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  Posts in category 'Creativity'
1 April 2008
Milan to host 2015 Expo
Expo 2015 It’s all over the Italian press (the winners) and the Turkish press (the losers), and on a small number of international news outlets: Milan will host the 2015 Universal Exposition (a.k.a. “Expo” or “World Fair”).

In a day and age when Universal Expositions are no longer the top international events they used to be one hundred years ago, Milan is nevertheless totally excited about the nomination.

I am not yet, but then these events tend to galvanise people and decision makers, and can push things forward quickly. Since Italians are famous for pulling their act together at the very last moment — faced with the prospect of otherwise making a “brutta figura” (a rather poor showing) — I wouldn’t underestimate the power of the 2015 Expo either.

World Fairs have over the last decades become platforms for nation branding:

“From Expo ‘92 in Seville onwards, countries started to use the world expo more widely and more strongly as a platform to improve their national images through their pavilions. Finland, Japan, Canada, France and Spain are cases in point. A large study by Tjaco Walvis called “Expo 2000 Hanover in Numbers” showed that improving national image was the primary participation goal for 73% of the countries at Expo 2000. In a world where a strong national image is a key asset, pavilions became advertising campaigns, and the Expo a vehicle for ‘nation branding’. Apart from cultural and symbolic reasons, organizing countries (and the cities and regions hosting them) also utilize the world exposition to brand themselves. According to branding expert Wally Olins, Spain used Expo ‘92 and the 1992 Summer Olympics in Barcelona in the same year to underline its new position as a modern and democratic country and present itself as a prominent member of the EU and the global community.

The quote above is from Wikipedia, and the current Fair at Zaragoza, Spain is a case in point. I presume the same nation branding thing will happen when Shanghai gets the honour in 2010.

The 2015 Expo will surely be an opportunity to help crystallise a discussion of the future direction of Italy (which is already starting with the Italy 150 celebration in 2011) - and this in itself is a good thing.

Here some lines from the Reuters story on the nomination:

Italy’s fashion and financial capital Milan won the race on Monday to host the 2015 Universal Exposition, a welcome victory for a country that has been buffeted by a food scandal and political feuding.

Officials for the Paris-based International Bureau of Exhibitions (BIE) said Milan defeated the western Turkish city of Izmir by 86 votes to 65, dashing Turkish hopes of hosting the world’s biggest fair for the first time.

Read full story

22 March 2008
What does your city say about you?
Cities Newsweek’s Katie Paul interviews Richard Florida to find out how new ‘creative classes’ are changing cities around the world and what our chosen cities say about us.

Here is the introduction:

Is it just a cultural quirk that the New York women in “Sex and the City” are constantly kvetching about their love lives? Not according to “urban expert” Richard Florida, a business professor at the University of Toronto who studies how place affects lifestyle. In a new book out this week, “Who’s Your City?,” Florida says the world is far from flat, as New York Times columnist Thomas L. Friedman has argued. In fact, it’s spiky, with money, innovation, and distinct personality types increasingly clustering in the world’s major metropolises. Using data collected from satellites and census surveys, Florida describes how a “creative class” of people is changing the economic landscape by congregating in a shrinking set of cities located farther and wider than ever before. What’s more, different types of these creative innovators are sticking with their own kind, molding each city’s distinct demographics, job markets, and mating markets (or dating scenes). So despite the gadgets that now allow us to work from anywhere, says Florida, choosing where to live is more important than ever before. And as to all the frustrations expressed in “Sex & the City”? Well, just blame the 210,820 more single women than men living in the New York metropolitan area.

Read interview

12 March 2008
Creative Britain: New Talents for the New Economy
Creative Britain The UK government is aiming to make the country a global leader in the arts, media and advertising through initiatives including the creation of thousands of new apprenticeships and the launch of a Davos-style world creative business conference.

Prime Minister Gordon Brown and the culture secretary, Andy Burnham, unveiled the action plan, Creative Britain: New Talents for the New Economy, in what the government is labelling the first-ever comprehensive, state-supported plan to move the creative industries from the “margins to the mainstream of economic and policy thinking” in the UK.

