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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

19 October 2014
Update on EU research on energy efficient built environments

The European Commission funds research on a lot of important thematic areas, and in recent years the themes of sustainability and participatory approaches have received a lot of attention. This has made way for companies like Experientia to participate in research projects, as part of project consortiums with research and industry bodies from around Europe. […]

1 November 2014
The challenge of connecting the unconnected

Every time we return to or sign up for an Internet service (e.g. Facebook, Google, Gmail, YouTube, etc.), writes Hassan Baig on TechCrunch, we rely on what UX experts call a “mental model” for navigating through the choices. “A mental model is essentially a person’s intuition of how something works based on past knowledge, similar […]

21 May 2014
Food safety and older people: the Kitchen Life ethnographic study

Foodborne illness is a major public health problem in the UK. Recent increases in cases of listeriosis in older people have focused attention on consumer food-related practices. Previous studies highlight poor relationships between what people know, what they say they do and what they actually do in the kitchen. The aim of the Kitchen Life […]

10 November 2013
[Book] Connect: Design for an Empathic Society

Connect: Design for an Empathic Society by Sabine Wildevuur, Dick van Dijk, Thomas Hammer-Jakobson, Mie Bjerre, Anne Äyväri, and Jesper Lund BIS Publishers, 2014 216 pages [Amazon link] Abstract The prospects are clear: we will probably live longer. The number of people aged 65 and up will increase enormously over the next few decades. Society […]

14 December 2012
Are the older generation getting tech-savvy?

BBC News has published a 5 minute video feature on Cambridge University’s Design Centre where they test how elderly people use technology. Must-have modern gadgets are designed by young people with young people in mind – that is the view of Ian Hosking, who works at Cambridge University’s Design Centre. This can mean that elderly […]

5 December 2012
Design patterns for mobile user interfaces targeted at older adults

The use of smartphones is becoming widespread among all sectors of the population. However, developers and designers do not have access to guidance in designing for specific audiences such as older adults. This study by Roxanne Leitão of Fraunhofer Portugal investigated optimal target sizes, and spacing sizes between targets, for smartphones user interfaces intended for […]

29 November 2012
Nestor’s World, a Belgian social design tool

The full service design agency Pars Pro Toto in Ghent, Belgium built the “Wereld van Nestor” [Nestor’s World], a social design tool meant to help local governments in Flanders create a better world for their elderly citizens. The tool is built on 10 personas and their experience with eight different topics. These eight topics – […]

26 April 2012
Design Council revealed new designs to help people live well with dementia

The UK Design Council, in partnership with the UK Department of Health, ran a national competition to find teams of designers and experts who could develop new ideas to help improve the lives of those affected by dementia, reports Dexigner. Guided by in-depth research and working with those affected by dementia, the five teams developed […]

5 March 2012
Life 2.0 supporting elderly people’s independent life

The Life 2.0 project is a EU funded project that aims at supporting elderly people’s independent life through a platform of geographical positioning and social networking services. The project, which involves 13 core partners in 5 European member states, started in November 2010 and is now starting a pilot phase in which such applications will […]

20 November 2011
Tablets, sensors, foot boards and other gadgets for (French) seniors

As the first baby boomers turn 65 this year, high-tech is gradually making its way into the lives – and homes – of older folks. French newspaper Le Monde looks at the tablets, sensors, foot boards and other gadgets seniors can use to get caught up and connected (article translated in English for Worldcrunch). “Surprising […]

22 June 2010
Intel transforming lives of senior citizens in 2050

This month Chip Chick, the site that focuses on technology for women, was invited by Intel to its annual Upgrade Your Life Event where the company presented what it is working on. This feature article updates us on how Intel’s healthcare projects aim to transform life for senior citizens in 2050. “Today Intel’s social scientists […]

17 May 2010
User experiences for children, for seniors and for play

UX Matters is another one of these great resources for the user experience community. Here three recent articles: Designing user experiences for children By Heather Nam (Mediabarn) Creating a great experience for Web site users should always take the users’ perspectives into consideration. While a user’s age can be a contributing factor in a design’s […]

20 April 2010
How do older people use e-mail?

Researchers at the Universidad Pompeu Fabra (UPF) in Spain have studied how older people interact and use email in their daily life. The study, conducted by Sergio Sayago, was carried out in social centres in Barcelona and will be used to design new email systems that are more intuitive and accessible. Electronic mail or email […]

22 March 2010
Connectile dysfunction

Designers can play a pivotal role, writes Mark Baskinger, associate professor in the School of Design at Carnegie Mellon University, in empowering elders towards sustained autonomous living through improving the communicative properties of everyday products. “Products fail us every day. For some reason, though, we tend to blame ourselves for those failures—for our inability to […]

14 March 2010
Four visions of the world tomorrow

Sir George Cox was the closing speaker at The Big Rethink, a ‘Redesigning Business Summit’ organised by The Economist, in association with the Design Council, that aims to develop some fresh ideas on how design thinking can be used to seize business opportunities in our increasingly volatile world. As reported on by Jocelyn Bailey in […]

9 February 2010
New Philips phone for the elderly

Philips reports that its new Lifeline Cordless Phone System has been designed “to enable the frail and elderly to maintain independence, despite their changing physical needs.” “The Philips Lifeline Cordless Phone System is a cordless home phone with a medical alert communicator. It provides a Personal Emergency Response Service (PERS) for frail, elderly seniors allowing […]

14 January 2010
From people to prototypes and products: ethnographic liquidity and the Intel Global Aging Experience study

The latest Intel Technology Journal (Volume 13, Issue 30 reports the research and development activities of the Intel Digital Health Group and its colleagues. One article, entitled “From people to prototypes and products: ethnographic liquidity and the Intel Global Aging Experience study“, documents how a large-scale, multi-site, ethnographic research project into aging populations, the Global […]

6 January 2010
‘When I was growing up': ethnographic research on ageing in Ireland published

The Trill Centre is a project by Intel, Ireland’s Industrial Development Agency (IDA), and academic partners including Trinity College Dublin, University College Dublin and the National University of Ireland Galway, focused on technology research for independent living (TRIL). In essence, the centre coordinates research projects addressing the physical, cognitive and social consequences of ageing, all […]

8 December 2009
Motorola research shows technology use is becoming age-neutral

The 2009 Media Engagement Barometer commissioned by Motorola’s Home & Networks Mobility business has revealed a shift in [US] consumer influence that hasn’t been widely recognized yet: age no longer dictates a consumer’s willingness or ability to use media technology or services. In fact, all generations – Millennials (75 percent), Gen Xers (74 percent) and […]

31 October 2009
Implementing digital TV in Italy: the other side of the digital revolution

Italy is in the process of switching to digital TV, and the implementation is pretty much a disaster, as far as I can tell from the reactions in the region where I live (Piedmont). Many of the problems are technological, but not all. A volunteer force of ‘angels’ is doing what it can: Here is […]

5 June 2009
Public design projects by Participle

The site of Participle, a UK social design consultancy, contains some good materials on the design of the next generation of public services. Only the Lonely: Public Service Reform, the Individual and the State Article to be published in the forthcoming issue of Soundings. In 2008, Participle worked with a diverse group of over 200 […]

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