“How can we preserve analogue culture in a digital world? Could something allow us to view, research & remix cultural items? Jemima Kiss examines plans for a digital public space – a part of the internet that could grant worldwide access and create links between museums, archives and libraries.
Jemima talks to Richard Ranft of the British Library and Francesca Franchi of the Royal Opera House about the items and artefacts from their archives that a digital public space could open up to the public, and how the reach of both organisations can be dramatically extended to a worldwide audience.
Bill Thompson, head of partnerships at the BBC’s archive (but also of the Digital Planet and Click programmes) explains how the corporation could help build what is needed, and how it could work.
And Jill Cousins of europeana.eu discusses how similar project that is funded by the European Commission works, and how it has now developed into a full service.”
Posts in category 'Public services'
How do you create community services and business models for a carbon neutral building block before the buildings stand?
Thirty Finnish entrepreneurs came together last Tuesday (20 September 2011) in Helsinki to present innovative business and service models for a carbon neutral to negative building block in the Helsinki docklands Jätkäsaari.
Campers are urban enthusiasts that were challenged to develop entrepreneurial projects around sustainable living in a urban environment – with the ultimate aim of activating the Low2No vision beyond the perimeter of the 22.000 sqm of the Airut* block on Jätkäsaari.
On Tuesday afternoon, the Campers presented their concept ideas to an audience of stakeholders, experts and possible investors.
Indeed, while for us (the designers) the event had the bittersweet flavour of closure, for the Campers it was just the beginning of a possible entrepreneurial path. Their adventure started in June, when – along with the Demos Helsinki crew – they sustainably travelled (boat + train) to the Maker Lab in Berlin. Refreshed and excited through the intense and multicultural brainstorming sessions, they came back to Helsinki with five preliminary ideas to be grown into concept and eventually entrepreneurial proposals.
When we met them after their Berlin campaign, the five teams of Campers were so excited about their oversea experience that helping them to boil down their ideas into viable concepts has been at the same time amazing and challenging.
Not all propositions survived the Summer break and – as always happens when voluntary effort and self motivation are the main drivers of action – the geometry of teams also changed. They all have another job after all, as the majority of budding entrepreneurs have, and some people’s availability decreased when the new season started.
The five ventures presented at the final events were – in brief:
1. 100 ways to Eden is a social enterprise that makes urban food production as integral part of our everyday life.
The carbon footprint of an industrialised food production is enormous, not to mention other negative impacts on nature, social environment and health.
The most effective way to improve the situation is to turn urban food consumers into urban food producers. This change will be possible through intensive research, education, development and networking. There is a greener and better future for all.
The first projects that will make the “shift to Eden” start to happen within next few years include:
- Multiple “Laaritalkoot”: service of small scale planters, greenhuts, composters, aquaponics (see below) etc.
- Experimental “Green lighthouse” serves as community and information hub.
- Edenet: Web services for information, discussion, networking, support from the growing urban community of gardeners.
Team members: Pinja Sipari, Kirmo Kivelä, Kaisa Nirkkonen, Tomi Oravainen, Minna Ritoluoma
2. Aquaponics Finland designs and commercialises hydroponic irrigation and gardening systems. Aquaponics aims at replacing traditional issues surrounding access to food by essentially bringing scalable farming into the home, into the courtyard – including a warehouse scenario that in addition to supporting local food demands, handles logistics for local aquaponics users.
The project (slide presentation) will enable a considerable decrease in carbon impact due to reduced transportation, processing of food & logistics, with the added benefit of having fresh organic food grown within the fiber of the community.
Team members: Antti Kirjalainen, Peter Kuria
3. Pukuhuone.fi – ”Dressing Room” is an ecological style guide which believes in style before fashion, sharing before ownership and storytelling before ignorance.
It brings together local designers and artisans, vintage shops, flea markets, tailors and shoemakers, laundries and repair services to create a platform which leads the consumer to dress up with a bit more love and care.
On a larger scale pukuhuone.fi aims to slow down fashion, speed up sharing and make old (recycled, shared, something with a story) more valuable than new (anonymous, with no personality, silent).
Pukuhuone.fi fights against faceless mass production, poor quality materials, information overload and fast fashion which creates needs people don’t really have. Style will save us but we need good storytellers to make that happen.
Team members: Hanna Linkola, Outi Ugas, Anniina Nurmi, Minna Ainoa, Laura Puromies, Outi Pyy, Arto Sivonen
4. School of Activism is a world-traveling series of urban activist workshops and festivals: a platform for those who shape our urban future.
