counter
Putting people first
DAILY INSIGHTS ON USER EXPERIENCE, EXPERIENCE DESIGN AND PEOPLE-CENTRED INNOVATION

Audience

Business

Culture

Design

Locations

Media

Methods

Services

Social Issues

Children


Disabled


Elderly


Gender


Teens


Advertising


Branding


Business


Innovation


Marketing


Mechatronics


Technology


Architecture


Art


Creativity


Culture


Identity


Mobility


Museum


Co-creation


Design


Experience design


Interaction design


Presence


Service design


Ubiquitous computing


Africa


Americas


Asia


Australia


Europe


Italy


Turin


Blogging


Book


Conference


Media


Mobile phone


Play


Virtual world


Ethnography


Foresight


Prototype


Scenarios


Usability


User experience


User research


Education


Financial services


Healthcare


Public services


Research


Tourism


Urban development


Communications


Digital divide


Emerging markets


Participation


Social change


Sustainability


  Posts in category 'Service design'
20 July 2010
Social networking and public service provision
Lee Bryant I very much enjoyed the reflection of Lee Bryant (Headshift), following the launch of the UK Government’s Big Society initiative.

In it, he argues that in the past, UK politics [and not just UK, I'd say] were dominated by two competing visions of the role of the state:

“One, on the left, saw state provision as the best way to ensure fairness and protect people form the vagaries of the market, and argued for increasing spending on public services. The other, on the right, saw state intervention as contrary to the liberty of its citizens and a poor substitute for market or community provision of services, arguing for a reduction in public spending and a rolling back of the state.”

“We badly need new ideas and new approaches,” he says, “especially since the gulf between rising demands on public services and available funding to meet them is growing ever wider.”

“More than anything, we need approaches that go with the grain of human behaviour and motivation, and which understand that society is comprised of inter-related complex systems, rather than reductionist management control methods.”

He then continues an in-depth discussion about the value of co-design and participation (supported by the PwC / IPPR paper ‘Capable Communities‘), social networks as tools, social networks as contexts, and the future new, socially-networked public services.

Read article

8 July 2010
Towards a read/write urbanism
311 signs Adam Greenfield, Nokia’s head of design direction for service and user-interface design, is the author of this week’s Urban Omnibus feature.

In the piece, he uses software design as a base to talk about the ways citizens call out trouble spots in the urban landscape and how we might redesign the performance of that landscape itself.

Read article

2 July 2010
Glen Cove conference on strategic design and public policy
UN Ever keen to expand the boundaries of their practices, design professionals have been moving in the direction of public policy for some years, writes Lucy Kimbell (blog).

But what designers, or multi-disciplinary teams using “design” approaches, can also bring to such projects is a set of assumptions about knowledge, that can have important consequences for how they, and the communities they claim to serve, understand the work they are doing and what happens within it. Social scientists (who have a lot to say about these assumptions and the nature of research) have come together with designers to discuss such matters for several years at conferences such as the Ethnographic Praxis in Industry Conferences (EPIC), the Participatory Design Conferences, and the anthrodesign discussion list as well as many other fora. But it is rare to bring these two professions/disciplines together with policymakers, who have different kinds of investments in the design of social action.

The Glen Cove Conference on Strategic Design and Public Policy held in Glen Cove, NY, on 9-11 June, was an event which did so. Initiated by Derek Miller and Lisa Rudnick of the UN Institute for Disarmament Research (UNIDIR), and co-organized by Lucy Kimbell (based at Said Business School) and Gerry Philipsen (Center for Local Strategies Research, University of Washington), this event was conceived of as a small workshop which would bring together – for the first time – three groups:

  • policymakers concerned with security in intrastate contexts and post-conflict situations, whose work is typically structured by intergovernmental and national policy goals;
  • social science researchers, in particular ethnographers of communication who pay special attention to the construction of local knowledge, for example, how “security” is understood in communities in which the UN has a mandate to do increase it and having decided to help disarm ex-combatants; and
  • designers and managers involved in designing services shaped by policy concerns about politics, exclusion and access.

Read conference report

(Read also this report by Aditya Dev Sood of CKS)

1 July 2010
A Transumer Manifesto
For rent From cars to designer clothes to children’s toys, there’s a growing trend towards “transumerism” and “collaborative consumption,” which emphasize sharing, renting and experiencing over owning, writes Simon Smith in a blog post that was republished on Shareable. Is it just a fad? Or is this a significant trend that will reshape our approach to goods and commerce?

“What the trend should increasingly bring, however, are options, and perhaps a growing consciousness of ownership’s costs. Will I ever buy a car again? I can’t say for sure, but right now, I hope not. I’ve become far too accustomed to the freedom of not owning one.”

Read article

1 July 2010
The cities we need
The Cities We Need The Grattan Institute, an Australian independent public policy think-tank, has published a new report, entitled “The Cities We Need“, that aims to set an agenda for thinking about the future of Australia’s cities. It asks how cities meet the individual needs of their residents, both material and psychological, and identifies emerging challenges to meeting these needs.

