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Posts in category 'Italy'

11 October 2010

Experientia supporting Flemish applied research on mobility and sustainability

Flanders InShape
Experientia is excited to be working on two applied research projects for Flanders InShape, a Flemish design promotion agency that supports and advises small and mid-size companies in Flanders, Belgium on matters related to product development and design.

The ASSIST project, in collaboration with Enthoven Associates, is focused on improving mobility and communications for people with motor disabilities, whereas the EVENT project (conducted with FutureProofed) supports Kortrijk Xpo in becoming the most sustainable trade fair and congress complex in Belgium and one of the top five most sustainable fair complexes in Europe by 2020.

With these applied research projects, Flanders InShape aims to augment the efficiency and effectiveness of product development in Flanders and to improve the competitive position of Flemish companies through the development of products with higher added value for the customer.

ASSIST – Improving mobility and communications for people with motor disabilities

The Assist project, which Experientia conducts in collaboration with acclaimed Belgian design consultancy Enthoven Associates and care organisations Centrum voor Zorgtechnologie and In-HAM, aims to develop new concept ideas for assistive technologies for people with motor disabilities, using a people-centred design process. Although aimed at a Flemish context, the project focuses on international technological and design projects.

In the first phase of the project, Experientia has conducted a comprehensive benchmarking of current assistive device solutions for people with walking difficulties. The benchmark explores both on-body assistive devices, which are always in contact with motor disabled people, such as wheelchairs, rollators and standers; and assistive environments, including public transportation, mobile applications and accessibility.

Experientia will also contribute to the creation of scenarios for use during contextual observation to validate the design opportunities found in the benchmark. Enthoven Associates is currently conducting the user research and jointly the partners will then take the insights further, supported by a creative workshop to generate ideas, into design concepts.

EVENT – Sustainable event management project

The Event project sees Experientia team up with Futureproofed, a sustainable design consultancy, and Kortrijk Xpo, a conference and trade fair venue in Kortrijk, Belgium, to explore ways to make events more sustainable. The ambitious goal of this project is to make Kortrijk Xpo the most sustainable trade fair and congress complex in Belgium and one of the top five most sustainable fair complexes in Europe by 2020.

Trade fairs, congresses and events are key areas of concern for sustainability, because they involve a large number of diverse players both directly and indirectly (e.g. stand builders, lighting installers, textile manufacturers, etc.) and because time criteria often become more important during assembly, disassembly and transport, than any concern for sustainability.

This project will explore how impact can be best achieved, though good planning, preparation and usage of the right materials and products.

Futureproofed will carry out a carbon footprint analysis of Kortrijk Xpo, whereas Experientia will benchmark international best practice on sustainability for trade shows, expositions, and major public events. Together with Futureproofed, we will build a behavioural change framework, and conduct participatory workshops and concept development for more sustainable practices.

This exciting project builds on the themes that Experientia is currently exploring in our Low2No project in Helsinki, and is in keeping with our overall company commitment to sustainability.

6 October 2010

Bruce Sterling interview by Rhys Hughes

Bruce Sterling
Last week, La Stampa newspaper of Turin, Italy published an interview with Bruce Sterling, conducted by Welsh writer and essayist Rhys Hughes.

The complete English version of the interview has now been posted on fortykey (which by the way has a very interesting collection of essays). An excerpt:

Rhys: The ‘Internet of Things’ is a truly startling concept. I seem to remember that you once described it as “inconceivable before the 21st Century”. I find the prospect of everything in the world being linked together as alarming rather than uplifting, a threat to liberty. Are my concerns naive?

Bruce: I would agree that the privacy risks are always the first issues to strike thoughtful people. As people become more engaged with the many startling possibilities of the Internet of Things, they understand that those first concerns are primitive. They are not wrong, just simplistic.
It’s like learning about the railroad, and immediately thinking that it means that foreign spies will come to your town on the railroad. That is true. Yes, foreign spies really are a threat to your liberty, and they will use railroads. But railroads are alarming for many good reasons other than mere foreign spies.
The worst concern about a railroad is this: if a rival town gets the railroad, and your town doesn’t get that railroad, then your town dies. You will live a dead town. Posed in the rhetorical terms of the Internet of Things, this would mean a frightening “Internet of Things Gap.” This would be something like yesterday’s famous “digital divide.” When no one has it, then it might be bad to have it. When others really have it and you don’t, that deprivation is terrifying, unjust, evil. This would crush all your intelligent and skeptical reservations because it would reframe the debate in a way you could not counter.
The Internet of Things is indeed startling. It is also dangerous. But that’s just theory. To to have no real Internet is worse. To have no Internet while others do have it can be lethal. The Regione of Piemonte understood that problem, and that’s why I am able to type this to you on some very nice state-supported broadband.

