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Posts in category 'Public services'

10 November 2013

[Book] Connect: Design for an Empathic Society

connect

Connect: Design for an Empathic Society
by Sabine Wildevuur, Dick van Dijk, Thomas Hammer-Jakobson, Mie Bjerre, Anne Äyväri, and Jesper Lund
BIS Publishers, 2014
216 pages
[Amazon link]

Abstract

The prospects are clear: we will probably live longer. The number of people aged 65 and up will increase enormously over the next few decades. Society will change as a result, but in what manner?

Europe – and, in fact, probably the world – faces the challenge of preventing loneliness and isolation amongst a growing group of senior people. The oldest part of the population is at particular risk of becoming isolated and lonely as they grow older and their work-related networks erode. While working in the field of technology and aging, the authors discovered that there is a whole new field to be explored, namely the phenomenon of connectedness.

This book is written by a group of authors with very different backgrounds, varying from business, ICT, marketing, anthropology, medicine, design and computer interaction. They all felt the urge to explore this field of connectedness and they discovered new opportunities for the emerging market of ‘aging-driven design’.

Design for connectedness is about support for behavioral change that increases connectedness in day-to-day routines. It’s not about encouraging a completely novel set of behaviors. Rather, it is about supporting human connections, especially during major transitions in life such as retirement.

Authors

Sabine Wildevuur works as Head of Waag Society‘s Creative Care Lab. She has an academic background in Medicine and Mass Communication and works as a programme manager, researcher and writer. She is passionate about innovation in the interdisciplinary field of healthcare, design, the arts, new media and ICT.

Dick van Dijk is Creative Director at Waag Society. He is interested in the crossover between virtual and physical interactions, in creating a narrative space, a place for imagination. Dick has a background in Business Economics and History of Art and is currently extending his creative skills in the context of an Arts Academy.

Thomas Hammer-Jakobson is Chairman of Copenhagen Living Lab, and has previously held top-level positions in the Danish Broadcasting Corporation for more than 10 years. Thomas is a specialist in welfare innovation. As such he has initiated and led many national and international projects in the field of elderly care and independent living.

Mie Bjerre is a partner at Copenhagen LivingLab, which assists public and private organisations in realising innovation and business potential. Mie has a background in European ethnology, realising while travelling that “understanding cultures, people and why people are doing what they’re doing holds great value when innovating”

Anne Äyväri, D.Sc. (Econ.), currently works as a Principal Lecturer at Laurea University of Applied Sciences, Finland. Her main responsibilities include managing RDI projects aiming at developing services and procedures in the social and health care sector. Her research interests include small firm networks, networking abilities, and learning in networks.

Jesper Lund has worked with digital innovation and user-centric design since 2004. He is currently working as a teacher and researcher at Halmstad University in Sweden, where he has been involved as a researcher in several R&D projects within the health technology field.

3 November 2013

[Book] Changing Behaviours: On the Rise of the Psychological State

changingbehavious

Changing Behaviours: On the Rise of the Psychological State
by Rhys Jones, Jessica Pykett and Mark Whitehead
Edward Elgar Publishers
2013, 240 pages
[Amazon link]

Abstract
Changing Behaviours charts the emergence of the behaviour change agenda in UK based public policy making since the late 1990s.
By tracing the influence of the behavioural sciences on Whitehall policy makers, the authors explore a new psychological orthodoxy in the practices of governing. Drawing on original empirical material, chapters examine the impact of behaviour change policies in the fields of health, personal finance and the environment. This topical and insightful book analyses how the nature of the human subject itself is re-imagined through behaviour change, and develops an analytical framework for evaluating the ethics, efficacy and potential empowerment of behaviour change.
This unique book will be of interest to advanced undergraduates, postgraduates and academics in a range of different disciplines. In particular, its inter-disciplinary focus on key themes in the social sciences – the state, citizenship, the meaning and scope of government – will make it essential reading for students of political science, sociology, anthropology, geography, policy studies and public administration. In addition, the book’s focus on the practical use of psychological and behavioural insights by politicians and policy makers should lead to considerable interest in psychology and behavioural economics.

