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Posts in category 'Italy'

17 July 2011

Izmo Summer School 2011 – Public Spaces in the City – Torino, Italy

Public spaces
Izmo, the Italian association focused on participatory process, local development, architecture, design and ICT, organizes an International Summer School in Torino from September 5th to 14th 2011 that proposes the public space as its theme.

The course is aimed at students, graduates, professionals and anyone interested in the issue of public space and urban regeneration.

The lectures (entirely in English language) will be held by professors of the Politecnico di Torino, University of Eastern Piedmont and St. John International University, as well as members of Izmo, and will face issues related to public space with the aim of providing insights in a broad and multidisciplinary manner.

In addition, participants will have the opportunity to directly experience several methods of field research (urban drift, urban missions, interviews) that will allow them to observe and make contact with the territory and its inhabitants.

Finally, the training will be enriched by a series of meetings with experts and professionals: informal moments during which students will have the opportunity to interact and engage with those who work in the public space, such as members of Izmo.

At the end of the lecture series, participants will intervene effectively in the public space, designing and implementing a series of installations, parts of an overall project for the redevelopment of District 7 in Turin.

Read more

2 July 2011

Help us say no to Italian internet censorship

AGCOM
AGCOM, Italy’s independent and autonomous Communications Authority is about to decide (on July 6) to controversially appoint itself – without any further Parliament approval needed – to take on the powers to order the removal of any online content in case of presumed copyright violation. It can black out foreign sites and take down Italian ones within 48 hours. No further court decision is required for these actions to take effect.

The deliberation 668/2010 of the Italian Authority for Communications Guarantees (AGCOM) in matter of online copyright entitles AGCOM to remove contents from web pages or to block the access to foreign web sites for Italian users in case of copyright violation, all within 48 hours. The Authority would be free to decide following an administrative procedure, this means that judicial proceedings won’t be required and AGCOM will operate with complete independence from the judiciary system.

No distinction among public web sites, blogs, private pages, web portals. Any web page would be under AGCOM’s control and would be subjected only to the Authority’s censorship rules, bypassing the judges’ pronouncement required until now. A simple report by the copyright owners will be sufficient for proceeding to the removal of the contents or, in case of a foreign web site, to the IP address blockage denying the access to all Italian users.

Some international attention would be very helpful here.

in English:
- Background article
- Avaaz campaign website

More background in Italian here:
- L’Espresso
- La Repubblica: 1 July
- Il Sole 24 Ore: 1 July | 3 July
- La Stampa: 26 June | 29 June | 30 June | 30 June | 1 July | Comment by Berckman Center Fellow Juan Carlos De Martin

1 July 2011

Experientia teams with Innovhub, to make its services available to Milan SMEs at 50% of the cost

Innovhub
Innovhub, the innovation agency of the Milan Chamber of Commerce, has selected the international user experience design consultancy Experientia to help Milan-based SMEs to innovate, using the most advanced processes in web and industrial design.

The goal of Innovhub is to promote innovation and competitiveness for Milan-based small-to-medium sized enterprises, by encouraging innovative processes and business culture, and by promoting the development of services which support business innovation. Innovhub has carefully selected a group of collaborators with a high level of excellence in innovation services, and are offering Milan SMEs access to these companies at 50% of the cost (the remainder being paid for by Innovhub itself).

Innovhub selected Experientia – because of its reputation as a leading UX consultancy – to collaborate in the category “Innovation of products and processes through user interaction (Living labs)”.

Experientia will provide services aimed at the development of new products, services and interfaces, with a user-centred approach. It is the only company currently collaborating with Innovhub from the user experience design field.

Experientia is an international company, based in Italy, and it welcomes this exciting opportunity to work more closely with Italian businesses. User Experience Design is a relatively new concept in Italy, and one of Experientia’s goals when it was founded nearly six years ago was to increase the perception in the Italian market of the importance of a user-centred design approach as a key element, and not an accessory, for sustainable growth.

Milan-based SMEs interested in the opportunity, or in finding out more about how Experientia can help them to innovate their products, services and processes should contact president Michele Visciòla on +39 011 812 9687.

For more on Experientia, browse our services and our recent projects.

14 June 2011

Experientia wins Italian National Prize for Innovation in Services

Stemma Italia
Experientia wins Italian National Prize for Innovation in Services, sponsored by the Italian government and Confcommercio.
The President of the Republic, Giorgio Napolitano, awards the prize.
 

Rome, Tuesday 14 June 2011

Today, the president of the Italian republic, Giorgio Napolitano, awarded Experientia srl with the prestigious National Prize for Innovation in Services, for their project Low2No, for having “planned a residential area in Finland with low CO2 emissions, using innovative methodologies devised in Italy.”

Experientia is an international experience design consultancy based in Turin, Italy, which helps international companies and organizations to innovate their products, services and processes by putting people and their experiences first.

The winning project, Low2No (also known as C-Life), details Experientia’s role in the development and implementation of service offers for a low-to-no carbon emissions building development in Helsinki, involving user-centred service and participatory design methods. The entire construction project will be completed in 2013.

At the award ceremony at the Quirinale (the Italian presidential palace), Michele Visciola, the president of Experientia, accompanied by the CEO Pierpaolo Perotto, received the prize from President Napolitano.

“It is an honour for us to receive this prize from the hands of the President of the Republic,” Visciola declared, “It demonstrates that in Italy, we have young, quality businesses that can compete on an international level in terms of excellence.”

Jan-Christoph Zoels, the director of the service design project, highlighted the importance of the project by stating, “Beautiful and well-engineered, sustainable houses are not enough. Half of the contribution to a community’s carbon footprint is based on people’s lifestyles. We aim to support sustainable lifestyles and services during a building’s entire lifetime.”