The action plan [which was welcomed by the design industry] outlines 26 commitments for both government and the creative industries to nurture talent, create jobs and to drive the UK’s international competitiveness.

One of the initiatives is to develop a new annual World Creative Business Conference that will act as the “centrepiece” of an international push to make the UK the “world’s creative hub”.

- Read full story [The Guardian]
- Download action plan (pdf, 1.2 mb, 81 pages)

(via Richard Florida)

12 March 2008
Art Center College opening up a global debate
Global Dialogues The world of design and innovation has greatly changed in the last decade. The challenges are more complex, more intricate, and more systemic, and therefore require an increasingly holistic and multidisciplinary approach, especially in education.

Or in the words of Richard Koshalek, president of the Art Center College of Design:

“The educational requirements of complex fields such as design, coupled with advances in technology and communications, demand that colleges and universities deliver knowledge and experience at a global level.”

Design schools are engaged in various explorations on how to best address this new context. Some bring in new people on their faculty, others start off industry or public sector collaborations; some collaborate with other institutions, others even merge with them (as Helsinki’s art and design school is planning to do).

The renowned Art Center College of Design has done many of the above things as well, but is now going for something much more ambitious - it is breaking out of its own physical spaces (be them the Art Center itself, California or the USA in general), and are creating a series of what I would call “open innovation forums” on a global scale, all with the aim of “developing people”.

Last week I was invited (thank you, Rudy) to attend one of them: the Disruptive Thinking event in Barcelona.

Disclosure: Art Center paid for my trip and stay, on the condition I would write an article. They didn’t say anything more, so I feel free to write what I think.

The Barcelona event, organised in collaboration with the prestigious ESADE business school, is the first in a series of global dialogues that Art Center is scheduling in a number of continents, as well as online. It is also the beginning of a wider initiative towards this European design city: the Art Center Barcelona Project.

The Art Center Barcelona Project is a joint platform between Art Center and ESADE for postgraduate education, research and business networking in the field of innovation and design. This time the emphasis is on content-based international collaborations, rather than conventional bricks-and mortar “branches” overseas (as Art Center tried unsuccessfully for ten years starting in 1986 in Vevey, Switzerland).

The benefits are of course obvious: a local partner has local knowledge, local networks, local staff and local facilities. The foreign partner brings in expertise and insights that will proof to be valuable to the local partner. And the investment for the Art Center is no where in the range of building a new school. Aside from that, there are also the brand implications and opportunities for recruitment and student admissions. In short, a win-win for both.

But there is more… 
 

A social engagement

Art Center has an initiative I really like: designmatters. Launched in December 2001, Designmatters at Art Center explores the social and humanitarian benefits of design and responsible business.

“We believe that design, responsibly conceived and applied, can contribute to solving such contemporary challenges as sustainable development and providing for basic needs and services, including adequate public health, safety, education, housing and transportation.”

Designmatters, which engages Art Center students, faculty and staff, focuses on four major themes: public policy, global healthcare, human sustainable development, and social entrepreneurship. In the last years Art Center has become quite active in developing countries, and thanks to its designmatters initiative, has become the first school to be designated a Non-Governmental Organization (NGO) by the United Nations Department of Public Information (UNDPI) and United Nations Population Fund (UNFPA). It also is a member of the Organization of American States (OAS) as a civil society organisation.

Designmatters is crucially part and parcel of the Barcelona Project: collaborations with educational, civic and cultural institutions particularly on social and humanitarian issues are a key focus, which is part of the reason why there was such a strong emphasis on broader social and humanitarian issues during the Disruptive Thinking event that I attended.

One of the themes the Barcelona project particularly wants to address is the role of design in cities, which “must be redefined according to wider principles of sustainability — not only in relation to the environment, but also in terms of energy production and consumption, economic prosperity, social justice and cultural development.” And that’s how it should be.
 

Trying to think disruptively

Thinking in a disruptive way is not an easy thing to do, it requires good ideas and the power to make them stick so that they can actually become disruptive, otherwise they don’t make much impact. The overall themes of the Disruptive Thinking event — climate change, geopolitics, business, science, belief, and design, have of course a history of lots of disruptive thinking.

