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Putting People First

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Posts in category 'Emerging markets'

26 June 2011

Activate 2011: Technology powered by people

Activate 2011
Ken Banks, founder of kiwanja.net and FrontlineSMS, reports on how Activate 2011, the one-day conference in London on technology and development, made clear it’s not just about technology, but who uses it and how.

“As the day drew to a close, I was left with one lingering thought as I headed to catch my train home. Technology is most interesting when it’s powered by people, not the other way round. Let’s keep it that way.”

Read article

OTHER ACTIVATE 2011 CONTENT

Activate 2011: Mobiles look set to play a big role in Africa’s development
A race is on to find what mobiles can do in areas such as public health, governance and education as they are likely to be the only internet connection for most Africans for years to come

Hillary Clinton adviser compares internet to Che Guevara
Alec Ross says ‘dictatorships are now more vulnerable than ever’ due to protest movements on Facebook and Twitter

Video: World Bank Institute: We’re also the data bank
Aleem Walji, practice manager for innovation at the World Bank Institute, which assists and advises policy makers and NGOs, tells the Guardian’s Activate summit in London about the organisation’s commitment to open data.

Video: Google’s Africa policy manager: ‘Africans enjoy technology’
Ory Okolloh, Google’s policy manager for Africa and a Kenyan lawyer and activist, tells the Guardian’s Activate summit in London that Africans don’t view technology simply as a tool of development.

Video: Hillary Clinton adviser: internet weakens dictators
Speaking at the Guardian’s Activate 2011 conference in London, Alec Ross, Hillary Clinton’s senior adviser for innovation at the US state department, discusses the role of social media in the Arab Spring.

8 June 2011

WHO report on mHealth

mHealth
The World Health Organisation has just issued a major (free) report on mHealth, entitled “mHealth: New horizons for health through mobile technologies“.

Abstract
Only five years ago who would have imagined that today a woman in sub-Saharan Africa could use a mobile phone to access health information essential to bringing her pregnancy safely to term? Mobile phones are now the most widely used communication technology in the world. They continue to spread at an exponential rate – particularly in developing countries. This expansion provides unprecedented opportunities to apply mobile technology for health. How are mobile devices being used for health around the world? What diverse scenarios can mHealth be applied in and how effective are these approaches? What are the most important obstacles that countries face in implementing mHealth solutions? This publication includes a series of detailed case studies highlighting best practices in mHealth in different settings. The publication will be of particular interest to policymakers in health and information technology, as well as those in the mobile telecommunications and software development industries.

According to the Guardian, the reports “finds that 83% out of 122 countries surveyed use mobile phone technology for services that include free emergency calls, text messaging with pill reminders and health information and transmission of tests and lab results. Mobile health is already firmly established enough for the WHO to have set up a special unit five years ago, the Global Observatory for eHealth, staffed by four people in Geneva.”

27 May 2011

Book: The Internet of Elsewhere

The Internet of Elsewhere
The Internet of Elsewhere: The Emergent Effects of a Wired World
by Cyrus Farivar
Rutgers University Press
May 2011

Abstract

Through the lens of culture, The Internet of Elsewhere looks at the role of the Internet as a catalyst in transforming communications, politics, and economics. Cyrus Farivar explores the Internet’s history and effects in four distinct and, to some, surprising societies–Iran, Estonia, South Korea, and Senegal. He profiles Web pioneers in these countries and, at the same time, surveys the environments in which they each work. After all, contends Farivar, despite California’s great success in creating the Internet and spawning companies like Apple and Google, in some areas the United States is still years behind other nations.

Skype was invented in Estonia–the same country that developed a digital ID system and e-voting;Iran was the first country in the world to arrest a blogger, in 2003; South Korea is the most wired country on the planet, with faster and less expensive broadband than anywhere in the United States; Senegal may be one of sub-Saharan Africa’s best chances for greater Internet access.

The Internet of Elsewhere brings forth a new complex and modern understanding of how the Internet spreads globally, with both good and bad effects.

Review by Curt Hopkins in ReadWriteWeb

“Instead of focusing on the capital of the Web, Silicon Valley, or even on one of the Silicon Valleys outside of the original, like Bangalore, India, Farivar has taken a look at our wired world through the lenses of South Korea, Senegal, Estonia and Iran.

