“Today Intel’s social scientists are studying the needs of seniors and their family caregivers in 1000 homes in 20 countries. [...] From this ethnographic research several personal health projects and devices have sprung up. “

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(Check also this previous Chip Chick feature on what Intel is doing on web-connected Smart TVs)

Designing user experiences for children
By Heather Nam (Mediabarn)
Creating a great experience for Web site users should always take the users’ perspectives into consideration. While a user’s age can be a contributing factor in a design’s success for a particular user, demographic information should not trump design conventions. Then, why do UX designers struggle when creating Web sites for children?

Designing for senior citizens | Organizing your work schedule
By Janet M. Six
Every month in this column, the Ask UXmatters experts (this month: Steve Baty, Dana Chisnell, Pabini Gabriel-Petit, Caroline Jarrett, Janet Six and Daniel Szuc) answer readers’ questions about user experience matters. The questions this month:
- What fonts and colors are easiest for senior citizens to read online? Do you have any other tips for me? I am building an informational Web site for senior citizens.
- What are your favorite tools for organizing your work schedule? Do you organize such information on your computer, your phone, or on paper?

Playful user experiences
By Shira Gutgold
Rather than trying to motivate users to go down routes they have no personal motivation to follow or to use a new feature they’ve never seen before and are perhaps a little wary of trying out, why not tap into people’s existing motivations and use their natural inclinations to encourage them to interact with our products? The most evident natural motivation is play.

The study, conducted by Sergio Sayago, was carried out in social centres in Barcelona and will be used to design new email systems that are more intuitive and accessible.

Electronic mail or email is the internet application used the most, even by older people, who haven’t grown up with Information and Computer Technology (ICT), and have had to put in greater effort to learn to use it than younger people. However, social and technological scientists still know very little about how older people or the elderly interact with email systems in their daily life.

The ethnographic investigation, published recently in the International Journal of Human-Computer Studies, spent three years analysing email use habits of close to 400 people between 64 and 80 years-old in social centres in Barcelona.

Related publications

“Products fail us every day. For some reason, though, we tend to blame ourselves for those failures—for our inability to perform adequately, our lack of understanding, and, sometimes, our unsafe practice. A product’s physical/visual form needs to communicate to the user on an immediate and intuitive level what the product’s purpose is and how it should be used. Without this communication, a gulf or disconnect can develop between what a user is trying to do (his intent) to do and what he actually does (his action).

This disconnect—caused by complexity, physical configuration, and/or poor information mapping—can prime a hazardous scenario, lead to misuse, foster product abandonment, or induce personal injury. This problem is especially pronounced for elders suffering from age-related physical, cognitive, and sensorial changes, for whom product-related accidents, unsafe practice, and personal injury are common.

Addressing this disconnect between intent and action—this “connectile dysfunction”—can be a key approach for developing products for at-risk populations. It encourages safe practices and enhances the quality of users’ experiences. In this sense, designers can have a positive impact in peoples’ daily lives.

Designers can play a pivotal role in empowering elders toward sustained autonomous living through improving the communicative properties of everyday products.

This article introduces emergent themes for designers developing product experiences for an aging population, with a specific focus on major home appliances.”

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As reported on by Jocelyn Bailey in Core77, Sir Cox reflected on the four biggest questions that business should be asking about the future: the shift to emerging markets, the ageing rich world, carbon pricing, and a lack of capital.

Sir George Cox is a Board Member of NYSE-Euronext, Director of Shorts, former Director General of the Institute of Directors and the past Chairman of the Design Council. He is also the author of the renowned Cox Review of Creativity in Business (2005).

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“The Philips Lifeline Cordless Phone System is a cordless home phone with a medical alert communicator. It provides a Personal Emergency Response Service (PERS) for frail, elderly seniors allowing them to maintain their independence and continue living independantly. The Lifeline service solution consists of a wearable personal help button and a PERS telephone base station. It provides subscribers with a direct connection to a national call center, which offers immediate assistance and coordination of local support networks and emergency services should it be needed.”

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One article, entitled “From people to prototypes and products: ethnographic liquidity and the Intel Global Aging Experience study“, documents how a large-scale, multi-site, ethnographic research project into aging populations, the Global Aging Experience Study, led to the development of concepts, product prototypes, and products for the independent living market.

