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Daily insights on user experience, experience
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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

28 August 2014
How EU leaders can listen to the views of their citizens expressed on Twitter

Vox Digitas By Jamie Bartlett, Carl Miller, David Weir, Jeremy Reffin, Simon Wibberley Report, 24 August 2014 ISBN 978-1-909037-63-2 Free download Over the last decade European citizens have gained a digital voice. Close to 350 million people in Europe currently use social networking sites, with more of us signing into a social media platform at […]

4 November 2013
Experientia presents “BancoSmart”, the innovative ATM interface designed for UniCredit Bank

The user-centred approach is moving into finance, as banks increasingly connect to their customers’ needs and wants. As part of this trend, global banking and financial services company UniCredit Bank collaborated with user experience consultancy Experientia to create a user-friendly, people-centred ATM – the BancoSmart. Click on image to view slideshow The user-centred approach is moving into finance, […]

4 November 2013
Experientia rivoluziona la user experience degli ATM con “BancoSmart”, l’innovativa interfaccia degli ATM UniCredit

Le banche stanno cercando sempre più di entrare in sintonia con le esigenze ed i desideri dei propri clienti, innovando i propri prodotti e servizi secondo una approccio centrato sull’utente. Per dare concretezza a questo principio, UniCredit ha deciso di collaborare con Experientia con l’obiettivo di rinnovare a fondo la user experience del proprio canale ATM. Click […]

19 October 2013
The design of Copenhagen as a bicycle friendly city

In a ten part video series, Copenhagenize Design Co explores the top 10 design elements that make Copenhagen a bicycle-friendly city. The embedded video highlights the big picture. The overall design of the bicycle infrastructure network as a key element in encouraging Citizen Cyclists to choose the bicycle as transport and that keeps them safe. […]

21 September 2013
Financial Times on EPIC conference

This week, business anthropologists from all over the world descended on the Ethnographic Praxis in Industry Conference at London’s Royal Institution, the historic site where Michael Faraday first demonstrated the power of electricity, reports Emma Jacobs in the Financial Times. Over three days, practitioners discussed applications of anthropology in the business world, covering such issues […]

16 September 2013
Experientia and Intel present at EPIC 2013 in London

EPIC 2013, the conference on “ethnographic praxis in industry”, kicked off in London today, with experts from around the world gathering for the three-day conference exploring ethnographic investigations and principles in the study of human behavior as they are applied in business settings. This (Monday) afternoon, Experientia will give a joint presentation with Intel, titled […]

6 September 2013
Selected videos from “The Conference” in Sweden

Media Evolution The Conference is an international conference organized annually in Malmö, Sweden. The event focuses on factors that are affecting our society, with a media industry angle to it, exploring who sets the agenda, what changes the playing field and how we all can shape society from now on. The main themes are “Human […]

6 June 2013
Experientia presentation at EPIC London

EPIC, the premier international gathering on the current and future practice of ethnography in the business world, just announced the program of its upcoming conference in London (15-18 September) and Experientia is proud to announce that it will be presenting a paper on Monday 16 September. The paper is entitled “The changing face of healthcare. […]

2 May 2013
Design for Public Good, a new report for the European Commission

The UK Design Council and three other members of the SEE Platform (Sharing Experience Europe) – the Danish Design Centre, Design Wales and Aalto University, Finland – on Tuesday published a new report, Design for Public Good, encouraging the European Union and its member states to adopt design-led innovation to create the next generation of […]

23 April 2013
Report: Survey of European schools on ICT in education

This study collected and benchmarked information from 31 European countries (EU27, HR, ICE, NO and TR) on the access, use, competence and attitudes of students and teachers regarding ICT in schools. ICT provision and use in European schools is improving but several obstacles remain. First, teachers still believe that insufficient ICT equipment is the biggest […]

29 March 2013
Debate in Milan: The Long View of Interaction Design

The people behind the upcoming Interaction14 conference invite you to attend a panel discussion in Milan on the “Long View of Interaction Design”. On Monday 8 April at 6pm (on the eve of the Salone del Mobile), Claudio Moderini, Fabio Sergio, Jan-Christoph Zoels and Todd S. Harple will debate with Alok Nandi on how to […]

25 March 2013
Human-centred systems innovation

How do we help or support people that live in situations that do not fit into a system’s categories, e.g. by transforming perceptions of what a system can be? This question is constantly reoccurring in the development of our public service systems, writes Jesper Christiansen, anthropologist at MindLab, a Danish cross-ministerial innovation unit, on the […]

20 February 2013
Experientia partner joins Interaction14 organizing team

Interaction, the annual interaction design conference organized by IxDA (the global Interaction Design Association), will head to Amsterdam in in February 2014. Conference chair Alok Nandi asked Experientia partner Mark Vanderbeeken to be the Interaction14 Lead of Marketing and Communications (Marcomm Lead). Mark (and Experientia) are extremely honored by this request. Interaction14 will be the […]

9 February 2013
UK Report: Notions of identity will be transformed in the next decade

Hyper-connectivity – where people are constantly connected to social networks and streams of information – will have a transforming effect on how we see ourselves and others in the next decade, according to a new report published by the UK Government’s Chief Scientific Adviser Sir John Beddington. The Foresight study Changing Identities in the UK […]

29 January 2013
New MA at UC London combining anthropology, materials and design

“The material world is a world of social potential. Social scientists should be better equipped to engage with materials and objects through ethnographic, critical, analytical, presentational and collaborative skills. Designers, artists, engineers, architects and curators should be better equipped to work with people using similar skills. The MA in Culture, Materials and Design is for […]

16 January 2013
Helsinki Design Lab closing in June 2013

Marco Steinberg, who directs the strategic design efforts of the Finnish Innovation Fund Sitra, announced last week that Sitra’s Helsinki Design Lab will close in June 2013. Helsinki Design Lab is an initiative by Sitra to advance strategic design as a way to re-examine, re-think, and re-design the systems we’ve inherited from the past. According […]

14 December 2012
McKinsey’s iConsumer Global Research Initiative

Recent reports from McKinsey’s iConsumer Global Research Initiative: Moving from “mobile first” to “touch first” December 2012 (published on the EconomistGroup site) Already, more than a third of the time people spend web browsing, using social networking sites, and using e-mail/messaging software is on mobile devices. In a couple of years, we expect it to […]

29 November 2012
Nestor’s World, a Belgian social design tool

The full service design agency Pars Pro Toto in Ghent, Belgium built the “Wereld van Nestor” [Nestor’s World], a social design tool meant to help local governments in Flanders create a better world for their elderly citizens. The tool is built on 10 personas and their experience with eight different topics. These eight topics – […]

15 November 2012
Service design publications from Finland and Estonia

As part of ServiceD, a three-year service design project, which researched future educational needs and piloted service design education, Lahti University of Applied Sciences from Finland and The Estonian Institute for Futures Studies from Tallinn University have published two remarkable service design publications: Service Design: On the Evolution of Design Expertise (pdf) is a 196-page […]

11 November 2012
Finally a serious research study on tablet use in schools

Although there are many tablet deployments in schools worldwide, there is a glaring lack of serious research on what actually happens in the classrooms with these devices. In fact, there is so far no aggregated evidence that tablet technology significantly aids learning. Obviously, official endorsement for the widespread use of tablets in schools cannot really […]

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