by experientia
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Innovation
Daily insights on user experience, experience
design and people-centred innovation Audience
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Innovation
putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

7 November 2014
Technology-enabled navigation and mobility for people with sight loss

Getting around cities is a nerve-wracking experience for too many people, especially those living with sight loss. Too often it feels like public spaces and services – from parks to transport systems – are designed with insufficient consideration for the people they serve. Cities Unlocked was created to help fix this. Guide Dogs, a UK […]

5 October 2014
The drive towards user-centred engineering in automotive design

Bryant, Scott & Wrigley, Cara (2014) The drive towards user-centred engineering in automotive design. In Bohemia, Erik, Rieple, Alison, Liedtka, Jeanne, & Cooper, Rachael (Eds.) Proceedings of 19th DMI : Academic Design Management Conference, London, UK, pp. 741-758. Abstract: Falling sales in Europe and increasing global competition is forcing automotive manufacturers to develop a customer-based […]

7 September 2014
Nudging and behavioral regulation gaining interest across Europe

Behavioral regulation is afoot in Europe and is drawing the interest of a growing number of OECD countries. Professor Alberto Alemanno has just posted a brief overview of what happened over the last few months: In late June, TEN – The European Nudge Network was launched with the aim to gather and exchange good practices […]

9 November 2013
How a deeper customer understanding can energize innovation

In today’s crowded and competitive energy markets, many product manufacturers fall short in their marketing, writes Andy Beck, Executive Vice President of Makovsky’s energy and sustainability practice. “They’re forgetting a vital principle: that we motivate behavior by understanding and addressing the desires of the end-user customer. Vaunting product attributes–the default marketing formula among many companies–will […]

4 November 2013
Experientia presents “BancoSmart”, the innovative ATM interface designed for UniCredit Bank

The user-centred approach is moving into finance, as banks increasingly connect to their customers’ needs and wants. As part of this trend, global banking and financial services company UniCredit Bank collaborated with user experience consultancy Experientia to create a user-friendly, people-centred ATM – the BancoSmart. Click on image to view slideshow The user-centred approach is moving into finance, […]

4 November 2013
Experientia rivoluziona la user experience degli ATM con “BancoSmart”, l’innovativa interfaccia degli ATM UniCredit

Le banche stanno cercando sempre più di entrare in sintonia con le esigenze ed i desideri dei propri clienti, innovando i propri prodotti e servizi secondo una approccio centrato sull’utente. Per dare concretezza a questo principio, UniCredit ha deciso di collaborare con Experientia con l’obiettivo di rinnovare a fondo la user experience del proprio canale ATM. Click […]

2 November 2013
How technology changes storytelling

Long New York Times piece where writers in a variety of genres tell us what new technologies mean for storytelling. Contributions by Margaret Atwood, Charles Yu, Marisha Pessl, Tom McCarthy, Rainbow Rowell, Dana Spiotta, Frederick Forsyth, Douglas Coupland, Tracy K. Smith, Emily Giffin, Ander Monson, Elliott Holt, Victor LaValle, Lee Child, Meg Cabot, Tao Lin, […]

28 September 2013
Book: People-Centered Innovation

People-Centered Innovation: Becoming a Practitioner in Innovative Research by Pedro Oliveira Biblio Publishing, 2013 194 pages [Amazon] Written with a general audience in mind, People-Centered Innovation focuses on innovation research in corporate settings. Starting with a biographical standpoint, it describes the author’s transition from the fields of psychology and anthropology into the fields of business […]

7 August 2013
To get users to make smarter choices now, show them their future

Design can be used to introduce users to the future now, so they can act in ways that will benefit them in the future, writes Nikki Pfarr, researcher and strategist at Artefact. “What [designers] don’t often do, is think of the future as a tool for persuasive design. But it is–and it can actually be […]

19 July 2013
Human-centered design for new models of wellness and innovation

A year ago, in July 2012, Business Innovation Factory (BIF) began a partnership with Children’s Medical Center in Dallas to find “new models of care”, and better serve five counties of children and their families in North Texas. In this community, families struggle to make a living, and suffer from many chronic conditions such as […]

9 January 2013
Focus groups are dangerous and kill innovation

Gianfranco Zaccai is co-founder and president of the global design and innovation consultancy Continuum. And he doesn’t like focus groups very much (and neither do we): Why Focus Groups Kill Innovation, From The Designer Behind Swiffer 18 October 2012 The Aeron chair, the Swiffer, and the Reebok Pump – none of these breakthrough products would […]

13 December 2012
The man looking to turn Samsung into a Silicon Valley trendsetter

Samsung is doubling down on technology investments in Apple’s backyard, including two new R&D buildings in Silicon Valley that will house 2,000 staff and a recently announced startup accelerator. Leading this effort is Young Sohn, who started at Samsung in August as president and chief strategy officer. He has spent a long career leading several […]

13 December 2012
Charles Leadbeater on scaling and system innovation in public services

On 26 November MindLab, the Danish citizen-centric governmental innovation unit, invited Charles Leadbeater for its morning lecture series. Leadbeater, a leading authority on innovation and creativity, talked about scaling and system innovation in public services. MindLab is a cross-ministerial innovation unit which involves citizens and businesses in creating new solutions for society. They work with […]

3 December 2012
How Ford makes its cars smarter

In the fast-evolving world of connected cars, CTO Paul Mascarenas is bringing Detroit and Silicon Valley together to chart Ford’s path into the future. Brian Cooley of CNet interviews him during a walk through Ford’s advanced research facilities.

18 November 2012
UK study: tech in schools requires a rethink of how learning is organised

In the last five years UK schools have spent more than £1 billion on digital technology. From interactive whiteboards to tablets, there is more digital technology in schools than ever before. But so far there has been little evidence of substantial success in improving educational outcomes. Something is going wrong. Nesta, the UK innovation agency, […]

16 September 2012
Luxury brands need luxury retail experiences, even in the online space

Jonathan Ross, business development director at FACT-Finder, discusses the steps luxury brands can take to ensure a more rewarding online retail experience for consumers. “A recent study by McKinsey and Altagamma, the Italian association of luxury brands, appears to finally dispel the idea that online shopping is the preserve of discounted brands and shoppers looking […]

4 September 2012
MindLab, Denmark’s cross-ministerial innovation unit

MindLab is a Danish cross-ministerial innovation unit which involves citizens and businesses in creating new solutions for society. It is also a physical space – a neutral zone for inspiring creativity, innovation and collaboration. They work with the civil servants in three parent ministries: the Ministry of Business and Growth, the Ministry of Taxation and […]

24 July 2012
Our Frugal Future: Lessons from India’s innovation system

Drawing on the latest data and over 130 interviews with Indian policymakers, entrepreneurs and academics, this report by NESTA, the UK innovation agency, explores the policies, institutions and industries that are driving research and innovation. It measures how India’s research strengths are developing, and maps how the geography of Indian research and innovation is changing. […]

24 July 2012
Co-design in innovation

In a short post on the Huffington Post blog, author Soren Petersen describes how co-design – when firms and non-design users jointly design business and product offerings – is seen as a potential new avenue for breakthrough innovation in design. “Inviting expert users and normal users to contribute their ideas has been used in design […]

10 June 2012
Manifesto for design upholding human talents and innovation

This morning I got an invite in the mail to attend a London design symposium at Brunel University next week (16 June) that will debate the core themes of a new design manifesto, strangely called “Big Potatoes” Although I cannot attend the debates at such short notice, the manifesto itself and the themes of the […]

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