by experientia
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Gender
Daily insights on user experience, experience
design and people-centred innovation Audience
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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

11 January 2013
Intel’s ‘Women and the Web’ report

From the press release: Intel Corporation released a groundbreaking report on “Women and the Web,” unveiling concrete data on the enormous Internet gender gap in the developing world and the social and economic benefits of securing Internet access for women. To better understand the gender gap, Intel commissioned this study and consulted with the U.S. […]

9 June 2012
Genevieve Bell: women are tech’s new lead adopters

Social scientist Genevieve Bell – who is also the interaction and experience research director at Intel Labs – gave a major talk on what the future of technology looks like, and why middle-aged women may determine that future. The talk, entitled “Telling the Stories of the Future: Technology, Culture and What Really Matters”, was the […]

10 March 2012
Striving and Surviving: exploring the lives of women at the Base of the Pyramid

On International Women’s Day, the GSMA mWomen Programme released a study called “Striving and Surviving – Exploring the Lives of Women at the Base of the Pyramid,” reports MobileActive.org. Drawn from 2,500 interviews with women (aged 16-64 in both rural and urban areas) living on less that $2 a day in Egypt, India, Papua New […]

3 March 2012
Do m-health tools really work? Testing the impact of mobile technology on maternal and child healthcare

MobileActive has posted an in-depth new case study that focuses on evaluating mobile health interventions. Written by Kate Otto, the case study looks at testing the efficacy of using mobile phones in health care in Ethiopia. A team of researchers from The World Bank and Addis Ababa University developed a mobile tool that enables rural […]

14 December 2011
Women to dominate tech

Chip maker and technology group Intel says that women are emerging as the dominant users of technology and if it continues to enhance its ease of use, the fairer sex will continue to dominate the adoption of technology. This is the opinion of Genevieve Bell, Intel fellow and director of interaction and experience research, who […]

10 July 2011
Smart Design’s Femme Den series on gender and design

Smart Design’s think tank presents an ongoing discussion of how gender should be included in good design – all published in a new series on Fast Company. The Femme Den started thinking about gender and design five years ago as an expansion of Smart Design’s commitment to understanding people. Introduction Smart Design’s think tank presents […]

20 May 2011
Publicity and the culture of celebritization

Danah Boyd, researcher at Microsoft Research New England and Fellow at the Harvard Berkman Center for Internet and Society, wrote a long post on the social factors involved in celebritization. “As information swirls all around us, we have begun to build an attention economy where the value of a piece of content is driven by […]

18 May 2011
Mobiles for Women. Part 2: The Darker Side.

Targeting women with mobile phones and mobile-based projects can bring great benefits and opportunities, as MobileActive outlined in Part 1 of its series on women and mobiles [see also this blog post]. But, there is a “darker side” to this world, which includes changes in gender relations and power dynamic, a potential increase in violence, […]

11 May 2011
Mobiles for Women. Part 1: The Good.

As mobile penetration increases across the developing world, the entry of mobile phones in the hands of women causes reactions. In many cases, mobile phone ownership empowers women in myriad ways: economic gains, increased access to information, greater autonomy and social empowerment, and a greater sense of security and safety. But, there is a darker […]

11 February 2011
Female interaction – design for advanced electronic products

Female Interaction is a 2.5 year, DKK 4.7 mio (630,000 euro / 850,000 usd) multidisciplinary research project focusing on female interaction design for advanced electronic products, in particular on how to make these products attractive and convenient to use for females – and for the rest of the world User-driven development methods and tools are […]

15 December 2010
Designing (for) women

AIGA has uploaded the videos of the 2010 Gain conference. Erica Eden, senior industrial designer at Smart Design, and co-founder at Femme Den, was one of the speakers with her talk “Designing (for) Women: Bridging the Gap Between Assumptions and Realities“. Femme Den, said the host introducing Erica on the video, “is a group inside […]

21 August 2010
Gender differences in web usability

Frank Spillers thinks the User Experience community has not fully tapped the potential of gender-specific design aka Woman-centered Design. According to Spillers, gender as an audience sensitive criteria (differentiation) is barely present in North American technology product design (where it is much easier to do) let alone Web experiences. In Asia there is more design […]

11 April 2010
Interactions Magazine – March/April 2010 issue

The latest issue of Interactions Magazine is about a new intellectualism of design, write co-editors Richard Anderson and Jon Kolko: one that embraces discourse, dialogue, systems thinking, and the larger role of designers in shaping culture. Here are the articles available for free online: interactions: exploring aspects of design thinking Richard Anderson, Jon Kolko Popular […]

8 March 2010
Ethnography informs text-free UI for illiterate people

Indrani Medhi, an Associate Researcher at Microsoft Research India where she works in the Technology for Emerging Markets team, designed a text free user interface for illiterate populations. “A student of design, Medhi has developed text-free user interfaces (UIs) to allow any illiterate or semi-literate person on first contact with a computer, to immediately know […]

26 February 2010
Women and mobile

Women & Mobile: A Global Opportunity is a study on the mobile phone gender gap in low and middle-income countries. Mobile phone ownership in low and middle-income countries has skyrocketed in the past several years. But a woman is still 21% less likely to own a mobile phone than a man. Closing this gender gap […]

17 October 2009
Myths and realities about women and mobile phones

Mobile phones have been a boon to developing countries and to social development. Access to mobiles may indeed allow for better medical information, change the way farmers grow and sell crops, expand the way families interact, influence the way governments treat their citizens, and improve the way students learn in schools. But, asks MobileActive in […]

26 September 2009
Design and gender: going beyond shrink it and pink it

Femme Den is a small internal cadre of designers of Smart Design — the company that was responsible for the OXO Good Grips kitchen tools and the Flip Mini Digital Camcorder — that is devoted to thinking about the differences between genders and what that means for product development. “The Femme Den started as an […]

24 September 2009
Communication and human development: the freedom connection?

Canada’s International Development Research Center and Harvard’s Berkman Center convened a conversation at Harvard yesterday on the future of information and communication technology and development (ICT4D). Nobel Laureates Amartya Sen and Michael Spence joined Information and Communication Technology (ICT) experts Yochai Benkler and Clotilde Fonseca in a public discussion of the role of communication and […]

2 September 2009
Exploring first-time internet use via mobiles in a South African women’s collective

Jonathan Donner, a researcher in the Technology for Emerging Markets Group at Microsoft Research India, has submitted a paper — together with Shikoh Gitau and Gary Marsden — on first-time mobile internet use in South Africa to the upcoming (3rd) conference of the International Development Informatics Association, to be held at Berg-en-Dal in Kruger National […]

23 June 2009
Do women need special cell phones? Deutsche Telekom says yes
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