Successfully leveraging the output of ethnographic research within large organizations and product groups is often fraught with challenges. Ethnographic research produced within an industry context can be difficult for an organization to thoroughly capitalize on. However, careful research design and sound knowledge transfer activities can produce highly successful outcomes that can be thoroughly absorbed into an organization, and the data can lend itself to re-analysis. Our research was conducted by the Product Research and Innovation Team in the Intel Digital Health Group, and the work was done in Europe and East Asia, eight countries in all. Using a mixed methodology, our research examined health and healthcare systems in order to chart the macro landscape of care provision and delivery. However, the core of our study was ethnographic research with older people, and their formal (clinical) and informal (family and friends) caregivers in their own homes and communities. Data from this study were organized and analyzed to produce a variety of tools that provide insight into the market for consumption by teams within the Digital Health Group. As the results of the research
were driven into the Digital Health Group and other groups within Intel, it became clear that the Global Aging Experience Study possessed what we term ethnographic liquidity, meaning that the data, tools, and insights developed in the study have layers of utility, a long shelf life, and lend themselves to repeated and consistent use within and beyond the Digital Health Group.

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- Download research brochure

In essence, the centre coordinates research projects addressing the physical, cognitive and social consequences of ageing, all informed by ethnographic research and supported by a shared pool of knowledge and engineering resources. It aims to discover and deliver technology solutions which support independent ageing, ideally in a home environment, based on the assumption that this will improve the quality of life of older citizens while reducing the burden on carers and on the healthcare system.

As part of the initiative, an ethnographic research unit (ERU) was established within the Irish Centre for Social Gerontology at the National University of Ireland (NUI), Galway. Since its inception the ERU has conducted ethnographic research with individuals across Ireland – from inner city Dublin to remote areas of Counties Roscommon, Cork and Kilkenny. This research has been used to support clinically oriented work, to shape the direction of research projects and to learn how new technology was used in the homes of older people.

Looking back after nearly three years of multi-disciplinary work, the ERU felt that it would be worthwhile to bring together in one accessible volume a sample of their interactions and perspectives. The objective is to showcase some of their achievements and highlight the collaborative nature of their endeavours.

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In fact, all generations – Millennials (75 percent), Gen Xers (74 percent) and Boomers (66 percent) – recognize the role entertainment technologies play in helping them keep their lives in order, which helps explain why Millennials (80 percent), Gen Xers (78 percent) and Boomers (78 percent) are equally likely to desire to be constantly connected.

Read press release

(via FutureLab)

Here is quick translation of an article from today’s Repubblica newspaper:

“TRENTO – You can take everything away from them, but not the television. Put yourself in the shoes of Mrs. Livia, 78 years old, who lives in the middle of the mountains of the splendid Trentino region, doesn’t come out of the house from November to April, and has her television on all day long. When she was no longer able to watch the TV programs, she picked up the phone and called the ‘decoder angels’. “Help, my television doesn’t work anymore”. She soon became one of 6,000 elderly in the Trentino region who received personal assistance in setting up a digital TV decoder at their home. These are people who cannot (or do not want to) count on the help of children or other family and are already getting into trouble with wiring or the new remote control, let alone the now required channel tuning, which they sometimes have to do several times due to the various repetitor stations in the Trentino valleys.

This is the other side of the digital revolution – the one that after Sardinia and the Aosta Valley has now reached Piedmont and Trentino Alto Adige, with a slew of problems, complaints, doubts, protests, and threats not to pay the television tax any longer. Even when everything is fine on a technical level, the work inside the homes is just starting. The elderly are the most vulnerable, as shown by a research done by the Department of Sociology of the University of Trento. The study is based on the work done by the ‘decoder angels’, young people who have been installing decoders for free at the homes of those over 75, on a program subsidised by the local government.

Anxiety, anger, impatience: that’s what you get when you take away the television of an elderly person who is used to have that voice always in the background. It is a trauma for them. And then there are the technical problems: unable to adjust themselves to the double remote control, some elderly get confused, use the tv remote control to change the decoder settings, and vice versa, and then complain because the channel doesn’t change or the volume doesn’t go up. Elderly men, who tend to be more proud than women, try to make do. But it is not easy to connect a television set from the 70′s (yes, the angels also found those) to a decoder from 2009. And that’s if the antenna on the roof is fine and there is a free electrical outlet behind the television.