The authors
Rhys Jones, Professor of Human Geography, Institute of Geography and Earth Sciences, Aberystwyth University, UK
Jessica Pykett, Lecturer, School of Geography, Earth and Environmental Sciences, University of Birmingham, UK
Mark Whitehead, Professor of Human Geography, Institute of Geography and Earth Sciences, Aberystwyth University, UK

The Changing Behaviours project
The authors of the book have now began a Changing Behaviours research project that is exploring emerging strategies for changing human behaviours. The project is being funded as part of the Economic and Social Research Council’s Transforming Social Science programme. The primary aim of thistheproject is to consider the ways in which the emerging insights of behavioural science (in particular behavioural psychology, behavioural economics, microeconomics, cognitive design, and neuroscience) are shaping the design of public policy. This project has been designed to provide the first large-scale, international comparative study of behaviour changing initiatives. In addition to studying the application of behaviour changing policies in different countries throughout the world, the team is also exploring the use of alternative, and perhaps, more neurologically empowering approaches to behaviour change (including mindfulness, connected conversations, and critical behavioural literacy). The project, which started in September 2013, will run until February 2015.

[The book was mentioned in this long piece by Evgeny Morozov for the MIT Technology Review]

25 October 2013

Sustainable living and behavioral change

A bedroom with a light on

Below a selection of pieces from The Guardian’s sustainable living hub:

The power of behavioural design: looking beyond nudging
Christoph Burmester – 10 September 2013
Beyond nudging lies the world of applied behavioural science or, alternatively, the domain of behavioural design. Combining behavioural science with sustainable design could be a powerful game changer in shifting consumer behaviour.

Beyond farmers markets: can food entrepreneurs boost buying local?
Sarah Shemkus – 11 September 2013
Startups and nonprofits are working to better connect smaller farms with consumers – beyond the farmers market – to give local produce a boost.

Do businesses care about sustainable behaviour change?
John Drummond – 18 September 2013
New survey shows majority of businesses are taking behaviour change seriously but there are still misaligned priorities and a lack of top level engagement.

Prosperity with less: what would a responsible economy look like?
Yvon Chouinard – 4 October 2013
The founder of Patagonia Inc discusses the value of the simple life, and growing an economy based on buying less, not more.

Using innovation to shift behavior from consumption to conservation
Anna M. Clark – 14 October 2013
Brands have the potential to generate consumer movements that could progress sustainable living. But are they using their power and can they really turn consumers into collaborators?

21 October 2013

The Newspeak of ‘human-centred’ [Book]

freedomvsnecessity

Freedom vs Necessity in International Relations
Human-Centred Approaches to Security and Development

by David Chandler
Zed Books Ltd
224 pages, 2013
[Amazon link]

Human-centred understandings of the world have become increasingly dominant over the last two decades. Indeed, it is rare to read any analysis addressing the problems of insecurity, conflict or development which does not start from the need to empower or capacity-build local agency. In this path-breaking book, Chandler undertakes a radical challenge to such human-centred understandings and suggests that, in articulating problems as a result of human behaviour or decision-making, the problems of the world have become reinterpreted as problems of the human subject itself. Within this framework, the solutions are not seen to lie with structures of economic and social relations, but with the social and cognitive shaping of those who are often seen to be the most marginal and powerless. This shift – from the material problems of the external world to the subjective problems of human thought and action – has gone hand-in-hand with the shift from state-based to society-based understandings of the world. In a provocative analysis, Chandler highlights how human-centred approaches have shrunk rather than enlarged our world and have limited our understanding of transformative possibilities

Review by James Heartfield
In his new book, Freedom vs Necessity, David Chandler, professor of international relations at the University of Westminster, [...] lays bare the claims of governments to put people and their decision-making at the centre of policy. What Chandler shows to great effect is that the latest claims of policymakers and theorists to a human-centred approach result in something like its opposite. In a wide range of cases – from the United Nations’ Human Development Report to the Cabinet Office’s prioritisation of the ‘choice environment’ – Chandler explains how ‘human-centred’ policy is, in fact, very far from human-centred. The real aim is for people to align their behaviour and choices to the outcomes chosen by those in power, rather than deciding such outcomes for themselves. ‘Human-centred’ policy turns out to have as much to do with people deciding for themselves as the Ministry of Peace had to do with Peace, or the Ministry of Plenty to do with Plenty in Orwell’s novel.

19 October 2013

The design of Copenhagen as a bicycle friendly city

 

In a ten part video series, Copenhagenize Design Co explores the top 10 design elements that make Copenhagen a bicycle-friendly city.

The embedded video highlights the big picture. The overall design of the bicycle infrastructure network as a key element in encouraging Citizen Cyclists to choose the bicycle as transport and that keeps them safe.