Abstract

The most important characteristic of a city is whether it meets the needs of its residents, both material and psychological. Despite the fact that these needs are central to our lives, they are often at the periphery of conversations about the future of Australian cities. With these criteria in mind, it is clear that while our cities operate well, there is much room for improvement.

We do not propose a set of solutions or prescriptions. Instead we argue that we need to realise that cities are complex systems, and lay out ten questions about our urban future that we must get serious about. As we manage growth and change in Australian cities, how bold are we prepared to be to get the cities we really need?

1 July 2010
Design research at LIFT conference
LIFT At the beginning of May, frog design partnered with the Lift conference in Geneva to conduct design research on the conference itself to understand what was working well and not so well about the conference.

The organisers wanted to see if a design research approach based on real-time observation and interviewing of attendees could provide better and richer feedback, allowing them to further improve the already highly regarded event.

The Lift organisers have now decided to make the findings public.

View research results

25 June 2010
Essays on service design in higher education
coten COTEN, the collaborative online research project exploring service design for higher education in 2010, features some interesting lecture essays:

Small change and re-thinking education (audio)
by Nabeel Hamdi
17 May 2010

Our first Special Guest is Nabeel Hamdi who, in this interview with Andy Polaine, talks about both his approach to development work, which advocates a bottom-up “small change” approach, as well as giving us his insightful views on education, especially the role of designers as catalysts rather than experts. Keywords: change, development, education.
> discussion

Service design education (video)
by Lauren Currie and Sarah Drummond, Snook
21 May 2010

Lauren Currie and Sarah Drummond from Snook give their view on the issues surrounding teaching service design as well as their thoughts on the structure of higher education in this video podcast. Keywords: service design, education, teaching, learning
> discussion

Building a culture of trust (video)
by Arne van Oosterom,
24 May 2010

Arne van Oosterom, owner and Strategic Design Director at DesignThinkers brings us an insightful and entertaining view on Building a Culture of Trust. Arne will be joining us in the Main Studio to discuss his talk and the issues it raises. Keywords: Trust, Culture, Service Design, Design Thinking, Business, Touchpoints
> discussion

Bonfire of the literacies
by John Thackara
7 June 2010

John Thackara on education, service design and the limits of online.
> discussion

Time, co-creation and improvisation
by Liz Danzico, chair and co-founder of the MFA in Interaction Design Program at the School of Visual Arts
9 June 2010

For me at least, the collaboration question is not an easy one. It’s not a matter of talking about how, but of “how good,” and increasingly, “when.” This last consideration, the consideration of time is key. As service designers, collaboration and co-creation — with one another and with our audiences — is increasingly happening in the moment. And that’s both something we can plan for and nothing we can expect. The way we work together must be, to a certain degree, unscripted. There are hundreds of opportunities for us to co-create in one way or another may bring a creative spirit to the work we do. But do we? Can we in a way that’s relevant and meaningful?
> discussion

Tools to encourage behaviour change
by Mary Rose Cook and Zoë Stanton, founders Uscreates
21 June 2010

Uscreates is an agency which empowers the public to help change negative behaviours in their communities. We apply a range of knowledge and approaches drawn from service design, social marketing and behavioural economics to help the public devise strategies and interventions to encourage behaviour change. We are going to use our week hosting the COTEN project to focus on behaviour change and some of the ways in which we use service design processes and methodologies to add value to behaviour change work, and vice versa.
> discussion

Experience, experience, experience: lets get specific
by Ben Reason, co-founder live|work
21 June 2010

Service Design cannot escape talking about experience and experiences. The current and future experiences of people – service customers, clients, users, patients, consumers, etc. – are the context that service design works in.
> discussion

19 June 2010
New Masters in Service Design at Domus Academy
Il Servizio The Domus Academy in Milan is launching a new Masters in Service Design.

“Domus Academy’s distinctive approach is to consider the aesthetic of the experience along the parameters of quality and efficacy for a good service performance: such a dimension depends on sensitive and emotional aspects, linked to human nature, behavior, and cultural backgrounds.

The Master in Service Design is a unique occasion to experience the Italian design culture and its humanistic approach along with the most advanced service design methods and tools to envisage innovation for the service sector.”

Led by Elena Pacenti, the Master program focuses on consumer services (B2C): from banks and insurance, hospitality and tourism, mobility and transportation, entertainment and culture, retail and commercial, to healthcare and public services.

The aim of the Master Program is to develop professional skills for Service Design and Management, with a focus on the quality of the overall customer experience and on the design of innovative service ideas.

Domus Academy is also hosting a service design competition where prospective students can gain a scholarship.

Download the leaflet

(via Jeff Howard’s Design for Service)

17 June 2010
Collaborative consumption
TEDx Sydney Rachel Botsman, co-author with Roo Rogers of the upcoming book “What’s Mine is Yours: The Rise of Collaborative Consumption”, was one of the speakers at TEDx Sydney, the conference which featured a selection of Australia’s leading visionaries and storytellers on May 22nd.

The book Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities.

