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Posts in category 'Service design'

9 March 2014

Swedish inspirations on design for public policy

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The Forum for Social Innovation Sweden is a meeting place for academia, industry, government, civic society and non-profit organisations in Sweden striving to develop social innovation and social entrepreneurship.

As part of its mission to share news, information, network and what is happening within this field, in Sweden and globally, it is worth calling attention to a few of its events and publications:

Event

Designing Publics, Public Designing
On the 27th an 28th of January, the Forum for Social innovation Sweden, at Malmö University and partners organised an international seminar on the subject of design and social innovation for public policy.
Synthesis article | Report | Conference video

Publications

Public and collaborative, Exploring the intersection of design, social innovation and public policy
Design for Social Innovation towards Sustainability, DESIS, has published a public and collaborative book presenting reflections on efforts of DESIS Labs in Europe, Canada, and the United States.

The Power of the Collective
Research article by Andi Sharma that explores how social enterprise and non-profits can fully realize the potential of co-location communities.

> More publications

7 March 2014

The Great Convergence

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Jesse James Garrett of Adaptive Path argues that the constellations in the user experience field are shifting and that we are experiencing some sort of collision of three different “galaxies”:

“The customer experience community developed out of the marketing and customer support functions in organizations — in other words, the people traditionally mandated to pay attention to customer needs. They’ve led the charge in helping organizations create operational strategies based on measuring customer feedback, and along the way have developed a sophisticated understanding of how to make the business case for experience design initiatives.

Originally championed by a handful of academic design programs, and finding success in the public sector in Europe, service design has now made the jump to the commercial sphere. The service design community wrestles with the operational implications of delivering services by a variety of means, including those messy, ephemeral human-to-human experiences.

Meanwhile, user experience design has pushed beyond its origins in digital product design. More and more people have discovered that the UX toolkit, with its emphasis on the human context of use, isn’t particular to digital products. As a result, the discourse about UX has expanded to encompass the wider world of products of all kinds.”

Either we fight it. Or we embrace it. Obviously Garrett endorses the latter.

6 March 2014

How collaborating with patients improves hospital care

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The Guardian reports on how a new UK project where patients and NHS staff work together to improve services shows that even small changes can have a big impact on the quality of care.

The project, with an impossibly long name, has been designed by academics from Oxford university’s health experience research group and studies patients’ experience of illness. Working with professor Glenn Robert at King’s College London, who had developed a new approach to help the NHS make better use of patient feedback, the Oxford academics compiled short videos about patients’ experiences of intensive care and lung cancer services.

They formed the basis for small group discussions between medical staff, managers, patients and relatives who identified priorities for change, many of which were then implemented.

Download background materials

5 March 2014

Campaign: Mobile card set of facilitation and training techniques

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Are you a trainer? Do you facilitate meetings?

Help the International Training Centre of the International Labour Organization (an Experientia client) to develop a mobile card set of 60 participatory knowledge sharing methods and technologies that you can use in any of your upcoming workshops or meetings. The cards will help you to make informed decisions about developing learning activities and choosing the appropriate methods, tools and resources to conduct them.

Watch the video | Go to the crowdfunding campaign

13 February 2014

A case study on inclusive design: ethnography and energy use

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Energy usage and conservation can be a seemingly mundane part of an individual’s daily life on one hand, but a politically, ecologically, and economically critical issue on the other. Despite its importance, there is a startling lack of insight into what guides and influences behaviors surrounding energy.

With conventional quantitative analyses of properties and income explaining less than 40% of variations in households’ consumption, Dr Dan Lockton (senior associate at the Helen Hamlyn Centre for Design) and Flora Bowden set out to unpack some of the behavioral nuances and contextual insights around energy use within the daily lives of British households, from the perspective of design researchers.

Their interviews had them meeting everyone from “quantified self” enthusiasts to low-income residents of public housing, and involving them in the design process.

What they discovered bears significant implications for design which seeks to influence behaviors around energy, for example, where policy makers and utility companies see households as “using energy”, household members see their own behavior as solving problems and making their homes more comfortable, such as by running a bath to unwind after a trying day, or preparing a meal for their family.

EthnographyMatters reports on what Dan and Flora learned in their ethnographic research, and how understanding “folk models” of energy – what energy “looks like” – may hold the key to curtailing energy usage.

12 February 2014

The Museum of Future Government Services

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The Museum of Future Government Services, which in Dubai on the 10th of February at the UAE Government Summit, is an interactive design futures exhibition.