Experientia has worked on the planning and design of services, to create, within the Low2No project, a “Food Hub” (offering services related to the purchase, consumption and sharing of regional, organic food, an ethical and sustainable alternative to the products commonly offered in the Finnish market); an “Eco-laundry” (using highly efficient practices and detergents with a low environmental impact); and a communal, wood-fuelled sauna (an eco-friendly response to the presence of a private electric sauna in most Finnish homes).

During the day, at a separate event organised by the ConfCommercio and hosted by ConfCommerico president Carlo Sangalli, the representatives from Experientia, including senior partners Jan-Christoph Zoels and Mark Vanderbeeken, and project team member Camilla Masala, met with the press and public.
 

WHO IS EXPERIENTIA?

Experientia is an international experience design consultancy based in Turin, Italy, which helps international companies and organizations to innovate their products, services and processes by putting people and their experiences first. Experientia puts people and their experiences, past and future, at the centre of strategic innovation, guiding the company’s processes of research, strategy development, solution creation, prototype design and testing.
 

THE PRIZE

The National Prize for Innovation was founded by the Italian government as a key initiative of the National Day of Innovation, an annual event to raise citizens’ awareness of the theme of innovation. It is also an opportunity for the principle public and private actors to take stock of the state of innovation in the country and share identified strategic objectives within the European framework and the Organization for Economic Cooperation and Development.

Through this prize, the government honours the best examples of creativity and innovation in the sectors of industry, design, university and public research, public administration and services, including financial services.

ConfCommercio, the Italian “Confederation of business, professional activities and autonomous work”, was responsible for the selection for the design section of the National Prize for Innovation in Services, which included “Innovation in Business”; “Innovation in Tourism”, “ICT and Service Design”. Experientia has won the prize for the ICT and Service Design category.

This year, the National Day of Innovation holds particular significance, not only because of the presence of the President of the Republic Giorgio Napolitano, and the Minister for public administration and innovation Renato Brunetta, but because it coincides with the celebrations of 150 years of Italian Unity.
 

THE PROJECT

The winning project, Low2No (also known as C-Life), aims to facilitate behavioural change for more sustainable lifestyles. Experientia has designed a service platform for the low-to-no carbon emissions building development in Helsinki, involving user-centred service and participatory design methods.

The Low2No service platform represents one of the principle points of contact with the soul and mission of the zone. It will contribute to making sustainability an integral part of the daily activities and lives of the residents and workers of the area. It will support locals in adopting the change and transformation of their usual habits, and give them the possibility to communicate and compare themselves with their peers, through the project’s elements of participation and socialisation.

The project is a collaborative effort between international engineering and planning firm Arup (London), architectural firm Sauerbruch Hutton (Berlin), and user experience design consultancy Experientia, on behalf of Finnish Innovation Fund Sitra, the developer SRV and the housing agency VVO. Experientia’s dual role on the team involves the design of an advanced smart metering system (a digital energy-consumption metre) for residential households, and the design and implementation of a service platform for the entire zone.

Low2No is a mixed-use block. It comprises 14,000 square metres of mixed residential space (both rental and privately owned) with 6,500 square metres of office space and a business incubator and 1,800 square metres of commercial space.

The involvement of future residents and entrepreneurs in identifying their needs and generating shared ideas and solutions has a created a user-centric service platform, within which the client represents more than a simple final element of the chain, but becomes a key actor in the implementation and supply of the services themselves.
 

CONTACT
Mark Vanderbeeken, Experientia srl, +39 011 812 9687, info at experientia dot com
 

14 June 2011

Experientia vince il Premio Nazionale per l’Innovazione nei Servizi

Stemma Italia
Experientia vince la terza edizione del Premio Nazionale per l’Innovazione nei Servizi, istituito dal Governo Italiano e Confcommercio-Imprese per l’Italia.
Il Presidente della Repubblica Giorgio Napolitano consegna il premio.
 

Roma, martedì 14 giugno 2011

Oggi il Presidente della Repubblica Italiana Giorgio Napolitano ha insignito Experientia Srl del prestigioso Premio Nazionale per l’Innovazione nei Servizi per il suo progetto C-Life/Low2No, “per aver progettato in Finlandia un quartiere cittadino a bassa emissione di CO2 con metodologie innovative elaborate in Italia.

Experientia Srl è una società di consulenza internazionale con sede a Torino, fondata per aiutare aziende e organizzazioni ad innovare i propri prodotti, servizi e processi attraverso una piena valorizzazione dell’esperienza degli utenti.

Low2No è un progetto che mira alla realizzazione entro il 2013 di un quartiere a impatto zero in un’area della città di Helsinki. Il nome Low2No fa riferimento alla caratteristica del progetto di ridurre progressivamente le emissioni di anidride carbonica generate, partendo da un basso (“low”) impatto delle stesse fino a (‘‘to’’ oppure “2”) raggiungere zero emissioni (“no”).

Alla cerimonia di premiazione al Quirinale era presente Michele Visciòla, Presidente di Experientia Srl, che accompagnato dall’Amministratore Delegato Pierpaolo Perotto, ha ricevuto il premio dal Presidente Napolitano.

“Per noi è un onore ricevere questo premio dalle mani del Presidente della Repubblica – ha dichiarato Visciòla – ed è la dimostrazione che in Italia esistono qualità ed imprese giovani in grado di competere nello scenario internazionale su piani di eccellenza”.

Per Jan-Christoph Zoels, direttore del progetto, “Case belle e ben progettate con i criteri della sostenibilità non bastano. Un buon 50% del contributo all’impatto di CO2 di una comunità dipende dai comportamenti di consumo di energia e dallo stile di vita delle persone. Dobbiamo progettare le condizioni affinché si affermino stili di vita sostenibili e servizi adeguati per tutto il ciclo di vita degli edifici.”