Two groups of 30 selected participants – activists, producers, innovators, artists, and allround urban mavericks from all around the globe – come together in a new city each year for two weeks worth of creative sessions, lectures by urban luminaries, and unforgettable urban interventions.
The School organises workshops both from pioneering mavericks of old and trailblazing innovators of the present, followed by sessions that put that breadth of knowledge and inspiration into practice to solve urban problems.
School of activisms offers the chance to solve actual problems in some of the host city’s suburbs: with plenty of time to chat on cool new ideas, get to know each other, get a glimpse into local happenings and places, and ask the questions people were always keen on asking.
Team members: Heta Kuchka, Arto Sivonen and Olli Sirén
5. Ab Hukkatila Oy – Ab Waste Ltd does toward space what internet did toward information.
Hukkatila is an development company with an eye on urban places that are empty, underused, or shunned but do have potential because of their location, demand for certain functions in the area, their unique design, unintentional and unseen attractiveness and functions. Development strategies focus are temporary usage, mixed use or ‘life after urban death’ scenarios.
The goal is to create more enjoyable urban environment, regenerate the local communities, promote mixed use of places and develop replicable concepts of synergistic space and property sharing.
Hukkatila exploits sophisticated place-bound architecture, integrated with urban food and energy saving ecosystems, open source apps for built environment, in order to make unlikely processes and collaborations happen.
Team members: Eve Astala, Virkkala Inari, Inari Penttilä, Jaakko Lehtonen, Lari Lohikoski
Camper Eero Yli-Vakkuri also took the chance to present No Chair Design Challenge, the provoking challenge to worldwide designers not to design any chairs for all 2012.
Are you a designer? Then look at the tutorial (video).
During their presentations Campers collected plenty of audience feedback. Next steps include a colloquium with an experienced VC and business mentor from Sitra to advice teams business and managerial approach.
Good luck to all from Experientia!
* The Airut Block
The block which is the result of the Low2No project will be called Airut.
Airut signifies a “forerunner” and “messenger” in Finnish, thus it is conceptually easy to link to the idea and spirit of Low2No. The block aims to be a forerunner in sustainable building and construction, as well as to spread and promote the ideas of the Low2No model of sustainable urban living.
Airut is an old Finnish word which has Germanic roots. It has been used in spoken language for about 1000 years, and was introduced in written language for the first time in 1745.
It is not commonly used in Finnish spoken language today, thus it has a fresh sound to it. Also, it can rarely be found in brand or company names.
The Government’s Behavioural Insights Team annual report outlines a series of new approaches it has tested over the past year to increase people’s health, encourage them to make their houses more energy efficient or boost tax repayment rates.
The report also includes ideas the team is working on alongside Government departments to reduce public sector fraud and error.
The early successes have led to widespread interest in applying behavioural approaches across Government.
he Behavioural Insights Team was set up by the Government in July 2010 to find innovative and cost-effective ways to change people’s behaviour. It is the first of its kind in the world.
Examples of how behavioural insights have been applied in 2010-11 include:
- Organ donation – a ‘required choice’ for online vehicle licence applicants was introduced from 31 July. It is estimated that this will more than double the proportion joining the register and bring an extra million donors over the course of this Parliament
- Healthier food – salt in pre-prepared food is to be reduced by 15% on 2010 targets as part of a voluntary agreement with industry. It is estimated that this will save around 4,500 lives a year.
- Consumer empowerment – giving consumers access to data held about them by firms, in electronic form. This is likely to revolutionise the relationship between consumers and firms.
- Environment – Energy Performance Certificates have been redesigned. These will help 1.4m households a year from 2012 understand how efficient their home is relative to others, and how they can best act to save money and CO.
- Tax – a self-assessment debt campaign using behavioural insights contributed to increased tax being paid by £350m in the first six weeks of the campaign, much earlier than the comparable period last year. This included changing letters to explain that most people in their local area had already paid their taxes, a trial of which boosted repayment rates by around 15%.
by Bryan Boyer, Justin W. Cook, Marco Steinberg
Helsinki Design Lab (HDL) / Sitra
2011, 337 pages
> Free download
> Blog post
This book explores the HDL Studio Model, a unique way of bringing together the right people, a carefully framed problem, a supportive place, and an open-ended process to craft an integrated vision and sketch the pathway towards strategic improvement. It’s particularly geared towards problems that have no single owner.