The other videos:

  1. The Green Wave
    The Green Wave is coordinated traffic lights for cyclists. Ride 20 km/h and you won’t put a foot down on your journey into the city centre in the morning and home again in the afternoon.
    On Nørrebrogade, the first street to feature the Green Wave, the number of cyclists increased by 15%. Traffic flow in the intense morning bicycle rush hour was improved, providing Citizen Cyclists with a smoother, more efficient journey.
    Now, several major arteries leading to the city centre in Copenhagen feature the Green Wave for cyclists.
     
  2. Intermodality
    Combining the bicycle on all forms of transport is vital.
     
  3. Safety details
    It’s in the details when you wish to keep cyclists safe and cycling convenient.
     
  4. Nørrebrogade
    Exploration of one of the greatest urban planning experiments in recent Copenhagen history. The retrofitting of the street Nørrebrogade, complete with Green Wave for cyclists, wide cycle tracks and restricted access for cars.
     
  5. Macro design
     
  6. Micro design
    The design details on the urban landscape – many by the people, for the people – are the beautiful polish on a bicycle-friendly city.
     
  7. Cargo bikes
     
  8. Desire lines
     
  9. Political will
15 October 2013

Experientia redesigns online learning and training toolkit for UN affiliate

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This week, the ITC-ILO officially launched the Experientia-designed website Compass: the right direction for learning and training.

The site is a toolkit comprising 60 methodologies, with the aim of diffusing learning and training knowledge and tools within the ITC-ILO organisation.

Experientia conducted a complete redesign of the ITC-ILO methods library (the Compass) of tools that can be used during training sessions and in the field. The redesign updates the visual look and feel of the Compass tool, as well as the methods themselves, refreshing the communications style of the contents, and developing a new system for cataloguing and navigating through them.

The ITC-ILO is the training arm of the UN’s International Labour Organisation. Based in Turin, Italy, ITC-ILO runs training, learning and capacity development services for governments, employers’ organizations, workers’ organisations and other national and international partners in support of Decent Work and sustainable development. The Compass is a project of the Centre’s DELTA unit. DELTA is made up of a team of specialists who combine expertise in learning and knowledge sharing methodologies with professional backgrounds in international development.

The Compass uses the metaphor of a navigational instrument to guide people through a repository of participatory learning, training and knowledge sharing methods. The new site significantly improves the information architecture and organisation of the available content, ensuring that the methods are easily findable, and offering guidance on the kinds of learning and training situations each method is suited to.

The Experientia team included Yosef Bercovich, Erin O’Loughlin and Gabriele Santinelli, under the guidance of the partner for communications Mark Vanderbeeken.

Experientia has worked with the ITC-ILO previously, designing their website, and a mobile site (iOS and Android compatible) to promote mobile learning methods.

19 September 2013

How Public Design? A conference at Mindlab

mindlab

MindLab, a cross-ministerial innovation unit in Denmark, hosted the seminar titled ‘How Public Design?’ for the second time on 2 and 3 September.

This event gathered a distinguished group of decision-makers, researchers, experts and consultants of social change. As the previous event, the theme itself was subject to continuous reflection: what was ‘how public design’ actually referring to? Most of the participants could agree that we were talking about a particular kind of ‘human-centered design’ approach. But was it a specific kind of thinking, process or method? Was it about exploring and characterizing a specific mentality or even personality as a ‘public designer’? Or was ‘public design’ perhaps a way of reframing ‘public sector change’ or ‘public policy’?

A reflection by Jesper Christiansen.

> Other reflections by Joeri van den Steenhoven (Mars Solutions Lab) and Sarah Schulman (Kennislands).

11 September 2013

Design, innovation and government

ES3A9315

Last week Joeri van den Steenhoven, attended the How Public Design? conference in Copenhagen, Denmark, which was organized by MindLab, the Danish design lab that has been an inspiration to many in social and public sector innovation.

MindLab had gathered a small but global crowd, from countries including the United Kingdom, the United States, France, Australia, Singapore, the Netherlands and Canada, most of whom were running innovation labs, such as Nesta27th RegionKennislandStanford ChangeLabs and DESIS Lab at Parsons the New School for Design.

The conference looked at design-led approaches to innovation in government, and here are some of the lessons Joeri took home.

5 September 2013

Experientia designs mobile site for UN affiliate to promote mobile learning

mobile-promo

This week, the ITC-ILO, a United Nations affiliate, officially launched an Experientia-designed mobile site to promote mobile learning tools within the organisation.

