by experientia
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Daily insights on user experience, experience
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Mobility
putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

21 November 2014
Everyday rituals and digital tech in the families of mobile workers

Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the EPIC Conference, New York, September 2014 This paper reports on current interdisciplinary design research that explores values […]

1 May 2014
Looking ahead in automotive UX with Mercedes

Steve Tengler recently sat down the user experience folks at Mercedes’ Research and Development Center in Sunnyvale, California, and interviewed Paolo Malabuyo (Vice President of Advanced UX Design), Vera Schmidt (Senior Manager of Advanced UX Design), and Viviane Eide (Manager of UX Research). An excerpt: With customers in the connected world being bombarded with nearly […]

27 April 2014
The challenge of the car interface

Three articles – all published on Medium – confront the challenge of designing an effective car user interface: The State of In-Car UX by Geoff Teehan, Teehan+Lax No matter the price or the brand, the interfaces that adorn today’s vehicles are in a bad place. Thankfully, there’s hope. [Long, insightful article with lots of examples […]

17 December 2013
Dan Hill: Can public enterprises adopt the popular dynamics of private enterprises?

In his latest Dezeen column, Dan Hill examines what services like the Uber taxi app mean for cities and asks whether the designers of public services can learn something from them. “So this [i.e. Uber], as with Amazon (and Starbucks, J Crew and the rest) is another cultural blitzkrieg, obliterating difference and leaving high-quality homogeneity […]

6 December 2013
The UX explorers at Ford: an interview with Parrish Hanna and Chris Thibodeau

In response to the recent explosion in UX, Ford Motor Company has hired folks like Parrish Hanna and Chris Thibodeau — Global Director of Human-Machine Interface and Executive Manager of Global Product Planning for User Interface, Connectivity, and Infotainment respectively — to react and reshape Ford’s user experience. Hanna’s past was non-automotive having spent years […]

5 November 2013
Tesla’s groundbreaking UX: interview with UI manager Brennan Boblett

“Dashboards of the past are littered with physical buttons that can never change, forever ingrained into them. The [Tesla] Model S, by contrast, has a fully upgradeable dash that’s software driven. We started with a blank slate—17” of glass, which is the centerpiece of the interior. That inspired an all-digital touchscreen automotive UI platform built […]

19 October 2013
The design of Copenhagen as a bicycle friendly city

In a ten part video series, Copenhagenize Design Co explores the top 10 design elements that make Copenhagen a bicycle-friendly city. The embedded video highlights the big picture. The overall design of the bicycle infrastructure network as a key element in encouraging Citizen Cyclists to choose the bicycle as transport and that keeps them safe. […]

9 January 2013
Ethnographic research on vehicular design in China

Zach Hyman is based in Chongqing, China on a year long ethnographic dive into creative practices of vehicular design among resource-constrained users. After four months in the field, Zach shares with Ethnography Matters his first field update. His observations on low-tech vehicles are incredibly relevant for the current global shifts in automative production. China is […]

3 January 2013
Hertz president on the future of mobility

A day after the announcement that the Avis Budget Group has agreed to acquire Zipcar, the world’s leading car sharing network, for approximately $500 million, Michel Taride, president of Hertz International and executive vice president of Hertz Corporation, presents his view on the future in an OpEd for the BBC website. “With smartphone and other […]

21 December 2012
Should there be a standard user interface for cars?

Writer Jason Torchinsky makes a case for a standard user interface for cars: “I know there’s already a number of official and unofficial standards in place — pedal location, use of a wheel for steering, turn indicator stalk location — but cars are getting more and more complex, and in some ways it’s pretty surprising […]

20 December 2012
Dan Saffer on how we *should* interact with the automobiles of the (near) future

Smart Design’s Dan Saffer discusses on Fast Company on how we should interact with the automobiles of the (near) future: “What will this feel like, riding in our new robot cars? If the experience of being a “driver” in our new cars isn’t designed well, it could feel like we’re trapped in a public taxi, […]

3 December 2012
Morality, the next frontier in human-computer interaction

John Pavlus reflects in the MIT Technology Review on a short essay by Gary Marcus in the New Yorker about the ethical quandaries raised by Google’s driverless car. “The real problems that artificially intelligent cars will bring with them,” he says, “aren’t the grand techno-ethical abstractions mulled over by the Singularity Institute, but practical issues […]

3 December 2012
How Ford makes its cars smarter

In the fast-evolving world of connected cars, CTO Paul Mascarenas is bringing Detroit and Silicon Valley together to chart Ford’s path into the future. Brian Cooley of CNet interviews him during a walk through Ford’s advanced research facilities.

26 November 2012
Unpacking cars: doing anthropology at Intel (paper by Genevieve Bell)

The fall 2011 issue of AnthroNotes (pdf) starts off with an article by Genevieve Bell, senior cultural anthropologist at Intel. She describes her latest research project, designed to understand how cars around the world can serve as windows into the future of mobile technology and computers. The article also contains an ample but simply worded […]

16 October 2012
BMW’s electric experience

Martin C. Pedersen reports in a long article for Metropolis Magazine on the 2014 BMW i3, the company’s first fully electric vehicle aimed at city driving. The article focuses on how BMW’s new business strategy is all based on the core importance of the product experience: “An ambitious experiment, with hefty up-front costs estimated to […]

7 September 2012
Service design in tourism

SDT2012 was the first international conference on service design thinking in the travel and tourism industry. For the first time, the conference brought together a community interested in the practical application of service design thinking within the travel and tourism industry. The conference was the closing event of the project “Service Design in Tourism” funded […]

14 August 2012
Touch in cars is still too complicated

It is not a secret that touch is not as easy as it seems and very difficult to get right, writes Wolfgang Gruener on Conceivable Tech. Cadillac is the first company that is trying to translate touch in a comprehensive way to be used in conjunction with a car’s entertainment system. He and his colleagues […]

17 May 2012
Researchers glean deep UI lessons from a haptic steering wheel

According to a new driving study, conducted by Professor SeungJun Kim at Carnegie Mellon’s Human Computer Interaction Institute, young people and seniors each perform better with different types of feedback: “71% of elder drivers thought the auditory modality was the most useful and 59% thought the visual modality was the most annoying. In contrast, 63% […]

18 April 2012
The future of connected cars: what Audi is driving towards

Richard MacManus writes on ReadWriteWeb that the next generation of in-car apps will be about providing “smart” services, such as taking some of the cognitive load off the driver – including making the car autonomous in some ways. And he provides Audi (which just bought Ducati, by the way) as a case in point: “One […]

15 December 2011
Highway to health

Incorporating wireless technology into its newest cars, Ford prepared to roll out vehicles capable of monitoring everything from pollen counts to glucose levels. “[Ford] started concentrating on the aging population in 1999, and a focus on health and wellness within the car is at the center of their new approach. Unobtrusive ergonomic changes like lowered […]

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