It includes an introduction to Strategic Design, a “how-to” manual for organizing Studios, and three practical examples of what an HDL Studio looks like in action. Geoff Mulgan, CEO of NESTA, has written the foreword and Mikko Kosonen, President of Sitra, contributed the afterword.
About The Authors
At Sitra, Bryan is a part of the Strategic Design Unit where he focuses on building the Helsinki Design Lab initia- tive to foster strategic design as a way of working in Finland and abroad. This includes the Studio Model, as well as the HDL Global event and website. In his spare time Bryan searches for innovative uses of walnuts, a fascination that stems from growing up on a walnut farm in California. Previously Bryan has worked as an independent architect, software programmer, and technology entrepreneur. He received his BFA with Honors from the Rhode Island School of Design, and his M.Arch from the Harvard Graduate School of Design.
Justin W. Cook
As Sitra’s Sustainable Design Lead, Justin is working at the intersection of climate change and the built environment. He led content development for the Low2No competition and is focusing on Low2No as a development model that aims to balance economy, ecology and society through strategic investments and interventions in existing cities. He has previously worked in the Renzo Piano Building Workshop in Genova, Italy; as a design researcher on the Harvard Stroke Pathways project; and was the principal of a design-build firm in Seattle. Justin received his BA from the University of Washington and his M.Arch from the Harvard Graduate School of Design.
Marco directs Sitra’s internal strategic design efforts, charting new forward-oriented opportunities to help Sitra meet its mission of enhancing Finland’s national innovation ability and well being. In addition to Helsinki Design Lab he is responsible for the concept and design-development of Low2No, a transitional strategy to create sustainable urban development models in Finland through the implementation of a large scale development project in downtown Helsinki.
His previously experiences include: Professor at the Harvard Design School (1999-2009); advising governments on SME & design funding strategies; and running his own design & architecture practice. He received his BFA and BArch from Rhode Island School of Design and his MArch with Distinction from the Harvard Design School.
“What we’re now learning is that there are low-cost and low-risk ways to apply design techniques like prototyping to innovation for even the most sensitive of social challenges. We’re also finding it’s possible for public servants to learn those techniques and that has got to be a priority for any organisation trying to find innovative solutions to big social challenges.”
As pointed out by Tricia Wang, the article is extremely helpful in its clear distinction between design research and market research:
“Market research identifies and acts upon optimal market and consumer leverage points to achieve success. Its definition of success is not absolute, though metrics are often financial. Design research, on the other hand, is founded in the belief that we already know the optimal market and consumer leverage points: human needs. Unearthing and satisfying those needs is thus the surest measure of success. Through this process, we earn people’s respect and loyalty.”
Interesting too, the case study about rural education in Suriname.
The report – the culmination of a year-long investigation into the way the Government tries to influence people’s behaviour using behaviour change interventions – finds that “nudges” used in isolation will often not be effective in changing the behaviour of the population. Instead, a whole range of measures – including some regulatory measures – will be needed to change behaviour in a way that will make a real difference to society’s biggest problems.
The committee also argues for the appointment of an independent chief social scientist.
The first post deals with the importance of behaviourism in design for behavioural change, summarised in these eight bullets:
- Behaviourism is no longer mainstream psychology, but many of the principles have potential application in design for behaviour change
- There is a recognition that the environment shapes our behaviour both before and after we take actions—a useful insight for designing interventions
- There is also a recognition that behaviour change does not necessarily happen in a single step, but as part of an ongoing cycle of shaping
- Where cognition cannot be understood or examined, modelling users in terms of stimuli and responses may still offer valuable insights
- Positive and negative reinforcement, and positive and negative punishment can all be implemented via designed features, and often underlie designed interventions without being explicitly named as such
- Schedules of reinforcement can be varied (e.g. made unpredictable) to drive continued behaviour
- Design could either exploit or help people avoid ‘social traps’ where both reinforcement and punishment exist, or reinforcement is currently misaligned with the behaviour, converting them into ‘trade-offs’ which more closely match the intended behavioural choices
- Considering means and ends may provide a useful perspective on design for behaviour change. The end from the user’s perspective effectively becomes the means by which the designer’s end might be influenced
The course is aimed at students, graduates, professionals and anyone interested in the issue of public space and urban regeneration.
The lectures (entirely in English language) will be held by professors of the Politecnico di Torino, University of Eastern Piedmont and St. John International University, as well as members of Izmo, and will face issues related to public space with the aim of providing insights in a broad and multidisciplinary manner.