The organisers were courageous: they sought out “‘disruptive’ thinkers and practitioners who — despite the many risks involved — bring vital energy to bear on these issues and push them in new and productive directions for society.”

The one-day event was chaired by British journalist Richard Addis, who selected primarily British or UK-based presenters (with the exception of the ESADE dean) to be in charge of each of the six sessions. These six presenters in turn selected one to three guests each, which were of course also primarily from the US (insofar they were not at SXSW) or the UK. There wasn’t much of a presence from the rest of Europe or the world (besides the one courageous Ugandan journalist), and that was frankly a serious gap. Although the guests were very insightful and by times really funny (as only Brits can be), I really wanted more diverse viewpoints than the conference in the end was able to offer.

Josh Nakaya, an Art Center product design student did a truly excellent job at blogging the conference, and later upgraded them with responses. Also the video streams are now available. So I will refer to these summaries and videos in my comments below. There is also a webpage with the full line-up of speakers.

So let me start with tackling the sessions one-by-one.
 

Climate Change [summary - response - video]

In this first session, Harry Eyers of the Financial Times conversed with Peter Head of ARUP and Sara Wheeler, an environmental writer.

Harry Eyres started by asking the panellists if rediscovering our creativity could be a key to addressing climate change, or more specifically: “Can the threat and reality of climate change be an inspiration to redesign the way we live?” And that’s what they talked about, sort of. The panellists described the current status of climate change and tried their very best on imagining strategies — such as China’s eco-cities, the importance of systemic thinking, a different culture about how we relate to nature, a better land use policy, better leadership, or a renewed attention to the spiritual dimension — that could drastically reduce the total ecological impact we have on the planet.

In the end though I didn’t hear much new nor disruptive, whereas climate change itself is such a hugely disruptive development. I was expecting more insight (why not get WWF’s climate change specialist for instance?) and more innovative ways of thinking through the problem. Sara Wheeler made one strong statement that I really liked though: “Climate change is now part of the human experience, what it is to be human. That really needs to be thought about.” It also definitely set the right tone to start off the conference with this major environmental issue.
 

Geopolitics [summary - response - video]

Richard Addis chaired the session on geopolitics. His selection of guests was unusual but highly defendable: Ron Haviv who is a war photo journalist (with a website worth checking out), and Bernard Tabaire, who is the courageous, thoughtful and highly articulate editor of the Ugandan newspaper The Monitor, and keeps on getting in trouble with the Ugandan authorities. I liked the idea of talking about geopolitics with people who are living the effects of these choices in their daily lives.

Both Ron and Bernard are in the business of creating awareness and holding people responsible for their actions. Yet we need leaders, and although Richard started off with the right statement (”politics is about leadership”), the discussion quickly degraded into rather (perhaps disruptive but definitely) unrealistic ideas for change, such as abolishing armies or abolishing politicians, underlined by sharp criticisms of government behaviour.

Reflecting back on it, I agree entirely with what Josh Nakaya wrote in his response, of which I quote the conclusion:

“Again, the core questions were not really addressed: Are there any political ideas so radically disruptive that they could redesign for the better the way the great powers run the world? Can political ideas solve anything? Or are we doomed to a permanent state of violent flux? I believe the answers to these are yes, yes, and no. Mr. Tabaire presented the seed of a radical idea that was left untouched: developed countries, on the whole, face less life-threatening situations than undeveloped ones. Development starts with education. What then, of any army whose primary strategy is preemptive action and whose primary tactic is education?”

To me, it was a dialogue full of promise that somehow never made the cut of impactful debate. 
 

Business [summary - response - video]

This dialogue was the smallest of all: Lynda Sale, a partner of Sale Owen, a marketing consultant and artist discussed disruptive thinking in business with Alfons Sauquet, dean of the ESADE business school.