Read interview

2 October 2010

Talk by anthropologist Mimi Ito in Milan

Mimi Ito
Yesterday cultural anthropologist Mimi Ito spoke on the impact of technology on teen and youth culture at the Meet The Media Guru event in Milan, Italy. The video is available online.

Cultural anthropologist, with degrees from Harvard and Stanford, Mimi Ito co-directed the Digital Youth Project, which was funded by the MacArthur Foundation and focused on new m-Learning scenarios. The project has become an important point of reference for those studying the relationship between teens and new media.

The three-year Digital Youth Project researched kids’ and teens’ informal learning through digital media, with a particular focus on the day-to-day use and the impact of these new technologies on learning, play and social interaction.

The results of the project are encapsulated in the report, Living and Learning with New Media: Summary of Findings from the Digital Youth Project, and the book Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media.

Mimi explored a vast range of social activities that are “augmented” by digital technology: online gaming, virtual communities, production and consumptin of children’s software, and the relationship between children and new media.

She is also specialised in amateur content production and peer-to-peer learning.

She teaches at the Department of Informatics of the University of California, Irvine, and at Kejo University in Kanagawa, Japan. She has also worked for the Institute for Research and Learning, Xerox PARC, Tokyo University, the National Institute for Educational Research in Japan, and for Apple Computer.

Her new book on Otaku culture, the Japanese term for children that have an obsessive interest in video games and manga, will be published shortly.

Mimi Ito joined the Wiki Foundation Advisory Board in June of this year.

Watch video (Mimi starts speaking at 19:30)

5 August 2010

Design for social change and the museum

Bellagio symposium
From April 12 through April 14, 2010, 22 designers, historians, curators, educators and journalists met at Rockefeller Foundation’s Bellagio Center on Lake Como, in Italy, to discuss the museum’s role in the 21st century in relation to design for social change.

Participants (including Paolo Antonelli, Andrew Blauvelt, Allan Chochinov and John Thackara) from a spectrum of institutions in 11 countries engaged in a far-ranging and illuminating conversation.

Design Observer’s William Drenttel and Change Observer’s Julie Lasky have written an extensive report on this symposium sponsored by the Rockefeller Foundation and organized by Winterhouse Institute.

Here are the key conclusions (copied from the abstract):

  1. The museum can be a collective commons for learning, reflection and critical action, as well as a platform for delivering information and provocation and a stage for learning, social connectedness and critical action. The museum as commons is not only an exhibition space but also a civic arena where people can reflect on the importance and efficacy of social change.
  2. Museums need to move beyond the object so that social design exhibitions are more than concrete displays. In that sense, design should be regarded as a tool for improving life and fostering participatory engagement and social activism.
  3. Museums should be a place where “wicked,” or seemingly intractable social problems of global scope, are addressed — a shared space in which diverse stakeholders can participate in solutions.
  4. The curator’s role may have to evolve and broaden to include skills germane to the complexity of issues around social change and innovation.
  5. Traditional museums can learn from other institutions and organizations that champion design as an agent of social change by stimulating, honoring and publicizing specific achievements on an international platform.

Read report

21 July 2010

Happy birthday Experientia – 5 years old

Experientia
Experientia turns five years old today, 21 July! We’ve been busy in the last year. Apart from the great projects and fruitful collaborations with old and new clients, we’ve also completely redesigned our website, expanded our offices to include a new wing, and we keep on finding talented and exciting people to work with.

We’ve extended our expertise areas this year, with major new projects on sustainable development, e-learning, public transportation, business software visualisation tools, and mobility solutions for people with disabilities. Check out the description of our Low2No Living project on the Experientia website: we’re very excited to be working on this great sustainable development project in Helsinki, with a fantastic international team.

We love to spot new talent, and this year, we’re happy to welcome five new full-time staff members, who bring their in-depth knowledge and high quality work to our projects. We’re joined by Mariateresa Dell’Aquila as Project Manager, Gabriele Santinelli as Web Prototyper and Josef Bercovich as Senior Interaction Designer. In addition, two previous short-term collaborators, Adriana Rivas and Jennifer Murphy are back as full-time designers, bringing us to around 30 people in the office.

Our international vibe is stronger than ever at the moment, giving us the diversity we value, as well as fresh ideas and new perspectives. Right now, we have people from Australia, Belgium, Brazil, Colombia, Costa Rica, Finland, France, Germany, Israel, Italy, Japan, Korea, the Netherlands, Panama, Portugal, and the USA.

Experientia has a philosophy of investing in internships, and we’ve traditionally always hired interns from acclaimed design schools to spend time with us over the summer. This year we’re joined by people from Domus Academy, Milan; Aalto University, Helsinki; Strate Collège, Paris; IUAV, Venice; University of Madeiras, Funchal; and Rhode Island School of Design, Providence, RI.