From enormous marketplaces such as eBay and Craigslist, to emerging sectors such as social lending (Zopa) and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not just what we consume but how we consume. New marketplaces such as Swaptree, Zilok, Bartercard, AirBnb, and thredUP are enabling “peer-to-peer” to become the default way people exchange—whether it’s unused space, goods, skills, money, or services — and sites like these are appearing everyday, all over the world.

In her talk she presents a strong case for 21st Century sharing.

Watch video

(This video can also be found on TEDx, a weird aggregator site containing thousands of TEDx videos, yet also featuring a very poor search engine and an “About Us” page that is beyond belief.)

14 June 2010
Engineering a brighter future
Loops Alice Rawsthorn, design critic of The New York Times, reports on Loops, an experimental project created by Participle, the British social design group, that aims to help young people to become more confident, ambitious and resourceful.

“[Hilary] Cottam [, co-founder of Participle,] and her colleagues are at the forefront of the increasingly influential discipline of social design, whereby designers collaborate with specialists from other fields, like ethnographers, psychologists and anthropologists, to try to develop more efficient, inspiring and cost-effective ways of dealing with social problems.

Rather than using design to produce visible things, such as objects or images, social designers apply the principles of design thinking to address social, political and humanitarian crises. They also use their instinctive flair for identifying the causes of problems and inventing ingenious ways of solving them, as well as their ability to “sell” those solutions clearly and persuasively.”

Read article

8 June 2010
Design Everything, a futures conference
FutureEverything I finally had a chance to listen to the two excellent keynotes of Design Everything, the futures conference that took place last month in Manchester, UK.

Keynote: Ben Cerveny
Ben Cerveny‘s keynote explored how, as newly-emerging urban-scale technology infrastructures are implemented, citizens will begin to gain the ability to affect their environment in new ways, using city services the way they would use a digital application in an online environment. Through collaborative interaction with such tools, users of public spaces can configure them for specific temporary functions and even begin to ‘perform’ space together.”

Keynote: Keri Facer
In her keynote, Keri Facer explored the scenarios emerging from the Beyond Current Horizons programme and ask how, as a society, we can learn together as communities to respond to the profound environmental, demographic and technological opportunities challenges we face over the coming two decades.

2 June 2010
Videos of IIT Design Research Conference
DRC Videos of the recent IIT Design Research Conference are currently being uploaded. Here is the list of the presentations (alphabetical by speaker’s last name), with video links (where available):

Tim Brown | IDEO (conference bio)
We’re all design researchers now (34:15)

Solving some of society’s biggest challenges today will require large scale behavior change. Tim will talk about putting design thinking into the hands of everyone to inspire change and tackle the world’s biggest problems.

Allan Chochinov | Core77 (conference bio)
First Person Plural: The value of getting it from the horse’s mouth (24:15)

In a maturing world of design research methodologies, the value of primary research cannot be overstated. This talk will move through a series of student-initiated projects, each triggered by a singular, profound insight or leveraged to an engagement with a community far beyond the designer’s anticipated reach. We will discuss specific techniques for soliciting input from target audiences, and ways to recognize the good stuff when you see it. It all starts with the first person.

Joyce Chou | Core77
The steampunk solution to disruptive technology (14:04)

Martha Cotton | gravitytank (conference bio)
Accidents and Plans: A few good tools for collaboration (25:47)

Once upon a time, marketers saw truth mostly in numbers. But there have been some key shifts in the last 10 or so years: Design Research has broken out of its niche status and quantitative research has been stripped of its compulsory status. Design research has moved to the mainstream; quantitative research has become but one of many tools for decision making.
“Truth” about consumers is now found in many ways: stories, photos, video, quotes, anecdotes, sketches, conceptual frameworks, and more. Accompanying this shift our community has developed, and will continue to develop, more useful and interesting ways to gather qualitative data.
This talk explores a variety of compelling ways we are now able to gather qualitative data. She also expands the context to explore ways other phases in the qualitative research lifecycle can be done in more rich and effective ways including participant recruiting, analysis, and accessing project data over time.

Erica Eden | Smart Design, Femme Den (conference bio)
Sex Ed: Clients, Designers, and Everyone Else (27:40)

Why is gender important? Smart Design’s Femme Den explores the gap between assumptions and realities about women. As practicing designers and design researchers, we apply new ways to design for the elusive women’s market. To create products and experiences that women love, we must better understand their lives, as well as our clients’ objectives and designers’ perspectives. In this talk, we will be sharing our methodologies to meet the needs of and effectively communicate with these three interconnected groups.

