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Ethnography

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design and people-centred innovation Audience
Searched by tag:

Ethnography

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

28 March 2015

More from Gov.uk on the role of ethnography and prototyping in policymaking

Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK Cabinet Office: Ethnography in policymaking: Barriers and opportunities The value of ethnography is not simply that it’s a method for […]

26 March 2015

Gov.uk’s open policy making toolkit – practical guidance on ethnography and more

The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on the principles of open policy making – to be open to new techniques, new evidence and new expertise so […]

26 March 2015

Sensemaking in organizations: Reflections on Karl Weick and social theory

Over the past couple of decades, a small number of psychologists, communication theorists, and organizational scientists have articulated ideas of sensemaking into theories, frames, and methods that we can and probably should incorporate into our work, writes Laura A. McNamara, an organizational anthropologist and Principal Member of Technical Staff at Sandia National Laboratories. Sensemaking is […]

26 March 2015

How would drivers’ habits change in self-driving cars?

University of North Texas students, guided by Professor Christina Wasson and highly acclaimed corporate anthropologist Dr. Brigitte Jordan of Nissan’s Research Center in Silicon Valley to find out how people use their cars. The project entitled “The Social Life of the Car” involved observing participants during driving and conducting interviews with them about their use […]

24 March 2015

Ethnographic research drives IKEA’s global success

In a long Fortune Magazine article on IKEA’s successful global expansion, author Beth Kowitt devotes quite a few paragraphs to the importance of qualitative, ethnographic research: “Today research is at the heart of Ikea’s expansion. “The more far away we go from our culture, the more we need to understand, learn, and adapt,” says Mikael […]

23 March 2015

Measuring experience

Over the summer of 2014, Northstar, in collaboration with the London School of Economics, conducted an ethnographic study at the Royal Academy of Arts, exploring the Summer Exhibition audience and their motivations. The study was designed to help the Royal Academy to understand their customers in order to be able to better target new generations […]

17 March 2015

Research on being “good with money” in Silicon Valley

FAIR Money, a small research collective consisting of anthropologists and design researchers based in the San Francisco Bay Area, has just published its first report, Good with Money: Getting by in Silicon Valley. The report, which is based on interviews and a diary study with 10 people struggling to gain or hang on to firm […]

16 March 2015

EPIC conference calls for papers and tutorials

EPIC, the premier international gathering on the current and future practice of ethnography and design in the business world, will take place in Sao Paulo, Brazil this year. The EPIC 2015 program committee is now calling for submissions of Paper Abstracts, Pecha-Kucha Abstracts, and Tutorial Proposals in English or Portuguese that present and discuss original […]

16 March 2015

Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

12 March 2015

The Addiction Algorithm: An interview with Natasha Dow Schüll

Natasha Dow Schüll is a cultural anthropologist and associate professor of Science, Technology and Society at MIT. Her first book, Addiction by Design, examines technology design and addiction in the world of electronic gambling. Her forthcoming book Keeping Track will be about the ‘quantified self’ and electronic self-monitoring. In this interview with Rachelle Annechino of […]

11 March 2015

From design thinking to ethnographic thinking

In the broader business world, writes social anthropologist Jay Hasbrouck, design thinking “is already a stale buzzword — a concept that spread widely as a panacea for dull and slow-moving corporate cultures.” “Some say it’s now “the happy meal” of business solutions peddled by a growing number of consultants suddenly expert in its methods. In […]

7 March 2015

[Book] Ethnography for the Internet: Embedded, Embodied and Everyday

Ethnography for the Internet: Embedded, Embodied and Everyday by Christine Hine Bloomsbury Academic, 2015 The internet has become embedded into our daily lives, no longer an esoteric phenomenon, but instead an unremarkable way of carrying out our interactions with one another. Online and offline are interwoven in everyday experience. Using the internet has become accepted […]

2 March 2015

Ethnographic research increasingly informing business strategy

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself, writes Ken Anderson, anthropologist at Intel Research, in the Harvard Business Review. The ethnographic work at his company and other firms now informs functions such as strategy and long-range planning. “By understanding how people […]

2 March 2015

Ethnographic film and book on people living off the grid

Life Off Grid is a two-year journey exploring the lives of Canadians in every province and territory who have made the choice to disconnect. Life Off Grid is a film and book about people who have chosen to build their lives around renewable energy, with beautiful, inspiring, and often challenging results. It is about different […]

1 March 2015

Towards multi-species ethnography

The well known anthropologist and sociologist Anne Galloway just announced the launch of the More-Than-Human Lab at Victoria University (New Zealand), which extends and augments human-centered design practices to our multi-species ecosystems. “What if we refuse to uncouple nature and culture? What if we deny that human beings are exceptional? What if we stop speaking […]

28 February 2015

[Book] Netnography Redefined

Netnography Redefined by Robert V Kozinets (York University, Canada) Sage Publications, 288 pages July 2015 Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated new edition, Robert V. Kozinets explains how to use ‘Netnography’ to study cultures and communities […]

28 February 2015

[Book] Doing Sensory Ethnography

Doing Sensory Ethnography by Sarah Pink Sage Publications Paperback, 232 pages Second edition, February 2015 Between 2010 – 2014, a team of UK anthropologists, engineers and designers worked towards a deeper understanding of how energy and media consumption fit in to everyday practices and habits in home life. To learn about energy and media use […]

20 February 2015

Understanding people’s financial behaviors

Erin Taylor and Gawain Lynch of the Institute for Money, Technology and Financial Inclusion (UCI) lead a research project aimed at understanding people’s financial behaviors. Their project, Consumer Finance Research: Global Approaches and Methods, is investigating how different sectors – development, commercial, academia, and government– are innovating to understand the consumers of financial products. It’s […]

31 January 2015

The anthropology of the Quantified Self

increasing penetration of data into the domain of the “personal” and to the management and care of the self suggest that something is afoot in how the self is understood, experienced, and practiced more broadly, argues cultural anthropologist Jamie Sherman of the Intel Corporation. Understanding this shift becomes important as we design for a world […]

27 January 2015

Big Data and Small: Collaborations between ethnographers and data scientists

In the past three years, Heather Ford — an ethnographer and now a PhD student — has worked on ad hoc collaborative projects around Wikipedia sources with two data scientists from Minnesota, Dave Musicant and Shilad Sen. In this essay, she talks about how the three met, how they worked together, and what they gained […]

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