In addition, participants will have the opportunity to directly experience several methods of field research (urban drift, urban missions, interviews) that will allow them to observe and make contact with the territory and its inhabitants.
Finally, the training will be enriched by a series of meetings with experts and professionals: informal moments during which students will have the opportunity to interact and engage with those who work in the public space, such as members of Izmo.
At the end of the lecture series, participants will intervene effectively in the public space, designing and implementing a series of installations, parts of an overall project for the redevelopment of District 7 in Turin.
As the social, political and commercial spheres become more intertwined, firms are increasingly finding incentives to look beyond the bottom line. Colin Crouch explores the strong moral and commercial case for corporations to contribute to social good.
The cooperative renaissance
Values-based business models offer a viable alternative to the traditional capitalist approach, argues Peter Marks. What can the public and private sectors learn from these business models in today’s post-recession landscape?
Too often accused of being a breeding ground for poverty and inequality, cities are actually a catalyst for innovation, entrepreneurialism and social mobility. It is no coincidence that many of the world’s most successful businesses had their genesis in cities, says Edward Glaeser
The new frontier?
While most social enterprises have yet to become household names, they are well positioned for steady growth, as they have a role to play in public-service provision, believes Geoff Mulgan.
The 21st century prison
Rachel O’Brien outlines the RSA’s plans to build a social enterprise prison that makes it easier for ex-offenders to transition into society and return to work.
The power of proximity
In an age when digital technology connects us on a global scale, entrepreneurial success still depends largely on the networks, resources and demand found in local communities, says Barry Quirk.
Self-made in China
Linda Yueh asks what we can learn from the generation of Chinese entrepreneurs who are driving the country’s rapid economic growth.
Monique and Sam Sternin discuss how the Positive Deviance approach uses people’s hidden talents to tackle widespread and complex social problems.
David Hume: 300 years on
David Hume is remembered as a thinker who has influenced the way we address social, political and economic challenges. James Harris explains why, three centuries after his birth, David Hume continues to intrigue and inspire his diverse readership.
“There has been a great deal of speculation about the impact of social networking site use on people’s social lives, and much of it has centered on the possibility that these sites are hurting users’ relationships and pushing them away from participating in the world,” Hampton said in a recent press release. He surveyed 2,255 American adults this past fall and published his results in a study last month. “We’ve found the exact opposite—that people who use sites like Facebook actually have more close relationships and are more likely to be involved in civic and political activities.”
“One of the most important relationships people have is with government. Whether at a local or national level, citizens interact with their governments in myriad ways, and these days those touchpoints increasingly take place via websites, phone apps, or other types of technology. Anyone applying for a business license or a building permit, paying taxes, looking up public records, or requesting benefits is participating in an interaction where they are something more than a user. These relationships aren’t exactly voluntary the way commercial relationships are, but at the same time, the public nature of these services makes the user a co-owner in a way that customers typically are not. And most citizen experiences don’t properly reflect this reality although they should, and it’s interesting to think about how they’d be different if they did.”
Eighty-five percent of everything that local authorities are tasked with is in relation to service provision: personalised services such as in the Department of Civil Affairs and the Leisure Activities department, social services in the social centre or the OCMW (Public Social Assistance Centre), but also community services through the local services centre, domestic refuse collection service, services to ensure safety and so on. It is, therefore, not an exaggeration to say that good, customer-oriented services are a priority for every local authority.
Service Design provides a powerful strategy for improving these services. This is why the Vereniging van Vlaamse Steden en Gemeenten (VVSG, Association of Flemish Cities and Municipalities) wants to put the spotlight on this relatively new discipline. This method appeals to the VVSG because of its integrated approach to service provision and the cooperative and participatory method of working together with the users and staff members of a particular service.
Service Design is a method of listening properly, while simultaneously being a method of working to reach solutions relatively quickly and in a manner that is highly visual and comprehensible for all. This is what emerged from all the statements and presentations at the seminar organised by the VVSG and Design Flanders in Antwerp on 7 December 2010, which has resulted in this report.