Kim Erwin | IIT Institute of Design (conference bio)
Diane Fraley | D.S. Fraley Associates (conference bio)
Our world is flat, too: the paradigm shift of online research (30:08)

When Thomas Friedman declared the world flat, in his seminal book by the same name, he summarized the dramatic shift in commerce and competition across the globe brought about by the Internet. This technology, he notes, puts nearly everything within reach of nearly everyone, and our global economy is now essentially free of geographic restraints—it’s a level playing field. What’s to become of us of all, he asks?
We should be asking this, too. As with most professions, the Internet is reshaping the landscape of user research. This is happening on two levels: the business model of user research, and the practice model of user research.
On the business side, large online research houses are capturing a growing portion of research work, leveraging economies of scale and exclusive contracts designed to appeal to the finance people inside organizations.
On the practice side, research design has become a vastly more complex and interesting proposition. The Internet and digital media combine to form a powerful set of new data collection tools, while also giving us access to participants across geographies and time zones.
The new playing field dramatically expands what’s possible: Micro-blogging, asynchronous video, synchronous video, video diaries, remote activity monitoring—we can now do it all, all at once. As researchers, we can be everywhere at the same time. We can instantly review data collected remotely. We can have intimate contact with participants while miles apart.
All of this challenges our research processes and logic—“web work” now joins “field work” to reshape the paradigm for bringing producers closer to their consumers. How do we leverage this new paradigm to enrich research design and the resulting data? How might we use “web work” to deliver against objectives in an increasingly time-constrained development environment? How does our new reach inform user research for strategy development—one of the bigger frontiers of practice.
In this talk, Diane Fraley and Kim Erwin share a new approach that hybridizes “field work” and “web work.” Working with graduate students at the Institute of Design, Kim and Diane designed and executed the first phase of a multi-phase, exploratory project—integrating multiple online technologies to deliver a picture of how shopping behavior is rapidly shifting as early majorities adopt the Internet and smart phones to manage their homes.

Heather Fraser | Rotman DesignWorks (conference bio)
Design (Research) as a Shared Platform (video not yet available)

We live in a world where VUCA is the new acronym for ‘Holy cow, this is a tough nut to crack.” Faced with complex challenges, design, and most critically design research, is not only an important field for new methodologies and tools; it is also a shared platform for building a common campfire and a shared understanding of the purpose and actions for all organizations. Through our work at Rotman DesignWorks with students of all disciplines and executives across all functions, we have witnessed the power of shared discoveries and appreciation for design research as the foundation and fuel for creating new value and mobilizing organizations to rise to today’s challenges.

Usman Haque | Pachube (conference bio)
Notes on the design of participatory systems – for the city or for the planet (25:42)

Cooperation is difficult. Even when everybody agrees on an end goal, and even when everybody agrees on what is needed to achieve that end goal, it does not mean that everyone (or even anyone) will be able to take the first step, which is the most important step. The talk discusses the paradoxical structures of collaboration and ways that the paradoxes can be harnessed, illustrated occasionally with concrete examples from past work.

Cathy Huang | China Bridge International (conference bio)
Looking Inward: Design Research in China (25:17)

Conducting design research in an emerging market like China takes cultural understanding, patience, along with a level of empathy that is not normally gained overnight. In this presentation, Cathy Huang will take an inward look at China to bring forward key challenges that China Bridge International (CBi) is encountering while trying to gain insight through design research in China.
How does Social Conformity, Confucius, Utilitarianism and the belief that concealing ones economic status create obstacles for gaining insight in China? How does a research project navigate the many cultural, social, psychographic, and geographical differences when doing research in China?
These represent a few of the questions Cathy will discuss in her presentation. The background and foundation for her thoughts and perspectives are presented from the findings of many cases studies and experiences gained from her work at CBi — an insight-based innovation and design strategy firm.

Stokes Jones | Lodestar (conference bio)
Stokes Jones: Getting Embedded: In Search of Alt-innovation (video not yet available)

Whatever innovation process you favor, chances are it’s a relatively ‘top-down’ one. In this presentation, I will explore the roots of, and a working model for, an alternative type of innovation that is ‘bottom-up’ and anthropologically grounded. What we call “embedded innovation” is not something companies do to the world – after a staged series of research and workshop events – but a cultural process that people are continually unfolding in the world over time. In this approach, the key focus for design research and strategy becomes ‘attunement’ not invention – identifying the embedded innovation already taking place in a context or marketspace, then aligning to and enhancing it.
We look at cases of how this method has been applied cross-culturally by Lodestar; for researching with P&G the design of new over-the-counter medicines in South Africa; for social networking in Brazil, as well as by comparison to a familiar household product in the US. We will then consider the implications of complementing the usual ‘heroic’, company-led innovation with this more humble form. We believe research into embedded innovation leads to solutions that are truly human centered and empathic because it connects people to the value inherent in proposed products and services by designing offers from the inside out of their own ‘folk models’ and situated practices.

Anjali Kelkar | Studio for Design Research (conference bio)
Getting the most out of design research in Asia (24:46)

How can the Design Research practice uncover and understand cultural nuances of consumers in new markets better? Also, does this practice the way we conduct it in the West, really work in China and India? Do we need new tools or do we need to approach this practice differently? The talk will address the above questions with case studies from various projects.