Experientia sta progettando alcuni servizi che permetteranno di creare, all’interno del quartiere, nuove imprese: ci sarà un centro denominato Food Hub (una complessa offerta di servizi legati all’acquisto, consumo e condivisione del cibo, un’alternativa etica e sostenibile ai prodotti abitualmente reperibili sul mercato finlandese); un centro “Eco-laundry” (un servizio di lavanderia altamente efficiente, basato sull’utilizzo di prodotti detergenti a basso impatto ambientale), e un centro di Sauna tradizionale comune (alimentata a legna e all’interno del quale saranno a disposizione differenti servizi).

Nel corso della giornata, in un evento congiunto organizzato da Confcommercio e presieduto dal Presidente Carlo Sangalli, i soci fondatori di Experientia, Pierpaolo Perotto, Mark Vanderbeeken, Michele Visciòla, Jan-Christoph Zoels e una delle collaboratrici al progetto Low2No Camilla Masala hanno preso parte agli incontri con la stampa ed il pubblico.
 

CHI E’ EXPERIENTIA

Experientia Srl è una società di consulenza internazionale con sede a Torino, fondata per aiutare aziende e organizzazioni ad innovare i propri prodotti, servizi e processi attraverso una piena valorizzazione dell’esperienza degli utenti. L’obiettivo di Experientia è mettere le persone e le loro esperienze, future e passate, al centro delle strategie di innovazione realizzando ricerche, creando soluzioni, progettando prototipi e testandone i risultati.

Experientia, oltre che dai 4 soci fondatori, è partecipata con una quota del 20% da Finsa Consulting Srl technology for people, che si occupa di consulenza, sviluppo ed integrazione di soluzioni ICT e di Business Intelligence, con headquarter a Genova e uffici a Roma, Torino e Milano.
 

IL PREMIO

Il Premio Nazionale per l’innovazione è stato istituito nel 2008 dal Governo italiano (presieduto da Romano Prodi) come iniziativa chiave della Giornata Nazionale dell’Innovazione, un’occasione annuale di sensibilizzazione dei cittadini sui temi dell’innovazione e di coordinamento tra tutti i principali attori pubblici e privati per fare il punto sullo stato dell’innovazione nel Paese e condividere gli obiettivi strategici da raggiungere, anche nel quadro europeo e OCSE.

Attraverso questo premio il Governo vuole valorizzare le migliori esperienze d’innovazione nei settori dell’industria, del design, dell’università e della ricerca pubblica, della pubblica amministrazione e dei servizi, inclusi quelli bancari.

Confcommercio, la “Confederazione Generale Italiana delle Imprese, delle Attività Professionali e del Lavoro Autonomo”, è stata responsabile per la selezione della sezione del design dei servizi del Premio Nazionale dell’Innovazione, che comprende le seguenti categorie: “Innovazione nel Commercio”; “Innovazione nel Turismo”; “ICT & Service Design nei Servizi”. Experientia ha ricevuto il premio appartenente a quest’ultima categoria, che è relativa ai due migliori progetti di innovazione tecnologica o di applicazione di metodologie di Service Design o di Service Science Management and Engineering (SSME).

Quest’anno la Giornata Nazionale dell’Innovazione riveste particolare importanza non solo per la presenza del Presidente della Repubblica Giorgio Napolitano e del Ministro per la pubblica amministrazione e l’innovazione Renato Brunetta, ma anche per la coincidenza con i festeggiamenti dei 150 anni dell’Unità d’Italia.
 

IL PROGETTO

Il progetto vincitore, denominato originariamente “C-life” ma attualmente conosciuto al pubblico con il nome “Low2No”, rafforza l’impegno di Experientia nello sviluppo ed implementazione di offerte di design dei servizi e della progettazione partecipata e utente-centrica, in grado di facilitare il cambiamento di comportamenti del singolo nell’ottica della sostenibilità.

I servizi Low2No contribuiscono a rendere la sostenibilità parte integrante delle attività quotidiane e della vita di tutti i giorni. Incoraggia le persone a prendere parte e sentirsi parte all’interno del progetto di cambiamento e trasformazione delle abitudini consolidate, dando altresì la possibilità, attraverso elementi di partecipazione e socializzazione, di dialogare e confrontarsi con propri pari.

Il progetto è frutto della collaborazione tra Experientia, lo studio di architettura Sauerbruch Hutton di Berlino e la società di ingegneria ARUP di Londra. Il progetto è stato realizzato per conto del fondo governativo finlandese per l’innovazione SITRA, in collaborazione con l’agenzia per l’edilizia residenziale pubblica VVO e la società di sviluppo immobiliare SRV. Experientia è responsabile sia della progettazione di sistemi evoluti di smart metering (contatori digitali) per ambienti domestici sia della pianificazione e implementazione dell’offerta di servizi per l’intero quartiere.

Low2No rappresenta un’area ad insediamento misto, all’interno della quale ad una componente di edilizia residenziale mista (edilizia agevolata – vendita – affitto) di 14.000 mq si affiancano attività lavorative (6.500 mq di uffici e un incubatore d’impresa) e una complessa offerta di servizi (1.800 mq di spazi commerciali).

Il coinvolgimento degli utenti nell’identificazione dei bisogni e nella generazione di idee e soluzioni condivise creerà una piattaforma di servizi utente-centrici, all’interno della quale il cliente non rappresenta semplicemente un elemento finale della filiera, ma diventa un attore chiave nell’implementazione ed erogazione dei servizi stessi.
 

CONTATTO
Mark Vanderbeeken, Experientia srl, +39 011 812 9687, info at experientia dot com
 

1 June 2011

Designing Pleasurable Products and Interfaces conference

DPPI11
DPPI 11, the 5th conference on Designing Pleasurable Products and Interfaces, will take place in Milan at the end of this month, with leading roles for two Experientia partners: Mark Vanderbeeken will act as co-chair of the user-centred design track while Jan-Christoph Zoels will be part of a roundtable discussion.