Five years in business is a milestone by any standard, and we’re proud that for Experientia, they’ve been five years of success. We’ve got lots of plans for the next five years, and we look forward to continued growth and many more anniversaries.

15 July 2010

University and Cyberspace conference videos online

Communia
A few weeks ago the Communia conference University and Cyberspace took place here in Torino, Italy, with a focus on “reshaping knowledge institutions for the networked age”. Speakers included Massimo Banzi, Joy Ito, David Orban, Bruce Sterling, and many others.

The international conference, which is the conclusion and culmination of the Communia Thematic Network project (the European Thematic Network on the Digital Public Domain), was organised by the Politecnico of Torino’s NEXA Research Center for Internet and Society (that also coordinated the network) and the Berkman Center for Internet & Society at Harvard University, and aimed at defining a shared vision of the future of universities as knowledge institutions and identifying the main steps leading from vision to reality.

The event addressed questions such as: How is the role of universities as knowledge creating, sharing, and applying institutions going to change due to the Internet? How should universities use cyberspace to best implement their mission with respect to society? Taking into account the characteristics of the new generations of students, faculty and staff, how should the informational and the spatial (both physical and virtual) infrastructures of universities be shaped to improve learning, discovery, and engagement? What about the new opportunities to enhance the civic role of universities – who prepare people for citizenship and contribute to the public sphere – in our democratic societies?

Videos of all sessions are now online, although in a still somewhat rough format (they are now working at processing the videos further):

Monday 28 June
The first day of the conference covered the relevant history and traditions of universities, moved through the current state of play, and focused on the emerging landscape of universities, articulating both their changing role in society, the significant challenges these institutions are facing for the future and, more specifically, their role vis a vis the increasing commons of knowledge facilitated by the Internet.

Morning session (video link)

  • Kick-off [00:12:56]: Juan Carlos de Martin, NEXA Center for Internet & Society, in conversation with Charles Nesson, Berkman Center for Internet & Society
  • Keynote [00:53:20]: “Universities in the Age of the Internet” by Stefano Rodotà, University of Rome
  • High Order Bit [01:46:00]: “Arduino, Open Source Hardware and Learning by Doing” by Massimo Banzi, tinker.it, arduino.cc
  • Plenary [02:03:45]: “Digital Natives” with John Palfrey, Berkman Center for Internet & Society, Marco de Rossi, Oilproject.org, and Urs Gasser, Berkman Center for Internet & Society

Afternoon session (video link)

  • Plenary [00:01:19]: “Information Infrastructure” with Alma Swan, Key Perspectives Ltd., Stuart Shieber, Berkman Center for Internet & Society and Office of Scholarly Communication at Harvard University, and Martin Hall, Salford University, UK
  • High Order Bit [01:27:13]: “African Universities as Knowledge Centers: Challenges and Opportunities” by Boubakar Barry, African Association of Universities
  • Plenary [01:41:45]: Physical/Virtual Spatial Infrastructure” with Antoine Picon, Harvard University and Jef Huang, EPFL

Tuesday 29 June
The second day attempted cross-sectional reorientation, by examining universities’ emerging responsibilities as ‘horizontal’ themes, especially as they intersect with future challenges described in the first day’s ‘vertical’ tracks.

Morning session (video link)

  • High Order Bit [00:01:12]: “Individual and social evolution: through digital gaming, out of the box” by Carlo Fabricatore, Initium Studios & University of Worcester
  • Plenary [00:14:52]: “Universities as Civic Actors or Institutions” with Marco Santambrogio, University of Parma, Italy, Colin Maclay, Berkman Center for Internet & Society, Maarten Simons, Katholieke Universiteit Leuven, Belgium, Jan Masschelein, Katholieke Universiteit Leuven, Belgium, and Juan Carlos De Martin, NEXA Center for Internet & Society

Afternoon session (video link)

  • Plenary [00:01:00]: “Universities as Platforms for Learning” with Catharina Maracke, Keio University, Japan, Marco De Rossi, Oilproject.org, Carlo Fabricatore, Initium Studios & University of Worcester, Delia Browne, Peer-2-Peer University, Stephan Vincent-Lancrin, OECD, and Jean Claude Guedon, University of Montreal
  • High Order Bit [01:15:46] by Joy Ito, Creative Commons
  • Plenary [01:33:11]: “Universities as Knowledge Creators” with Carlo Olmo, Politecnico di Torino, Phillippe Aigrain, Sopinspace, Janneke Adema, Coventry University, Mary Lee Kennedy, Harvard Business School, and Terry Fisher, Berkman Center for Internet & Society
  • Plenary [02:49:56]: “In Search of the Public Domain” with Lucie Guibault, Institute for Information Law, University of Amsterdam, Patrick Peiffer, Luxcommons, Jonathan Gray, Open Knowledge Foundation, Sirin Tekinay, Ozyegin University, Istanbul, Turkey, Ignasi Labastida, University of Barcelona, Philippe Aigrain, Sopinspace, and Paolo Lanteri, WIPO

Wednesday 30 June
The third day combined the three tracks and the cross-sectional issues with an orientation towards solutions and next steps.

