by experientia
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Daily insights on user experience, experience
design and people-centred innovation Audience
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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

20 November 2014
[Book] Design for Policy

Design for Policy Edited by Christian Bason, Chief Executive, Danish Design Centre Series: Design for Social Responsibility Hardcover: 250 pages Publisher: Gower Pub Co; December 28, 2014 Design for Policy is the first publication to chart the emergence of collaborative design approaches to innovation in public policy. Drawing on contributions from a range of the […]

1 November 2014
Biennale Interieur investigates homemaking in the digital age

Anna Bergren Miller provides a short write-up in Shareable on how Joseph Grima and Space Caviar explored changing notions of domesticity at the 2014 Biennale Interieur. “At this year’s Biennale Interieur in Kortrijk, Belgium, British architect Joseph Grima turned the opportunity to curate the show’s cultural program on its head, creating a kind of anti-program […]

27 October 2014
Five things marketers can learn from designers

Why are highly successfully companies putting top-notch designers in key leadership roles, ask David Weber and Lisa Leslie Henderson. What are designers bringing to the table that marketers and other c-level players are not? “In today’s business landscape, where customer experience is the primary source of competitive advantage, designers have much to offer organisations. Although […]

16 August 2014
How to conduct design research for home healthcare devices

As healthcare shifts from the hospital to the home, design research must also morph to keep up, writes Shana Leonard. Who is the typical user of your medical product and what is the use environment? These used to be easy questions for medical device companies to answer. But the increasing shift in healthcare from the […]

21 May 2014
Taschen publishes infographics by Experientia collaborator

The infographics “What Are InfoVis And DataVis About?”, designed by Experientia collaborator Eloisa Paola Fontana, was selected and published in the book “Information Graphics“, by Sandra Rendgen and Julius Wiedemann, published by Taschen. “The idea was to create a friendly and very simple metaphor to facilitate the visualization and communication of this very theorical infography. […]

25 April 2014
Why VC firms are snapping up designers

Irene Au, former head of Google’s User Interaction Team, is the latest designer to make her way to a venture capital firm. Here’s why VCs are so hot for designers and how consumers could ultimately benefit from the trend. “It’s a common misconception that VCs are just check writers who buy a piece of young […]

5 March 2014
De l’importance de l’ethnographie appliquée aux technologies

For once a post in French! Hubert Guillaud of InternetActu describes some examples – mostly from the recent EPIC conference – of the great contribution of ethnography in focusing our gaze on real life practices, in pointing out that what technologists do not see, and in explaining how the strictly technological gaze often fails. [“Le […]

5 March 2014
Reflecting on anthropology and design

A few weeks back I wrote that Rachel Carmen Ceasar (@rceasara) is running a short series on Savage Minds that features interviews with design researchers, ethnographic hackers, and field work makers with their take on anthropology and design. Besides her interview with Nicolas Nova, she has now published a couple more interviews: Anne Galloway – […]

14 February 2014
anthropology + design: nicolas nova

Rachel Carmen Ceasar (@rceasara) is a doctoral candidate in the Joint Medical Anthropology Program at UC Berkeley and UC San Francisco (California, USA). She writes about the subjective and scientific stakes in exhuming mass graves from the Spanish Civil War and dictatorship in Spain today. She is now running a short series on Savage Minds […]

12 January 2014
[Book] Design Transitions

Design Transitions – Inspiring Stories. Global Viewpoints. How design is changing. By Joyce Yee, Emma Jefferies and Lauren Tan BIS Publishers [Book site – Amazon link – selected pages] Abstract Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three […]

12 January 2014
The new design: social innovation inspiring business innovation

Cheryl Heller of CommonWise argues that there’s a new design emerging that works from inside a community and at a systems level, impacting human relationships instead of things. It emerges from the new discipline of design for social innovation, in which the discipline is applied to re-imagining and reinvigorating human resources. This new design, applied […]

31 December 2013
Solving problems for real world, using design

Formally the Hasso Plattner Institute of Design at Stanford University, the D.school has made a global impact by encouraging students to find out what is most useful. Nicole Perlroth reports in The New York Times. “At the heart of the school’s courses is developing what David Kelley, one of the school’s founders, calls an empathy […]

27 November 2013
[Report] Leading Business by Design

Design is now firmly on the business agenda. No longer the cherry on the cake for high-end goods and luxury brands, over the past decade it has gained relevance for the way organisations are structured, how they operate and how they think. An increasing number are starting to use design strategically – to differentiate themselves […]

9 November 2013
All technology is assistive technology

All technology is assistive technology, argues Sara Hendren in a long and very insightful article. “Honestly – what technology are you using that’s not assistive? Your smartphone? Your eyeglasses? Headphones? And those three examples alone are assisting you in multiple registers: They’re enabling or augmenting a sensory experience, say, or providing navigational information. But they’re […]

4 November 2013
Experientia presents “BancoSmart”, the innovative ATM interface designed for UniCredit Bank

The user-centred approach is moving into finance, as banks increasingly connect to their customers’ needs and wants. As part of this trend, global banking and financial services company UniCredit Bank collaborated with user experience consultancy Experientia to create a user-friendly, people-centred ATM – the BancoSmart. Click on image to view slideshow The user-centred approach is moving into finance, […]

4 November 2013
Experientia rivoluziona la user experience degli ATM con “BancoSmart”, l’innovativa interfaccia degli ATM UniCredit

Le banche stanno cercando sempre più di entrare in sintonia con le esigenze ed i desideri dei propri clienti, innovando i propri prodotti e servizi secondo una approccio centrato sull’utente. Per dare concretezza a questo principio, UniCredit ha deciso di collaborare con Experientia con l’obiettivo di rinnovare a fondo la user experience del proprio canale ATM. Click […]

27 October 2013
Book: Speculative Everything

Speculative Everything Design, Fiction, and Social Dreaming By Anthony Dunne and Fiona Raby MIT Press Jan 2014, 200 pages [Amazon link] Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create […]

19 September 2013
Is design still about making things?

The future of design is a broad and slippery subject, one examined number of designers and critics at the recent Alvar Aalto Design Seminar in Jyväskylä, Finland. “With a distinct focus on product and furniture design – as befitting to the festival’s namesake, Finnish architect, Artek-founder and furniture designer Aalto – it’s interesting to see […]

19 September 2013
EthnographyMatters on the relationships between ethnography, fiction and design

This month’s theme of EthnographyMatters, edited by Nicolas Nova, is about the relationships between ethnography, speculative fiction and design. “In design circles, the current interest in “design fiction” is geared towards exploring how prototyping and storytelling can benefit from each other. Design fiction use standard objects and media conventions as a way to express ideas […]

23 August 2013
The UK’s Behavioural Design Lab

The UK’s Behavioural Design Lab is a new collaboration between Warwick Business School and the Design Council, uniting behavioural science with design-thinking. They help organisations transform a better understanding of people into innovative solutions that improve society. Our Belief The biggest issues in society, from obesity to climate change, are due to behavioural and lifestyle […]

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