Sauquet was very much the wise academic who brought structure to it all, e.g. by his distinction between incremental and transformational innovation. He was also strong at pointing out how conservative businesses really are, and why they are often antithetical to innovation and that this also can also hamper recruitment. ESADE is doing some work for a French cosmetics company that came to realise that they couldn’t attract the best and the brightest anymore because what they were offering didn’t seem to be relevant anymore to these young people. So how would business need to change to address such a challenge? And how should businesses change to address the challenges of climate change or geopolitics?

In essence, Sauquet argues, companies need to rethink themselves so that they will provide an environment that attracts the best people so that innovation can take place. 
 

Science [summary - response - video]

This was definitely the best session, and if there is one video you should watch it is this one. I very much enjoyed when theoretical physicist Fotini Markopoulou told a baffled audience, after a brief but sharp introduction, that she had come to the conclusion that “space is not really a valid concept, it doesn’t exist”. She paused to give the audience the time to digest this highly disruptive idea, and then continued with an explanation of her thinking, concluding “If you believe space exists, it leads to all kinds of problems.”

Other “experts in what we don’t understand” on this panel, chaired by science writer Robert Matthews, were astronomer David Hughes and mathematician David Orell.

Aside from some more disruptive thoughts (why shouldn’t there be a conference on disruptive thinking on a planet 400 light years away from us?), the three scientists each underlined how much less they know now than they thought they knew at the beginning of their careers. This of course implies, as astronomer David Hughes said, a deep sense of humility, which is a lesson not just for scientists.
 

Belief [summary - response - video]

Bigna Pfenninger, founding editor of The Drawbridge, invited academic scientist Charles Pasternak and the endearing egyptologist Joann Fletcher.

Three main lines of thought came through from this discursive session: spirituality cannot just be pushed aside as a delusion; it’s impossible to understand large parts of our world and our history without understanding or appreciating belief systems; and belief - whether you think it is a placebo or not - is so powerful that it can affect circumstances.

The dialogue didn’t develop much, sometimes there wasn’t even much of a dialogue. My take back of it all was Joann Fletcher’s statement at the end: “I think globally there should be more respect for the individual. People should be respected for their own individual opinions within any of these ‘fundamentalist’ groups. I have every right to say what I think regardless of the religious set-up in my country. Individual voices need to be heard”.

Looking back, while I agree with Josh Nakaya’s comments on this session, I would also like to add that belief here was quite narrowly interpreted as religious belief or spirituality. Yet, we all have beliefs, convictions, assumptions, which are not justified by facts. We construct beliefs in order to manage our world. But our world often changes more rapidly than these belief systems do, which leads to all kinds of frictions, with people fighting the battles of the past, or politicians making decisions about the future with belief systems that in essence were defined by facts and experiences that go several decennia back in time. 
 

Design [summary - response - video]

Finally, Stephen Bayley, who is a design commentator and founder of the Design Museum, had three guests: Blaise Agüera y Arcas, an architect at Microsoft Live Labs, architect of Seadragon, and the co-creator of Photosynth, Chris Lefteri, a materials expert and product designer, and Thom Mayne, architect and founder of Morphosis.

A lot of time was spent on the discussion of abstract concepts like beauty or permanence, whereas other ideas — the relevance of ecosystem thinking for design, concepts such as engagement or mystery, and how we are nowadays increasingly driven by the experience of the interaction — were touched upon but not further developed. In the words of Josh Nakaya:

“I felt like design—as the final dialogue and the core focus of the organization sponsoring the dialogues—should have been the capstone of the whole event. However, the dialogue was scattered, focusing primarily on whether or not beauty exists, and whether permanence or impermanence should be a focus of designers’ work. The coming disruptions in industrial design, architecture, and planning and how they would affect our lives were to be discussed, but this question was never even recognized, much less addressed.”

Stephen Bayley was apparently strongly guided by an aesthetic, product-oriented concept of design: beauty and permanence are concepts that are to some extent relevant within this context. But design has moved on, so — quit naturally — the participants built on these concepts to make their own points, which often diverged strongly from the question at the outset.

In short

The event as it happened was not ideal: some of the presenters were not leading their sessions very well, not everyone had valuable ideas to contribute, the match between the theme of disruptive thinking and what was actually being discussed was absent by times, and there was not always a clear sense of direction.