There is a tendency to think of the Internet as being a priori and sui generis. This is a new world so powerful and so game-changing that it effects history and culture, no matter where one stands. Farivar’s argument, and it is a well-made one, is that like any other element of the human experience, the Internet is effected by history and culture. If we ignore that fact, if we let ourselves believe that the Internet, not history, is more of a determining factor in our future, we are liable to be surprised by it to an excessive degree.

Each of the places he covers are important to our understanding of the Internet because their histories and cultures have influenced how they have embraced it. In a way, the countries he has chosen to profile are reflections of each other, Senegal of South Korea and Estonia of Iran.”

Read review

19 May 2011

Africa is becoming a test lab for mobile phone development

Vodafone in Mumbai
Lessons in innovation that Vodafone learns from its work in sub-Saharan Africa will be applied to its projects around the world.

For Vodafone, sub-Saharan Africa is proving to be the testbed for R&D development that will transition to the rest of the world. Vodafone’s emerging “Africanized” technology is highly advanced, world-class stuff; unlike other existing technologies that have slowly trickled down into African markets.

Read article

18 May 2011

Mobiles for Women. Part 2: The Darker Side.

Woman with mobile at market
Targeting women with mobile phones and mobile-based projects can bring great benefits and opportunities, as MobileActive outlined in Part 1 of its series on women and mobiles [see also this blog post].

But, there is a “darker side” to this world, which includes changes in gender relations and power dynamic, a potential increase in violence, substitution of money or a change in expenditures, invasion of privacy, and increased control by a male partner.

Read article

11 May 2011

Mobiles for Women. Part 1: The Good.

Blackberry
As mobile penetration increases across the developing world, the entry of mobile phones in the hands of women causes reactions. In many cases, mobile phone ownership empowers women in myriad ways: economic gains, increased access to information, greater autonomy and social empowerment, and a greater sense of security and safety.

But, there is a darker side. Targeting women with mobile phones can cause changes in gender dynamics and family expenditures and may relate to increases in domestic violence, invasion of privacy, or control by a male partner.

This article will look at the pros and cons of targeting women with mobiles in the developing world.

Part One (“The Good”) highlights the current landscape and identify some of the benefits of mobile tech for women. It also includes a brief discussion on some the challenges and barriers.

Part Two of this series will get at the darker side and identifies some of the potential dangers in targeting women with mobiles.

6 April 2011

Africa to be first post-PC continent

 
A convergence of historical circumstance and an increase in innovative mobile applications may make Africa the first post-PC continent.

Low investment in wired telecommunication infrastructure has driven increased mobile penetration, creating a user base that supports a rise in mobile innovation and increased interest in content development, according to observers.

Read article

25 March 2011

Design!publiC: design for governance in India

Design!publiC
LiveMint.com, the Indian online partner publication of the Wall Street Journal, reports on India’s first Design!publiC conclave “on design thinking and the challenge of government innovation,” which took place in New Delhi on 18 March.

The event — which was organised by the Center for Knowledge Societies, sponsored by the Bill and Melinda Gates Foundation, and with support from, amongst others, the Centre for Internet and Society — brought together influential thinkers in Indian government, including Arun Maira of the National Planning Commission, R. Gopalakrishnan of the National Innovation Council and Ram Sewak Sharma of the UIDAI, as well as members of leading corporate and development sector agencies.

In the lengthy article Aparna Piramal Raje, director of BP Ergo, describes the approach advocated at the conclave:

“Design thinking denotes an approach to problem-solving, with three distinct aspects. First, users are studiously followed and analysed employing ethnographic tools. Human needs, attitudes, preferences, challenges, their context and the immediate environment are documented using multimedia technology.

These in-depth observations generate insights into the heart of a given problem. Based on these, design thinkers collaborate and brainstorm to conceive a set of possible solutions. Prototypes of these solutions are created, tested and validated to arrive at a final solution. [...]

Design thinking’s biggest strength—the last mile, or the citizen-government interface—is the biggest pain point for government service providers. User-centricity forms the foundation for all design thinking; they are typically the weakest link in any government programme. Greater sensitivity to everyday interactions between citizens and government services can result in enhanced standards of living through better housing, transportation, health, education, among other necessities of daily life, the panellists said.”

Make sure to watch the video that is embedded in the article.

Excerpt from the Design!publiC vision text

“The problem of governance is perhaps as old as society, as old as the rule of law. But it is only more recently — perhaps the last five hundred years of modernity — that human societies have been able to conceive of different models of government, different modalities of public administration, all having different effects on the configuration of society. The problem of governments, of governmentality, and of governance is always also the problem of how to change the very processes and procedures of government, so as to enhance the ends of the state and to promote the collective good.