Panic strikes when an interactive menu appears during channel surfing: better then to turn everything off. Probably those in charge of the switch to digital didn’t think of the fact that those in charge of the implementation would often be the immigrant caretakers of the Italian elderly, who are not always able to read manuals in Italian. “It’s easy to say ‘digital’, but the real challenge is to bring the digital into the real lives of people,” explains Pierfrancesco Fedrizzi, who is in charge of communication for the project. The sociologist Carlo Buzzi, who authored the study, is more critical: he speaks about a revolution that is misunderstood, at least by the elderly users: “They are only interested in watching their usual channels. They don’t know nor understand the digital world, let alone anything interactive. “

Only the Lonely: Public Service Reform, the Individual and the State
Article to be published in the forthcoming issue of Soundings.
In 2008, Participle worked with a diverse group of over 200 older people and their families in Westminster and Southwark. We spent time in their homes, going shopping with them, helping with the odd job and introducing them to one another, gaining insight into how individuals and families see themselves, their aspirations, their dreams.
The aim of our work was to ensure a rich third age, one that every citizen, regardless of income level or assets might live: a life less ordinary. Specifically, in Southwark our goal was the design of a new universal service that might be replicated nationally – supporting older people to live in a way of their choosing as they age. In Westminster our work has been more closely focused, we have worked only with those who define themselves as lonely, the majority of whom are over 80 and housebound with the goal of facilitating rich social lives.
This article briefly tells the story of this work, the affordable solutions we have designed and the nascent lessons for how we might re-think a welfare state, its relationship to individuals and most importantly of all to wider social bonds.

Video postcards from a town called Thriving
After an intensive 3 months of discovery and an even more intensive month of idea development Reach out is now entering the prototyping phase. We’ve developed a vision of a ‘youth development service’ based in a fictional town called Thriving. A town where young people and adults take part in loops of doing, sampling and reflective experiences.
(Very nice example of low-fi experience prototyping!)

Employability – the Bev 4.0 Way
It is time for a radical re-think that makes new vertical connections between the British people and a macro vision of our future economy. And new horizontal connections between skills, apprenticeships, learning and work.
Imagine a service that starts from where you are, visualises where you want to be and then supports you to plot a path – bringing modern and personal techniques to bear.

The Student Experience Lab is the second BIF laboratory to come online following the launch of the Elder Experience Lab and its successful Nursing Home of the Future initiative in 2008.

BIF’s unique non-profit platform will provide Student Experience Lab partners with a collaborative environment where new ideas for improving the college student experience and increasing higher education attainment can be designed, tested and refined in a real-world laboratory with direct student engagement. [...]

In a first phase of work, the Student Experience Lab team will create an “Experience Map” of the environmental and human factors that are the most significant drivers of the post secondary student experience. The team will use a combination of observational and ethnographic research, self-reporting, surveying and secondary research to characterize the experience of current, former and prospective post secondary education students at various ages and from diverse racial and socio-economic backgrounds.

The Student Experience Lab will package findings from this phase of work in a highly visual and interactive form that uses video, audio, photography and first-person narrative to tell the story of the postsecondary student experience in a manner that allows experts and non-experts to understand the human, environmental and systems-level factors that most impact degree attainment.

Read full press release

NESTA’s Public services innovation Lab is responding by launching a programme that will design innovative new approaches to create sustained personal well-being for an ageing society. The aim is to get people in their 50′s to plan earlier for old age, when they are in a position to make informed choices about the type of lifestyle they want to lead.

‘Age Unlimited’ will call on policy makers and this new generation of Third-Agers – people aged 50-70 – to shift the focus from retirement to being prepared for ageing. It will experiment with ways of extending working age and social participation and strike a better balance between the contribution and costs of an ageing society in the UK.

A call for ideas has just been launched.

Associated materials

Preparing for ageing
This report (summary – full report) commissioned by NESTA from Deloitte describes the challenge of an ageing society, assesses the role that innovation is currently playing in meeting this challenge, and identifies where innovation needs to be harnessed more fully. It covers the public, private and voluntary sectors, across five areas: housing; the local environment; health and social care; personal finance; and social inclusion.