All articles are available in Dutch and English – here is the English table of contents:
by Kris Peeters [Minister-President of the Flemish Government]
by Ingrid Vandenhoudt, consultant, Design Flanders
and Jan Van Alsenoy, director, communication service, Association of Flemish Cities and Municipalities
Antwerp’s single-brand strategy
by Patrick Janssens, Mayor of Antwerp
Antwerp police station reception area’s restyling
by Peter Muyshondt, chief superintendent, Antwerp Police Zone
Restyling of Antwerp district houses and city offices
by Maxime Seif, business manager, MAXIMALdesign design agency
and Paul Van Steenvoort, operations manager district and counter services, City of Antwerp
Service design toolkit
by Kristel Van Ael, creative director, Namahn design agency
and Caroline Van Cauwelaert, service design consultant, Yellow Window
Applied service design
by Bie Hinnekint, senior care department staff manager, OCMW (Public Social Assistance Centre), Ghent
and Véronique Dierinck, director of residential care centre De Liberteyt, OCMW, Chent
Det Gode Køkken [The Good Kitchen], Holstebro, Denmark
by Lotte Lyngsted Jepsen, innovation manager, Hatch & Bloom design agency
and Michael Keissner, managing director, Hatch & Bloom design agency
Authors [including all contact details]
Download booklet [contains Dutch and English texts]
“This paper shows how government can make it easier for people to use energy more efficiently. It sets out a range of trials to test different ways of applying behavioural insights to overcome barriers to being more energy efficient. This research will help to ensure that government policy on energy efficiency will be as effective as possible in motivating behavioural change.
Chapter 1 sets out how we can encourage people to green their homes and be more energy efficient.
Chapter 2 focuses on how we can use information more effectively to encourage people to be more energy efficient. In particular, it explores how we can draw upon the fact that people are influenced by what those around them are doing (social norms), and are more likely to be influenced by information which is novel, accessible and of relevance to the individual in question.
Chapter 3 demonstrates how the Government has already done a great deal to achieve energy efficiency savings of its own. The Government set itself a target to reduce emissions from departments by 10% in just one year. The application of behavioural insights has helped the Government to surpass this objective, for example through changes to the default settings of heating and lighting systems. This chapter also recognises the work done by UK businesses, non-governmental organisations and other organisations, and sets out a new Responsibility Deal, whose aim is to encourage organisations to make public commitments to reduce energy use.
Taken together, these trials and reforms show how the Government is drawing on new evidence to encourage positive behaviours in ways that do not require a new legislative initiative or spending programme. We will evaluate their impact, and ensure that lessons learnt inform future policy.”
The high-level conference, which also featured Peter Dröll, the European Commission’s Head of Innovation Policy, was organised by the SEE project, a network of eleven European partners engaging with national and regional governments to integrate design into innovation policy.
The summary of the event is now available on pages 10 to 12 of the latest SEE Bulletin, the only publication entirely dedicated to exploring matters related to design policies and programmes for design support.
Also in the publication:
- A discussion on design supply and demand and the policy repercussions by Dr Qian Sun of the University of Salford;
- A policy map with interviews from Italy, Finland, Estonia and South Korea;
- Background on Dublin’s bid For World Design Capital 2014;
- Case study on Argentina’s seminar programme ‘Design and Business, Concepts that Merge’;
- Case study on Wales’ Service Design Programme;
- A short concluding reflection on the SEE project legacy.
(Conference presentation and audio recordings are also available for download)
The President of the Republic, Giorgio Napolitano, awards the prize.
Rome, Tuesday 14 June 2011
Today, the president of the Italian republic, Giorgio Napolitano, awarded Experientia srl with the prestigious National Prize for Innovation in Services, for their project Low2No, for having “planned a residential area in Finland with low CO2 emissions, using innovative methodologies devised in Italy.”
Experientia is an international experience design consultancy based in Turin, Italy, which helps international companies and organizations to innovate their products, services and processes by putting people and their experiences first.
The winning project, Low2No (also known as C-Life), details Experientia’s role in the development and implementation of service offers for a low-to-no carbon emissions building development in Helsinki, involving user-centred service and participatory design methods. The entire construction project will be completed in 2013.
At the award ceremony at the Quirinale (the Italian presidential palace), Michele Visciola, the president of Experientia, accompanied by the CEO Pierpaolo Perotto, received the prize from President Napolitano.
“It is an honour for us to receive this prize from the hands of the President of the Republic,” Visciola declared, “It demonstrates that in Italy, we have young, quality businesses that can compete on an international level in terms of excellence.”
Jan-Christoph Zoels, the director of the service design project, highlighted the importance of the project by stating, “Beautiful and well-engineered, sustainable houses are not enough. Half of the contribution to a community’s carbon footprint is based on people’s lifestyles. We aim to support sustainable lifestyles and services during a building’s entire lifetime.”