Since the establishment of India’s republic, many kinds of changes have been made to the policies and practices of its state. We may think of, for instance, successive stages of land reforms, the privatization of large-scale and extractive industries, the subsequent abolition of the License Raj and so and so forth. We may also consider the computerization of state documents beginning in the 1980s, and more recently, the Right To Information Act (RTI). More recently there have been activist campaigns to reduce the discretionary powers of government and to thereby reduce the scope of corruption in public life.

While all these cases represent the continuous process of modification, reform, and change to government policy and even to its modes of functioning, this is not what we have in mind when we speak of ‘governance innovation.’ Rather, intend a specific process of ethnographic inquiry into the real needs of citizens, followed by an inclusive approach to reorganizing and representing that information in such a way that it may promote collaborative problem-solving and solutioneering through the application of design thinking.

The concept of design thinking has emerged only recently, and it has been used to describe approaches to problem solving that include: (i) redefining the fundamental challenges at hand, (ii) evaluating multiple possible options and solutions in parallel, and (iii) prioritizing and selecting those which are likely to achieve the greatest benefits for further consideration. This approach may also be iterative, allowing decisions to be made in general and specific ways as an organization gets closer and closer to the solution. Design thinking turns out to be not an individual but collective and social process, requiring small and large groups to be able to work together in relation to the available information about the task or challenge at hand. Design thinking can lead to innovative ideas, to new insights, and to new actionable directions for organizations.

This general approach to innovation — and the central role of design thinking — has emerged from the private sector over the last quarter century, and has enjoyed particular success in regards to the development of new technology products, services and experience. The question we would like to address in this conference is whether and how this approach can be employed for the transformation public and governmental systems. [...]

[More in particular,] in this conclave, our interest is to explore how design thinking and user-centered innovation might help [governmental and quasi-governmental] organizations better accomplish their mission and better serve their beneficiaries. We also seek to explore and establish particular modalities through which governance innovation can be achieved, as well as to identify key stakeholders and personalities gripped of the challenge of governance innovation. Our larger goal is to craft a path forward for integrating design thinking and innovation methodologies in the further re-envisioning, refashioning and improvement of public services in India and elsewhere in the world.”

The conclave seems to have been extremely well prepared, given the wealth of supporting materials that are available online:

Design!publiC blog

Press release
CKS organizes “Design Public” conclave – lays foundation for creating a national framework for governance innovation. High-level officials from Government of India work together with design and Innovation Experts at “Design Public” conclave

Conclave Note
Concise document that covers vision, case studies, programme and attendees

Case studies of governance innovation
Mainly European examples (unfortunately) from Denmark, UK and Norway

Glossary on design, innovation and governance
Glossary of terms that are often used by designers and innovation specialists. Also includes key terms related to governance and state-craft.

Bibliography on governance innovation
[Pleasantly surprised to find my own name there, as well as the one of Experientia partner Jan-Christoph Zoels]

Design!publiC Book
A combination of all the above, including a detailed introduction to the design innovation ideas that were explored at the Design Public Conclave, the complete Design Public bibliography, the glossary of design terms, case studies of design innovation being applied to government, and bios for the guests that attended the conference.

15 March 2011

Experientia intern wins UNICEF 2010 INDEX design challenge

Teddy Bag
Experientia intern, Ane Eguiguren, together with her team partner François Verez, has been announced the winner of the INDEX: Design Challenge 2010.

The UNICEF challenge encouraged young designers to envision solutions to education in developing countries.

UNICEF in collaboration with the Danish not-for-profit organization INDEX launched the challenge in June 2010, and more than 1000 students from 29 countries across the globe joined the competition which resulted in 115 submitted design solutions.

From a short-list of seven, Ane and François’ “Teddy Bag” project was selected as the design with the most potential to be realised with the highest impact.

The Teddy Bag is a fully-recyclable backpack created for children to use in emergency situations, or in areas lacking education facilities. It is a lightweight backpack, which the child can use to carry equipment to school, but then transforms into a desk and chair for the child to sit on and study at, at school or even at home.

The INDEX Jury selected the Teddy Bag according to criteria of form, impact and context, commending it for having “the child in the centre and for a design where impact could be measured easily”. The jury also commended the thorough iteration process the winners went through, their testing and the broad product range that can be extended from the design.