The new old age
Perspectives on innovating our way to the good life for all. A collection of essays that form part of our first Lab ‘Accounts’ and complement our Research Summary – ‘Preparing for Ageing’.

Voices of older people (video)
An introduction to what older people feel about the ageing process and their attitudes to retirement in the UK. This film supports the work of The Lab from NESTA as part of our Age Unlimited work.

The biggest increase in internet use since 2005 is the 70-75 year-old age group. While just over one-fourth (26%) of 70-75 year olds were online in 2005, 45% of that age group is currently online, and doing more activities online.

- Read full article
- Additional information and PDF download

(via Customer Experience Crossroads)

IBM is announcing a collaborative effort with European Union partners to develop new technology that will help support active aging and prevent cognitive decline in the elderly population.

Based on intelligent audio and visual processing and reasoning, the “HERMES Cognitive Care for Active Aging” project will develop a combination of home-based and mobile device-based solutions to help older people combat the natural reduction in cognitive capabilities. The three-year project includes a special focus on developing an interface that will be comfortable for technology-averse users.

The HERMES project brings together experts ranging from gerontology and speech processing, to hardware integration and user-centered design to achieve the common goal of cognitively supporting older people.

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She made it last week into the International Herald Tribune, and now you can read another story about her company Participle in Fast Company magazine. Both stories are written by the same author Alice Rawsthorn, but have a somewhat different angle.

Participle isn’t a conventional bunch of social workers or do-gooders. It’s a design team. Participle’s interdisciplinary crew includes anthropologists, economists, entrepreneurs, psychologists, social scientists, and a military-logistics expert, but it is driven by design techniques and headed by Cottam, 42, who also has used such strategies to tackle the shortcomings of Britain’s school and health systems. “Hilary’s — and my — favorite kind of design has to do with making people’s lives better, often taking account of their mundane daily concerns,” says Paola Antonelli, senior curator of architecture and design at the Museum of Modern Art in New York. “Her projects not only work, they give people a sense of hope and strength.”

Cottam is one of a new wave of design evangelists who are trying to change the world for the better. They believe that many of the institutions and systems set up in the 20th century are failing and that design can help us to build new ones better suited to the demands of this century. Some of these innovators are helping poor people to help themselves by fostering design in developing economies. Others see design as a tool to stave off ecological catastrophe. Then there are the box-breaking thinkers like Cottam, who disregard design’s traditional bounds and apply it to social and political problems. Her mission, she says, is “to crack the intractable social issues of our time.”

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The Italian newspaper La Stampa reports on plans for a virtual cemetery in Turin to commemorate those cremated, apparently developed without public consultation (my condensed translation):

The project is not yet implemented, but is already subject of debate. The high-tech cemetery is not liked. Virtual tombstones and monitors with the names of the deceased seem to be in contradiction with the wishes of those who chose for cremation and not leave their traces in the earth. So, technology and prayer still seem incompatible concepts.

The Turin municipality plans to provide family members with a place where they can gather to commemorate the deceased. As of 1 November, there will be three displays at the entrance of Turin’s main cemetery. Two of them contain the names of the over 4000 deceased, those who do not even have a small box that contains the urn with the ashes. The third monitor is reserved to the virtual tombstones: each visitor can access, with a personal code, the page with a photo of their dear one, their date of birth and death, and an epigraph. A tombstone in other words. Or better, an image of a tombstone.

The idea made some people smile, others however cringed at the thought.

Ines Poletto approaches one of the four (stone) cenotaphs, makes the sign of the cross, and says: “Who has chosen to be in here doesn’t want a photo or an epigraph. It may be difficult to accept for those who remain behind, but we need to respect the wishes of those who are no longer with us.” Carla Costa, 52, whose father also preferred the cremation, is of the same idea: “Those who made this decision did not want visibility. Why put their name and photo on a screen? It is not right to put them in a box now, even though it is a virtual one.”

Margherita Bertin reacts ironically: “I understand the importance of the computer, try to stay up-to-date, and know how to send emails, but this thing about the dead on the internet…” The use of new technologies in this context doesn’t even convince the younger generation. Claudia Cicirelli, 28, thinks the idea of the municipality is “crazy”, because “connecting the memory of the deceased with technology cancels the emotional side of the loss.” A clear no also from Laura Garolla: “This is buffoonery. They are now also making a business out of the dead. If I want to see a photo of my father, I can always do so in a family photo album. I don’t like the idea of seeing his photo on a screen at the cemetery.”