The mobile site is an internal communications tool to showcase best practice mobile learning use within ITC-ILO, and it has been designed to be optimally viewed from a smartphone or tablet.

The ITC-ILO is the training arm of the UN’s International Labour Organization. Based in Turin, Italy, ITC-ILO runs training, learning and capacity development services for governments, employers’ organizations, workers’ organisations and other national and international partners in support of Decent Work and sustainable development.

With the dominant shift to mobile learning, ITC-ILO is keen to demonstrate how it uses mobile tools within its programs and frameworks, and to promote future use of mobile tools to extend ITC-ILO’s activities into a variety of settings, through a broader range of interactions with people, exploiting different types of content.

mobile.itcilo.org focuses on the three key advantages of mobile learning: improved ability to engage participants, with dynamic content, and lasting contact; more opportunities to share knowledge, from one to many, and from many to many; and the ability to connect and interact with information in new ways, generating meaningful insights and providing access to expertise and resources.

Experientia designed the site, and helped to develop the content and promotional materials. The site is optimised for iOS and Android, offering an excellent user experience from smartphone and tablet, as well as from desktop PC. It’s online at mobile.itcilo.org.

3 September 2013

Book: Putting Citizens First

puttingcitizensfirst

Putting Citizens First
Engagement in Policy and Service Delivery for the 21st Century
Evert A. Lindquist, Sam Vincent and John Wanna
Australian National University – Co-published with ANZSOG
August 2013, 220 pages

Free pdf (alternative link)

This book explores the ways in which governments are putting citizens first in their policy-making endeavours. Making citizens the focus of policy interventions and involving them in the delivery and design is for many governments a normative ideal; it is a worthy objective and sounds easy to achieve. But the reality is that putting citizens at the centre of policy-making is hard and confronting. Are governments really serious in their ambitions to put citizens first? Are they prepared for the challenges and demands such an approach will demand? Are they prepared to commit the time and resources to ensure genuine engagement takes place and that citizens’ interests are considered foremost? And, more importantly, are governments prepared for the trade-offs, risks and loss of control such citizen-centric approaches will inevitably involve?

The book is divided into five parts:

  • setting the scene: The evolving landscape for citizen engagement
  • drivers for change: Innovations in citizen-centric governance
  • case studies in land management and Indigenous empowerment
  • case studies in fostering community engagement and connectedness
  • case studies engaging with information technology and new media.

While some chapters question how far governments can go in engaging with citizens, many point to successful examples of actual engagement that enhanced policy experiences and improved service delivery. The various authors make clear that citizen engagement is not restricted to the domain of service delivery, but if taken seriously affects the ways governments conduct their activities across all agencies. The implications are enormous, but the benefits to public policy may be enormous too.

24 July 2013

User-centred design on Gov.uk

govuk

The Design Manual of Gov.uk, the UK Government services and information portal, has a section on user-centred design, whereas the service manual home page describes in more detail how designers can build a gov.uk service: from discovery, to alpha, beta, live and retirement.

“People come to GOV.UK with specific needs. Anything that gets between our users and meeting those needs should be stripped away. The design of GOV.UK reflects this, existing primarily as a way of delivering the right content and services to our users. Find out here how we approach this challenge.”

6 July 2013

Seoul, the Sharing City

seoulsharing

On 20 September 2012, the Seoul Metropolitan Government disclosed its plan for promoting the “Sharing City, Seoul” project, which includes 20 sharing programs and policies for generating or diffusing “sharing city” infrastructure after declaring the “Seoul as a Sharing City” vision.

The Metropolitan Government regards “sharing city” as a new alternative for social reform that can resolve many economic, social, and environmental issues of the city simultaneously by creating new business opportunities, recovering trust-based relationships, and minimizing wastage of resources.

In particular, the city plans to deploy secondary sharing infrastructure from now on to enhance the usefulness of idle resources such as space, objects, and talents since its urban policies have concentrated on constructing primary sharing infrastructure to date, such as roads, parking lots, schools, and libraries. Parallel to the above, the Metropolitan Government plans to implement policies of opening public resources to the citizens by having the public sector take the initiative while focusing on the implementation of policies that respect and promote private sector capabilities.

6 July 2013

Book: Legible Practices by Helsinki Design Lab

legiblepractices

The social innovation book Legible Practices aims at codifying the practises of stewardship, as exhibited by innovators who are consciously rethinking institutions to better meet the challenges of today. It is the last book by Helsinki Design Lab, the recently closed strategic design lab of Sitra, the Finnish innovation fund.