The selection process included a workshop in Copenhagen, where short-listed teams worked with the Jury, advisers and experts to develop their initial concepts into go-to-market ideas.

The two young designers are now working with UNICEF, in an effort to conduct further field testing and hopefully implement the project.

- Read press release
- Watch video
- Download submission (pdf)

10 March 2011

Addressing poverty through human-centered design

ideo.org
A few days ago the global innovation firm IDEO announced its commitment to apply design-thinking to address poverty with the launch of IDEO.org this fall.

Of course, I immediately remembered the vivid debate last year that kicked off when Bruce Nussbaum asked the question: Is Humanitarian Design is the New Imperialism?.

It provoked 40 comments and a series of articles by Robert Fabricant (In Defence of Design Imperialism), Alex Steffen (The Problem with Design: Imperialism or Thinking Too Small?) and Niti Bhan (Post-Colonial Design Blowback: the challenge facing the global design industry) – amongst others.

So I decided to ask Niti what she thought of the IDEO initiative within this broader context. Although it was initially just a question between two individuals, Niti decided to write a short piece on the matter, which – with her agreement – I post here without any editing:

“Mark sent me a link to the news that IDEO was planning to launch a dot org, this past decade’s version of a dotcom. The boom in socially impactful design, design for the other 90%, the bottom of the pyramid and for poverty alleviation has been in full swing for quite some years now that this seems like an appropriate and strategic move for such a forward thinking organization.

Philanthropists want accountability and returns for their aid dollars and what better way to achieve this then by taking the same rigorous methodology and process that global multinationals use to launch new products in competitive markets and applying it to the task of alleviating poverty.

When Mark suggested I write on the whole topic of human centered design for low income communities, I responded with the request that he permit to make some painfully honest observations and take what might be a contrarian perspective. These will be my last words on this topic, and here’s the reason I’ve moved on from the BoP and how design can save the world.

“Spreading human centered design through the whole social sector” is an entirely different ballgame than applying the methods espoused by user centered design practitioners to better understand the mindset and values of those very demanding customers who tend to live in challenging conditions. But before I continue in that vein allow me to explain.

Last August, Muchiri Nyaggah of Semacraft Consulting Group invited me to hold a workshop on Innovating on the mobile platform for the BoP whilst I was in Nairobi, Kenya for a field trip looking at innovation under conditions of scarcity. That singular experience was an eye opening exercise for me. It was the first time I had given the presentation – “Life is Hard” (developed from work initially done with Experientia) to an audience who was entirely from the developing world, the Third World. Until then, I had only worked with the design teams in Torino, Stockholm or Helsinki (or presented at Providence or Redmond or Copenhagen).

Suddenly I found myself having to restructure and reframe my entire spiel on the consumer behaviour and mindset at the “BoP” because life was hard anyway for all who lived in uncertainty or with inadequate infrastructure (unless you were in the top 2 to 5%). It just was – post election violence could happen overnight and disrupt the nation or corruption scandals brew in politics. I was not talking to strangers who had never seen a man sleep on sidewalk like back home in Calcutta.

And yet, would we have considered ourselves the bottom of any pyramid? No, we were simply demanding customers who wanted products and services that met our needs or gave us value or that were nice to have and hold yet worked in our own homes within our environmental constraints. WE understood what it was like and we shared many of the same challenges and adversities. We may have been privileged to never have gone hungry or died from measles or typhoid but we were as immersed in our chaos and inadequate systems as any other. There was no Other. There was only us. What would we want for our children’s future and why should Mama Boi who sold vegetables at the corner want any different for her son than we would?

From this perspective, when I now consider the global design industry’s contemplation of the poor woman drawing water from a well seeking to alleviate her suffering, I wonder if they to see themselves reflected in her humanity or just the disparities? Human centeredness, as I learnt all those many years when I first went to the Institute of Design in Chicago, begins with the word human. Which we all are, there is no other. Disparity may exist in income but money is a tangible tool. I see this with programs that seek to save the world through design yet draw an arbitrary line at 5 euros a day as a marker for poverty. In order to understand human needs and aspirations which is the first step of the human centered design process, there must be a mutual platform of exchange of information between the observer and the observed. That begins with respect.