The first report, “Living in the 21st century: older people in England” (press release – study download) presents a major longitudinal study (316 pages) about the reality of ageing in England. It covers employment, material well-being and poverty, health, quality of life and independent living.

(via FutureLab)

The second study, entitled “Don’t stop me now – Preparing for an ageing population“, (press release – study download) illustrates how unprepared the UK Councils are for this ageing population.

“The report asked older ‘mystery shoppers’ to identify the everyday challenges they face in accessing council services. They approached 49 councils asking a series of questions and found that most councils need to improve the way they provide information in key areas such as volunteering, leisure and social activities, learning opportunities and transport.”

“By 2020, 25% of the EU’s population will be over 65. To respond to this growing demographic challenge, the Council of Ministers approved today a Commission plan to make Europe a hub for developing digital technologies designed to help older people to continue living independently at home.

The proposal, presented by the Commission on 14 June 2007 [see earlier post], will provide some additional €150 million funding to a new European Joint Research Programme, resulting in a total investment of over €600 million.

Through this new programme companies will be able to develop highly innovative digital products and services to improve the lives of older people at home, in the workplace and in society in general. Smart devices for improving security at home, mobile solutions for vital sign monitoring and user friendly interfaces for those with impaired vision or hearing – all of which will improve the quality of life of elderly people, their careers and families. [...]

20 EU Member States, as well as Israel, Norway and Switzerland will participate in this Joint Research Programme.”

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Mito Akiyoshi (blog) is a Japanese sociologist at Senshu University. She also collaborates with sociologist Izumi Aizu on a NTT research programme on privacy and identity. The interview provides us with an opportunity to take a unique look at what is happening in Japan: it allows us to not focus on the technology, as is so often the case, but on how this technology is used, which is often more varied and complex than one might think.
 

DIGITAL DIVIDE IN JAPAN?

InternetActu.net: You have worked on the digital divide in Japan. We in the West often have the impression that the digital divide does not exist in your country where the mobile phone is so pervasive. But is that really so? Do all people really have equal access?

Mito Akiyoshi: There is a growing consensus among researchers in Japan as well as abroad that the digital divide is not just about having Internet access or not. It is also about the type of use of Information and Communication Technologies (ICT’s) and the goals of that use. In order to understand the implications of the mobile phone on the digital divide, we have to start with a broader definition of the digital divide itself, which needs to encompass all activities mediated by technologies. Due to the mobile phone we are now facing a mixed reality: it is a glass that is both half-full and half-empty.

Japan is indeed a global leader in mobile telephony: the mobile phone has brought ICT to those who would otherwise not have used technology. Yet the mobile phone has not eliminated the digital divide at all. My research shows that existing patterns of inequality strongly influence the type of technology and technology use certain kinds of people exhibit. Generally speaking, there are three types of ICT users in terms of access to hardware: “Literati” are those people who use both computers and mobile phones. A second group consists of a fairly large number of people who use mobile phones but rarely use PC’s. The third group are those who use neither. The last group is obviously decreasing now because of the pervasiveness of the internet, but even the second group could be considered on the wrong side of the digital divide — unable to make the most of ICT.
 

UNIVORES AND OMNIVORES

All of that would be OK if the choice was just that: a matter of choice. But often it isn’t. Web contents accessed on a computer are quite different from those accessed on a mobile device. For example, my research shows that respondents use a PC for professional reasons and to access government services. The use of a mobile phone however is mainly limited to entertainment related activities. Those who use mobile phones and not the PC tend to be less educated, less wealthy, and/or female. So, their reliance on their mobile phone and their non-use of the PC could also be interpreted as perpetuating a less privileged status.

I am still looking for good labels to identify these different types of users, and in particular those who use the mobile but not the PC. The distinction between “univore” and “omnivore” as used in cultural sociology could be useful. The “univores” refer to people with limited cultural resources who consume just one type of genre, e.g. hip-hop. The “omnivores” on the other hand are endowed with rich resources: they enjoy multiple genres. According to this view, the distinction between middle class and working class is not based on their preference for particular genres, but rather on their ability to consume a wide range of cultural products. So based on this logic, I could probably use the term “mobile univore”.