It was clear that the sessions were underrehearsed, if rehearsed at all. Too often people went off on their own tangent, with a presenter unable or unwilling to pull them back on a clear path.

I also wondered afterwards to what extent I actually had heard new things, or whether the things I had heard I couldn’t just as easily have picked up in a book or a good magazine.

The answer is probably yes. But books and magazines are monologues by their nature. This was in concept and execution a series of dialogues. In the beginning of this article I described how this Barcelona event fits into a wider strategy of open collaboration, open communications and social engagement. This is not just a valuable and laudable approach, but also one which is highly relevant and timely in contemporary society. We need more of these initiatives, not less. They have to be fine-tuned and improved, no doubt, but in essence we need dialogues and collaboration between disciplines, between different parts of society, between different regions in the world. The world has become too complex for each of us to figure things out by themselves.

And that is what to me these Global Dialogues are really about.

I also hope that Art Center will deliver on its commitment to continue the conversation online, to have a continuous dialogue. The event blog is now basically dead, and there have been no comments whatsoever on any of the posts that I could find. So probably this is not the right tool - a new one needs to be developed. 
 

What about the US?

The Art Center is an American school, its students are based in California. How can they participate in the global dialogues? In fact, many of the Art Center events are also taking place in California: the recent two-day summit on Systems, Cities & Sustainable Mobility (proceedings are already available - the next summit is in February 2009), and the upcoming Serious Play conference.

27 February 2008
Yrjö Sotamaa on Helsinki’s new Innovation University
Yrjö Sotamaa I recently interviewed Prof. Yrjö Sotamaa, President of the University of Art and Design Helsinki.

Sotamaa is the man behind the initiative to start a new Innovation University in Finland, by bringing together three Finnish top universities: the University of Art and Design Helsinki (TAIK), the Helsinki University of Technology (TKK), and the Helsinki School of Economics (HSE).

The goal for the new university, due to start in August 2009, is to be one of the leading institutions in the world in terms of research and education in the field of technology, business studies and art and design.

The initiative is a much bigger and ambitious version of a general multidisciplinary approach that is currently also being implemented in some other major centres of education. Design-London at RCA-Imperial will create an ‘innovation triangle’ between design (represented by the Royal College of Art), engineering and technology (represented by Imperial College Faculty of Engineering), and the business of innovation (represented by Imperial’s Tanaka Business School). Carnegie Mellon University puts design, engineering, and business students into teams to work on projects. And the University of Toronto’s Rotman School of Management pairs MBAs with design students in product development classes.

Classes for the 22,000 students will be in English, in order to attract students from all over the world (many of whom might end up working again for that famous Finnish multinational, Nokia, who is one of the sponsors of the initiative).

What is interesting too, is their radical choice for a human-centred, multidisciplinary, and prototyping approach.

Read interview

18 February 2008
Beyond the creative industries
Innovation Three publications by NESTA (the UK’s National Endowment for Science, Technology and the Arts) examine the role of the creative industries.

Beyond the creative industries maps the state of the creative economy in the United Kingdom, and measures their contribution to economic activity.

Creating innovation presents the results of major new research into the role of the creative industries in stimulating and supporting innovation in the UK. The research investigates and quantifies how artistic and creative activities link into the wider economy.

Making policy for the creative economy finally explains what it means for the UK to start thinking of itself as a ‘creative economy’ rather than a set of ‘creative industries’.

15 February 2008
Why immigration is vital to innovation
The Difference Dividend Just like any other innovative company in Europe, Experientia is sometimes faced with very tough immigration laws. Hiring someone from outside the EU is quite a challenge and sometimes results in us loosing out on the opportunity to attract really good people.

So I am pleased to see some debate on the issue. NESTA, the UK’s National Endowment for Science Technology and the Arts, has just published a “provocation” written by Charles Leadbeater (author of We-Think) on why immigration is vital to innovation.

Entitled “The Difference Dividend“, the essay starts of with an outline of the three critical connections between immigration, innovation and creativity, argues (rightfully) that the debate about immigration is conducted in a thick fog of prejudice, anecdote and rumour, and describes in detail the critical contributions immigration makes to our capacity to innovate.

