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Ethnography

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Ethnography

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

11 August 2015

[Book] Aging and the Digital Life Course

Aging and the Digital Life Course Edited by David Prendergast and Chiara Garattini Series: Life Course, Culture and Aging: Global Transformations Publisher: Berghahn Books (June 30, 2015) Hardcover, 289 pages Abstract Across the life course, new forms of community, ways of keeping in contact, and practices for engaging in work, healthcare, retail, learning and leisure […]

1 August 2015

Nissan’s place-based design process

Megan Neese is a senior manager in the Future Lab at Nissan Motor Ltd., a cross-functional team tasked with uncovering new business opportunities for the future of automotive. In an article for EPIC, she explains how product companies are undergoing an identity crisis, as products become smarter, their nature changes, and even the definition of […]

22 July 2015

How ethnographic research helped transform a US paint company

Almost all business leaders now acknowledge that they would love to engage in the deep learning that long-term customer observation can foster, but in practice such endeavors are methodically undermined in the fast paced corporate environment, writes ethnographic filmmaker Hal Phillips. As a result, he says, researchers can find themselves making tradeoffs as their proposals […]

22 July 2015

The student experience and the future of the library

Libraries have moved from being the location for search, access and advice to playing a much smaller role within a much larger information landscape, writes a researcher of JISC, the UK charity that champion the use of digital technologies in UK education and research. The intimacy between the student or researcher and library has eroded […]

18 July 2015

Why does Tinder work? A biological anthropologist explains…

Users of the dating app assess potential partners in much the same way as neanderthals did, according to anthropologist Dr. Helen Fisher, a biological anthropologist at Rutgers University. “Tinder is nothing new,” says Fisher. “It’s just a new interface for doing things the way we did them millions of years ago. Tinder works well because […]

18 July 2015

LSE anthropologist: microcredit only adds to poverty

Far from being a panacea, small loans add to poverty and undermine people by saddling them with unsustainable debt, argues anthropologist Dr. Jason Hickel of the London School of Economics: What’s so fascinating about the microfinance craze is that it persists in the face of one unfortunate fact: microfinance doesn’t work. Of course, there are […]

18 July 2015

An anthropologist on the Photoshop team

Almost two years ago, the Photoshop team pivoted to focus its energies and resources on design features and workflows. To be successful, the team needed to understand trends in design and tools, as well as develop connections and empathy to design and designers. Charles Pearson, an anthropologist and ethnographer, was hired to address this challenge: […]

17 July 2015

Interview with Amy Parnell, Director of UX at LinkedIn

SocialTimes recently chatted with Amy Parnell, the director of user experience at LinkedIn, to learn more about what goes into a redesign (or a slight tweak). What kind of research goes into design changes on LinkedIn, especially as more advertising enters the mix? AP: We gather data from a variety of sources – market research, […]

2 July 2015

Wells Fargo bank uses ethnographic research to design a better customer experience

During a Speaker Spotlight Q&A at Forrester’s CXNYC 2015 conference for customer experience professionals, Mark McCormick, Wells Fargo’s Head of Wholesale User Experience, talked about how past customer experiences shape consumer behaviors and how understanding deep emotional values can inform CX models. Even though the basic financial aspirations of people have not changed, he said, […]

22 May 2015

Conference Call: Design Anthropological Futures

Design Anthropological Futures conference Organised by the Research Network for Design Anthropology August 13-14, 2015 Royal Danish Academy of Fine Arts – School of Design in Copenhagen, Denmark The Design Anthropological Futures conference explores future-making from a design anthropological perspective. The concept of futures relates both to the creation of visions and practices of the […]

17 May 2015

[Book] Anthropologist explores the many faces of Anonymous

Hacker, Hoaxer, Whistleblower, Spy: The Many Faces of Anonymous by Gabriella Coleman Verso Publishers November 2014 Hardback, 464 pages Abstract Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption (before Anonymous shot […]

13 May 2015

The thirteen Ps of big data

Big data are often described as being characterised by the ‘3 Vs’: volume, variety, and velocity, sometimes augmented with value, veracity/validity, virality, and viscosity. These characterisations principally come from the worlds of data science and data analytics. From the perspective of critical data researchers, there are different ways in which big data can be described […]

10 May 2015

Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement

Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement By Alicia Renedo and Cicely Marston BMC Health Services Research (2015) 15:122 DOI 10.1186/s12913-015-0770-y Background – Understanding quality improvement from a patient perspective is important for delivering patient-centred care. Yet the ways patients define quality improvement remains unexplored with patients often […]

10 May 2015

Ethnographic study on use of metrics in newsrooms

The Traffic Factories: Metrics at Chartbeat, Gawker Media, and The New York Times A report by Caitlin Petre Tow Center for Digital Journalism Graduate School of Journalism at Columbia University Audience metrics have become ubiquitous in news organizations, but there has been little empirical research on how the data is produced or how it affects […]

5 May 2015

Intel anthropologist creates data processing tool for Quantified Self community

When data can be both individual, and potentially aggregated across many people, who does and does not have a say in what “the data” ultimately means? A thought provoking piece by Dawn Nafus, an anthropologist at Intel Labs. Through [our] work [with the Quantified Self community] we [anthropologists] realized that there were in fact plenty […]

15 April 2015

The woes of a corporate anthropologist [Novel]

Satin Island: A novel by Tom McCarthy Knopf, 2015 From the author of Remainder and C (short-listed for the Man Booker Prize), and a winner of the Windham-Campbell Literature Prize, comes Satin Island, an unnerving novel that promises to give us the first and last word on the world—modern, postmodern, whatever world you think you […]

3 April 2015

Opportunities for UX innovation in wearables

Until developers of wearable devices get the user experience down pat, the technology will struggle to gain adoption, writes Steve McPhilliamy on Medical Device and Diagnostic Industry (MDDI). “Understanding user behaviors, attitudes, and lifestyles is the key to solving the wearables adoption puzzle and can inspire the next generation of successful wearable technology. Until developers […]

3 April 2015

Automotive sales could grow 24% if retail experience improved

New ethnographic and quantitative research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume. Automotive sales could grow up to 24% if the retail experience improves, according to key findings released today from a new research initiative from DrivingSales. The DrivingSales Consumer Experience […]

2 April 2015

Podcast interview with ethnographer Tricia Wang

In this week’s Radar Podcast episode, O’Reilly’s Roger Magoulas chatted with Tricia Wang, a global tech ethnographer and co-founder of PL Data, about how qualitative and quantitative data need to work together, reframing “data-driven decision making,” and building the ideal team.

28 March 2015

More from Gov.uk on the role of ethnography and prototyping in policymaking

Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK Cabinet Office: Ethnography in policymaking: Barriers and opportunities The value of ethnography is not simply that it’s a method for […]

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