“Stewardship is the art of aligning decisions with impact when many minds are involved in making a plan, and many hands in enacting it.

This notion comes to life through the stories of six projects on three continent, each an example of carefully rewiring institutions to better meet today’s challenges.

By zooming in on the details, a handful of practises emerge that will help you convert ideas into action. Each story is shared as a brief narrative which is then broken down into a network of interlinking practises.

In writing Legible Practises, the authors Bryan Boyer, Justin W. Cook and Marco Steinberg – hope to spark a conversation about the deep craft of social innovation as a reminder that, even when dreaming big, the details still matter.”

The case studies featured in the book:

  • Constitución (Chile): Redesign the city in 90 days through a co-creation process aimed at deliverying more resilient infrastructure and an urban form that provides greater social equity.
  • Brownsville Partnership (USA): Create a safer, stronger and more self-reliant community in Brownsville by working collaboratively with community, non-profit organisations, and public agencies to build a portfolio of complimentary services.
  • Creative Councils (UK): Support innovators in local government across England and Wales to develop and implement radical innovations addressing a long-term challenge that matters in their area.
  • Consumer Financial Protection Bureau (USA): Designing a brand identity, engagement strategy and discrete consumer-facing educational experiences for the nascent Consumer Financial Protection Bureau.
  • Branchekode (DK): Transform a Danish government service responsible for generating classification categories needed to register a new business.
  • Gov.uk (UK): Transform the quality of the UK’s government digital services, making them “simpler, clearer, faster”, starting with a single website for the whole of government.

You can order a printed copy or download a free pdf.

29 June 2013

Design in Service: Crafting the Citizen Experience

field_guides

Many agree that a combination of factors – a demand for better user experience, the rise of ubiquitous technologies and more readily accessible datasets – present the conditions necessary for a more enjoyable life as a citizen of our country. But necessity is just the mother of invention; it takes hard work to get there. To narrow the gap between today’s promises and tomorrow’s opportunities, designers are increasingly intent on improving what’s known as the citizen experience.

Anyone who’s interacted with an office of their local government knows that the public sector works as best as it can to serve the needs of its constituents. Organizations frequently adopt and adapt solutions along the way which inevitably introduces inefficiencies. Inefficiency, however, is something for which user-centered design is well suited. It’s just rarely the case that these two parties meet in the middle, despite the fact that they have so much to gain from one another.

31 May 2013

How Obama used ‘Ethnography Project’ to defeat Mitt Romney in 2012

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Ken Walsh reports on how Team Obama made an unprecedented effort to understand the voters and speak their language, slicing and dicing the electorate with a sophistication and savvy that the Republicans couldn’t match and are still scrambling to replicate.

“The Obama team’s opinion research was led by Joel Benenson, a tough-minded pollster from New York. [...]

In 2012, he succeeded, largely because the depth of his research was so extraordinary. Benenson says his goal as a pollster is “to understand the hidden architecture of opinion” and to “probe deeply into the underlying values and attitudes that shape how people are viewing the issues of the day and the content of their lives.”

One way that Benenson set the Obama campaign apart was through the ethnography project. It was designed as a deep dive into the world of everyday Americans not only to clarify their views on politics but to find insights into their “daily lives,” Benenson told me.

After the responses [to an online questionnaire] were analyzed, nine voters were chosen from among the participants in each of the three states, and they were further divided into groups of three, or “triads.” At that point, detailed interviews were conducted to learn even more about them as individuals.

They were questioned, for example, about their routines, their families, their concerns about the present and their hopes and fears about the future. Each of these sessions lasted about 2 1/2 hours. They were also asked whether Obama deserved to be re-elected, and why.

Benenson says this information, compiled into what he calls “ethno-journals,” was combined with the results of many regular opinion polls and focus groups. The ethnography project produced 1,400 pages of transcripts and data.”

31 May 2013

Smart cities and smart citizens

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For future smart cities to thrive, it must be centred around people, not just infrastructure. This was the overwhelming message from a group of influential thinkers speaking at this year’s FutureEverything Summit. sustain’ went along to find out what smart-city planners can learn from bottom-up approaches.

“It seems global corporations and the large-scale technology platforms they offer and promote seem to be at odds with many of the localised, small-scale technology projects showcased at the Summit and, indeed, the interests of citizens themselves. And if there was one stark warning that emerged from the Summit for city leaders thinking about investing in smart-city technology, it was ignore your citizens at your peril. [...]”