Leadbeater warns that diversity is not enough for innovation to take place (”The costs of diversity need to be well managed to make sure the benefits come through.”), highlights how people need to trust one another to share ideas and build upon one another’s contributions for innovation to emerge, and ends with four main implications for policymakers keen to maximise the impact of immigration on innovation.

Timely indeed, as multiculturalism came again under attack today in the UK (see The Guardian and The Times).

15 December 2007
Handmade 2.0
Handmade 2.0 Rob Walker of the New York Times Magazine asks what so many crochet-hook-wielding, papermaking, silversmithing handicrafters are doing online and tries to prove that the future of shopping — and of work — is all about the past.

The article is mostly a profile of Etsy, a company that hosts an online shopping bazaar for all things handmade.

“Only about two years old, the company is not currently profitable but is somewhat unusual among Internet-based start-ups of the so-called Web 2.0 era in having a model that does not depend on advertising revenue. It depends on people buying things, in a manner that the founders position as a throwback to the way consumption ought to be: individuals buying from other individuals. “Our ties to the local and human sources of our goods have been lost,” the Handmade Pledge site asserts. “Buying handmade helps us reconnect.” The idea is a digital-age version of artisanal culture — that the future of shopping is all about the past.”

The author is particularly interested in the new technologically enabled “new craft movement” as a social commentary on consumer culture, but has not explored what the possibilities might be if these objects themselves would become carriers of information.

If you want to know more about this, I suggest you to explore the work of Ulla-Maaria Mutanen, whose Thinglink (blog) organisation is all about the Internet of Things, applied to the world of crafts, and whose approach is closely connected to the Spime concept envisioned by Bruce Sterling.

Read full story

9 October 2007
Interview with Jonathan Kestenbaum of NESTA on innovation and design
Jonathan Kestenbaum A few weeks ago I interviewed Jonathan Kestenbaum, the CEO of NESTA, the UK Endowment for Science, Technology and the Arts.

The interview, which is now published on the website of Torino 2008 World Design Capital in both English and Italian, deals with innovation and design. Kestenbaum explains in great clarity how NESTA works to stimulate innovation, and how design, and in particular human-centred design, is a central part of that approach.

Some quotes:

“Much of our practical experimentation and much of our reflective research is suggesting that the next bounce of the ball, as far as innovation is concerned, will not necessarily take place within disciplines but between disciplines.”

“Design to NESTA is a tool for innovation. Basically it is a problem solving process, which is highly visual and very human-centred because it starts with the needs of people. Design is key to good innovation. For NESTA, design and its visual processes allow the early testing of ideas, leaving space for early and relatively cheap failure and reducing the risks and costs for innovation. This design approach also makes sure that the testing and the prototyping are very human-centred. If people do not want the product or do not know how to use the product, if they cannot understand the product, you will never get it to market. Design is the process through which all of this happens.”

“We sat down with the heads of the Royal College, Imperial College and Tanaka Business School who were planning to support interdisciplinary projects on a major scale and discussed the formation of an incubator for some of these projects - projects that would be the result of the integration of design, engineering, science and business. Across the organisations involved in what has been named ‘Design-London’, several million euros have now been invested and we have managed to get that matched by Government. This month the incubator and rest of Design-London will open and be the first of its type, bringing together artists, engineers and business graduates- to all work on new product development.”

Read full interview

4 October 2007
Frog Design Mind newsletter on identity and meaning in the world of design
Frog Design Mind The latest issue of Frog Design Mind (permalink), the bi-monthly newsletter of Frog Design Inc., is devoted to identity and contain a rich group of articles on “the struggle to find new meaning in the growing landscape of design”. Here is a selection (and the first one in particular, by Mark Rolston, is highly recommended - it’s an excellent piece of writing):
Defining The New Singularity Defining The New Singularity
Exploring the next level of convergence: between hardware and software, information and object, human and technology.