Gerald Lombardi | Hall & Partners (conference bio)
The deskilling of ethnographic labor: an emerging predicament and a possible solution (11:10)

An oft-stated rule in the world of design has been, “Good, fast, cheap: pick two”. The success of ethnography as a support to design, branding and marketing has forced this rule into action with a vengeance. Companies now demand that more and more ethnographic knowledge be produced in ever-shorter timeframes and on ever-lower budgets. Our work output has become a mass production item, and the pressure is on. Ethnographers like me find that our Ph.D.s and cosmopolitan outlooks are scant protection as we undergo the same process experienced by many other highly trained workers over the past two centuries: job deskilling.
Job deskilling is a two-edged sword that brings opportunity and misery at the same time, though not always to the same people. Without taking a position on merits or demerits, in my talk I will first review the mechanisms of professional deskilling as the manufacture of ethnographic output has expanded. I will also give examples from my experience as someone who is on both sides of the issue, often finding my own work situation deskilled, and sometimes required by business objectives to submit others to that kind of regime.
The resulting picture is a bit grim. Are those of us who practice ethnography for industry condemned to the same fate as the skilled automobile craftsmen of Detroit circa 1908? (They were replaced by machines, and now there are 680 million motor vehicles on Earth.) And are the outputs of our creative research destined to be commoditized, to the sad detriment of the products we help bring into the world? Perhaps not. So much is made these days of the need for disruptive innovation — what if we apply that outlook to the conditions of our own labor? I have in mind a collusion between ethnographic laborers and their more enlightened employers, in the service of a better paradigm, a realignment of “Good, fast, cheap” so there’s a chance for more “Good” to peek through.
But that’s impossible, right? Business would never stand for it…. To the contrary, I assert that the material conditions of global production are soon going to require a disruptive change regardless of what the business world thinks. I explain what and why that is, and urge that we make our new professional motto this one: “Why pay less?”

Doug Look | Autodesk (conference bio)
Up in the Air (15:54)

What’s next? Perhaps we need to go beyond the discovery aspects of design research and now focus on ways to go beyond, to figure out ways of executing and delivering real business success. Instead of declaring that Design Research has won or that there’s widespread acceptance, we might want to pause a bit for some reflection on how to take the critical next steps toward implementation and execution. And here’s a hint–it isn’t easy.
What have been effective methods and tools from within a corporate environment? What are some of the challenges you might face within an engineering-centered organization? Where is the scarcity and what skill sets provide utility? Doug Look will reflect on insights gathered over the past five years in his journey from an academic setting at the Institute of Design to an engineered-centered corporate culture.

Bill Lucas | LUMA Institute, MAYA Design (conference bio)
Encouraging everyone (from K through CEO) to look with care (video not yet available)

As the field of design research matures, an exciting new activity is emerging. Seasoned practitioners are extending their knowledge and passion to non-specialists of various ages and backgrounds. In this talk, I will present stories from LUMA Institute, an educational venture dedicated to helping everyone from K through CEO learn and apply the practices of Human-Centered Design (including the critical activity of looking and listening with care). I’ll talk about the wonderful things that happen when experienced professionals facilitate workshops aimed at raising the awareness and competence of people from all walks of life.

Dominick J. Misino | NYPD (conference bio)
Building Rapport: Lessons from a Hostage Negotiator (30:42)

Don Norman | Nielsen Norman Group (conference bio)
The Research-Practice Gulf (40:22)

There is a great gulf between the research community and practice. Moreover, there is often a great gull between what designers do and what industry needs. We believe we know how to do design, but this belief is based more on faith than on data, and this belief reinforces the gulf between the research community and practice.
I find that the things we take most for granted are seldom examined or questioned. As a result, it is often our most fundamental beliefs that are apt to be wrong.
In this talk, deliberately intended to be controversial. I examine some of our most cherished beliefs. Examples: design research helps create breakthrough products; complexity is bad and simplicity good; there is a natural chain from research to product.

Sona Patadia-Rao | PDT (conference bio)
Lisa Yanz | PDT (conference bio)
A Case Study: The Collaborative Redesign of the Perkins Brailler (28:28)

“Good Design” means something different to everyone, especially to an audience that experiences the world through their fingertips. As designers we are accustomed to immersing ourselves into the lives of our targeted users and pulling out meaning, values and aspirations. However, when the targeted audience interprets the world in an unique way, the design team’s methodology need to be flexible, conclusions are never final and bringing the users into the fold of the process is essential.
Through this discussion attendees hear the development story of redesigning the fully mechanical Next Generation Perkins Braille Writer for the Perkins School for the Blind in Watertown MA. This device is the “pen and paper” for the visually impaired community, making it an essential teaching tool worldwide. The original Perkins Brailler was designed in the 1940′s, has over 600 moving parts, and has remained the unchanged, extremely reliable workhorse for decades.
We look to tell the story honestly, addressing successes, stumbles, surprises and how we were changed both professional and personally by the experience. This is a case study in blurring the formalized lines between research, design and engineering to create a product that meets the needs of a very adaptable and impressive user group.