The Museum explores the future of travel, healthcare, education and urban services. It brings together over 80 designers, technologists and futurists from nearly 20 countries to imagine how these services could be changed for the better in the coming years.

“The first of its kind, the Museum goes far beyond written reports or special effects. It highlights real prototypes of prospective services that could be developed by the governments of tomorrow.

This approach allows visitors to interact with, experience, and enjoy future trends in a way never before possible.

The Museum of Future Government Services paints a bold and hopeful vision of what the future could be. It shows how businesses, governments, and citizenry could work together to create a world-class experience of government services. It is just one possibility among many, illustrating the many challenges and opportunities that lie ahead.

The future is uncertain, but the work of the Museum suggests that bold vision, creative experiments and committed partnerships can build a better world.

Project partners
- Client: The Prime Minister’s Office of the United Arab Emirates
- Lead Exhibition Designer: Tellart, Providence, Rhode Island
- Lead Content Designer: Fabrica, Treviso, Italy
- Lead Creative Consultants: Superflux Studio, London, and Near Future Laboratory, Geneva
- Lead Researcher: The Institute for the Future, Palo Alto, California
- Special Advisor: Dr. Noah Raford

12 February 2014

Data and design in innovative citizen experiences

 

The past decade has brought enormous and growing benefits to ordinary citizens through applications built on public data.

Any release of data offers advantages to experts, such as developers and journalists, but there is a crucial common factor in the most successful open data applications for non-experts: excellent design, writes Cyd Harrell, UX Evangelist at Code for America.

In fact, open data and citizen-centered design are natural partners, especially as the government 2.0 movement turns to improving service delivery and government interaction in tandem with transparency.

It’s nearly impossible to design innovative citizen experiences without data, but that data will not reach its full potential without careful choices about how to aggregate, present, and enable interaction with it.

“Design is a critical practice for enabling open data to reach its full transformative potential. Without citizens being able to interact with government data directly, we are unlikely to trigger a revolution in how services are provided. We all know how much we need that revolution, for reasons of cost, fairness, and human dignity.

Methods drawn from the user experience field are the easiest way to translate open data into a format that’s usable and accessible for the average (or non-average) citizen. The most successful and broadly used open data projects have always relied on design, whether or not people formally trained in design were part of the teams. Our task now is to bring our best design ideas into our shared movement and take advantage of everything the discipline has to offer. With design, we can give the public back its data in real use, as well as in name.”

12 January 2014

[Book] Design Transitions

Adobe Photoshop PDF

Design Transitions – Inspiring Stories. Global Viewpoints. How design is changing.
By Joyce Yee, Emma Jefferies and Lauren Tan
BIS Publishers
[Book site - Amazon link - selected pages]

Abstract

Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics.

Design Transitions takes you across the globe in search of the most innovative design practitioners, and their answers to the question ‘How are design practices changing?’ From small practices to vast corporations, the renowned to the lesser known: these are the stories of people working at the fringes of the traditional disciplines of design. They have opened up their design worlds to reveal the methods, tools and thinking behind their inspirational work. Some of the organizations and individuals featured includes: Droog, BERG, Fjord, thinkpublic, FutureGov, Hakuhodo Innovation Lab, DesignThinkers Group, INSITUM, Optimal Usability, frog Asia, Ziba, Banny Banerjee, Ezio Manzini, Carlos Teixeira and Adam Greenfield.

Design Transitions is divided into three sections:

  • Section I: Changing Practices features 25 stories from design practices in a range of disciplines.
  • Section II: New Territories features five organizations introducing and embedding design approaches into their core practice and operations.
  • Section III: Viewpoints features 12 interviews with leading design academics, offering additional insights and a critical perspective on the key themes that have emerged from our case studies and interviews.

Authors

Joyce Yee, PhD is a senior lecturer at UK’s Northumbria University’s Design School, teaching interaction, service and design methodologies across undergraduate and postgraduate levels.

Emma Jefferies, PhD is an independent design consultant and founder of Design Doctors.

Lauren Tan, PhD has worked as a designer in various capacities in graphic design, management consulting, service design and social design.

12 January 2014

The new design: social innovation inspiring business innovation

 

Cheryl Heller of CommonWise argues that there’s a new design emerging that works from inside a community and at a systems level, impacting human relationships instead of things. It emerges from the new discipline of design for social innovation, in which the discipline is applied to re-imagining and reinvigorating human resources. This new design, applied to business, can shift cultures, instill broad creativity, and ignite the kind of transformational opportunities we need most right now.