Morning session (video link)

  • High Order Bit [00:01:08]: “Why Academia Needs to Rediscover the Commons” by Jean Claude Guedon, University of Montreal
  • High Level Keynote [00:28:00]: “Digital Culture, Network Culture, and What Comes Afterward” by Bruce Sterling
  • High Order Bit [01:35:44]: “From Elites, To Masses: Drivers of Excellence in Communication, And Participation” by David Orban, Humanity+ & Singularity University
  • Student session [01:49:58]: “Public universities, public education: From the Bologna Process to Cyberspace”, chaired by Chiara Basile, Politecnico di Torino

Afternoon session (video link)

  • Final Session: “Synthesis and Proposals” with Stephan Vincent-Lancrin, OECD, Francesco Profumo, Rector Politecnico di Torino, Mario Calabresi, La Stampa, Herbert Burkert, University of St. Gallen, Jafar Javan, UN Staff College, Charles Nesson, Berkman Center for Internet & Society, Chiara Basile, Politecnico di Torino, Sirin Tekinay, Ozyegin University, Istanbul, Turkey, Juan Carlos De Martin, NEXA Center for Internet & Society, and Urs Gasser, Berkman Center for Internet & Society
19 June 2010

New Masters in Service Design at Domus Academy

Il Servizio
The Domus Academy in Milan is launching a new Masters in Service Design.

“Domus Academy’s distinctive approach is to consider the aesthetic of the experience along the parameters of quality and efficacy for a good service performance: such a dimension depends on sensitive and emotional aspects, linked to human nature, behavior, and cultural backgrounds.

The Master in Service Design is a unique occasion to experience the Italian design culture and its humanistic approach along with the most advanced service design methods and tools to envisage innovation for the service sector.”

Led by Elena Pacenti, the Master program focuses on consumer services (B2C): from banks and insurance, hospitality and tourism, mobility and transportation, entertainment and culture, retail and commercial, to healthcare and public services.

The aim of the Master Program is to develop professional skills for Service Design and Management, with a focus on the quality of the overall customer experience and on the design of innovative service ideas.

Domus Academy is also hosting a service design competition where prospective students can gain a scholarship.

Download the leaflet

(via Jeff Howard’s Design for Service)

21 May 2010

Design Of The Other Things

designoftheotherthings
Experientia participates in the exhibition “Design Of The Other Things” at the Triennale Design Museum in Milan.

Stefano Maffei is the curator of the exhibition, which explores the ways in which the world of design is changing, becoming transversal and interfacing increasingly with other fields, such as art, technology, management, fashion and scientific research. The collection demonstrates several interesting and problematic dimensions of undertaking alternative research (of 360° design) in Italy.

Experientia will showcase the Lifestream project that it developed for the user experience department of Vodafone, in collaboration with Aeolab.

Also participating are Massimo Banzi, Elio Caccavale, esterni, Id-Lab, Kublai, Lanificio Leo, Reggio Children and SENSEableCity Lab (MIT).

Design Of The Other Things runs from 26 May to 4 July 2010 (the exhibition has been extended with one week from the original closing date of 27 June).

21 May 2010

BeAware – Boosting Energy Awareness

BeAware
BeAware, an EU-supported research project, has created a solution to motivate and empower citizens to become active energy consumers, by offering them the opportunity to raise awareness of their own power consumption in real time.

Energy Life includes a mobile phone application and an ambient interface that makes use of the home lighting and lamps as a means to communicate with the user. It provides feedback about consumption habits, and empowers users to become active and responsible consumers.

The efforts are part of a European Union research project that is creating new ways to allow consumers to follow and better understand their use of energy.

The technology developed in the project is being set up in two different pilot si­tes – one Nordic (Sweden/Finland) and one Southern European (Italy). In each site, studies are carried in a home environment. The research is highly multidisciplinary and combines a variety of approaches in the area of user studies, user-centred design and evaluation.

- Read article
- View video

3 May 2010

Open positions at Experientia

Experientia
Experientia is an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first. Our dynamic and enthusiastic team, based in Torino, Italy, includes experts in strategy, design, usability, communications, cognitive and social psychology, ethnographic and user research, information architecture, interaction design and information visualization, prototyping and programming, and with skills in over 16 languages.

Experientia is currently looking for people to fill the following positions:
 

Project Manager

This position has been filled.
 

Web prototyper

This position has been filled.
 

Visual interaction designer

We are looking for a visual interaction designer with outstanding visual design skills, methodical thinking, fascination with typography or information visualization, and interest in design for mobile applications or social software.