Experientia has worked on the planning and design of services, to create, within the Low2No project, a “Food Hub” (offering services related to the purchase, consumption and sharing of regional, organic food, an ethical and sustainable alternative to the products commonly offered in the Finnish market); an “Eco-laundry” (using highly efficient practices and detergents with a low environmental impact); and a communal, wood-fuelled sauna (an eco-friendly response to the presence of a private electric sauna in most Finnish homes).
During the day, at a separate event organised by the ConfCommercio and hosted by ConfCommerico president Carlo Sangalli, the representatives from Experientia, including senior partners Jan-Christoph Zoels and Mark Vanderbeeken, and project team member Camilla Masala, met with the press and public.
WHO IS EXPERIENTIA?
Experientia is an international experience design consultancy based in Turin, Italy, which helps international companies and organizations to innovate their products, services and processes by putting people and their experiences first. Experientia puts people and their experiences, past and future, at the centre of strategic innovation, guiding the company’s processes of research, strategy development, solution creation, prototype design and testing.
The National Prize for Innovation was founded by the Italian government as a key initiative of the National Day of Innovation, an annual event to raise citizens’ awareness of the theme of innovation. It is also an opportunity for the principle public and private actors to take stock of the state of innovation in the country and share identified strategic objectives within the European framework and the Organization for Economic Cooperation and Development.
Through this prize, the government honours the best examples of creativity and innovation in the sectors of industry, design, university and public research, public administration and services, including financial services.
ConfCommercio, the Italian “Confederation of business, professional activities and autonomous work”, was responsible for the selection for the design section of the National Prize for Innovation in Services, which included “Innovation in Business”; “Innovation in Tourism”, “ICT and Service Design”. Experientia has won the prize for the ICT and Service Design category.
This year, the National Day of Innovation holds particular significance, not only because of the presence of the President of the Republic Giorgio Napolitano, and the Minister for public administration and innovation Renato Brunetta, but because it coincides with the celebrations of 150 years of Italian Unity.
The winning project, Low2No (also known as C-Life), aims to facilitate behavioural change for more sustainable lifestyles. Experientia has designed a service platform for the low-to-no carbon emissions building development in Helsinki, involving user-centred service and participatory design methods.
The Low2No service platform represents one of the principle points of contact with the soul and mission of the zone. It will contribute to making sustainability an integral part of the daily activities and lives of the residents and workers of the area. It will support locals in adopting the change and transformation of their usual habits, and give them the possibility to communicate and compare themselves with their peers, through the project’s elements of participation and socialisation.
The project is a collaborative effort between international engineering and planning firm Arup (London), architectural firm Sauerbruch Hutton (Berlin), and user experience design consultancy Experientia, on behalf of Finnish Innovation Fund Sitra, the developer SRV and the housing agency VVO. Experientia’s dual role on the team involves the design of an advanced smart metering system (a digital energy-consumption metre) for residential households, and the design and implementation of a service platform for the entire zone.
Low2No is a mixed-use block. It comprises 14,000 square metres of mixed residential space (both rental and privately owned) with 6,500 square metres of office space and a business incubator and 1,800 square metres of commercial space.
The involvement of future residents and entrepreneurs in identifying their needs and generating shared ideas and solutions has a created a user-centric service platform, within which the client represents more than a simple final element of the chain, but becomes a key actor in the implementation and supply of the services themselves.
Mark Vanderbeeken, Experientia srl, +39 011 812 9687, info at experientia dot com
Il Presidente della Repubblica Giorgio Napolitano consegna il premio.
Roma, martedì 14 giugno 2011
Oggi il Presidente della Repubblica Italiana Giorgio Napolitano ha insignito Experientia Srl del prestigioso Premio Nazionale per l’Innovazione nei Servizi per il suo progetto C-Life/Low2No, “per aver progettato in Finlandia un quartiere cittadino a bassa emissione di CO2 con metodologie innovative elaborate in Italia“.
Experientia Srl è una società di consulenza internazionale con sede a Torino, fondata per aiutare aziende e organizzazioni ad innovare i propri prodotti, servizi e processi attraverso una piena valorizzazione dell’esperienza degli utenti.
Low2No è un progetto che mira alla realizzazione entro il 2013 di un quartiere a impatto zero in un’area della città di Helsinki. Il nome Low2No fa riferimento alla caratteristica del progetto di ridurre progressivamente le emissioni di anidride carbonica generate, partendo da un basso (“low”) impatto delle stesse fino a (‘‘to’’ oppure “2”) raggiungere zero emissioni (“no”).