InternetActu.net: What does the mobile phone prevent that the combination of internet and mobile enables?

Mito Akiyoshi: Studies have shown that PC Internet users acquire new ICT skills as they become more familiar with the web. It is a virtuous circle. Initially you go online to address a particular need, but then you discover other services and applications and you do a lot of “learning by doing”. The PC Internet encourages people to explore. The mobile Internet on the other hand provides only basic internet related services, which are often limited to entertainment and leisure activities. The mobile internet is rarely a channel for serious, productive activities. Even the content and service quality differs. Although you can read news on both the computer and the mobile phone, news items on the mobile tend to be brief and sketchy, because of space limitations. If you read news and opinion stories in the newspaper or on a PC, you can learn a lot. But if you read news summaries on the mobile phone, you miss out on this learning opportunity.
 

A POLICY ISSUE

InternetActu.net: How to promote passing from mobile tools to internet tools, when uses are not really the same?

Mito Akiyoshi: First of all, I think we should acknowledge both quality and quantity of contents and services are of the utmost significance. Access to them are legitimate global, national and local policy issues, but are hardly recognised as such. For example if you know that mobile users do not get information of equivalent quality to those on PC internet, you could modify the way you present the information. If you would like to mobile phone use for productive activities, you can improve the design, the interface, and the services. Mobile Internet has been entertainment-driven because mobile internet service providers saw entertainment related services as the most lucrative business. But policy makers can intervene and encourage technology development that contributes to wider social inclusion and participation.
 

THE JAPANESE FASCINATION WITH THE MOBILE

InternetActu.net: The West has a certain image of the use of technology in Japan: omnipresent, very focused on the mobile, with a population fond of everything innovative. Does this picture correspond to reality?

Mito Akiyoshi: Well, the Japanese are fond of certain innovations. But one should also note that Japan lagged behind other industrialised countries with respect to basic Internet connectivity during the 1990s. So my short answer to this question is yes and no. The explosion of mobile telephony must be put into perspective, rather than being taken as a sign of general enthusiasm for all innovations. Some innovations take root at a phenomenal speed while others are sadly abandoned.

But Japan’s fascination with mobility may be peculiar to them. The obsession with mobility, cuteness, and miniaturisation are repeatedly brought up in popular discourse as part of the essence of Japanese culture. But as a social scientist, I want to explain them. The fascination with mobility is a consequence of our lifestyle. Tokyoites spend long hours commuting by train with plenty of time to play around with their mobile phones. Unlike people in Europe and the U.S., the majority of Japanese have not experienced a smooth transition from the typewriter to the computer. Some users actually prefer the mobile phone simply because they are not comfortable working with a keyboard. Those people use their mobile phones for reasons that have little to do with their portability. The popularity of the mobile phone in Japan is actually quite a complex phenomenon.

That said, their quirky tastes might help discover and popularise certain innovations in an unexpected manner. The camera/video mobile phone is one example that comes to my mind. At first, the idea appeared strange. But the Japanese loved camera phones for whatever reasons and have made them popular in other parts of the world.
 

THE FUTURE OF MOBILE

InternetActu.net: Japan seems ahead because consumers already use the mobile to access online contents, and this will become the future everywhere. But you seem more sceptical.

Mito Akiyoshi: Japan is indeed one of the leaders in mobile Internet services. Although I raised some issues about the causes and current use of mobile Internet, there are lots of reasons to believe that a wider use of mobile and ubiquitous technology will create better communicative environments in Japan and elsewhere. But it is simplistic to assume that the mobile phone in and of itself can solve the deep-rooted problem of digital inequality. But it does help people to get online and to maintain their social networks. The Japanese have enthusiastically taken up the mobile Internet when it first became available in the late 1990s, because they thought it would fulfill their needs.

Now we have to redefine those “needs” or “demands” in the light of the future society we intend to create. Up until now there has been little discussion about the basic values ICT should focus on. Mobile technology holds a key to the realisation of fundamental social values, such as human captial development, equality, sustainable development, democracy, etc., but it does not automatically make it happen.

I am not sceptical, but rather cautiously optimistic because we need a better understanding of the existing problems and a better vision for the future to fully realise the communicative possibilities offered by mobile technology.
 