Required

  • 3-5 years experience in visual interaction design
  • University and/or advanced degree(s) in Interaction Design, Visual Communication Design, or similar.
  • An available portfolio of visual interaction design solutions.
  • Advanced English language skills, with ability in Italian or German also an advantage, strong visual and verbal communication skills.
  • Proficiency in a variety of layout/UI and time based design tools including Flash, Illustrator, InDesign, Photoshop, etc.
  • Understanding of how and why an interface succeeds or fails and ability to spot likely problems in flow, layout, copy or presentation before they go into production.
  • Demonstrated ability to adhere to critical project timelines in a fast-paced environment.
  • Legally entitled to work in the EU

The Visual Interaction Designer will:

  • Excel in design thinking, participate in design research, ideate concepts and truly enjoy design.
  • Understand the parameters of a design problem, and be able to create appropriate visual interaction deliverables.
  • Follow a user-centred methodology and approach.
  • Translate user research and usability findings into tangible designs.
  • Brainstorm on innovative concept solutions around given project themes.
  • Identify tools, resources, methods, and techniques that evolve existing approaches for the larger Experientia community.
  • Work independently, or in teams and in close conjunction with the Design Director, to produce elegant, sophisticated concept designs.

How to apply
Interested applicants should send a motivational cover letter in English, an English or Italian CV, and possible other supporting materials to info at experientia dot com. Your application should be accompanied by a pdf or portfolio or link to an online portfolio. We would like to see a range of final deliverables and interim deliverables created during the course a project. Please indicate your role and contribution for each project submitted.
 

Usability Expert

This position has been filled.

13 March 2010

Torino tags its monuments for tourists

Torino tags
The Italian city of Torino just launched “The Colors of Torino“, helping tourists through Microsoft’s Color Tags at monuments and tourist attractions.

If you want to know more about a certain attraction (currently only 10 key destinations are tagged), you just download a free mobile app, scan the associated Microsoft Color Tag with your mobile phone, and you’re automatically connected to relevant online resources (as described on a Microsoft blog).

Unfortunately, very little thinking and design has gone into the design of the resources and information one finally gets access to: not mobile specific, not very relevant, and not very much in depth.

The project seems gimmicky and remains at the level of a technical or marketing experiment. The user experience is poor and disappointing. Clearly no experience designer or service designer was involved here.

How is it possible that Microsoft still launches projects that are portrayed as providing value for real people, but in fact do not provide any meaningful value for them at all? Unless Microsoft Italia urgently does some drastic work on the user experience, the value here is only one of public relations for the entities involved.

- Download press release
- View video

24 February 2010

Google’s bad day

Google
Luca De Biase, the journalist I translated this morning, continues to add interesting commentary:

Excerpts from this post (translated into English):

“The Italian sentence on Google says fundamentally that the judges do not consider the [YouTube] platform to be an editor (Google was not sentenced for defamation) but they consider it responsible when there are violations of privacy legislation, in particular with regards to the sharing of sensitive data related to a person’s health. It might be that the problem that could simply be resolved by adding a button to the platform, so that the user, when about to publish something, has to declare that the uploaded contents are not in violation of the privacy legislation. We shall see. [...]

One cannot ignore the fact that the motivations for the ruling are currently lacking. Once the judge will publish them, it will become obvious whether he did indeed take all this correctly into account, pointing out simply that in Google’s terms and conditions at the time, not all precautions were taken to avoid that users would upload materials that damages privacy – in which case the whole thing would be a lot less worrisome and platforms, in order to comply with the law, would just need to be more clear in asking users to pay attention to privacy matters.”

A second post provides some further reflection:

“The right to freedom of information and the right to privacy are increasingly in conflict. And all those who want to reduce the first can appeal to the second. [...]

And even if it all leads to the fact that the platform needs to ensure that those who publish contents have all the rights to do so, even by asking first third parties before going on to publication, all this will generate enormous complications for any platform that deals with user-generated content. If it is just a matter of a better description of the terms and conditions, then it could be resolved rather easily.”

24 February 2010

Google Video: Italian law is complicating the world

Google
This Italian reflection on the Italian Google sentence, written by journalist Luca De Biase (in charge of the Nòva24 insert of “Sole 24 Ore” business newspaper), is highly pertinent and therefore worth to be translated:

Google Video: Italian law is complicating the world

“So now those platforms that allows users to publish online content have become responsible for possible violations by those same users? That’s what an Italian judge just decided. And this will have global legal consequences.

Judge Oscar Magi – the same one [who dealt with the CIA kidnapping] of Abu Omar – has condemned several
Google Italy executives for violating Italian privacy law, because they allowed the publication of a video showing a teenager with Down’s Syndrome being bullied. The judge absolved the three of a defamation accusation.

