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Daily insights on user experience, experience
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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

16 December 2014
World Development Report 2015 explores “Mind, Society, and Behavior”

WASHINGTON, December 2, 2014 — Development policies based on new insights into how people actually think and make decisions will help governments and civil society achieve development goals more effectively. A richer and more accurate understanding of human behavior can make it easier to tackle such difficult development challenges as increasing productivity, breaking the cycle […]

20 November 2014
The Banks of the Future: An Experience Design Perspective

Banks should shift their role from payment processors to trusted consumer advisors by focusing on the customer experience, argues Rob Girling in an Op-Ed piece for PSFL. “My advice to banks is to start by looking from the outside of your organization in, in order to truly empathize with your customers. This customer-focused, experience-centric innovation […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Should more banks acquire UX design firms?

Underscoring the importance of a great customer experience, Capital One has acquired the San Francisco-based design and user experience firm, Adaptive Path. Is this a testing of the waters by a historically innovative financial institution … or the beginning of an industry trend? Joel Oxman, VP Business Development of Extractable [a digital strategy and user-experience […]

16 October 2014
What human-centered design means for financial inclusion

What Human-Centered Design Means for Financial Inclusion Yanina Seltzer, Claudia McKay 16 October 2014, 126 pages Interactive publication Download pdf CGAP has released today a 126 report entitled “Insights into Action – What Human-Centered Design Means for Financial Inclusion“. The acronym CGAP stands for Consultative Group to Assist the Poor. It is a global partnership […]

11 October 2014
Reflections on Capital One’s acquisition of Adaptive Path

This week Toronto-based UX strategist Rami Tabbah and I discussed Capital One’s acquisition of Adaptive Path. We were both a bit surprised by the lack of real reflection on the pros and cons of this development (with a few exceptions), so Rami, who has worked a lot with banks, wrote one himself. His post is […]

30 September 2014
Using HCD to make mobile money relevant

Earlier in 2014, two consecutive Mondato Insights examined the role of Human Centered Design (HCD) in enhancing the user experience and closing the gap between registered and active users of Mobile Money. In the six months since then, reports Mondato, the value of the HCD approach in creating MFS (Mobile Financial Services) products that meet […]

18 September 2014
Why banks need to revamp their user experience

The most interesting things happening in financial services are not happening in financial services, writes Rich Berkman, Associate Partner of IBM Interactive Experience, in UX Magazine. The most useful and powerful cross-channel, digital tools rolled out in recent years were not introduced by banks, he says, but by tech companies that understood how to use […]

16 August 2014
How Wells Fargo learned to innovate around the customer

Wells Fargo, the world’s most valuable bank, learned to innovate around the customer. In 1999, Steve Ellis, who runs the bank’s wholesale services group, went to a conference where Scott McNealy of Sun Microsystems described a completely new era of digital banking that would unfold over the next decade. Nobody else seemed impressed, but Ellis […]

18 July 2014
Financial consumer protection: 5 lessons from behavioral research

In its new Focus Note, Applying Behavioral Insights in Consumer Protection Policy, CGAP (a unit affiliated with the Worldbank) presents a summary of the growing evidence from consumer and behavioral research for consumer protection policy on four topics—disclosure and transparency; complaints handling and recourse; debt stress; and fair treatment. These new research methods provide deeper […]

9 April 2014
Ethnography in action at Wells Fargo

Only a few years ago, the corporate view of retirement planning at San Francisco-based Wells Fargo Bank tended to focus on dollars and cents — how much an individual needed to invest, by when and for how many years,” write Julien Cayla, Robin Beers and Eric Arnould, authors of the article “Stories That Deliver Business […]

30 March 2014
Behavioral approaches to product innovation at the Base of the Pyramid

Alexandra Fiorillo, Principal of GRID Impact, writes that if we want to achieve full financial inclusion, we cannot simply offer more financial products and services to more people and hope they need, want, like, and use them. Instead, she writes, we should spend the necessary resources to ensure our products and services work for clients […]

15 February 2014
The anthropology of globalization / The ethnography of finance

Keith Hart is Professor of Economic Anthropology at the London School of Economics and Political Science and Professor Emeritus of Anthropology at Goldsmith’s, University of London. He has contributed to the concept of the informal economy to development studies and has published widely on economic anthropology. The Memory Bank is Keith Hart’s digital archive and […]

14 February 2014
An ethnography of the Brixton Pound

Mario Campana (@mariocampana), a PhD student at City University London’s Cass Business School, researches the growing trend of local currencies – of which there are currently over 3000 around the world. He recently presented at EPIC, where in a Pecha Kucha presentation he discussed his PhD research into the Brixton Pound, a neighborhood in South […]

12 February 2014
Data and design in innovative citizen experiences

The past decade has brought enormous and growing benefits to ordinary citizens through applications built on public data. Any release of data offers advantages to experts, such as developers and journalists, but there is a crucial common factor in the most successful open data applications for non-experts: excellent design, writes Cyd Harrell, UX Evangelist at […]

15 January 2014
[Paper] Designing customer-centric branchless banking offerings

Designing Customer-Centric Branchless Banking Offerings Claudia McKay, Yanina Seltzer The Consultative Group to Assist the Poor (CGAP) 20 December 2013 pdf, iBook, Kindle Branchless banking services have taken on a significant challenge: developing new channels through which to provide financial services to customers who have mostly used only cash before. Understanding the customer experience is […]

25 November 2013
BancoSmart video – Experientia’s ATM interface for UniCredit Bank

Experientia’s innovative ATM interface for UniCredit Bank has started to roll out across ATMs in Italy, and UniCredit has created a video to showcase some of the features. Experientia’s interface design reinvents the ATM interface – making it easier to use, faster, and with more services, all offered through full touchscreen interaction. Not only is […]

4 November 2013
Experientia presents “BancoSmart”, the innovative ATM interface designed for UniCredit Bank

The user-centred approach is moving into finance, as banks increasingly connect to their customers’ needs and wants. As part of this trend, global banking and financial services company UniCredit Bank collaborated with user experience consultancy Experientia to create a user-friendly, people-centred ATM – the BancoSmart. Click on image to view slideshow The user-centred approach is moving into finance, […]

4 November 2013
Experientia rivoluziona la user experience degli ATM con “BancoSmart”, l’innovativa interfaccia degli ATM UniCredit

Le banche stanno cercando sempre più di entrare in sintonia con le esigenze ed i desideri dei propri clienti, innovando i propri prodotti e servizi secondo una approccio centrato sull’utente. Per dare concretezza a questo principio, UniCredit ha deciso di collaborare con Experientia con l’obiettivo di rinnovare a fondo la user experience del proprio canale ATM. Click […]

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