The conference will take place at the Milan Polytechnic on 22-25th June, with the focus on “How can Design Research serve Industry? – Design visions, tools and knowledge for industry,” thus trying to stimulate the discussion on user driven design within the context of other design approaches and its role for industries.

Mark will co-chair the track on “Innovative ways to explore User Centred Design”, in partnership with Anna Meroni, Assistant Professor in Service and Strategic Design at the Milan Polytechnic, as well as researcher in the DIS (Design and Innovation for Sustainability) research unit of the Polytechnic’s acclaimed INDACO department.

Jan-Christoph will participate in a Thursday evening roundtable discussion together with Federico Ferretti (Continuum), Christian Palino (IDEO), and Jon Kolko (Frog Design).

The DPPI conference originally began through the desire to move away from talking purely about usability, and look at the role of experience in human-product interaction. As products and services in mature markets become increasingly standardised, the DPPI organisers realised there was a space to debate the the end-user’s perception of products, and to explore a more experiential approach to innovation.

The conference will provide a mix of workshops, paper presentations and other activities. It aims to get participants “listening, doing, researching, designing, discussing, learning and having fun.”

Keynote speakers are:

  • Prof. Bruce Brown, professor of design at the University of Brighton and co-editor of Design Issues Research Journal (published by MIT press)
  • Jon Kolko, founder and director of Austin Center for Design
  • Dr. Donald Norman, co-founder and principle of the Nielsen Norman Group, IDEO fellow, and professor at the Department of Industrial Design, Kaist (South Korea)
  • Dr. Ezio Manzini, coordinator of DESIS International of the INDACO department at the Milan Polytechnic
  • Dr. Roberto Verganti, professor of management of innovation at the Milan Polytechnic, and visiting professor at the Copenhagen Business School

As a member of the conference’s scientific committee, Mark has also been responsible for reviewing some of the conference papers.

Registration for the conference is still open.

24 May 2011

Designing Connectivity notebook available

Designing Connectivity
On 15 March 2011 the DeST Research Unit of the INDACO Department of the Milan Politechnic together with the British Consulate General organised Designing Connectivity (pdf), a seminar on building and activating collaborative networks towards sustainability.

The seminar discussed projects that work with a variety of social and economical actors, including companies, territories and individuals, and the facilitating role that service design can play in this context.

“Connectivity is a key element in the current behavioural change approach, that started through the development of ICT technologies, and is nowadays branching out to underpin new ways to work, produce, socialise, be creative and live. Behavioural change for sustainability is the output of novel social mechanisms that are interesting to be looked at on many levels: people, companies, organisations, institutions. They are all coming together to exchange knowledge, to share experiences, to find solutions, to discuss and confront. Collaboration and connectivity are keywords that feed visions and scenarios of sustainable and collaborative futures.This theme has been explored during the seminar in relation to Creative Industries and Sustainability in order to learn by discussing, by debating, by sharing experiences and insights, and by identifying hot-spots and synergies.”

Two of Experientia’s key staff members – Irene Cassarino and Camilla Massala – presented and discussed our experience in creating a behavioural change for sustainability strategy at the Low2No project in Helsinki, Finland.

Other participants included Alessandro Belgiojoso (Project Leader, 100 cascine); Clare Brass (Director, SEED Foundation); Emily Campbell (Director of Design, RSA); Alberto Cottica (Project Leader, Kublai): Jeremy Davenport (Co-founder and Deputy Director of the Creative Industries KTN); Rosie Farrer (Development Manager, Public Services Lab, NESTA); Cristina Favini (Strategist & Manager of Design, Logotel; Project & Content Manager, Weconomy); Mark Leaver (Global Markets Advisor, Creative Industries KTN); Katie Mills (Knowledge Transfer Consultant at the University of the Arts London); Alison Prendiville (Deputy Director of C4D (Centre for Competitive Creative Design) and Course Director MDes Innovation and Creativity in Industry at London College of Communication, University of the Arts); Ben Reason (Director and Founder, Live|Work); Roberto Santolamazza (Director, Treviso Tecnologia); Adam Thorpe (Reader, Design Against Crime Research Centre (DAC), Central Saint Martins College of Art and Design); in addition to the INDACO Department team (Venanzio Arquilla, Stefano Maffei, Anna Meroni, Marzia Mortati, Giuliano Simonelli, and Beatrice Villari).

The seminar notebook is now available. A seminar blog provides even more inspiration.

7 April 2011

Experientia presentation at Fuorisalone, Milan

Designing Innovation
Irene Cassarino, Experientia’s senior open innovation expert, will be speaking on Designing for Sustainable Change at the Hub Milan on Friday, as part of the Hub’s Inspirational Conversations series at this year’s Fuorisalone in Milan.

The conversations are part of a wider event, entitled Designing Innovation: Ideas, works and story tales, that involves workshops, exhibitions, and inspirational conversations with the protagonists of Italian social innovation.

Irene will speak together with Eva Teruzzi, director of business R&D at Fiera Milano. Together they will address how to develop awareness of sustainability and conduct business regarding our future technologies.

“When we plan a new urban environment, we need to think of a 100-year-plus horizon,” says Irene Cassarino. “The main challenge is to create an environment that responds to the needs and ambitions of different communities of inhabitants (different also across time), in terms of long-term sustainability objectives, which are themselves uncertain and constantly evolving. This, in our experience in Helsinki (Low2No) and Denmark (FredericiaC), means ‘planning for sustainable change’. When planning technology applications that are people’s future, how can we work with companies and public administrations to develop sustainable change solutions?”

The Hub Milan is the Italian node in an international network of social, creative and professional entrepreneurs. It provides space and resources for people to be inspired, get innovative, develop networks and identify market opportunities, while building up an arsenal of experiences that will help them to truly change Milan and the world. The Hub Milan focuses exclusively on social and innovation and the people that promote it.