“An emerging design practice has grown from the efforts of a relative handful of pioneering designers working in social impact design. It “scales up” the principles and processes of design to work at a systems level – creating the conditions, relationships, engagement and access to wisdom that shift cultures and ignite creative potential. This new design, developed through working in the social sector, requires skills and knowledge incremental to the core visual and technical skills that designers are currently taught: skills for mapping, storytelling, ethnographic research, analysis, facilitation, collaboration and persuasion. These new skills open the creative process to collective participation, engaging a culture in imagining and realizing it’s own future. And that is the heart of this powerful new tool for business.”

2 January 2014

[Book] Design for Behavior Change

designingforbehaviorchange

Designing for Behavior Change: Applying Psychology and Behavioral Economics
By Stephen Wendel
Publisher: O’Reilly Media
Released: November 2013
Pages: 400
[Amazon link]

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

  • Learn the three main strategies to help people change behavior
  • Identify your target audience and the behaviors they seek to change
  • Extract user stories and identify obstacles to behavior change
  • Develop effective interface designs that are enjoyable to use
  • Measure your product’s impact and learn ways to improve it
  • Use practical examples from products like Nest, Fitbit, and Opower

> Sampler pages (33 in total)

17 December 2013

Videos online of the Service Design Global Conference

sdnlogo

Nearly all videos of the recent Service Design Global Conference in Cardiff, Wales (19-20 November 2013) are now online:

DAY 1

Making Data Useful

Complex Service Systems

Co-Design & Co-Creation

Micro Services

DAY 2

Morning presentations

Afternoon presentations

17 December 2013

Dan Hill: Can public enterprises adopt the popular dynamics of private enterprises?

uber-transport

In his latest Dezeen column, Dan Hill examines what services like the Uber taxi app mean for cities and asks whether the designers of public services can learn something from them.

“So this [i.e. Uber], as with Amazon (and Starbucks, J Crew and the rest) is another cultural blitzkrieg, obliterating difference and leaving high-quality homogeneity in its wake. With clothes and coffee it’s a shame, but not that big a deal. However, when it ploughs into a core urban service like mobility I have, well, a few issues.

Although taxis are a form of privatised transport, they remain part of the city’s civic infrastructure, part of their character. As architect and teacher Robin Boyd wrote, “taxi-men teach the visitor a lot about their towns, intentionally and unintentionally.” Boyd was able to to demarcate Sydney culture from Adelaide culture based on whether the cabbie opens the door for you. I recall scribbling a drawing of a Stephen Holl building I wanted to visit in Beijing, as my only way of communicating my desired destination to the taxi driver. Uber makes transactions easier, but what we gain from a seamless UI, and the convenience of the global currency of apps, we lose from the possibility of understanding a place through a slightly bumpier “seamful” experience.”

In short, Hill is concerned:

“The broader issue is replacement of public services with private services. [...] “Who’s to say that similarly shiny networked services won’t also begin to offer privatised coordination of your waste collection, energy and water provision and so on, to match the trends towards private education, private healthcare and private mail delivery to gated communities?”

So what could public services and public authorities do?

“It may mean that public enterprise has to adopt the popular dynamics, patterns and systems of our age, yet bent into shape for public good. This seems possible, as the GOV.UK project from the UK’s Government Digital Service illustrates. Perhaps by marrying such supremely good interactive work with the ethos and long-term viability of the public sector, services like Uber will be left to play happily in the aspirant niches while high-quality networked public services will be available for all. It is just as viable for public transport systems to apply network logic as it is for Uber to do so, if not easier, as the public sector gets to shape the policy and regulatory environments, as well as the delivery.”

So. he ends, “the design question posed by Uber is: can public enterprises adopt the popular dynamics of private enterprises without also absorbing their underlying ideologies?”

8 December 2013

Britain’s Ministry of Nudges

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The title of this New York Times article sounds like a Monty Python sketch (intentionally, I guess). But the article is luckily quite a lot more serious, exploring how the British government – inspired by American behavioral economics – is finding new ways to gently prod people to pay taxes, find jobs and insulate their homes:

“A small band of psychologists and economists is quietly working to transform the nation’s policy making. Inspired by behavioral science, the group fans out across the country to job centers, schools and local government offices and tweaks bureaucratic processes to better suit human nature. The goal is to see if small interventions that don’t cost much can change behavior in large ways that serve both individuals and society.

