media at The New School in New York, writes that he “support[s] peer production and sharing practices but [he is] vexed by attempts to subsume them into the new corporate hype of “the sharing revolution” that comes with calls to make the world a better place and comparisons […]

21 November 2014
Everyday rituals and digital tech in the families of mobile workers

Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the EPIC Conference, New York, September 2014 This paper reports on current interdisciplinary design research that explores values […]

2 November 2014
A constructionist approach to behaviour change and the Internet of Things

Dan Lockton just posted an essay on how to enable social and environmental behaviour change by using IoT-type technologies for practical co-creation and constructionist public engagement. It got him immediately some Sunday morning Twitter commentary from Bruce Sterling and John Thackara – to which he reacted – which no doubt will massively increase the readership […]

30 October 2014
Graphic novel explains our role in the world of Big Data

Big Data powers the modern world. What do we gain from Big Data? What do we lose? Al Jazeera America examines the role of technology and the implications of sharing personal information in the network’s first graphic novella, Terms of Service: Understanding Our Role in the World of Big Data. The new comic novella, available […]

25 October 2014
Report outlines future of UK social design research

Social Design Futures: HEI Research and the AHRC By Armstrong, Leah, Jocelyn Bailey, Guy Julier, Lucy Kimbell University of Brighton and Victoria and Albert Museum October 2014, 84 pages The UK’s Arts and Humanities Research Council (AHRC) has just published a report exploring social design research in the UK. The report scrutinises the future of […]

7 September 2014
Nudging and behavioral regulation gaining interest across Europe

Behavioral regulation is afoot in Europe and is drawing the interest of a growing number of OECD countries. Professor Alberto Alemanno has just posted a brief overview of what happened over the last few months: In late June, TEN – The European Nudge Network was launched with the aim to gather and exchange good practices […]

3 September 2014
[Book] Digitized Lives

Digitized Lives: Culture, Power, and Social Change in the Internet Era By T.V. Reed Routledge June 2014 Abstract In a remarkably short period of time the Internet and associated digital communication technologies have deeply changed the way millions of people around the globe live their lives. But what is the nature of that impact? In […]

28 August 2014
How EU leaders can listen to the views of their citizens expressed on Twitter

Vox Digitas By Jamie Bartlett, Carl Miller, David Weir, Jeremy Reffin, Simon Wibberley Report, 24 August 2014 ISBN 978-1-909037-63-2 Free download Over the last decade European citizens have gained a digital voice. Close to 350 million people in Europe currently use social networking sites, with more of us signing into a social media platform at […]

12 August 2014
The Internet of Words

In his review of the recent books by Alice E. Marwick and danah boyd, Ted Striphas focuses on how they guide us in understanding how the internet is affecting our language as it expresses our social experience. “There has been a lot of speculation about social media and what it does to us individually and […]

8 August 2014
Can technology really change your habits?

Downloading an app won’t get you to change your habits. Vivian Giang writes on the science of what will. “There are three kinds of behavioral changes, according to Arun Sundararajan, a professor at NYU’s Stern School of Business whose research program focuses on how information technologies transform business and society: The first includes changing behaviors […]

8 August 2014
No time to think

Nowadays, people can keep negative thoughts at bay with a frenzy of activity. Kate Murphy writes on the consequences in the Sunday Review section of the New York Times. “You can’t solve or let go of problems if you don’t allow yourself time to think about them. It’s an imperative ignored by our culture, which […]

27 July 2014
Applying insights from behavioral economics to policy design

Applying insights from behavioral economics to policy design Brigitte C. Madrian NBER Working paper July 2014 The premise of this article is that an understanding of psychology and other social science disciplines can inform the effectiveness of the economic tools traditionally deployed in carrying out the functions of government, which include remedying market failures, redistributing […]

24 July 2014
HeadCon ’13: What’s new in social science?

In July, 2013, Edge invited a group of social scientists to participate in an Edge Seminar at Eastover Farm focusing on the state of the art of what the social sciences have to tell us about human nature, entitled “HeadCon ’13: WHAT’S NEW IN SOCIAL SCIENCE?”. The ten speakers were Sendhil Mullainathan, June Gruber, Fiery Cushman, Rob Kurzban, Nicholas […]

15 June 2014
Behaviour change presentations at Nudgestock event

On 6 June OgilvyChange, the specialist behavioural sciences practice of Ogilvy & Mather UK, hosted the second edition of Nudgestock, the “largest gathering of behavioural experts in the world”. The one day event on May 24 saw speakers from fields as wide ranging as behavioural finance, evolutionary theory, the science of magic and design discussing […]

7 June 2014
Sharing City Seoul: a model for the world

The Seoul city government has officially embraced the sharing economy by designating Seoul a Sharing City and is working in partnership with NGOs and private companies to make sharing an integral part of Seoul’s economy. The city is now creating an official sharing ecosystem and, led by the Seoul Innovation Bureau within the Seoul Metropolitan […]

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