The Hub is located in via Paolo Sarpi 8, Milan. Irene will speak at midday on Friday April 15th and (free) registration is required.

10 March 2011

Designing Pleasurable Products and Interfaces – conference in Milan

DPPI11
DPPI 11, the 5th conference on Designing Pleasurable Products and Interfaces, will take place in Milan, Italy this year and Experientia partner Mark Vanderbeeken is part of the scientific committee.

The DPPI conference originally began through the desire to move away from talking purely about usability, and look at the role of experience in human-product interaction. As products and services in mature markets become increasingly standardised, the DPPI organisers realised there was a space to debate the the end-user’s perception of products, and to explore a more experiential approach to innovation.

This year the conference, which will take place from the 22-25th June, at Milan Polytechnic, will have the general theme: “How can Design Research serve Industry? – Design visions, tools and knowledge for industry,” thus trying to stimulate the discussion on user driven design within the context of other design approaches and its role for industries.

The conference will provide a mix of workshops, paper presentations and other activities. It aims to get participants “listening, doing, researching, designing, discussing, learning and having fun.”

Keynote speakers are:

  • Prof. Bruce Brown, professor of design at the University of Brighton and co-editor of Design Issues Research Journal (published by MIT press)
  • Jon Kolko, founder and director of Austin Center for Design
  • Dr. Donald Norman, co-founder and principle of the Nielsen Norman Group, IDEO fellow, and professor at the Department of Industrial Design, Kaist (South Korea)
  • Dr. Ezio Manzini, coordinator of DESIS International of the INDACO department at the Milan Polytechnic
  • Dr. Roberto Verganti, professor of management of innovation at the Milan Polytechnic, and visiting professor at the Copenhagen Business School

As member of the DPPI 11 scientific committee, Mark Vanderbeeken is responsible for reviewing some of the conference papers.

Organisers have been pleased to note that this year the committee received an unprecedented number of responses to their call, giving them a deep pool from which to select the highest quality content for the conference.

10 February 2011

Experientia at Milan service design conference

Design dei Servizi
Experientia will present its expertise in service design next week, at a conference specially dedicated to raising the profile of service design as a discipline.

In an example of the vital role that services play in our economies, this year the prestigious Design Index prize offered by the Italian Design Association ADI (Associazione per il Disegno Industriale) will include a category for service design.

To promote the new category and highlight the growing importance of the discipline, the ADI will hold a Design dei Servizi conference in Milan on February 15th.

Experientia service designer Camilla Masala will present the innovative service design elements in the ongoing Low2No carbon emissions project.

The future low-carbon emissions block in Jätkäsaari, Helsinki will house environmentally sustainable services including grocery stores offering local food, an ecological laundry, public sauna, café and opportunities for small-scale urban cultivation. The presentation will focus on Experientia’s role in developing the retail strategy’s mixed use approach, sustainable ethics and participatory design methods.

The conference aims to contribute to the mapping, evaluation and development of service design, bringing service offerers together with design agencies who operate in this field.

The conference is organised by the Commissione tematica Design dei Servizi dell’Osservatorio permanente at Design ADI, together with the Centro Design dei Servizi del Dipartimento Indaco-Politecnico di Milano (DES), in collaboration with Domus Academy, Fondazione Housing Sociale (FHS), Laboratori Fabbrica del Vapore (FDV LAB), Nova24 – Il Sole24Ore, and Living24.

The event is open to the public, and will be conducted in Italian.

26 January 2011

Experientia congratulates Italy on Esperienza Italia

Italia 150
2011 marks the 150th anniversary of Italian unification, and it is fitting that the celebrations are kicking off in Turin, which (in addition to being Experientia’s home base) was the first capital of the unified country.

The nine months of exhibitions and events, under the overarching theme of “Esperienza Italia” (“The Italian Experience”), will look back at the history of unification and the creation of the Italian identity, and also forward to the future of Italian designers and artists.

Two exhibitions in particular explore the future: Stazione futuro (future station) and Il futuro nelle mani (the future in our hands).

The first of these is curated by Riccardo Luna, currently director of WIRED Italia, and explores an an ideal City of Ideas, displaying the ideas, prototypes, products and processes that best express Italian creativity and innovation.

The futuro nelle mani exhibition focuses on the idea of “Artisans Tomorrow”, and outlines the positive prospects for new “metropolitan artisan” work, featuring work from renowned and up-and-coming artists.

Experientia is pleased to be playing our own role in building Turin’s future of creativity and innovation, and wishes the city an excellent esperienza in 2011 and beyond.

For more information on the events planned, see eng.italia150.it.

11 October 2010

Experientia supporting Flemish applied research on mobility and sustainability

Flanders InShape
Experientia is excited to be working on two applied research projects for Flanders InShape, a Flemish design promotion agency that supports and advises small and mid-size companies in Flanders, Belgium on matters related to product development and design.

The ASSIST project, in collaboration with Enthoven Associates, is focused on improving mobility and communications for people with motor disabilities, whereas the EVENT project (conducted with FutureProofed) supports Kortrijk Xpo in becoming the most sustainable trade fair and congress complex in Belgium and one of the top five most sustainable fair complexes in Europe by 2020.

With these applied research projects, Flanders InShape aims to augment the efficiency and effectiveness of product development in Flanders and to improve the competitive position of Flemish companies through the development of products with higher added value for the customer.

ASSIST – Improving mobility and communications for people with motor disabilities

The Assist project, which Experientia conducts in collaboration with acclaimed Belgian design consultancy Enthoven Associates and care organisations Centrum voor Zorgtechnologie and In-HAM, aims to develop new concept ideas for assistive technologies for people with motor disabilities, using a people-centred design process. Although aimed at a Flemish context, the project focuses on international technological and design projects.