Ron Pierce | Stuart Karten Design (conference bio)
360-Degree Research (video not yet available)

The power of design research lies in its connection to the end user. But too often, the focus on the end user is watered down as a product passes through many hands on its way to production. Ron Pierce proposes an alternate model of 360-degree research— an ongoing process in which researchers engage with the client and the end user throughout product development, putting solutions through rigorous testing at multiple phases.
Sharing the story of Stuart Karten Design’s engagement with hearing aid manufacturer Starkey Laboratories, Inc., Ron will show how a 360-degree research process can provide better results for the end user and significant financial returns for the corporation.
During a three-year strategic partnership with Starkey, Ron and his team at SKD have collaborated to develop products that greatly improve a frustrating end user experience. By continually engaging with stakeholders, distribution channels and a wide range of hearing aid wearers during various stages of the product development process, from foundational research through evaluative testing of functional prototypes, Ron and his team have reinvented Starkey’s product line with a focus on the user.
He shared SKD’s 360-degree research process, which recently culminated with the introduction of Starkey’s S Series hearing aid, featuring a touch-activated control proven to solve one of users’ most poignant frustrations. The first-of-its-kind innovation has increased Starkey’s market share and cemented the company’s position as a global leader.

Heather Reavey | Continuum (conference bio)
Envisioning Breakthrough Ideas (video not yet available)

A deep understanding of people is one lens that inspires designers to envision new experiences. Moving from inspiration to impact is another matter. What is a breakthrough idea, and how can you deliver it in a way that makes your audience believe? This session is all about big ideas: where they come from, how you know when you might have a game-changer. And how you can use design and storytelling to communicate a new opportunity in an experiential, emotional, human way that motivates clients and organizations to become advocates of change.

Rick E. Robinson | Sideriver Ventures (conference bio)
Crankiness is Overrated: Good Work is Harder Than Grumbling (28:15)

When we take hold of a powerful tool and use it to shape the daily lives of real people, we are laid under an obligation, a responsibility, to understand not only how that shaping could affect those daily lives, but how it should do so. The “good” in “good design” has, in the last twenty years or so, migrated from the relatively simple appreciation of an end-product’s formal properties to include the ways in which a product becomes what it is: the process of designing. In the course of that migration, “users” and “experience” have become central to the way design works, to how the things which it produces are evaluated. Under any number of labels (“user-centered design research”, “ethnographics,” “anthrojournalism” and so on) the (largely) social sciences-derived research which informs the work of design has grown into a small industry of its own. Taken as a whole, design research has resulted in a collective paying of more attention to people rather than less. That’s a ‘good’ in pretty much anyone’s book. But it is also, in practice, a bit like supposing that because an M.D. is doing rounds, looking into patients’ rooms and signing the charts, good medical care is being practiced. If designers have been less than explicit about the values that inform the choices they make, it seems that design research as a whole has been even less so. The most widely accepted ‘point’ of design research is to inform the work of design. To provide a basis from which the work of design, development, and strategy can proceed. It is a bit circular: we do research to inform the process of design, which requires that we understand the users. Circular or not, it would be just fine if what was required to “inform” design were no more than a scan of current conditions. A pH strip dipped in the pool. A thumb licked and held up in the breeze. But the best design work doesn’t need the thumb in the air; good designers or teams or practices are usually plugged in and working at the ragged front end anyway. What we need from research is more than description, and especially, more than a list of “needs,” explicit or implicit, met or unmet. We need a way to explicitly articulate the values that inform those decisions, and a basis on which to do so.

Kevin Starr | Rainer Arnhold Fellows (conference bio)
Design for (Real) Social Impact (24:56)

Designing a product that will make life better for the poor isn’t easy. You can’t just design a cool product that works; you have to make sure it will get into the hands of those who need it most and that it will be used to good effect. As investors in tools and products to benefit the poor – and get them out of poverty – we’ve developed an approach to vetting product ideas that is based on the successes and failures we’ve seen over the years. We’ve found that using it in the design phase can help avoid the pitfalls that waste effort and money, and ensure that good ideas turn into real impact.

Rob Tannen | Bresslergroup (conference bio)
Design Research Tools for the Physical World (25:28)

In 2008 Rob presented an overview of the latest in digital user research technology, including the FieldCREW tablet concept. This year he is back to discuss tools and techniques to capture physical behavior, which is essential for the design of gestural, interactive devices.
The presentation includes:
* An introduction to “observational ergonomics” so researchers can qualitatively identify design problems and opportunities
* Demonstrations and reviews of the latest tech tools for conducting user research, including tactile sensing and wireless information tagging

Helen Walters | Bloomberg Businessweek (conference bio)
Wrap-up of Day One of DRC 2010 (13:36)

Eric Wilmot | Wolff Olins (conference bio)
How Fast? 21st Century Approach To Speed & Innovation (24:58)

Over the past decade design-thinking and user-insight practices have grown to become integral process within the worlds top organizations. This has lead to product, digital, and brand innovation consultancies to differentiate their services by framing new ways of doing things.
During the last decade we have witnessed a layering of methodologies and activities in an attempt to differentiate how we discover, define, design, and deliver new solutions. Ironically, over much of this same time, the process itself has remained an assumption for practitioners across the business community.
Overall, what challenges exist for the next generation of research methods when applied to a process model that was born before the Internet? Nimble clients are making it difficult for consultancies to keep up. Demand for faster launches is challenging the effectiveness of traditional processes. Technology is shifting control where offerings can be “pulled” into the market, reducing risk from the traditional “push” model.
The business environment is demanding change. This talk will highlight new client demands and market forces that are reframing the question from “How might design-thinking be better used within the current development process?” to “How might the process itself be changed to enable new and better uses for design-thinking and research?”