The city is what it is because of the people. [...]

In many ways, social media has created a new interface for the city and how its citizens interact with it. Citizens have the opportunity to try something out, such as a pop-up café – and multiply it through social media and feedback via bespoke apps: physical activity and digital activity in harmony. Yet this appears to be contrary to the thinking behind many current smart systems which merely deliver information in order to change attitudes and behaviour. [...]

Citizens are quite obviously embracing new technologies – but it isn’t always for reasons of efficiency: it’s about sociability; it’s about transparency; it’s about culture; and it’s also about fun – gaming and entertainment. Furthermore, a one-size-fits-all approach to smart cities will not easily work in an age where, even at the most basic level, apps designed for specific spaces or cities are prevalent on most mobile phones. Bespoke solutions will be required.”

22 May 2013

Smart citizens make smart cities, a talk by Dan Hill

 

“We have the technology to do anything. To make things happen you need to turn to design and redesign the context, the decision making and the question.” – Dan Hill, CEO of Fabrica, figured out that smart citizens are necessary to make smart cities. The institutions are collapsing, we have to decide on our own!

He spoke about all this at the end of April at Next Berlin.

Dan Hill is CEO of Fabrica, a communications research centre and transdisciplinary studio based in Treviso, Italy. A designer and urbanist, he has previously held leadership positions at Sitra (the Finnish Innovation Fund), Arup, Monocle, and the BBC. He is strategic design advisor for Domus magazine, as well as blogging at cityofsound.com.

Dan Hill will be the second speaker at Experientia’s Talking Design lecture series now co-organized with three other companies and organizations: Deltatre, GranStudio and ITC-ILO. The talk will be at the beginning of July and we will announce it here very soon.

10 May 2013

‘Open Data’ brings potential and perils for governments

 

Governments and public officials are rushing to embrace the concept of Open Data, throwing open the vast panoply of publicly collected information for the digitally savvy to mine and exploit, writes Ben Rooney in the Wall Street Journal.

However, the use of government data throws up many issues surrounding privacy, policy-making and the uses to which the data has been put. These need to be tackled before simply opening up these digital to all comers.

Some remarkable quotes:

“Anonymized personal data has to be treated as personal data and not open data.”

“The main problem with correlation is that if you look at enough data you can find correlations in almost anything.”

“It is very dicey when you start talking about causation… You know, we have real problems to solve.”

10 May 2013

Libraries: a canvas for creating meaningful UX

library-ux-small

Amanda L. Goodman is the User Experience Librarian at Darien Library in Connecticut. In this article for UX Magazine, she writes about her experience as a librarian in the USA:

“Across the country, libraries are providing services and crafting experiences that make patrons’ visits meaningful and pleasurable. The focus has changed from providing books and reference services to user experience—a change that has been partially facilitated in recent years by the economic downturn.

User experience is an important tool for libraries to employ against a number of competitors like bookstores and at-home Internet access. Libraries have taken this as an opportunity to provide services that are not available elsewhere. The strategy to focus on users and their needs has earned libraries strong support from the public as demonstrated by a recent Pew Internet study: an overwhelming 91% of Americans “say public libraries are important to their communities.”

2 May 2013

Design for Public Good, a new report for the European Commission

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The UK Design Council and three other members of the SEE Platform (Sharing Experience Europe) – the Danish Design Centre, Design Wales and Aalto University, Finland – on Tuesday published a new report, Design for Public Good, encouraging the European Union and its member states to adopt design-led innovation to create the next generation of public services and policy that can meet the pressing demands of the future.

The report follows the publication in March of the Design Commission report, Restarting Britain 2, which calls for design thinking to be used to improve UK public services. Design for Public Good now brings this message to the EU, but also extends it to look at the potentially huge gains design methodology can bring to policymaking as well as services.

The report describes the key benefits of design thinking for government as follows:

  • Design-led innovation is a joined-up process, with no inefficient handover from analysis to solution to implementation
  • Rather than jumping straight to expensive and risky pilots, design process tests iteratively, starting with low-cost, simple models (prototypes) and designing out risk with each new version
  • Rather than disjointedly patching together incremental solutions as problems arise, design thinking looks at the entire system to redefine the problem from the ground up
  • Design thinking starts by understanding user needs in order to ensure solutions are appropriate, waste is avoided and end users buy into them
  • While the factors that cause silo structures in government may be stubborn, design methods offer uniquely effective ways of understanding which teams and departments are relevant to a problem and engaging them in collaborations.

Press release