In the first phase of the project, Experientia has conducted a comprehensive benchmarking of current assistive device solutions for people with walking difficulties. The benchmark explores both on-body assistive devices, which are always in contact with motor disabled people, such as wheelchairs, rollators and standers; and assistive environments, including public transportation, mobile applications and accessibility.

Experientia will also contribute to the creation of scenarios for use during contextual observation to validate the design opportunities found in the benchmark. Enthoven Associates is currently conducting the user research and jointly the partners will then take the insights further, supported by a creative workshop to generate ideas, into design concepts.

EVENT – Sustainable event management project

The Event project sees Experientia team up with Futureproofed, a sustainable design consultancy, and Kortrijk Xpo, a conference and trade fair venue in Kortrijk, Belgium, to explore ways to make events more sustainable. The ambitious goal of this project is to make Kortrijk Xpo the most sustainable trade fair and congress complex in Belgium and one of the top five most sustainable fair complexes in Europe by 2020.

Trade fairs, congresses and events are key areas of concern for sustainability, because they involve a large number of diverse players both directly and indirectly (e.g. stand builders, lighting installers, textile manufacturers, etc.) and because time criteria often become more important during assembly, disassembly and transport, than any concern for sustainability.

This project will explore how impact can be best achieved, though good planning, preparation and usage of the right materials and products.

Futureproofed will carry out a carbon footprint analysis of Kortrijk Xpo, whereas Experientia will benchmark international best practice on sustainability for trade shows, expositions, and major public events. Together with Futureproofed, we will build a behavioural change framework, and conduct participatory workshops and concept development for more sustainable practices.

This exciting project builds on the themes that Experientia is currently exploring in our Low2No project in Helsinki, and is in keeping with our overall company commitment to sustainability.

6 October 2010

Bruce Sterling interview by Rhys Hughes

Bruce Sterling
Last week, La Stampa newspaper of Turin, Italy published an interview with Bruce Sterling, conducted by Welsh writer and essayist Rhys Hughes.

The complete English version of the interview has now been posted on fortykey (which by the way has a very interesting collection of essays). An excerpt:

Rhys: The ‘Internet of Things’ is a truly startling concept. I seem to remember that you once described it as “inconceivable before the 21st Century”. I find the prospect of everything in the world being linked together as alarming rather than uplifting, a threat to liberty. Are my concerns naive?

Bruce: I would agree that the privacy risks are always the first issues to strike thoughtful people. As people become more engaged with the many startling possibilities of the Internet of Things, they understand that those first concerns are primitive. They are not wrong, just simplistic.
It’s like learning about the railroad, and immediately thinking that it means that foreign spies will come to your town on the railroad. That is true. Yes, foreign spies really are a threat to your liberty, and they will use railroads. But railroads are alarming for many good reasons other than mere foreign spies.
The worst concern about a railroad is this: if a rival town gets the railroad, and your town doesn’t get that railroad, then your town dies. You will live a dead town. Posed in the rhetorical terms of the Internet of Things, this would mean a frightening “Internet of Things Gap.” This would be something like yesterday’s famous “digital divide.” When no one has it, then it might be bad to have it. When others really have it and you don’t, that deprivation is terrifying, unjust, evil. This would crush all your intelligent and skeptical reservations because it would reframe the debate in a way you could not counter.
The Internet of Things is indeed startling. It is also dangerous. But that’s just theory. To to have no real Internet is worse. To have no Internet while others do have it can be lethal. The Regione of Piemonte understood that problem, and that’s why I am able to type this to you on some very nice state-supported broadband.

Read interview

2 October 2010

Talk by anthropologist Mimi Ito in Milan

Mimi Ito
Yesterday cultural anthropologist Mimi Ito spoke on the impact of technology on teen and youth culture at the Meet The Media Guru event in Milan, Italy. The video is available online.

Cultural anthropologist, with degrees from Harvard and Stanford, Mimi Ito co-directed the Digital Youth Project, which was funded by the MacArthur Foundation and focused on new m-Learning scenarios. The project has become an important point of reference for those studying the relationship between teens and new media.

The three-year Digital Youth Project researched kids’ and teens’ informal learning through digital media, with a particular focus on the day-to-day use and the impact of these new technologies on learning, play and social interaction.

The results of the project are encapsulated in the report, Living and Learning with New Media: Summary of Findings from the Digital Youth Project, and the book Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media.

Mimi explored a vast range of social activities that are “augmented” by digital technology: online gaming, virtual communities, production and consumptin of children’s software, and the relationship between children and new media.

She is also specialised in amateur content production and peer-to-peer learning.

She teaches at the Department of Informatics of the University of California, Irvine, and at Kejo University in Kanagawa, Japan. She has also worked for the Institute for Research and Learning, Xerox PARC, Tokyo University, the National Institute for Educational Research in Japan, and for Apple Computer.

Her new book on Otaku culture, the Japanese term for children that have an obsessive interest in video games and manga, will be published shortly.

Mimi Ito joined the Wiki Foundation Advisory Board in June of this year.

Watch video (Mimi starts speaking at 19:30)

5 August 2010

Design for social change and the museum

Bellagio symposium
From April 12 through April 14, 2010, 22 designers, historians, curators, educators and journalists met at Rockefeller Foundation’s Bellagio Center on Lake Como, in Italy, to discuss the museum’s role in the 21st century in relation to design for social change.

Participants (including Paolo Antonelli, Andrew Blauvelt, Allan Chochinov and John Thackara) from a spectrum of institutions in 11 countries engaged in a far-ranging and illuminating conversation.

Design Observer’s William Drenttel and Change Observer’s Julie Lasky have written an extensive report on this symposium sponsored by the Rockefeller Foundation and organized by Winterhouse Institute.