Alla cerimonia di premiazione al Quirinale era presente Michele Visciòla, Presidente di Experientia Srl, che accompagnato dall’Amministratore Delegato Pierpaolo Perotto, ha ricevuto il premio dal Presidente Napolitano.
“Per noi è un onore ricevere questo premio dalle mani del Presidente della Repubblica – ha dichiarato Visciòla – ed è la dimostrazione che in Italia esistono qualità ed imprese giovani in grado di competere nello scenario internazionale su piani di eccellenza”.
Per Jan-Christoph Zoels, direttore del progetto, “Case belle e ben progettate con i criteri della sostenibilità non bastano. Un buon 50% del contributo all’impatto di CO2 di una comunità dipende dai comportamenti di consumo di energia e dallo stile di vita delle persone. Dobbiamo progettare le condizioni affinché si affermino stili di vita sostenibili e servizi adeguati per tutto il ciclo di vita degli edifici.”
Experientia sta progettando alcuni servizi che permetteranno di creare, all’interno del quartiere, nuove imprese: ci sarà un centro denominato Food Hub (una complessa offerta di servizi legati all’acquisto, consumo e condivisione del cibo, un’alternativa etica e sostenibile ai prodotti abitualmente reperibili sul mercato finlandese); un centro “Eco-laundry” (un servizio di lavanderia altamente efficiente, basato sull’utilizzo di prodotti detergenti a basso impatto ambientale), e un centro di Sauna tradizionale comune (alimentata a legna e all’interno del quale saranno a disposizione differenti servizi).
Nel corso della giornata, in un evento congiunto organizzato da Confcommercio e presieduto dal Presidente Carlo Sangalli, i soci fondatori di Experientia, Pierpaolo Perotto, Mark Vanderbeeken, Michele Visciòla, Jan-Christoph Zoels e una delle collaboratrici al progetto Low2No Camilla Masala hanno preso parte agli incontri con la stampa ed il pubblico.
CHI E’ EXPERIENTIA
Experientia Srl è una società di consulenza internazionale con sede a Torino, fondata per aiutare aziende e organizzazioni ad innovare i propri prodotti, servizi e processi attraverso una piena valorizzazione dell’esperienza degli utenti. L’obiettivo di Experientia è mettere le persone e le loro esperienze, future e passate, al centro delle strategie di innovazione realizzando ricerche, creando soluzioni, progettando prototipi e testandone i risultati.
Experientia, oltre che dai 4 soci fondatori, è partecipata con una quota del 20% da Finsa Consulting Srl technology for people, che si occupa di consulenza, sviluppo ed integrazione di soluzioni ICT e di Business Intelligence, con headquarter a Genova e uffici a Roma, Torino e Milano.
Il Premio Nazionale per l’innovazione è stato istituito nel 2008 dal Governo italiano (presieduto da Romano Prodi) come iniziativa chiave della Giornata Nazionale dell’Innovazione, un’occasione annuale di sensibilizzazione dei cittadini sui temi dell’innovazione e di coordinamento tra tutti i principali attori pubblici e privati per fare il punto sullo stato dell’innovazione nel Paese e condividere gli obiettivi strategici da raggiungere, anche nel quadro europeo e OCSE.
Attraverso questo premio il Governo vuole valorizzare le migliori esperienze d’innovazione nei settori dell’industria, del design, dell’università e della ricerca pubblica, della pubblica amministrazione e dei servizi, inclusi quelli bancari.
Confcommercio, la “Confederazione Generale Italiana delle Imprese, delle Attività Professionali e del Lavoro Autonomo”, è stata responsabile per la selezione della sezione del design dei servizi del Premio Nazionale dell’Innovazione, che comprende le seguenti categorie: “Innovazione nel Commercio”; “Innovazione nel Turismo”; “ICT & Service Design nei Servizi”. Experientia ha ricevuto il premio appartenente a quest’ultima categoria, che è relativa ai due migliori progetti di innovazione tecnologica o di applicazione di metodologie di Service Design o di Service Science Management and Engineering (SSME).
Quest’anno la Giornata Nazionale dell’Innovazione riveste particolare importanza non solo per la presenza del Presidente della Repubblica Giorgio Napolitano e del Ministro per la pubblica amministrazione e l’innovazione Renato Brunetta, ma anche per la coincidenza con i festeggiamenti dei 150 anni dell’Unità d’Italia.