“As the writer Bruce Sterling puts it, borrowing a bit from Baudrillard and applying it to design, we are now approaching an age of technological advancement when ‘there is more stored in the map than there is in the territory’. Put more simply, the story surrounding a given ‘thing’, a product or service we buy and use, is rapidly exceeding the value of the thing itself. The identity of a product can no longer be easily defined through its form factor, but rather by the information that encases it, passes through it, and is accumulated by it over the course of its lifetime.”

Change Agency Change Agency and Transformologies
Understanding the power of design to facilitate positive change in the end-user.

“Can personal development be better shaped by the technologies we, as designers, create? What if products and environments were designed to acknowledge individual aspirations and facilitate the realization of users’ potential? Could our products not only change users’ behavior, but actually foster within them the qualities that they seek?”

Parenting 2.0 Parenting 2.0
Key principles for the creation and curation of your child’s online identity.

“The purpose of this article is to provide you, the parent, with some basic principles for navigating the wonderful world of social networking and Web 2.0 with your children - all while keeping them safe, socialized, and engaged. They are not rules, or guidelines, or a philosophy of parenting. They are just basic principles that remind you, and your kids, to think before you press that Enter key.”

Is this how your kids see you? Is Your Hard Drive Worth More Than Your Life?
The influence of technology on the collective experience of today’s families.

“Before the presence of cameras and the like, humans passed on knowledge through storytelling, intertwining personal experience with a sense of place and time. They created visual landscapes through words, art, and the objects around them. This storytelling codified a shared sense of experience, bringing the audience into a collective understanding of their culture and environment. As the stories were passed on, every teller became a part of the tale – rendering history subjective, reality shared. In our frenzy to safeguard our memories in the online world, we have removed the intimacy of storytelling. We have made the web, not each other, the major source of shared experiences, knowledge, and opinions (often not even our own).”

Ravi Chhatpar HBR: Melding Design and Strategy
In the September 2007 issue of Harvard Business Review, frog Strategy Director Ravi Chhatpar published the following article, outlining the benefits of an iterative design process, in which design and business strategy impact one another directly.

“From concept through development, designers should function in parallel with corporate decision makers, creating prototypes for a number of variations on a product and then testing them with users and, if appropriate, partners. Tracking how customers’ ways of using a product evolve over time also makes it possible for designers to identify desirable new features and, in some cases, create new functionality in conjunction with users.”

3 October 2007
Creative Europe
Max-Planck Institute of Economics Via Richard Florida’s blog, I found out about a new paper on “The Creative Class and Regional Growth in Europe” by Ron Boschma and Michael Fritsch from the Max-Planck Institute of Economics in Germany. Florida summarises it as follows:

“They’ve assembled cool data on the creative class in 450 city-regions in Europe. And then they used that to identify major creative class centers, the factors which attract the creative class, and effects of the creative class on regional economic development Their findings show that the creative class measures (that is occupations) significantly outperform human capital in economic growth. They also find that the creative class is highly concentrated in Europe. Interestingly they find that urbanization per se is not an important determinant of creative class locations, but rather that active arts and culture scenes (measure by the bohemian index) and a climate of openness and tolerance play key roles. This is careful work by an independent and objective team of scholars which provides powerful confirmation of the power of the creative class theory in explaining regional outcomes.”

The more conventional abstract goes as follows:

“We analyze the regional distribution and the effect of people in creative occupations based on data for more than 450 regions in eight European countries [Denmark, Finland, Germany, Netherlands, Norway, Sweden, Switzerland and United Kingdom]. The geographic distribution of the creative class is highly uneven. The creative class is not attracted to highly urbanized regions per se, but rather a climate of tolerance and openness seem to be rather important factors. We find that the creative class has a positive and significant effect on employment growth and new business formation at the regional level. Human capital as measured by creative occupation outperforms indicators that are based on formal education.”

Download paper (pdf, 876 kb, 35 pages)

16 September 2007
Singapore Polytechnic’s diploma in experience design
Singapore Polytechnic's diploma in experience design The Singapore Polytechnic now offers a new three-year degree in Experience Design (Interaction & Product).

Description:

Students are equipped with creative design skills backed by a strong foundation in technology and craftsmanship.

