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Daily insights on user experience, experience
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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

4 November 2013
Experientia presents “BancoSmart”, the innovative ATM interface designed for UniCredit Bank

The user-centred approach is moving into finance, as banks increasingly connect to their customers’ needs and wants. As part of this trend, global banking and financial services company UniCredit Bank collaborated with user experience consultancy Experientia to create a user-friendly, people-centred ATM – the BancoSmart. Click on image to view slideshow The user-centred approach is moving into finance, […]

4 November 2013
Experientia rivoluziona la user experience degli ATM con “BancoSmart”, l’innovativa interfaccia degli ATM UniCredit

Le banche stanno cercando sempre più di entrare in sintonia con le esigenze ed i desideri dei propri clienti, innovando i propri prodotti e servizi secondo una approccio centrato sull’utente. Per dare concretezza a questo principio, UniCredit ha deciso di collaborare con Experientia con l’obiettivo di rinnovare a fondo la user experience del proprio canale ATM. Click […]

12 September 2013
Experientia workshop on strategic UX design for Taiwanese businesses

Taiwan meets Italy this week, in a series of workshops and company visits hosted by Experientia for Taiwanese business people. The 15 participants are from a diverse range of roles, from secretary to CEO, and a wide range of industries, including IT, appliances, car accessories, B2B suppliers (sugar, saw blades, electronic components), a dental clinic […]

25 April 2013
Jan-Christoph Zoels on interfaces at UNStudio during Milan Design Week [video]

Jan-Christoph Zoels, an Experientia founding partner, was one of the panelists at the UNStudio Platform Dialogues during the Milan Design Week and a video of his discussion with Markus Benz (CEO Walter Knoll) and Birgit Lohmann (Associate Editor-in-chief Designboom), is now online. Experientia and UNStudio, the famous Dutch architectural design studio led by Ben van […]

25 April 2013
Video online of Milan debate: “The Long View of Interaction Design”

The people behind the upcoming IxDA Interaction14 conference organized on 6 April a panel discussion in Milan on the “Long View of Interaction Design”. 5 panelists debated with Interaction14 chair Alok Nandi on how to design for those interaction design challenges that go beyond the immediate consumer product/service launch cycle. Note that due to technical […]

4 April 2013
Jan-Christoph Zoels speaker at three Salone del Mobile events

Jan-Christoph Zoels, one of Experientia’s founding partners and our creative director, is going to be a lot in Milan next week. Aside from his participation on Monday 8 April at the IxDA organized “The Long View of Interaction Design,” he will also speak on Thursday and Saturday. On Thursday 11 April he will be one […]

29 March 2013
Debate in Milan: The Long View of Interaction Design

The people behind the upcoming Interaction14 conference invite you to attend a panel discussion in Milan on the “Long View of Interaction Design”. On Monday 8 April at 6pm (on the eve of the Salone del Mobile), Claudio Moderini, Fabio Sergio, Jan-Christoph Zoels and Todd S. Harple will debate with Alok Nandi on how to […]

24 March 2013
Big Data and personal data for behavioral analysis and behavioral change

In a broader article on Big Data and privacy, the New York Times writes about the work of Alex Pentland, a computational social scientist, director of the Human Dynamics Lab at the M.I.T., and academic adviser to the World Economic Forum’s initiatives on Big Data and personal data. His M.I.T. team, writes the New York […]

3 October 2012
How to create a cutting edge Smart City visitor experience

A four step guide from the Milan Expo 2015: Step 1 Ask your main sponsors (in this case Cisco, Enel and Telecom Italia) to indicate the relevant “Smart City” technologies that they already have, are currently working on, or are generally trendy. In the Milan case these are push technology services, QR codes, smart phone […]

2 September 2012
Focus on service design – in UK and in Italy

Earlier this year, the UK Design Council and the Arts & Humanities Research Council conducted a wide ranging review of the place of design research in UK universities, and its connection with businesses and policymakers. The aim was to identify future areas for research funding, and new and innovative ways of bringing research and industry […]

24 May 2012
“Beautiful things that matter” – Experientia’s new website for granstudio

Site works also as a full-screen swipeable tablet web app Today granstudio, the international design studio based in Turin, launches its new website, created by Experientia®. Founded by internationally-renowned designer Lowie Vermeersch, granstudio is a creative, multidisciplinary consultancy that combines automotive design expertise with a strategic vision on performance, beauty and functionality. The site features […]

13 April 2012
Prisma kitchen at Eurocucina 2012

A high-tech kitchen and an instant classic, designed by Experientia®, for Toncelli kitchens Minimalist design in a high-tech kitchen Experientia® is taking part in the Salone del Mobile in Milan this year, with its brand new kitchen design, the Prisma, designed for Tuscan company Toncelli Kitchens. Introduced by Toncelli as the “futuristic jewel” in its […]

5 March 2012
Life 2.0 supporting elderly people’s independent life

The Life 2.0 project is a EU funded project that aims at supporting elderly people’s independent life through a platform of geographical positioning and social networking services. The project, which involves 13 core partners in 5 European member states, started in November 2010 and is now starting a pilot phase in which such applications will […]

21 November 2011
Announcement: Dataviz workshop in Torino, Italy

On 12 to 17 December, the people of Better Nouveau plan Dataviz, an in-depth workshop on the visual representation of large datasets. Better Nouveau is an independent design label and an innovation project initiated in June 2011 by ToDo, an Italian interaction design studio with a knack for setting up play dates between craft and […]

20 November 2011
Sketchnotes of Ezio Manzini at School of the Art Institute of Chicago

This past Monday evening, on an unseasonably warm night in Chicago, sustainability expert Ezio Manzini gave a thought-provoking lecture at the School of the Art Institute of Chicago. Mr Manzini is a Professor of Industrial Design at the Politecnico di Milano, and is a renowned expert in the application of strategic design for sustainability. His […]

17 September 2011
Low2No project wins Holcim acknowledgement prize

Medium rise timber office building in low-to-no carbon emissions district, Helsinki, Finland, wins Holcim acknowledgement award for sustainable construction. The Low2No design team led by Sauerbruch-Hutton, Arup and Experientia® were recognized for the multi-story timber construction headquarter for Sitra, the Finnish Innovation Fund. The office and incubator building “is part of an inner-city building complex […]

24 August 2011
Interview on Experientia’s strategy on sustainable living in Helsinki

This month’s e-Periscope review has a brief interview with Experientia® partner Mark Vanderbeeken, talking about Experientia’s strategy on sustainable living in Helsinki and how its work on the Low2No project won the Italian National Prize for Service Innovation. e-Periscope is the online economic review of the Italian Piedmont Region, and has featured Mark before, as […]

3 August 2011
Ezio Manzini on the economics of design for social innovation

Sarah Brooks of Shareable has just published the second part of her interview with the Italian design strategist Ezio Manzini, who is one of the world’s leading experts on sustainable design, author of numerous design books, professor of Industrial Design at Milan Polytechnic, and founder of the DESIS (Design for Social Innovation towards Sustainability) network […]

2 August 2011
Book: Design for Services

Design for Services Series: Design for Social Responsibility Authors: Anna Meroni and Daniela Sangiorgi Gower Publishing, August 2011, 298 pages In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task […]

17 July 2011
European museums and libraries in/of the age of migration

MeLa – European Museums and Libraries in/of the Age of Migrations – is a brand new four-year research project, funded by the European Commission under the Seventh Framework Programme, which aims to delineate new approaches for museums and libraries in a context characterized by the continuous migration of people and ideas. Its main objectives are […]

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