It is an American idea, refined in American universities and popularized in 2008 with the best seller “Nudge,” by Richard H. Thaler and Cass R. Sunstein. Professor Thaler, a contributor to the Economic View column in Sunday Business, is an economist at the University of Chicago, and Mr. Sunstein was a senior regulatory official in the Obama administration, where he applied behavioral findings to a range of regulatory policies, but didn’t have the mandate or resources to run experiments.

But it is in Britain that such experiments have taken root. Prime Minister David Cameron has embraced the idea of testing the power of behavioral change to devise effective policies, seeing it not just as a way to help people make better decisions, but also to help government do more for less.”

6 December 2013

UK Cabinet Office policy lab aims to create designer public services

Airport design

Public service design is about to hit the mainstream. In December the Cabinet Office will launch a new policy lab tasked with using design to “re-invigorate policymaking in the UK civil service”, reports The Guardian.

The new lab to be launched in December will work with departments on their toughest problems, drawing on design methods such as ethnography to shed new light on what services people really need, and what a better solution might look like.

“Most design in the public sector is focused on transactions with government, such as applying for a passport. Much less has been done on design for improving human services such as drug rehabilitation. Even where design is deployed, it is usually only used to reshape a particular service not redesign the system surrounding it. So although some have designed to cut reoffending, designers have not yet had the chance to explore why offending is happening in the first place.

Moreover, design needs to learn from other public service fields, such as behavioural economics and social finance. The public service design revolution is just beginning.”

29 November 2013

Design your way to better public services

 

Innovative design-based approaches to public service management can rapidly enhance user experience whilst driving effective and efficient policymaking, explains Lucy Kimbell on the site of the Policy Network (the UK’s leading thinktank and international political network based in London).

“[The UK Cabinet Office, the Young Foundation, the International Telecommunications Union amd Nesta] are all examples of organisations reaching out to something confusingly called “Design”, in their attempts to create and deliver better responses to social challenges. Here, “better” public services can be understood through the lens of Roman architect Vitruvius. Well-designed public services should be pleasing and easy to access and use from the end user’s perspective (venustas). They should use resources effectively and efficiently, for example, reducing public sector investment (firmitas). And they should achieve policy goals resulting in the impacts that were the point of creating the solution in the first place (utilitas).

Helpful is how Kimbell describes what is distinctive about an approach where a team of people from policy, social science, technology and design backgrounds together take a design-led approach to addressing social challenges.

28 November 2013

Design Week reflects on the business potential of service design

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Design Week investigates a new wave of service design proponants who are helping to embed design in big brands.

Taking the two-day Service Design Global Conference as a context, the author highlights the radical changes businesses are making by using design to deliver profitable customer-focused experiences.

In particular, the article profiles four cases:

The work of business management firm Capita in helping their clients reshape entire services – the recruitment process for The British Army, and the UK TV licensing process for example – through long term consulting contracts.

Barclays, and in particular the Barclays Pingit project, a payment mobile app that allows users to make and receive payments using their phone’s contact book.

Xerox’s transformation from a tech manufacturer into a services business.

Ideo.org‘s work with Unilever, Water and Sanitation for the Urban Poor, and the Global Alliance for Improved Nutrition to design a scalable business in Kenya selling water alongside hygiene and nutrition products.

21 November 2013

The changing nature of service and experience design

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The ubiquitous nature of smart products and smart systems underscores the fact that the definitions of “service design” and “experience design” are becoming moving targets. Many products are becoming services and experiences are becoming products that differentiate brands. What does this mean for design and design managers? What does it mean to “design services?” How do you design services “in the cloud”? How do designers contribute to and lead systems planning strategies? How does design management effectively integrate online and offline experiences? How can designers successfully transition to the intangible opportunities in service design systems? What kinds of new alliances will form? What kinds of tools will be needed?

Great Q&A with Live|Work partner Lavrans Løvlie and Professor Andy Polaine (co-authors of the book “Service Design – from Insight to Implementation”.)

19 November 2013

Behavioral change strategy cards

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Artefact Group, the Seattle based design company, has posted the first installment of its Behavior Change toolkit.

“We’ve curated this selection of cards to give you a sample of principles and strategies that you can apply to your own work, dealing with concepts like how timing, ownership, and perceived losses impact people’s decisions.

Our goal is to provide internal and external designers, talent managers, and organizations with tools to incorporate behavioral economics principles into their work. This first installment of our Behavior Change toolkit rounds out our library of free resources on behavior change, including:

10 November 2013

[Book] Connect: Design for an Empathic Society

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Connect: Design for an Empathic Society
by Sabine Wildevuur, Dick van Dijk, Thomas Hammer-Jakobson, Mie Bjerre, Anne Äyväri, and Jesper Lund
BIS Publishers, 2014
216 pages
[Amazon link]

Abstract

The prospects are clear: we will probably live longer. The number of people aged 65 and up will increase enormously over the next few decades. Society will change as a result, but in what manner?

