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Michele Visciola
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Michele Visciola
putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

16 April 2013
iHub Nairobi welcomes Michele Visciola

Michele Visciola, Experientia’s president and user research director, will speak at Kenya’s iHub this week, on Friday 19th April. Michele is currently in Nairobi preparing research, and has been invited to be a guest speaker at iHub, Nairobi’s Innovation Hub for the technology community. Michele will talk about “User-centred innovation: fostering culture evolution and behavioural […]

3 May 2012
Experientia at EPIC Europe meeting

Experientia® partner in charge of user research, Michele Visciola, will be one of the speakers at the EPIC Europe one-day meeting at the Elisava Design School in Barcelona next week, on 11 May 2012. The European meeting is the first of its kind for EPIC (Ethnographic Praxis in Industry Conference), and is designed to provide […]

17 January 2011
Experientia part of EPIC 2011

The Ethnographic Praxis in Industry Conference (EPIC) has become the premier international forum for bringing together academics, computer scientists, designers, policy makers, social scientists, marketers and other professionals interested in the ongoing development of the field of applied ethnographic research and practice. The call for contributions to the 2011 conference is now open, seeking original, […]

22 November 2010
Video message by Experientia’s Michele Visciola at World Usability Day 2010 in Japan

Experientia president Michele Visciola was invited to send a video message to the World Usability Day 2010 event in Tokyo, Japan. Michele, who is also European Regional Coordinator for the Usability Professional’s Association, spoke on the event’s theme of communication, and the relationship between communication and usability in research and design activities. In this short […]

17 November 2010
Michele Visciola on online healthcare information

Michele Visciola, Experientia partner, gave a talk this week on online healthcare information at the 16th IFHRO (International Federation of Health Records Organizations) Congress in Milan, Italy. The International Federation of Health Records Organizations (IFHRO) serves as a forum for the exchange of information relating to health records, education of medical record personnel, and information […]

30 October 2009
Experientia partner Michele Visciola on people-centred innovation as culture evolution

Experientia partner Michele Visciola, who is also the president of Experientia, has written an article entitled “People-centered innovation or culture evolution?” that got published in the November-December edition of Interactions magazine. Here is the abstract: “The biological theory of evolution and its applications to cultural anthropology (Cavalli Sforza, 2006) create an interesting framework with which […]

17 April 2009
Global usability organisation embraces design

In December last year, the Usability Professionals’ Association (UPA) organised its first European conference in Turin, Italy, with a focus on the connection between usability and design. The very successful conference, which was chaired by the UPA Europe president Silvia Zimmerman (who has meanwhile become president of UPA Global) and UPA-Italy chair Michele Visciola (who […]

27 January 2009
Two Experientia/Vodafone workshops at the upcoming LIFT conference

Experientia, in collaboration with the Vodafone User Experience team, is running two workshops on 25 February at the upcoming LIFT conference to present the results of two recent projects and explore their impact. KashKlash: exchanging the future Join us for a workshop to explore alternative methods of exchange. The focus is on a possible future […]

15 December 2008
European usability and design conference presentations online

The first European conference of the Usability Professionals’ Association (UPA), which was dedicated to Usability and Design, is more than a week away but the high quality of the event still lingers. The conference, which took place in Turin, Italy, was inspired by the designation of the city as the first World Design Capital and […]

11 November 2008
Two UX magazines for subscribers only

Two user experience magazines landed on my desk this week. They are available only to subscribers, both in print and online. But subscriptions are relatively cheap. User Experience is the quarterly magazine of the Usability Professionals’ Association (membership is a modest 100 USD) and its latest issue is devoted to usability in transportation. Here are […]

13 May 2008
Changing the Change conference looks very promising

The three-day Changing the Change conference, which is about the role of design research in sustainable change and scheduled for 10-12 July in Turin, Italy, looks to become very interesting indeed. The list of invited speakers and discussants features Bill Moggridge (IDEO); Geetha Narayanan (Srishti School of Art, Design and Technology, India); Lou Yongqi (Tongji […]

5 October 2007
Italian World Usability Day on 8 November in Turin

This year’s World Usability Day (WUD), a global series of events organised by the Usability Professionals’ Association (UPA), will take place on 8 November forthcoming. The WUD was founded to ensure that the services and products important to life are easier to access and simpler to use. A wide range of events, exhibits, forums and […]

6 July 2007
European designers to meet in World Design Capital to promote usability and design

(Bloomingdale, IL: July 6, 2007) – The first European regional conference of the Usability Professionals’ Association (UPA) will take place in Torino, Italy, named the 2008 World Design Capital. Hundreds of designers and usability specialists are expected to attend. “The UPA Europe 2008 conference provides a great opportunity to reinforce the importance of usability and […]

12 June 2007
Daily reporting from the UPA annual conference
17 November 2006
Yaniv Steiner speaking on rapid prototyping at World Usability Day Italy
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