Here are the key conclusions (copied from the abstract):

  1. The museum can be a collective commons for learning, reflection and critical action, as well as a platform for delivering information and provocation and a stage for learning, social connectedness and critical action. The museum as commons is not only an exhibition space but also a civic arena where people can reflect on the importance and efficacy of social change.
  2. Museums need to move beyond the object so that social design exhibitions are more than concrete displays. In that sense, design should be regarded as a tool for improving life and fostering participatory engagement and social activism.
  3. Museums should be a place where “wicked,” or seemingly intractable social problems of global scope, are addressed — a shared space in which diverse stakeholders can participate in solutions.
  4. The curator’s role may have to evolve and broaden to include skills germane to the complexity of issues around social change and innovation.
  5. Traditional museums can learn from other institutions and organizations that champion design as an agent of social change by stimulating, honoring and publicizing specific achievements on an international platform.

Read report

21 July 2010

Happy birthday Experientia – 5 years old

Experientia
Experientia turns five years old today, 21 July! We’ve been busy in the last year. Apart from the great projects and fruitful collaborations with old and new clients, we’ve also completely redesigned our website, expanded our offices to include a new wing, and we keep on finding talented and exciting people to work with.

We’ve extended our expertise areas this year, with major new projects on sustainable development, e-learning, public transportation, business software visualisation tools, and mobility solutions for people with disabilities. Check out the description of our Low2No Living project on the Experientia website: we’re very excited to be working on this great sustainable development project in Helsinki, with a fantastic international team.

We love to spot new talent, and this year, we’re happy to welcome five new full-time staff members, who bring their in-depth knowledge and high quality work to our projects. We’re joined by Mariateresa Dell’Aquila as Project Manager, Gabriele Santinelli as Web Prototyper and Josef Bercovich as Senior Interaction Designer. In addition, two previous short-term collaborators, Adriana Rivas and Jennifer Murphy are back as full-time designers, bringing us to around 30 people in the office.

Our international vibe is stronger than ever at the moment, giving us the diversity we value, as well as fresh ideas and new perspectives. Right now, we have people from Australia, Belgium, Brazil, Colombia, Costa Rica, Finland, France, Germany, Israel, Italy, Japan, Korea, the Netherlands, Panama, Portugal, and the USA.

Experientia has a philosophy of investing in internships, and we’ve traditionally always hired interns from acclaimed design schools to spend time with us over the summer. This year we’re joined by people from Domus Academy, Milan; Aalto University, Helsinki; Strate Collège, Paris; IUAV, Venice; University of Madeiras, Funchal; and Rhode Island School of Design, Providence, RI.

Five years in business is a milestone by any standard, and we’re proud that for Experientia, they’ve been five years of success. We’ve got lots of plans for the next five years, and we look forward to continued growth and many more anniversaries.

15 July 2010

University and Cyberspace conference videos online

Communia
A few weeks ago the Communia conference University and Cyberspace took place here in Torino, Italy, with a focus on “reshaping knowledge institutions for the networked age”. Speakers included Massimo Banzi, Joy Ito, David Orban, Bruce Sterling, and many others.

The international conference, which is the conclusion and culmination of the Communia Thematic Network project (the European Thematic Network on the Digital Public Domain), was organised by the Politecnico of Torino’s NEXA Research Center for Internet and Society (that also coordinated the network) and the Berkman Center for Internet & Society at Harvard University, and aimed at defining a shared vision of the future of universities as knowledge institutions and identifying the main steps leading from vision to reality.

The event addressed questions such as: How is the role of universities as knowledge creating, sharing, and applying institutions going to change due to the Internet? How should universities use cyberspace to best implement their mission with respect to society? Taking into account the characteristics of the new generations of students, faculty and staff, how should the informational and the spatial (both physical and virtual) infrastructures of universities be shaped to improve learning, discovery, and engagement? What about the new opportunities to enhance the civic role of universities – who prepare people for citizenship and contribute to the public sphere – in our democratic societies?

Videos of all sessions are now online, although in a still somewhat rough format (they are now working at processing the videos further):

Monday 28 June
The first day of the conference covered the relevant history and traditions of universities, moved through the current state of play, and focused on the emerging landscape of universities, articulating both their changing role in society, the significant challenges these institutions are facing for the future and, more specifically, their role vis a vis the increasing commons of knowledge facilitated by the Internet.

Morning session (video link)

  • Kick-off [00:12:56]: Juan Carlos de Martin, NEXA Center for Internet & Society, in conversation with Charles Nesson, Berkman Center for Internet & Society
  • Keynote [00:53:20]: “Universities in the Age of the Internet” by Stefano Rodotà, University of Rome
  • High Order Bit [01:46:00]: “Arduino, Open Source Hardware and Learning by Doing” by Massimo Banzi, tinker.it, arduino.cc
  • Plenary [02:03:45]: “Digital Natives” with John Palfrey, Berkman Center for Internet & Society, Marco de Rossi, Oilproject.org, and Urs Gasser, Berkman Center for Internet & Society

Afternoon session (video link)

  • Plenary [00:01:19]: “Information Infrastructure” with Alma Swan, Key Perspectives Ltd., Stuart Shieber, Berkman Center for Internet & Society and Office of Scholarly Communication at Harvard University, and Martin Hall, Salford University, UK
  • High Order Bit [01:27:13]: “African Universities as Knowledge Centers: Challenges and Opportunities” by Boubakar Barry, African Association of Universities
  • Plenary [01:41:45]: Physical/Virtual Spatial Infrastructure” with Antoine Picon, Harvard University and Jef Huang, EPFL

Tuesday 29 June
The second day attempted cross-sectional reorientation, by examining universities’ emerging responsibilities as ‘horizontal’ themes, especially as they intersect with future challenges described in the first day’s ‘vertical’ tracks.