Europe – and, in fact, probably the world – faces the challenge of preventing loneliness and isolation amongst a growing group of senior people. The oldest part of the population is at particular risk of becoming isolated and lonely as they grow older and their work-related networks erode. While working in the field of technology and aging, the authors discovered that there is a whole new field to be explored, namely the phenomenon of connectedness.

This book is written by a group of authors with very different backgrounds, varying from business, ICT, marketing, anthropology, medicine, design and computer interaction. They all felt the urge to explore this field of connectedness and they discovered new opportunities for the emerging market of ‘aging-driven design’.

Design for connectedness is about support for behavioral change that increases connectedness in day-to-day routines. It’s not about encouraging a completely novel set of behaviors. Rather, it is about supporting human connections, especially during major transitions in life such as retirement.

Authors

Sabine Wildevuur works as Head of Waag Society‘s Creative Care Lab. She has an academic background in Medicine and Mass Communication and works as a programme manager, researcher and writer. She is passionate about innovation in the interdisciplinary field of healthcare, design, the arts, new media and ICT.

Dick van Dijk is Creative Director at Waag Society. He is interested in the crossover between virtual and physical interactions, in creating a narrative space, a place for imagination. Dick has a background in Business Economics and History of Art and is currently extending his creative skills in the context of an Arts Academy.

Thomas Hammer-Jakobson is Chairman of Copenhagen Living Lab, and has previously held top-level positions in the Danish Broadcasting Corporation for more than 10 years. Thomas is a specialist in welfare innovation. As such he has initiated and led many national and international projects in the field of elderly care and independent living.

Mie Bjerre is a partner at Copenhagen LivingLab, which assists public and private organisations in realising innovation and business potential. Mie has a background in European ethnology, realising while travelling that “understanding cultures, people and why people are doing what they’re doing holds great value when innovating”

Anne Äyväri, D.Sc. (Econ.), currently works as a Principal Lecturer at Laurea University of Applied Sciences, Finland. Her main responsibilities include managing RDI projects aiming at developing services and procedures in the social and health care sector. Her research interests include small firm networks, networking abilities, and learning in networks.

Jesper Lund has worked with digital innovation and user-centric design since 2004. He is currently working as a teacher and researcher at Halmstad University in Sweden, where he has been involved as a researcher in several R&D projects within the health technology field.

3 November 2013

First Swedish PhD thesis in service design

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Stakeholder Engagement for Service Design is the title of the first Swedish PhD thesis in service design.

In the dissertation defended last week at Linköping University, Fabian Segelström wanted to find out how service designers go about to create an understanding of customers and others who are affected by a service, in order to develop services that better suit their needs.

Segelström explains in a press release at Linköping University that what often happens when a service designer enters a company is that the various departments of the company starts talking with each other and discover that they have much to gain by cooperating more.

Service designers offers a holistic approach that their clients, service provider, often lack. They see the entire process, from when the need arose service until it is delivered and credited made​​. It is about providing quality services and long-term satisfied customers, says Fabian.

He has been closely following service designers and their clients – different service companys – in participant observation in Sweden, Germany and Australia, for a total of nearly four months.

Full abstract:
Service design is a field emerging from the new-found interest in services as a design material by practitioners and academics of the human-centred design tradition. As such, the field can build on the knowledge from previous work in design as well as in service research. Introducing a new design material may however also introduce new challenges to practice. The research presented in this thesis investigates how the design research phase of the human-centred design process is affected by making services a design material.
How users, staff and other stakeholders are involved in service design projects was studied in four studies. Two studies focused on getting a holistic view of how service designers engage stakeholders in their design research. The methods used for these two studies were interviews in one case and participatory observation in the other. The two remaining studies focused on specific aspects of the stakeholder engagement process. One compared how designers and anthropologists approach ethnography, whereas the second investigated the communicative qualities of service design visualisations.
It is argued that service design is a stakeholder-centred design discipline. The tools used in service design are to a large extent borrowed from other qualitative research traditions, but design-specific tools do exist. By analysing and synthesising the information obtained, it is then transformed into insights. These insights are visualised to provide easily accessible representations of service situations.
The final section of the thesis identifies challenges ahead for service design practice, based on the findings of the thesis and based on existing theoretical frameworks for the discipline.