OUR UBIQUITOUS BUT LOCALLY EMBEDDED LIVES

InternetActu.net: There is a lot of talk these days about geolocation as the future of the mobile, allowing a synthesis of social networks and mobility. Did geolocation use explode in Japan and why?

Mito Akiyoshi: There are some interesting uses of mobile geolocation technology in Japan, such as the otetsudai network which is basically a job search service accessed via a mobile phone, allows people to find a job or an employee “on the spot”. Geolocation services enable micromanagement of time, space, a job slot, and even a worker. Even in the age of globalization, our day-to-day life is locally embedded and mobile technology serves locally embedded needs quite well.

InternetActu.net: In terms of government action, the focus seems to have evolved from e-Japan (a fairly classic approach to Internet access and use) to u-Japan, seen as a more futuristic plan focussed on ubiquitous information availability. What is the reality of this programme now?

Mito Akiyoshi: To answer such a question, the first thing one might want to do is to go to a government website to do some research on the u-Japan project. But if you do that, you realise that the search functionality on government websites is a real mess. Search information on any specific issue on a Japanese government website and you will share my frustration. One cannot get the information one is looking for. This very fact affects my evaluation of the u-Japan project.

U-Japan was successful in providing the nation fast Internet connection and improving government services. In areas such as tax preparation and business filings, great progress was made and the u-Japan project should be given due credit.

But there are some goals still to be accomplished as illustrated by the mediocre search functionality.

Let me give you another example: When I consult government statistics, I often get a lot of Excel tables. I rather need a decent query system so that I can combine variables and create the tabled results I need.

Ubiquity is all fine, but ubiquitous solutions must be user-friendly solutions as well.
 

THE DIFFICULTY OF COMPREHENDING THE PRIVACY AND IDENTITY CHALLENGES

InternetActu.net: You work with Izumi Aizu on a NTT research programme on privacy and identity. Can you tell us more about the objectives of this programme and its first results?

Mito Akiyoshi: NTT is a very interesting organisation. They do not ask us to do research to maximize their profit on a short-term basis. They came to us with no specific agenda and asked us tell them “something interesting about privacy and identity.” So we devised our research objectives on the fly.

We investigated national identity projects as well as business identity management projects. I like to think that the fact that we didn’t find strong trends is one of our major findings. Not that we came back empty-handed: there is a huge information asymmetry between the various parties involved. For example, I contacted a recruiting company for my research, but they could not come up with good interviewees because the issue is too technical. Only one interviewee I talked with said he was interested in the issue of identity management.

The issue of privacy and identity is very relevant to everyone but it is difficult to bring home to everyone its relevance when it involves so many technical details. Unfortunately many decisions that have real social implications are removed from the public discourse and are reduced to technical matters. How do you explain the notion of search engine privacy to your grandma or even to your boss for that matter? Or the possible privacy breach with the introduction of IPv6 due to its addressing mechanism? They may not comprehend the issues, although they are relevant to them. We found that there is no common language to start a productive discussion about the way those issues are handled by governments, businesses, researchers, and community leaders.

InternetActu.net: You point the finger at strong concerns about privacy issues, even though we in France tend to believe that these issues do not have the same impact in Japan, because of cultural differences. So are privacy concerns similar in Japan and in the West?

Mito Akiyoshi: This is an interesting question. Of course France and Japan are culturally quite different, but France is also quite different from the UK, the US, Germany, and other countries that supposedly constitute “the West.” I do not want to ignore differences between countries, but I would like to balance “between-country” differences with “within-country” differences. I do not know if it is appropriate to bring privacy concerns back to “cultural differences,” but the issue of privacy does manifest itself differently in different societies. For example, racial profiling is a big issue in societies with diverse minority populations. I do not say that it does not exist in Japan. But it is less central there than in the US, for example.

One way to address cultural differences is to look for social problems that affect a society in particular. If the Japanese have reservations about a national identity card system, it may be because their trust in the government’s handling of personal information is low. The national pension system is mismanaged and its failure is a huge scandal here right now. Those who are entitled to pension money were not given their money because the agency in charge did not handle the records properly.

What kind of attitudes prevail in France regarding the issue of privacy and what kind of factors — cultural, social, political, or economic — may explain those attitudes? I think I have more questions than answers to this question.