And its this aspect of the mutual platform for knowledge exchange that concerns me with the interview published on Core77. Is there a sense of mutual respect if the message that comes through is about “our methods, our approach, our process, our knowledge” which we will “spread across the communities and the not for profits”? The implication is that human centered design itself is the knowledge base developed by one singular organization, who will now proselytize this enlightenment among the underserved and the overlooked. It is difficult to ignore the shades of missionary zeal in the proclamations of spreading human centered design across the social sector in the Third World. There’s no talk of seeking to observe and learn from the communities, much less wondering out loud whether there might not be existing solutions or workarounds that could do with a designer’s experienced tweaking of the prototype. I see no difference between this initiative and every other mission that has ever gone to uplift the poor, be it through religion, nutrition, well-being or design. As ever, the benefits have been greater for the givers than for the recipients of the charity.

Niti Bhan has joined Semacraft Consulting Group as Senior Partner, Global Insights to offer an interdisciplinary perspective on the challenges of entering new and emerging frontier markets of our emerging future.

Disclosure: we know some of the IDEO people involved, as some were once students at Interaction Design Institute Ivrea, where two of Experientia’s partners worked.

11 January 2011

Mobile youth around the world

Mobile youth around the world
Nielsen’s new whitepaper on Mobile Youth Around the World reveals that most young people with mobile phones chose their own device. In fact, across all the countries surveyed, only 16 percent of young people reported that their parents selected their mobile phone. Price was the most common consideration among youth in selecting a mobile phone, though that is true among other age groups, too. Youth aged 15 to 24 in all countries surveyed put price as the first purchase driver, with the exception of Russian youth, 21 percent of whom placed design/style first. (Some grown-ups care about design, too. Around 14 percent of Brazilian adults say design/style is the most important consideration, compared to seven percent of U.S. adults.)

Out of all the countries examined, Italy leads in smartphone penetration with 47 percent of young people ages 15-24 owning a smartphone, compared to 31 percent of adults over 25. Smartphone penetration among European youth averages 28 percent in the countries surveyed, while penetration among older adults in Europe is 27 percent. Twenty-eight percent of U.S. mobile subscribers have smartphones. Youth in the United States exceed the population average smartphone penetration by 5 percent.

According to the report, China is the biggest spot for the mobile Internet, with 73 percent of Chinese youths age 15 to 24 citing mobile Internet usage as among the things they used their cell phones for in the past month. By comparison, less than half of American and British cell-phone toting youths used the Internet from their mobile devices, while the rest of Europe had rates less than 25 percent.

Read article

8 December 2010

Ken Banks on technology, anthropology, conservation and development

Mobile message
In Mobile Message, a new series of blog posts for Nat Geo News Watch starting today, innovator, anthropologist and National Geographic Emerging Explorer Ken Banks shares exciting stories about how mobile phones are being used throughout the world to improve, enrich, and empower billions of lives.

“These are some of the themes we will explore in the “Mobile Message.” Over the next few months we will delve into the human stories behind the growth of mobile technology in the developing world. We’ll take a closer look at the background and thinking behind FrontlineSMS, and hear from a number of users applying it to very real social and environmental problems in their communities. We will also hear thoughts and insights from other key mobile innovators in the field, from anthropologists to technologists to local innovators.”

Read article

30 November 2010

Understanding communities through ethnography

Tricia Wang
Digital marketing expert Dhiren Shingadia interviewed ethnographer and technology researcher Tricia Wang to learn how ethnography can provide new insights for companies seeking to understand communities.

“My primary output is analysis of how new technology users are living at the intersection of macro processes. Examples of questions that I ask are: What does the future of the internet look like? What happens when the next 300 million migrants with digital tools are able to get online? How will the state, the world, and technological infrastructures accommodate such a massive change in scale? How do we design and market to this group?

I hang out with people and spend a lot of time trying to see the world through their eyes. I make long and deep observations of how everyday life is achieved and negotiated. I then interpret my observations and contextualize my analysis in relation to past, current and future socioeconomic, technological and cultural developments.

By answering these questions I am able to provide context and explanations for why people engage or don’t engage with certain technologies, to explain how this all interfaces with historical and present day life, and how designers, engineers, and organizers can meet the daily needs of both low-income/marginalized users and the burgeoning middle class.”

Read interview

(via FutureLab)

22 November 2010

Can the developed world learn from Kenya’s experience with the mobile wallet?

m-pesa
Using your mobile phone to do your banking and to buy goods and services is becoming more common, with the rise of the smartphone.

In developing world countries like Kenya, the technology to do this has been around for several years – and you do not need a bank account to use it.

