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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
11 January 2013

Intel’s ‘Women and the Web’ report

From the press release: Intel Corporation released a groundbreaking report on “Women and the Web,” unveiling concrete data on the enormous Internet gender gap in the developing world and the social and economic benefits of securing Internet access for women. To better understand the gender gap, Intel commissioned this study and consulted with the U.S. […]

9 June 2012

Genevieve Bell: women are tech’s new lead adopters

Social scientist Genevieve Bell – who is also the interaction and experience research director at Intel Labs – gave a major talk on what the future of technology looks like, and why middle-aged women may determine that future. The talk, entitled “Telling the Stories of the Future: Technology, Culture and What Really Matters”, was the […]

10 March 2012

Striving and Surviving: exploring the lives of women at the Base of the Pyramid

On International Women’s Day, the GSMA mWomen Programme released a study called “Striving and Surviving – Exploring the Lives of Women at the Base of the Pyramid,” reports Drawn from 2,500 interviews with women (aged 16-64 in both rural and urban areas) living on less that $2 a day in Egypt, India, Papua New […]

3 March 2012

Do m-health tools really work? Testing the impact of mobile technology on maternal and child healthcare

MobileActive has posted an in-depth new case study that focuses on evaluating mobile health interventions. Written by Kate Otto, the case study looks at testing the efficacy of using mobile phones in health care in Ethiopia. A team of researchers from The World Bank and Addis Ababa University developed a mobile tool that enables rural […]

14 December 2011

Women to dominate tech

Chip maker and technology group Intel says that women are emerging as the dominant users of technology and if it continues to enhance its ease of use, the fairer sex will continue to dominate the adoption of technology. This is the opinion of Genevieve Bell, Intel fellow and director of interaction and experience research, who […]

10 July 2011

Smart Design’s Femme Den series on gender and design

Smart Design’s think tank presents an ongoing discussion of how gender should be included in good design – all published in a new series on Fast Company. The Femme Den started thinking about gender and design five years ago as an expansion of Smart Design’s commitment to understanding people. Introduction Smart Design’s think tank presents […]

20 May 2011

Publicity and the culture of celebritization

Danah Boyd, researcher at Microsoft Research New England and Fellow at the Harvard Berkman Center for Internet and Society, wrote a long post on the social factors involved in celebritization. “As information swirls all around us, we have begun to build an attention economy where the value of a piece of content is driven by […]

18 May 2011

Mobiles for Women. Part 2: The Darker Side.

Targeting women with mobile phones and mobile-based projects can bring great benefits and opportunities, as MobileActive outlined in Part 1 of its series on women and mobiles [see also this blog post]. But, there is a “darker side” to this world, which includes changes in gender relations and power dynamic, a potential increase in violence, […]

11 May 2011

Mobiles for Women. Part 1: The Good.

As mobile penetration increases across the developing world, the entry of mobile phones in the hands of women causes reactions. In many cases, mobile phone ownership empowers women in myriad ways: economic gains, increased access to information, greater autonomy and social empowerment, and a greater sense of security and safety. But, there is a darker […]

11 February 2011

Female interaction – design for advanced electronic products

Female Interaction is a 2.5 year, DKK 4.7 mio (630,000 euro / 850,000 usd) multidisciplinary research project focusing on female interaction design for advanced electronic products, in particular on how to make these products attractive and convenient to use for females – and for the rest of the world User-driven development methods and tools are […]

15 December 2010

Designing (for) women

AIGA has uploaded the videos of the 2010 Gain conference. Erica Eden, senior industrial designer at Smart Design, and co-founder at Femme Den, was one of the speakers with her talk “Designing (for) Women: Bridging the Gap Between Assumptions and Realities“. Femme Den, said the host introducing Erica on the video, “is a group inside […]

21 August 2010

Gender differences in web usability

Frank Spillers thinks the User Experience community has not fully tapped the potential of gender-specific design aka Woman-centered Design. According to Spillers, gender as an audience sensitive criteria (differentiation) is barely present in North American technology product design (where it is much easier to do) let alone Web experiences. In Asia there is more design […]

11 April 2010

Interactions Magazine – March/April 2010 issue

The latest issue of Interactions Magazine is about a new intellectualism of design, write co-editors Richard Anderson and Jon Kolko: one that embraces discourse, dialogue, systems thinking, and the larger role of designers in shaping culture. Here are the articles available for free online: interactions: exploring aspects of design thinking Richard Anderson, Jon Kolko Popular […]

8 March 2010

Ethnography informs text-free UI for illiterate people

Indrani Medhi, an Associate Researcher at Microsoft Research India where she works in the Technology for Emerging Markets team, designed a text free user interface for illiterate populations. “A student of design, Medhi has developed text-free user interfaces (UIs) to allow any illiterate or semi-literate person on first contact with a computer, to immediately know […]

26 February 2010

Women and mobile

Women & Mobile: A Global Opportunity is a study on the mobile phone gender gap in low and middle-income countries. Mobile phone ownership in low and middle-income countries has skyrocketed in the past several years. But a woman is still 21% less likely to own a mobile phone than a man. Closing this gender gap […]

17 October 2009

Myths and realities about women and mobile phones

Mobile phones have been a boon to developing countries and to social development. Access to mobiles may indeed allow for better medical information, change the way farmers grow and sell crops, expand the way families interact, influence the way governments treat their citizens, and improve the way students learn in schools. But, asks MobileActive in […]

26 September 2009

Design and gender: going beyond shrink it and pink it

Femme Den is a small internal cadre of designers of Smart Design — the company that was responsible for the OXO Good Grips kitchen tools and the Flip Mini Digital Camcorder — that is devoted to thinking about the differences between genders and what that means for product development. “The Femme Den started as an […]

24 September 2009

Communication and human development: the freedom connection?

Canada’s International Development Research Center and Harvard’s Berkman Center convened a conversation at Harvard yesterday on the future of information and communication technology and development (ICT4D). Nobel Laureates Amartya Sen and Michael Spence joined Information and Communication Technology (ICT) experts Yochai Benkler and Clotilde Fonseca in a public discussion of the role of communication and […]

2 September 2009

Exploring first-time internet use via mobiles in a South African women’s collective

Jonathan Donner, a researcher in the Technology for Emerging Markets Group at Microsoft Research India, has submitted a paper — together with Shikoh Gitau and Gary Marsden — on first-time mobile internet use in South Africa to the upcoming (3rd) conference of the International Development Informatics Association, to be held at Berg-en-Dal in Kruger National […]

23 June 2009

Do women need special cell phones? Deutsche Telekom says yes

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