Il progetto vincitore, denominato originariamente “C-life” ma attualmente conosciuto al pubblico con il nome “Low2No”, rafforza l’impegno di Experientia nello sviluppo ed implementazione di offerte di design dei servizi e della progettazione partecipata e utente-centrica, in grado di facilitare il cambiamento di comportamenti del singolo nell’ottica della sostenibilità.
I servizi Low2No contribuiscono a rendere la sostenibilità parte integrante delle attività quotidiane e della vita di tutti i giorni. Incoraggia le persone a prendere parte e sentirsi parte all’interno del progetto di cambiamento e trasformazione delle abitudini consolidate, dando altresì la possibilità, attraverso elementi di partecipazione e socializzazione, di dialogare e confrontarsi con propri pari.
Il progetto è frutto della collaborazione tra Experientia, lo studio di architettura Sauerbruch Hutton di Berlino e la società di ingegneria ARUP di Londra. Il progetto è stato realizzato per conto del fondo governativo finlandese per l’innovazione SITRA, in collaborazione con l’agenzia per l’edilizia residenziale pubblica VVO e la società di sviluppo immobiliare SRV. Experientia è responsabile sia della progettazione di sistemi evoluti di smart metering (contatori digitali) per ambienti domestici sia della pianificazione e implementazione dell’offerta di servizi per l’intero quartiere.
Low2No rappresenta un’area ad insediamento misto, all’interno della quale ad una componente di edilizia residenziale mista (edilizia agevolata – vendita – affitto) di 14.000 mq si affiancano attività lavorative (6.500 mq di uffici e un incubatore d’impresa) e una complessa offerta di servizi (1.800 mq di spazi commerciali).
Il coinvolgimento degli utenti nell’identificazione dei bisogni e nella generazione di idee e soluzioni condivise creerà una piattaforma di servizi utente-centrici, all’interno della quale il cliente non rappresenta semplicemente un elemento finale della filiera, ma diventa un attore chiave nell’implementazione ed erogazione dei servizi stessi.
Mark Vanderbeeken, Experientia srl, +39 011 812 9687, info at experientia dot com
Only five years ago who would have imagined that today a woman in sub-Saharan Africa could use a mobile phone to access health information essential to bringing her pregnancy safely to term? Mobile phones are now the most widely used communication technology in the world. They continue to spread at an exponential rate – particularly in developing countries. This expansion provides unprecedented opportunities to apply mobile technology for health. How are mobile devices being used for health around the world? What diverse scenarios can mHealth be applied in and how effective are these approaches? What are the most important obstacles that countries face in implementing mHealth solutions? This publication includes a series of detailed case studies highlighting best practices in mHealth in different settings. The publication will be of particular interest to policymakers in health and information technology, as well as those in the mobile telecommunications and software development industries.
According to the Guardian, the reports “finds that 83% out of 122 countries surveyed use mobile phone technology for services that include free emergency calls, text messaging with pill reminders and health information and transmission of tests and lab results. Mobile health is already firmly established enough for the WHO to have set up a special unit five years ago, the Global Observatory for eHealth, staffed by four people in Geneva.”
City as a platform (video)
In her role as Chief Digital Officer for the City of New York, Rachel Sterne is tasked with strengthening the City’s digital media presence and streamlining internal digital communications.
In her talk Sterne demonstrated recent innovations that are shaping the city’s future. Mentioning how city resident participation is crucial with a real-time approach, attendees were shown “The Daily Pothole,” a Tumblr that tracks the D.O.T.’s progress in filling potholes in the five boroughs and its companion app, the roll-out of QR code technology on building permits, the NYC 311 app, as well as fielding service requests via Twitter.
Industrial Design: ID For The City (alternate) (video)
Duncan Jackson and Eoin Billings (interview), are both partners at Billings Jackson, a design firm specializing in public spaces. They spoke about their work, history and how they bridge the gap between architecture and manufacturing. Instead of re-inventing the wheel, they appreciate and embrace the the urban landscape for what it is. Crafting solutions that interpret design vision in city environments is their forté and the duo explained the value in understanding the intricacies of each place, culture, and its residents before beginning a new project. Their approach is exemplified through their architectural work, with city life exuding from each structure rather then being blurred by it.
According to the Behavior and Energy Savings study by the Environmental Defense Fund and energy-management software company OPower, Americans who get better power meter data (from both regular and smart meters) cut energy consumption by an average of 1.8% in the first year.