In practice it seems to state that Google would have had to obtain obtain a consent of all the parties involved – directly or indirectly – to the publication of these images.

This lower court decision is not final [and can be appealed]. But it opens a very complicated future scenario for all internet access providers and most of all for platforms that allow informational and other video content to be published by users directly.

Taken to its logical consequence, this sentence means that before publishing anything whatsoever about third parties on Twitter, Flickr, YouTube, or Facebook, users need to first obtain a consent from those third parties, and if not, also the platforms themselves are responsible. The platforms therefore need to supervise everything their users are publishing.

That could be a very serious blow to the world of user-generated content. This sentence should be carefully looked at by all those people and entities who care about the web as a place for freedom of information – with all its good and bad, its risks and opportunities.”

In fact, according to the BBC, Google’s lawyer “questioned how many internet platforms would be able to continue if the decision held.”

I wonder if judge Magi has written consent from his 47 friends, listed with full names and photos on the judge’s entirely public Facebook page

In any case, here is Google’s answer. And yes, they are going to appeal.

Further analysis:
- Guardian
- Guardian editorial
- Fast Company
- ReadWriteWeb
- Spiked

16 January 2010

Good: the Slow Issue

The Slow Issue
Good, the collaborative magazine, has published its “Slow Issue” with perspectives on a smarter, better and slower future:

“At its simplest, slow stands for a focus on quality, authenticity, and longevity rather than a mindless adherence to the faster and cheaper ethos.

This issue is about planning not only for tomorrow, but for the next year, and the next generation. Because if progress isn’t permanent, can it even be called progress at all?”

Here are the longer articles:

Hurry up and wait
We asked some of the world’s most prominent futurists — Julian Bleecker (Nokia/Near Future Laboratory), Esther Dyson, Jamais Cascio (Worldchanging), Bruce Sterling, John Maeda (RISD), and Alexander Rose (Long Now Foundation) — to explain why slowness might be as important to the future as speed.

Slow burn
Money—not the paper stuff in your wallet, but the bits of data that whip around the world in billions of instantaneous transactions each day—moves too fast.

Built to last
Designer/inventor Saul Griffith argues that we need to stop buying things and then throwing them away so quickly. In short, we need more “heirloom design.”

Mass reduction
Welcome to slowLab, a collective of designers applying a cradle-to-cradle philosophy to consumer goods.

Turning the tables
Tracing the slow-food movement back to its feisty Italian roots.

Pushing the limits
In Oregon, radical antisprawl laws aim to save the state’s bucolic paradises. But with land-hungry suburbs on the prowl, can these goats be saved?

8 January 2010

A Creative Commons inspired barter market in Turin, Italy

Senza Moneta
Two articles from today’s La Stampa newspaper (translation by Mark Vanderbeeken, Experientia):

Bargains without money
Luca Indemni – Fabrizio Vespa

“Leave your wallet at home” – that could be the slogan of the Gifts Without Money (“Regali Senza Moneta”) initiative organised by the ManaMana’ association in collaboration with the local San Salvario development agency and about fifteen other local associations. It will all take place this Sunday from 10am to 6pm in Piazza Madama Cristina, Turin, Italy.

Even though there are now a huge number of ideas on how to best face the economic crisis, this initiative is of another level altogether, as the event goes beyond the narrow idea of barter and promotes the concept of a real exchange. Scheduled immediately after the Christmas holidays, the initiative provides people with an opportunity to free themselves of less wanted gifts, bringing them to the market and putting them back in circulation. “Our market is not a real market,” explains Filippo Dionisio, President of ManaMana’ – in the sense that money is banned. We want to go beyond the commercial concept of barter, which is often seen as a precursor to money, and to affirm instead the value of exchange, where such exchange can also be immaterial and cover connections and relationships between people.” That’s why the “SenzaMoneta” event should be seen first of all as a meeting between people, where goods, products and also knowledge can be exchanged without any money passing hands, thereby also limiting any possible waste.

How does it work – Those wanting to particpate in the event have to bring something that can be exchanged, which can also include a skill or a knowledge service. Stalls are available and these can be booked by sending a mail to senzamoneta(at)manamana.it. “During recent SenzaMoneta events that we organised in the city,” continues Donisie, “we have seen some really fun things: dinner invitations in exchange for objects, or a live one-hour long music performance in exchange for a one hour plumber intervention. The whole idea is to go beyond the idea of the financial value of things, but rather exchange them with whatever our free immagination can come up with.”