21 May 2010
BeAware – Boosting Energy Awareness
BeAware BeAware, an EU-supported research project, has created a solution to motivate and empower citizens to become active energy consumers, by offering them the opportunity to raise awareness of their own power consumption in real time.

Energy Life includes a mobile phone application and an ambient interface that makes use of the home lighting and lamps as a means to communicate with the user. It provides feedback about consumption habits, and empowers users to become active and responsible consumers.

The efforts are part of a European Union research project that is creating new ways to allow consumers to follow and better understand their use of energy.

The technology developed in the project is being set up in two different pilot si­tes – one Nordic (Sweden/Finland) and one Southern European (Italy). In each site, studies are carried in a home environment. The research is highly multidisciplinary and combines a variety of approaches in the area of user studies, user-centred design and evaluation.

- Read article
- View video

17 May 2010
Bringing behavioural change from lab to studio
Dan Lockton Nick Marsh recently published an article with Dan Lockton in the fourth edition of Touchpoint, the Service Design Network journal.

The issue is completely focused on the relationship between service design and behaviour change, but unfortunately the content is not available online.

Marsh published his conversation with Lockton about using the ‘design with intent’ behaviour change lenses in a service design consultancy (also published in the journal).

“Design influences behaviour, whether it’s planned or not. Service Design has a great opportunity to lead the emerging field of design for behavioural change, helping guide and shape ex- periences to benefit users, service providers and wider society. In this article, presented as an evolving conversation between research and practice, Nick Marsh (EMC Consulting) and Dan Lockton (Brunel University) discuss and explore design pat- terns for influencing behaviour through Service Design, and how Service Designers and academics can work together for social benefit.”

Read interview

16 May 2010
UX reflections in UX Magazine
UX Magazine UX Magazine keeps to its high standards with these three well written contributions:

Curators of the Real-Time Web: Distilling the chatter to relevant, actionable information
By Jonathan Gosier (Appfrica)

“Information wants to flow and it wants to flow freely and torrentially. Twitter, SMS, email, and RSS offer unprecedented access to information. With all these channels of communication comes a deluge of overwhelming retweets, cross-chatter, spam, and inaccuracies. How do you distinguish signal from noise without getting overwhelmed? Can we somewhat automate the process of filtering content into more manageable portions without sacrificing accuracy and relevance?

These are the exact questions I attempted to answer during the recent earthquakes in Haiti and Chile. As the Director and System Architect of SwiftRiver at Ushahidi, we’re working on an open-source software platform that helps journalists and emergency response organizations sift through real-time information quickly, without sacrificing accuracy. These earthquakes, however unfortunate, offered extreme use-cases for testing ideas internally, as small nonprofits and organizations as large as the U.S. State Department were relying on us for verified information.

The approach SwiftRiver takes is to combine crowdsourced interaction with algorithms that weight, parse, and sort incoming content.”

The FedEx UX Journey, Part 1: The genesis and early progress of FedEx’s UX practice
By Thomas Wicinski and Brice Stokes (Digital Access, Fedex Services) and Mike Downey (UX Magazine)

“Underlying FedEx’s global shipping and logistics business is a complex technological infrastructure with many digital customer touchpoints. FedEx has recognized the need to improve the user experience of its systems, and has taken strong steps toward not only creating a UX practice area, but also toward moving the entire company to pay closer attention to UX in its customer-facing products. This interview is the first in a set of articles we’ll be running over the coming months to examine how FedEx is building its UX competency and practice. They’re still early in what they call the UX “maturity model,” so this interview focuses on the genesis of the effort and some of its early goals and successes.”

How UX can drive sales in mobile apps
By Jeffrey Powers, Vikas Reddy and Jeremy Olson

“This is an interview with Jeff Powers and Vikas Reddy, the founders of Occipital and creators of the popular iPhone app, RedLaser. We became interested in their story when we learned the differentiating factor between a somewhat unsuccessful first version and a wildly popular second version was due to their attention to UX.”

5 May 2010
Service Design Thinks
Service Design from Scratch Nick Marsh has been organising several service design ‘Thinks’ events in London: ‘Service Design at Scale’ (November 2009) and ‘Service Design from Scratch’ (March 2010).

Service Design at Scale featured presentations by Steven Baker, about the design of the M-Pesa mobile banking service for Vodafone/Safaricom, Julia Schaeper on implementing service design at the NHS Institute for Innovation and Improvement, and James Gardner (previously head of Innovation at Lloyds Banking Group and now CTO at the Department for Work and Pensions) on his experience of creating an internal ‘innovation market.