M-Pesa launched in 2007, and there are now nearly 100 services like it around the world, mainly in developing countries.

Can the developed world learn from Kenya’s experience with the mobile wallet?

The BBC’s Fiona Graham finds out.

Watch video

20 November 2010

Harvard Forum essays on ICT4D

ITID
ITID (Information Technologies & International Development) has come out with a special issue devoted to papers emerging from the second Harvard Forum on ICTs, Human Development, Growth and Poverty Reduction (audio cast).

The two-day Harvard Forum II was sponsored by Canada’s International Development Research Centre and hosted by the Berkman Center for Internet and Society at Harvard University in September 2009.

ITID is a peer-reviewed, international, multidisciplinary quarterly that focuses on the intersection of information and communication technologies (ICT) with economic and social development. It is designed for researchers and practitioners from the engineering and social sciences, technologists, policy makers, and development specialists.

Some highlights:
- The mobile and the world – Amartya Sen
- Some thoughts on ICT and growth – Michael Spence (Nobel in Economics, 2001)
- Capital, power, and the next step in decentralization – Yochai Benkler
- Decentralizing the mobile phone: a second ICT4D revolution – Ethan Zuckerman

16 November 2010

How data use and data visualisations can improve our lives

Data life
Data use and smart human-centric data visualisations are becoming the “next big thing” in UX design. A number of posts this week delve into the matter:

Data for a better planet
Now that more people have location-aware smartphones and the Web has made data easy to share, personal data is poised to become an important tool to understand how we live, and how we all might live better.

Citytracking presents data on cities for map, visualisations
Citytracking, created by design and technology studio Stamen, presents digital data about cities that journalists and the public can easily grasp and use, and provides a series of tools to map and visualize data that lets people distribute their own conclusions.

Mobile data will be crucial to economies
In a short video interview on IdeasProject, Ushahidi co-founder Erik Hersman says once the data processing capabilities on mobile devices improve that it will be a huge growth area with huge social implications to economies all over the world.

16 November 2010

The newest web users are changing the culture of the internet

Cybercafe in Brazil
The newest billion people to venture online are doing so in developing countries rather than North America or Europe, writes Erik German in Globalpost, and they are changing the culture of the internet itself.

“Researchers say the web as it was originally, if idealistically, conceived — a largely free, monolingual space where a shared digital culture prevailed — may soon be a distant memory. And it’s happening remarkably fast.”

Read article

11 November 2010

How the cell phone is changing the world

Mobile in Tanzania
In a very general overview article published in Newsweek, Ravi Somaiya reports on how the impact of the ubiquitous device extends from politics to business, medicine, and war.

“More than 4 billion of the 6 billion people on earth now have a cell phone, with a quarter of those owners getting one in just the last two years. And many are using them, in a giant global experiment, to change the way life is lived, from Manhattan to Ouagadougou.

The phones now allow Masai tribesmen in Kenya to bank the proceeds from selling cattle; Iranian protesters to organize in secret; North Koreans to communicate with the outside world; Afghan villagers to alert Coalition soldiers to Taliban forces; insurgents to blow up roadside bombs in Iraq; and charities to see, in real time, when HIV drugs run out in the middle of Malawi.”

Read article

2 November 2010

India: Land of many cell phones, fewer toilets

 
Ravi Nessman reports from Mumbai, India.

“The Mumbai slum of Rafiq Nagar has no clean water for its shacks made of ripped tarp and bamboo. No garbage pickup along the rocky, pocked earth that serves as a road. No power except from haphazard cables strung overhead illegally.

And not a single toilet or latrine for its 10,000 people.

Yet nearly every destitute family in the slum has a cell phone. Some have three.”

Read article

28 October 2010

Meet the 20-cent ‘cloud phone’

Nigel Waller
CNN has an interview up with Nigel Waller, the CEO of Movirtu Limited and the man behind their Cloud Phone, writes Core77.

Waller dropped the surprising statistic that worldwide there are one billion people who use cell phones–but don’t own one; instead they share, borrow or rent them.

The Cloud Phone was intended to serve this market. At first Waller tried to create a cell phone that could be manufactured for just $5 so that everyone could afford one, but he couldn’t pull it off.

Instead Waller went with a $25 phone, but designed it so that a village of users could share it while still maintaining individual phone numbers accounts on a single phone. Activation cost? Just 10 to 20 cents per person.

Read the full interview, which is filled with interesting insights on how the other half uses their phones.