Objects and services – On the covered Madama Cristina market, you can also find a range of services, such as the Bicycle Office, where you can get small bike repairs done, an initiative devoted to the recycling and reuse of PC’s, a special exchange zone for children, a Creative Commons based music exchange, as well as stalls with zero-kilometre food such as polenta and hot wine. “Our objective,” concludes the event organiser, “is to provide more space to people’s time and to demonstrate that one can do many things without adhering to a logic of ‘consumption at all costs’ and without thinking about money.” More information on www.manamana.it

A show room to recycle unwanted gifts

Exchange, barter and ‘do-it-yourself’ make you save money, but not just that. “When you are in a situation where you can’t use money,” explains Daniela Calisi of the ManaMana’ association, “you have to put yourself at stake, relate to the other and create a connection with him or her.” Therefore, the exchange is both an invitation to more enlightened consumption, but also a social opportunity to create connections with other city inhabitants. That’s at least the idea behind the SenzaMoneta markets that ManaMana organises every 3-4 months in the city.

During the remainder of the year, the no-cost supporters can also find tools online for exchange and barter.

Interesting proposals and offers can be found on www.bakeca.it, in the section “varie-regali-baratto” (“various gifts and barter”), or one can become a member of the group Freecycle, a platform dedicated to all those who prefer to recycle an object, rather than throw it away. These sites cover everything, from a piano seat to an old door, as long as they are in good condition. Be aware though that all things on offer on the Freecycle site are available for free.

Other interesting solutions, mostly connected to clothing exchange, are the so-called “swapping parties”, which are not just about meeting people and having fun, but also about exchanging and bartering clothes and accessories, events that often taken place when the seasons are about to change. So if you want to completely redo your wardrobe without spending money, the only thing you have to do is organise such a party, as Anna and Genny Colombotto Rosso have been doing for some time now in Turin. You can find valuable suggestions on the greenMe site under “consumare” and “riciclo e riuso”.

The swapping parties tend to be organised by and for women, without garments for men, even though these could provide some interesing gift ideas. Often the parties come with a small buffet that – always in the same spirit – are based on people bringing some food from their homes. What is crucial is that participants bring along some cleanly washed clothing in good condition. Also important is to have a space in the party home where the clothing can be shown, possibly organised by size, so that active participation is guaranteed. Finally, to create a smooth process, it is good to have some kind of rule on who can start. Once the garment has been fitted and chosen, it is removed from the “show room”. Whatever is not exchanged at the end of the party, is donated to a used clothing outlet or a non profit organisation, such as the San Vincenzo of Via Nizza, where they can make good use of such garments and assure their longer life.

And for those who can’t wait for the next swapping party, there is always the Internet. Check swapstyle and barattopoli.

25 December 2009

Designing for social innovation: an interview with Ezio Manzini

Ezio Manzini
User experience strategist Steve Baty interviewed Ezio Manzini, Professor of Design at the Politecnico di Milano and one of the keynote speakers at Interaction 10, about designing for social innovation and his work with the DESIS network.

“Social innovation is a process of change where new ideas emerge from a variety of actors directly involved in the problem to be solved: final users, grass roots technicians and entrepreneurs, local institutions and civil society organizations. The main way in which it differs from traditional “garage” innovation is that here the “inventors” are groups of people (the “creative communities”) and the results are forms of organization (the “collaborative services”).

Looking attentively to the complexity of the contemporary society shows many cases of these worldwide (for more, see the Sustainable Everyday project). While the stories are diverse, they have one clear (and expected) common denominator: they resulted from the initiatives of people who collaboratively invented new ways of living and producing and who have been able to enhance them, solving specific problems and, at the same time, making concrete steps towards sustainability happen.”

Read interview

7 December 2009

Adopt a kW

Adotta un kW
This contribution is by Camilla Masala, an Experientia collaborator, and is part of our background research for the Low2No project on creating an urban development with no CO2 impact through affecting behavioural change:

The energy market liberalization has created new opportunities, also for average citizens, and not only because there is now more choice on the market. We are moving from an energy production monopoly to distributed production: every site can now become a potential energy source. While in the past energy production and management were based on delegation and transfer, now citizens themselves become energy producers, and their contribution is particularly significant with respect to alternative energy sources.

Organic farmer Marco Mariano started the “Adopt a kW” initiative — a cooperative photovoltaic system — in his home region Piedmont, and his very active blog helped spread the idea also to other Italian regions.

The basic concept that underlies “Adopt a kW” — that all citizens can purchase a share of the photovoltaic system — has proven to be successful: many people have joined the project and founded a co-op to run the initiative (called Solare Collettivo). The photovoltaic system is currently hosted in a building owned by a social cooperative in the small Piedmont town of Mondovì. It provides electricity at discount rates and guarantees Solare Collettivo members guaranteed annual savings, the size of which depend on the system’s productivity. Coming from all over Italy, not all Solare Collettivo members can obtain their energy from the Mondovì-based system, yet they are committed to investing in the renewable energy market.

The documentary of the same name was directed by Elena Micheloni and was selected for the 12th edition of the CinemAmbiente Festival in Turin. It shows the process involved in founding and implementing the cooperative photovoltaic system.