Service Design from Scratch was apparently the best one yet. First up was James Munro from Patient Opinion who talked about his experience of getting the Patient Opinion service off the ground. James was followed by, Jaimes Nel, head of research at Live|Work, who told the story of Grace at St Pauls, a small, independent coffee shop in central London. Then came Sophia Parker of the Resolution Foundation and Katie Harris of Esro who spoke about their experiences of setting up and running the Social Innovation Lab for Kent in partnership with Engine Service Design and Kent County Council. Finally, Zaeem Maqsood, VP at First Capital, explored and explained what makes start up services investable. This was all followed by a Q&A (also on video).

The links contain videos from the various speakers, as well as some context and reflections on the events.

30 April 2010
Design driven prison development in Belgium
prison Flanders InShape, the Flemish/Belgian competence centre for product development and industrial design, is supporting a new research project on the development of a requirements programme for future prison design in Belgium.

On 25 March Flanders InShape organised the “Towards a 21st Century Prison” conference in collaboration with the architecture department of the Artesis School Antwerp. The audience of architects, policy makers, designers, lecturers and students was treated to a demonstration of the power of design driven innovation in the prison sector.

British architect Simon Henley (2008 UK Healthcare Architect of the Year) presented a research project that he conducted together with Hilary Cottam (2005 UK Designer of the Year) within the RED research unit of the UK Design Council. The audience quickly became convinced that an alternative way of looking at existing problems can lead to new solutions.

That’s how the idea came about that this should also be possible in Belgium. With the planned construction of seven new prisons in mind, a research programme on the matter was created within Flanders InShape. The currently running Artesis School research on new prisons provided a healthy starting point.

Flanders InShape is currently looking for additinal participating companies [disclosure: Experientia has also been contacted]. In exchange for participation, the companies obtain limited project influence by being part of the user committee. They also have a strategic advance by sitting at the forefront when new opportunities for their companies are being developed. Because we want to keep the group limited and workable, we ask you to react quickly. We have three slots open still.

Architects, construction companies, furniture builders, suppliers, caterers and service providers of all sorts are are welcome to contact Flanders InShape.

(Dutch press release)

30 April 2010
Towards a Finnish user needs based service economy
uutiskuva Sitra, the Finnish Innovation Fund [disclaimer: and Experientia client] has launched a new book, After the Crisis, and a report, Finland: Wellsprings for a Vital Future, that shed light on the fundamental change Finland is going through.

“For decades, Finland’s wealth has been underpinned by an economy that is based on exports and industry. Globalisation has now changed the geography of industrial production and we are transitioning from production-based activities to a service economy focused on people and solutions. This transition requires a totally new way of thinking,” says Sari Baldauf, Chair of Sitra’s Wellsprings of Finnish Vitality development programme.

The concept of a service economy focused on people and solutions means that today’s growth engines are no longer those on which Finland’s success has been built. In order to succeed, industrial and social institutions are increasingly having to create new service solutions and products for their operations, and ones based on users’ needs.

These changes will affect how we perceive economic growth, well-being, as well as the way people live and work. The impact of the changes will be so great that it would be fair to talk of a cultural transformation.

Read press release

24 April 2010
Toward a read/write urbanism
Frameworks What might we gain, asks Adam Greenfield, if we begin to conceive of cities, for some limited purposes anyway, as software under active development?

What if we imagined that the citizen-responsiveness system we’ve designed lives in a dense mesh of active, communicating public objects? Then the framework we’ve already deployed becomes something very different. To use another metaphor from the world of information technology, it begins to look a whole lot like an operating system for cities.

Provided that, we can treat the things we encounter in urban environments as system resources, rather than a mute collection of disarticulated buildings, vehicles, sewers and sidewalks. One prospect that seems fairly straightforward is letting these resources report on their own status. Information about failures would propagate not merely to other objects on the network but reach you and me as well, in terms we can relate to, via the provisions we’ve made for issue-tracking.

And because our own human senses are still so much better at spotting emergent situations than their machinic counterparts, and will probably be for quite some time yet to come, there’s no reason to leave this all up to automation.

Read article

24 April 2010
Psychology, climate change and sustainable behaviour
Psychology and climate Alexa Spence and Nick Pidgeon of Cardiff University write in Environment Magazine that meeting existing and future climate change targets will require rapid social transformations that economics and technology alone cannot induce. We must, they say, also face up to the thorny question of human behaviour.

“What represents a “sustainable lifestyle,” and how might competing visions of this be reconciled? How might desirable lifestyle changes be achieved? Will existing beliefs and choices help or hinder the uptake and diffusion of particular low-carbon technologies? And what models and evidence can policymakers draw from to encourage the development of appropriate social norms and sustainable behavior?

Of all the human sciences with a potential to contribute to the key task of understanding and informing behavior change in the environmental domain, psychology, broadly defined as the study of human beliefs and behavior, has been particularly underused.”

Read article