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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

21 November 2014
Everyday rituals and digital tech in the families of mobile workers

Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the EPIC Conference, New York, September 2014 This paper reports on current interdisciplinary design research that explores values […]

6 November 2014
What do you learn when you observe 100 days of iPhone use?

Barry Brown, Moira McGregor and Donald McMillan of the Mobile Life Centre at Stockholm University audio-video recorded over 100 days of device use from 15 users and just published their results, which they presented in September at the MobileHCI conference in Toronto, Canada. Internet connected mobile devices are an increasingly ubiquitous part of our everyday […]

6 November 2014
Rethinking segmentation for the new digital consumer

Apple’s launch this week of Apple Pay, its m-commerce product, could help finally move millions of mainstream consumers toward the promise of mobile payments, according to media reports. Given that Apple Pay will expose user preferences for payments and sharing data, this is a good time for companies to re-think how they segment their digital […]

26 October 2014
Creating user-friendlier environments

MIT News describes how Federico Casalegno of the MIT Mobile Experience Lab designs technology environments that keep human experience at the center of user experience. “The director of the MIT Mobile Experience Lab looks to innovate with technology — but only in support of the user. This approach results in less-impersonal hotel lobbies, smarter gas […]

19 January 2014
Why the resurgence of user-centred design matters for marketers

Marc Landsberg, CEO of socialdeviant, believes that marketing departments will increasingly invest in social platforms that are committed to users’ needs and interests In his article, Landsberg considers three immutable human truths, and how they connect to what’s happening in the marketplace: 1) People want to be heard The explosion of Instagram, Pinterest and Tumblr […]

12 January 2014
Discover the world’s best mobile UX

To help you build better mobile experiences, UX Archive finds and presents mobile’s most interesting user flows so you can “compare them, build your point of view, and be inspired.” “Documenting user flows is probably something many UX designers already do to some degree. Now a great collection is in one place, and wired to […]

9 November 2013
Ubiquitous across globe, cellphones have become tool for doing good

With 96 percent of the world connected, organizations are using mobile phones to deliver, via texts, water, energy, financial services, health care, even education. “The number of such initiatives seems likely to increase. “The development community is eager to learn more about how to use mobiles effectively,” said Nick Martin, a founder of Tech Change, […]

9 November 2013
The rise of the mobile-born

The mobile-born generation will drive a radical rethinking of office productivity, writes Paul Holland, a general partner at Foundation Capital, “Fast-forward a few years and we’ll see a new workplace with workstations akin to air traffic control centers powered by multiple touch-, swipe- and voice-enabled devices, allowing workers to visualize and manipulate information tactically, driving […]

22 October 2013
How teachers in Africa are failed by mobile learning

Only projects that work with existing education systems will improve learning and cut poverty, says Niall Winters of the London Knowledge Lab at the University of London, and he argues for a user-centred approach (rather than a technology-centric one) that is focused on understanding teachers’ practice, co-designing interventions with them and providing them with training […]

25 September 2013
Mobile mastery

Lauren Pope of Nokia writes that there are three things to think about if you want your devices and your brain to sing in unison: mindfulness, attention and metacognition. The video is cute and well-done, but doesn’t match the three things in the text, as the three things are: mindful, purposeful, and playful. The thing […]

5 September 2013
Experientia designs mobile site for UN affiliate to promote mobile learning

This week, the ITC-ILO, a United Nations affiliate, officially launched an Experientia-designed mobile site to promote mobile learning tools within the organisation. The mobile site is an internal communications tool to showcase best practice mobile learning use within ITC-ILO, and it has been designed to be optimally viewed from a smartphone or tablet. The ITC-ILO […]

29 August 2013
User-centred mobile app development in Kenya

The success of a mobile app – its high adoption rate and actual use – largely depends on the degree of involvement of the end user during the development stage. Mark Kamau, Kenyan web solution expert at the iHub UX Lab in Nairobi, believes a user-centric approach to mobile app development is critical to building […]

23 August 2013
Empowering women with Mobile Money. Enough research to support further investments.

Hannes Van Rensburg, founder and CEO of Fundamo, a VISA company based in South Africa, writes that there is enough research on empowering women with Mobile Money to support further investments. The industry have made big gains getting to understand the need and the benefits to women through the work of the GSMA mWomen Programme […]

22 August 2013
User modes as the raw ingredients of digital experience

The best way to design successful digital products is by understanding how users’ behaviour changes according to their mode, according to MEX. Modes can be defined as the common ways people engage with digital products depending on their intent, environment, time and technology constraints. Where more simplistic measures such as designing for a particular device […]

19 June 2013
New Ericsson report on needs of today’s smartphone and mobile internet users

A new Ericsson ConsumerLab report, Unlocking Consumer Value, identifies the needs of today’s smartphone and mobile internet users. “The rapid uptake of smartphones and other connected devices has transformed the mobile broadband landscape – shaping and broadening the way users work, play and communicate. When the uptake of smartphones begins to accelerate in a particular […]

6 June 2013
Technology puts power in the hands of the Millennial Generation

This week the Financial Times has run two reports on the Millennial Generation. Part Two (pdf) came out today, whereas Part One is from June 3. Part Two’s leading article is definitely worth exploring, particularly in how it connects technology and mobile devices with empowerment of a new generation: “Technology has played a huge role […]

27 May 2013
Social networks of mobile money in Kenya

Social networks of mobile money in Kenya Sibel Kusimba, Harpieth Chaggar, Elizabeth Gross, & Gabriel Kunyu Institute for Money, Technology and Financial Inclusion University of California, Irvine With mobile money technologies, people use mobile phones to send money to friends and relatives, connect to bank accounts, and make payments. This research examines the role of […]

24 May 2013
The future of technology isn’t mobile, it’s contextual

In the coming years, there will be a shift toward contextual computing, writes Pete Mortensen of Jump Associates, defined in large part by Georgia Tech researchers Anind Dey and Gregory Abowd about a decade ago. “Always-present computers, able to sense the objective and subjective aspects of a given situation, will augment our ability to perceive […]

21 May 2013
How the Mobile Mind Shift is different in Europe

People are in the midst of making a Mobile Mind Shift, which can be defined as “the expectation that any desired information or service is available, on any appropriate device, in context, at your moment of need.” Attitudes and behaviors are shifting around the world, and the shift is rapidly accelerating. However there are significant […]

13 March 2013
Will mobile education arrive in the developing world

(As if it hasn’t already). In developing countries, where smartphones and dependable cellular networks are still scarce, it’s been difficult to gauge the real impact of the mobile education movement. But with the combination of different factors — the advent of new technology, decreased pricing for data, a worldwide lust for mobile education, and a […]

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