29 October 2009

Migropolis: Venice /Atlas of a Global Situation

Migropolis
In winter 2006, under the aegis of philosopher Wolfgang Scheppe, a collective of students from theIUAV University in Venice (including Experientia collaborator Miguel Cabanzo) fanned out to subject the city of Venice, Italy to a process of forensic structural mapping.

Out of this field work, conducted in the Situationist tradition, there developed a three-year urban project that produced an enormous archive comprising tens of thousands of photographs, case studies, movement profiles, and statistic data.

In this archive, Venice, the place of longing at the junction of three migration corridors, emerges as a front-line European city and an exemplary prototype of the increasingly globalized city in which a decimated inner-city population meets armies of tourists and a parallel economy supported by illegal immigrants.

In a map cleverly branching out into essays, visual arguments, data visualizations, and interviews, the globalized territory of Venice is microscopically dissected and defined as an urban metaphor: the city becomes an “atlas of a global situation.”

Migropolis is two things in one: A survey on the global city using the urban territory of Venice as an exemplary paradigm that makes it possible to anticipate urban escalations to come. And: An experimental investigation of the means and measures of the spectacle to find out if visual media allow an understanding of society.

Migropolis is a book consisting of two volumes, a series of exhibitions and this webpage as a tool that will continuously be updated.

The book

Migropolis
Venice / Atlas of a Global Situation

Wolfgang Scheppe & the IUAV Class on Politics of Representation

Essays by Giorgio Agamben, Valeria Burgio and Wolfgang Scheppe
Foreword by Angela Vettese

1,344 pp., 2078 ills., 17 x 24 cm, hardcover, 2 volumes in slipcase
2009, Hatje Cantz, Ostfildern

Buy the book: from the publisher / on Amazon

The exhibition

Migropolis
Venice / Atlas of a Global Situation

Wolfgang Scheppe & the IUAV Class on Politics of Representation

Fondazione Bevilacqua La Masa
Comune di Venezia

Galleria di Piazza San Marco, Venice, Italy
October 8 – December 6, 2009
10:30 – 17:30
Closed on Mondays and Tuesdays

25 September 2009

Max Mara launches new website, designed by Experientia

Max Mara
Experientia, the Turin-based user experience design company, has created a new and innovative international website for the Max Mara brand.

It’s online. www.maxmara.com is the address of the new Max Mara website, historical Made in Italy fashion brand, based in Reggio Emilia, and with over 2,000 stores worldwide.

The site has been realised by Experientia, in collaboration with the IT and Communication division of the Max Mara group. Experientia is a User Experience Design consultancy agency, whose international client roster includes Vodafone, Samsung, Nokia, Condé Nast, Ferrero, Microsoft and Kodak, and recently won a contract from the Finnish government to design an ecological urban district in Helsinki using human-centred design principles.

“The website concept that we have desiged for Max Mara,” says Pierpaolo Perotto, Experientia CEO, “is inspired by offering the visitor the possibility to discover the richness of the brand through engaging and original navigation techniques. Experientia’s novel editorial approach has resulted in a site that showcases the entire universe of Max Mara, and offers people a high level of interaction with the content, for example, saving favourite looks in a private space, or sharing them with friends.”

Perotto continues, “Some of the new, engaging features of the site include: the possibility to navigate the Max Mara collections through an interactive game that invites visitors to express their mood, and see related looks; a fashion blog where Max Mara insiders give people a behind-the-scenes look at fashion; a community with personalised services; video maker remixes of runways and backstage; travel diaries and advice on some of the world’s coolest places. Particular attention has been paid to the usability of the site, offering simple and intuitive navigation.”

Experientia developed the concept, the architecture of the site, the navigation experience (interaction design) and the visual design (in collaboration with Caudio dell’Olio, Art Director of the Max Mara Magazine). Finsa Consulting (Experientia partner, with headquarters in Genoa, specialised in software, web and mobile application development, with clients such as Autorità Portuale di Genova, Banca Carige, Costa Crociere, Saint Gobain, RINA, TSF, Selex Communication, Elsag Datamat, Engineering) oversaw the technological implementation and the development of all the templates.

2 September 2009

Experientia’s senior designer Luca Troisi on experience design and yachting

Yachting
One of our staff members, senior designer Luca Troisi, worked previously in the yachting industry and has not forgotten those roots when he joined Experientia. Luca’s extensive and excellently written article explores what experience design could mean for the yachting industry:

“In design terms there are a few obvious analogies between depression of the 1930s and today. Consider two product groups that symbolise both ages: the car then and the mobile phone now. The yachting industry during the past few years has taken the automotive industry as its reference point.

But in order to attract the customers of the future, it will most likely have to take a lead from other industries, even those that may seem very distant from a product standpoint; in a number of ways the mobile phone industry points the way that designers should view the future…”

Read full story