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Experience design

Daily insights on user experience, experience
design and people-centred innovation Audience
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Experience design

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

26 March 2015

Gov.uk’s open policy making toolkit – practical guidance on ethnography and more

The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on the principles of open policy making – to be open to new techniques, new evidence and new expertise so […]

7 March 2015

Why most customer experience efforts fail

It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently published a study indicating that 81% of organizations have seen their Customer Experience Management (CXM) initiatives fail in the last […]

2 March 2015

Human-centered design should be a CMO’s best friend

The average tenure of a CMO is just 45 months, according to a recent study released by executive recruiting firm Spencer Stuart. Fortunately, for CMOs in need of help, there’s an elegant and simplistic process called “human-centered design,” which takes all the guesswork out of developing winning results. Whether the CMO is creating a product-specific […]

1 March 2015

Italian bank offers user-friendly home security kit

The Smart Care unit of the insurance arm of the Italian bank Intesa Sanpaolo has just launched an innovative home security offering. Branded “ACasaConMe” [AtHomeWithMe], the service combines a personalized insurance package and a security kit that people can easily install themselves [as demonstrated in this Italian language video]. The insurance package covers typical home […]

28 February 2015

Open Policy Making: A people-centred approach to transform UK local services

Open Policy Making is about recognising that top down thinking and decision making no longer can deliver the range of services that people and communities have come to expect in a connected society, writes William Barker, Head of Technology Strategy and Digital Futures at the UK Department for Communities and Local Government (DCLG). At its […]

31 January 2015

Internet psychologists study how the Web affects us

​In a pretty short period of time, the internet has changed how we take care of our basic needs, stand up for ourselves, and talk to each other. But psychologists are still debating how much this rapid change has changed us in return. Enter the internet psychologist, who is working to understand our psychological relationship […]

19 January 2015

The agency is dead. Long live the agency.

The traditional agency model is physically more than alive on a small scale, but mentally has been stagnating, writes Tobias van Schneider, Product Design Lead at Spotify NYC: Agencies are now tasked to find their own voice, build their own brand and craft their own vision. […] The challenge for digital agencies will be somewhere […]

19 January 2015

In the age of the Internet of Things, all products are software products

Esko Kilpi, the principal of Esko Kilpi Ltd, a leading research and consultancy firm focusing on the art of interaction, science of social complexity and the design of digital work, writes about how the value of a product is changing in the age of the Internet of Things: “In the age of the Internet of […]

19 December 2014

Beautiful users: book and exhibition

BOOK Beautiful Users: Designing for People Edited and designed by Ellen Lupton Princeton Architectural Press, 2014, 144 pages In the mid-twentieth century, Henry Dreyfuss, widely considered the father of industrial design, pioneered a user-centered approach to design that focuses on studying people’s behaviors and attitudes as a key first step in developing successful products. In […]

4 December 2014

There is no such thing as UX Design

Peter Merholz argues that the entire “field” of user experience emerged for one reason — to accommodate, and overcome, poor (or non-existent) product management practices. He now wants to retire the term: “‘User experience design’ served a purpose when it was necessary to shine a light on a glaring gap in the ways we were […]

20 November 2014

The Banks of the Future: An Experience Design Perspective

Banks should shift their role from payment processors to trusted consumer advisors by focusing on the customer experience, argues Rob Girling in an Op-Ed piece for PSFL. “My advice to banks is to start by looking from the outside of your organization in, in order to truly empathize with your customers. This customer-focused, experience-centric innovation […]

19 November 2014

Fundamental principles of great UX design

In this edition of Ask UXmatters (a series curated by Janet M. Six), an eight-person expert panel looks at the importance of considering the fundamental principles of great design — not just UX design principles, but design principles in general. The panel also discusses how great UX design takes place within organizations, looking at this […]

6 November 2014

Little Data, Big Data and UX design at LinkedIn

Julie Marie Norvaisas and Jonathan “Yoni” Karpfen of LinkedIn’s User Experience Design (UED) Research Team share how their team discovers and uses “little data” to inform and inspire, in the context of a company driven by “big data”. “LinkedIn’s User Experience Design (UED) Research team is relatively small. The data we gather is even more […]

27 October 2014

Best practices for medical app development go beyond standard UX

Mobile healthcare app development poses a set of challenges very different from mainstream apps. Not only is security an area that requires a considerable attention, compliance with regulatory standards is also absolutely crucial. Mithun Sridharan lists nine things app developers should pay close attention to during the development process: 1. Focus 2. Understand the healthcare […]

26 October 2014

Creating user-friendlier environments

MIT News describes how Federico Casalegno of the MIT Mobile Experience Lab designs technology environments that keep human experience at the center of user experience. “The director of the MIT Mobile Experience Lab looks to innovate with technology — but only in support of the user. This approach results in less-impersonal hotel lobbies, smarter gas […]

25 October 2014

Should more banks acquire UX design firms?

Underscoring the importance of a great customer experience, Capital One has acquired the San Francisco-based design and user experience firm, Adaptive Path. Is this a testing of the waters by a historically innovative financial institution … or the beginning of an industry trend? Joel Oxman, VP Business Development of Extractable [a digital strategy and user-experience […]

19 October 2014

Hospitable Hospice, Redesigning Care for Tomorrow

Design for good death Hospitable Hospice, Redesigning Care for Tomorrow An IDEA 2014 Award winner research project Free download: issuu, pdf Existing healthcare systems can make the end-of-life experience more frustrating and undignified. The Lien Foundation and ACM Foundation (Singapore) in collaboration with fuelfor design consultants have published an experience design handbook, pdf). Its aim […]

19 October 2014

Update on EU research on energy efficient built environments

The European Commission funds research on a lot of important thematic areas, and in recent years the themes of sustainability and participatory approaches have received a lot of attention. This has made way for companies like Experientia to participate in research projects, as part of project consortiums with research and industry bodies from around Europe. […]

16 October 2014

What human-centered design means for financial inclusion

What Human-Centered Design Means for Financial Inclusion Yanina Seltzer, Claudia McKay 16 October 2014, 126 pages Interactive publication Download pdf CGAP has released today a 126 report entitled “Insights into Action – What Human-Centered Design Means for Financial Inclusion“. The acronym CGAP stands for Consultative Group to Assist the Poor. It is a global partnership […]

16 October 2014

Push, pull or nudge

“Push, pull or nudge” is the title of a 2.5 hour workshop (video here) at the 5th European Conference on Public Communication held today in Brussels. The workshop explored the potential of concepts such as design thinking, choice architecture and nudging in public affairs communication, and featured: Sean Larkins, Deputy Director and Head of Government […]

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