Morning session (video link)

  • High Order Bit [00:01:12]: “Individual and social evolution: through digital gaming, out of the box” by Carlo Fabricatore, Initium Studios & University of Worcester
  • Plenary [00:14:52]: “Universities as Civic Actors or Institutions” with Marco Santambrogio, University of Parma, Italy, Colin Maclay, Berkman Center for Internet & Society, Maarten Simons, Katholieke Universiteit Leuven, Belgium, Jan Masschelein, Katholieke Universiteit Leuven, Belgium, and Juan Carlos De Martin, NEXA Center for Internet & Society

Afternoon session (video link)

  • Plenary [00:01:00]: “Universities as Platforms for Learning” with Catharina Maracke, Keio University, Japan, Marco De Rossi, Oilproject.org, Carlo Fabricatore, Initium Studios & University of Worcester, Delia Browne, Peer-2-Peer University, Stephan Vincent-Lancrin, OECD, and Jean Claude Guedon, University of Montreal
  • High Order Bit [01:15:46] by Joy Ito, Creative Commons
  • Plenary [01:33:11]: “Universities as Knowledge Creators” with Carlo Olmo, Politecnico di Torino, Phillippe Aigrain, Sopinspace, Janneke Adema, Coventry University, Mary Lee Kennedy, Harvard Business School, and Terry Fisher, Berkman Center for Internet & Society
  • Plenary [02:49:56]: “In Search of the Public Domain” with Lucie Guibault, Institute for Information Law, University of Amsterdam, Patrick Peiffer, Luxcommons, Jonathan Gray, Open Knowledge Foundation, Sirin Tekinay, Ozyegin University, Istanbul, Turkey, Ignasi Labastida, University of Barcelona, Philippe Aigrain, Sopinspace, and Paolo Lanteri, WIPO

Wednesday 30 June
The third day combined the three tracks and the cross-sectional issues with an orientation towards solutions and next steps.

Morning session (video link)

  • High Order Bit [00:01:08]: “Why Academia Needs to Rediscover the Commons” by Jean Claude Guedon, University of Montreal
  • High Level Keynote [00:28:00]: “Digital Culture, Network Culture, and What Comes Afterward” by Bruce Sterling
  • High Order Bit [01:35:44]: “From Elites, To Masses: Drivers of Excellence in Communication, And Participation” by David Orban, Humanity+ & Singularity University
  • Student session [01:49:58]: “Public universities, public education: From the Bologna Process to Cyberspace”, chaired by Chiara Basile, Politecnico di Torino

Afternoon session (video link)

  • Final Session: “Synthesis and Proposals” with Stephan Vincent-Lancrin, OECD, Francesco Profumo, Rector Politecnico di Torino, Mario Calabresi, La Stampa, Herbert Burkert, University of St. Gallen, Jafar Javan, UN Staff College, Charles Nesson, Berkman Center for Internet & Society, Chiara Basile, Politecnico di Torino, Sirin Tekinay, Ozyegin University, Istanbul, Turkey, Juan Carlos De Martin, NEXA Center for Internet & Society, and Urs Gasser, Berkman Center for Internet & Society
19 June 2010

New Masters in Service Design at Domus Academy

Il Servizio
The Domus Academy in Milan is launching a new Masters in Service Design.

“Domus Academy’s distinctive approach is to consider the aesthetic of the experience along the parameters of quality and efficacy for a good service performance: such a dimension depends on sensitive and emotional aspects, linked to human nature, behavior, and cultural backgrounds.

The Master in Service Design is a unique occasion to experience the Italian design culture and its humanistic approach along with the most advanced service design methods and tools to envisage innovation for the service sector.”

Led by Elena Pacenti, the Master program focuses on consumer services (B2C): from banks and insurance, hospitality and tourism, mobility and transportation, entertainment and culture, retail and commercial, to healthcare and public services.

The aim of the Master Program is to develop professional skills for Service Design and Management, with a focus on the quality of the overall customer experience and on the design of innovative service ideas.

Domus Academy is also hosting a service design competition where prospective students can gain a scholarship.

Download the leaflet

(via Jeff Howard’s Design for Service)

21 May 2010

Design Of The Other Things

designoftheotherthings
Experientia participates in the exhibition “Design Of The Other Things” at the Triennale Design Museum in Milan.

Stefano Maffei is the curator of the exhibition, which explores the ways in which the world of design is changing, becoming transversal and interfacing increasingly with other fields, such as art, technology, management, fashion and scientific research. The collection demonstrates several interesting and problematic dimensions of undertaking alternative research (of 360° design) in Italy.

Experientia will showcase the Lifestream project that it developed for the user experience department of Vodafone, in collaboration with Aeolab.

Also participating are Massimo Banzi, Elio Caccavale, esterni, Id-Lab, Kublai, Lanificio Leo, Reggio Children and SENSEableCity Lab (MIT).

Design Of The Other Things runs from 26 May to 4 July 2010 (the exhibition has been extended with one week from the original closing date of 27 June).

21 May 2010

BeAware – Boosting Energy Awareness

BeAware
BeAware, an EU-supported research project, has created a solution to motivate and empower citizens to become active energy consumers, by offering them the opportunity to raise awareness of their own power consumption in real time.

Energy Life includes a mobile phone application and an ambient interface that makes use of the home lighting and lamps as a means to communicate with the user. It provides feedback about consumption habits, and empowers users to become active and responsible consumers.

The efforts are part of a European Union research project that is creating new ways to allow consumers to follow and better understand their use of energy.

The technology developed in the project is being set up in two different pilot si­tes – one Nordic (Sweden/Finland) and one Southern European (Italy). In each site, studies are carried in a home environment. The research is highly multidisciplinary and combines a variety of approaches in the area of user studies, user-centred design and evaluation.

- Read article
- View video