by experientia
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Experience design
Daily insights on user experience, experience
design and people-centred innovation Audience
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Experience design
putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

31 January 2015
Internet psychologists study how the Web affects us

​In a pretty short period of time, the internet has changed how we take care of our basic needs, stand up for ourselves, and talk to each other. But psychologists are still debating how much this rapid change has changed us in return. Enter the internet psychologist, who is working to understand our psychological relationship […]

19 January 2015
The agency is dead. Long live the agency.

The traditional agency model is physically more than alive on a small scale, but mentally has been stagnating, writes Tobias van Schneider, Product Design Lead at Spotify NYC: Agencies are now tasked to find their own voice, build their own brand and craft their own vision. […] The challenge for digital agencies will be somewhere […]

19 January 2015
In the age of the Internet of Things, all products are software products

Esko Kilpi, the principal of Esko Kilpi Ltd, a leading research and consultancy firm focusing on the art of interaction, science of social complexity and the design of digital work, writes about how the value of a product is changing in the age of the Internet of Things: “In the age of the Internet of […]

19 December 2014
Beautiful users: book and exhibition

BOOK Beautiful Users: Designing for People Edited and designed by Ellen Lupton Princeton Architectural Press, 2014, 144 pages In the mid-twentieth century, Henry Dreyfuss, widely considered the father of industrial design, pioneered a user-centered approach to design that focuses on studying people’s behaviors and attitudes as a key first step in developing successful products. In […]

4 December 2014
There is no such thing as UX Design

Peter Merholz argues that the entire “field” of user experience emerged for one reason — to accommodate, and overcome, poor (or non-existent) product management practices. He now wants to retire the term: “‘User experience design’ served a purpose when it was necessary to shine a light on a glaring gap in the ways we were […]

20 November 2014
The Banks of the Future: An Experience Design Perspective

Banks should shift their role from payment processors to trusted consumer advisors by focusing on the customer experience, argues Rob Girling in an Op-Ed piece for PSFL. “My advice to banks is to start by looking from the outside of your organization in, in order to truly empathize with your customers. This customer-focused, experience-centric innovation […]

19 November 2014
Fundamental principles of great UX design

In this edition of Ask UXmatters (a series curated by Janet M. Six), an eight-person expert panel looks at the importance of considering the fundamental principles of great design — not just UX design principles, but design principles in general. The panel also discusses how great UX design takes place within organizations, looking at this […]

6 November 2014
Little Data, Big Data and UX design at LinkedIn

Julie Marie Norvaisas and Jonathan “Yoni” Karpfen of LinkedIn’s User Experience Design (UED) Research Team share how their team discovers and uses “little data” to inform and inspire, in the context of a company driven by “big data”. “LinkedIn’s User Experience Design (UED) Research team is relatively small. The data we gather is even more […]

27 October 2014
Best practices for medical app development go beyond standard UX

Mobile healthcare app development poses a set of challenges very different from mainstream apps. Not only is security an area that requires a considerable attention, compliance with regulatory standards is also absolutely crucial. Mithun Sridharan lists nine things app developers should pay close attention to during the development process: 1. Focus 2. Understand the healthcare […]

26 October 2014
Creating user-friendlier environments

MIT News describes how Federico Casalegno of the MIT Mobile Experience Lab designs technology environments that keep human experience at the center of user experience. “The director of the MIT Mobile Experience Lab looks to innovate with technology — but only in support of the user. This approach results in less-impersonal hotel lobbies, smarter gas […]

25 October 2014
Should more banks acquire UX design firms?

Underscoring the importance of a great customer experience, Capital One has acquired the San Francisco-based design and user experience firm, Adaptive Path. Is this a testing of the waters by a historically innovative financial institution … or the beginning of an industry trend? Joel Oxman, VP Business Development of Extractable [a digital strategy and user-experience […]

19 October 2014
Hospitable Hospice, Redesigning Care for Tomorrow

Design for good death Hospitable Hospice, Redesigning Care for Tomorrow An IDEA 2014 Award winner research project Free download: issuu, pdf Existing healthcare systems can make the end-of-life experience more frustrating and undignified. The Lien Foundation and ACM Foundation (Singapore) in collaboration with fuelfor design consultants have published an experience design handbook, pdf). Its aim […]

19 October 2014
Update on EU research on energy efficient built environments

The European Commission funds research on a lot of important thematic areas, and in recent years the themes of sustainability and participatory approaches have received a lot of attention. This has made way for companies like Experientia to participate in research projects, as part of project consortiums with research and industry bodies from around Europe. […]

16 October 2014
What human-centered design means for financial inclusion

What Human-Centered Design Means for Financial Inclusion Yanina Seltzer, Claudia McKay 16 October 2014, 126 pages Interactive publication Download pdf CGAP has released today a 126 report entitled “Insights into Action – What Human-Centered Design Means for Financial Inclusion“. The acronym CGAP stands for Consultative Group to Assist the Poor. It is a global partnership […]

16 October 2014
Push, pull or nudge

“Push, pull or nudge” is the title of a 2.5 hour workshop (video here) at the 5th European Conference on Public Communication held today in Brussels. The workshop explored the potential of concepts such as design thinking, choice architecture and nudging in public affairs communication, and featured: Sean Larkins, Deputy Director and Head of Government […]

11 October 2014
Reflections on Capital One’s acquisition of Adaptive Path

This week Toronto-based UX strategist Rami Tabbah and I discussed Capital One’s acquisition of Adaptive Path. We were both a bit surprised by the lack of real reflection on the pros and cons of this development (with a few exceptions), so Rami, who has worked a lot with banks, wrote one himself. His post is […]

10 October 2014
The false promise of actionable insight

Abby Margolis, Director of Research at Claro Partners, has become worried that consultants risk becoming a ring of human insight traffickers, rather than the researchers, designers and business problem solvers they strive to be. “They often treat insight like a possession to be bought and sold. They trade in insight, exploit it, promise to deliver […]

9 October 2014
Psych-savvy product management for truly human technology

What is the role of psychology, neuroscience or social behavioral study in real product management? How can it be harnessed to build better products? In this article Janna Bastow of ProdPad and Mind the Product takes a look at three key principles of a more psych-savvy approach to designing and building products: – Understanding customers […]

5 October 2014
The drive towards user-centred engineering in automotive design

Bryant, Scott & Wrigley, Cara (2014) The drive towards user-centred engineering in automotive design. In Bohemia, Erik, Rieple, Alison, Liedtka, Jeanne, & Cooper, Rachael (Eds.) Proceedings of 19th DMI : Academic Design Management Conference, London, UK, pp. 741-758. Abstract: Falling sales in Europe and increasing global competition is forcing automotive manufacturers to develop a customer-based […]

2 October 2014
Five tips for experience designers working on healthcare innovation

Earlier this year Tracy Brown, a London-based UX designer, had the opportunity to work within an innovation lab called The Digital Innovation group (DIG), created as a collaboration between DigitasLBi and Astrazeneca to allow small, multi-disciplined teams the freedom to rapidly prototype and test new ideas for solving a variety of healthcare issues. She got […]

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