This course is a specialised design programme which focuses on engaging contemporary cultures, business and technology by exploring new strategies for generating design ideas using both digital and physical media. These ideas are then turn into reality with innovative craft, technical innovation, invention and professionalism.

The course is designed to support the Government’s initiative to produce multi-disciplinary specialists who are well equipped with skills to understand design, technological processes, and enterprise to propel the growth of the creative industries.

The aim of the programme is to train students to be an Experience, Product and Interaction Designer, who is able to conceive creative products and services, and the experiences associated with these, for contemporary cultures.

This is achieved by understanding the users’ experience, imagining new opportunities, testing and prototyping ideas, determining and applying appropriate materials, processes & technologies, and designing and crafting new interactive experiences and enterprises.

A full listing of the courses and their descriptions can be seen here.

Interestingly, the Singapore Polytechnic has also launched a new Experience Design Centre [no website]. Singapore Radio International has published a short interview with Liang Lit How, the centre’s director.

I am curious to hear if Niti Bhan, who just moved to Singapore, has some more insight on these initiatives.

29 August 2007
Copenhagen conference about creativity, innovation and co-creation
Ecci X Co-creation is on the agenda when Copenhagen will be the centre of the world’s prominent specialists within creativity and innovation, reports Copenhagen Capacity.

The 10th European Conference on Creativity and Innovation, ECCI X is to convene on 14-17 October 2007. Its ambitious goal is to innovate innovation and the opening question is: “Is it possible to create a new type of convention on creativity and innovation?

Not by defining the terms again or addressing how it could be done better and faster, but how creativity and innovation could make a positive difference to the world.”

The conference will among other things focus on rethinking the dynamics between user, creativity and innovation.

Presentations from more than 30 difference nationalities will be held and ECCI X is expected to attract up to 400 participants from the entire world. Among the organizers is the network association IKI, Initiative for creativity and innovation and member of the board Lars Tolboe says to Børsen Business Daily:

“Creativity and innovation do not come automatically. We need to be committed! Therefore, it is also important that Copenhagen is hosting conventions such as ECCI where co-creation is not only a theme but is setting the framework with the result that focus has moved from speaking about co-creation to creating through co-creation. In my experience we will always have the best results when everybody is committed and contributes actively. This can also be seen in the events of our own association.”

The conference is a joined organisation of the Danish Initiative for Creativity and Innovation (IKI), the Copenhagen Business School (CBS), the European Association for Creativity & Innovation (EACI), and Zentropa WorkZ.

- Conference website
- Conference vision document (pdf, 12.6 mb, 9 pages - Don’t ask me why this file is so big)

25 August 2007
Share Award: digital art prize 2008 competition announcement
Share Festival Piemonte Share Festival announces the second edition of the Share Prize 2008 for digital art.

The competition jury, chaired by Bruce Sterling, will award a prize of 2,500 Euro to the work (published or unpublished) which best represents experimentation between arts and new technologies.

The contest is open to any Italian and foreign artist using digital technology as a language of creative expression, in all its shapes and formats and in combination with analogical technologies and/or any other material (i.e. computer animation / visual effects, digital music, interactive art, net art, software art, live cinema/vj, audiovisual performance, etc.).

(via Bruce Sterling’s Viridian Design, embellished with Bruce’s personal commentary)

6 August 2007
‘Game School’ aims to engage and educate
The Game School Soon New York City will be home to a new 6-12th grade public school that will use game design and game-inspired methods to teach critical 21st century skills and literacies.

Opening in fall 2009, the school is being created by the Gamelab Institute of Play (blog), a New York City-based not-for-profit organization that leverages games and play as transformative contexts for learning and creativity, in collaboration with New Visions for Public Schools, a not-for-profit organization that works in partnership with the New York City Department of Education to improve academic achievement in the City’s public schools.

The John D. and Catherine T. MacArthur Foundation recently awarded a grant of $1.1 million to help with planning and development.

According to a Wired news story, the planners “are looking at how games naturally engage players and teach them new skills, and hope to apply those principles to create kids who not only ace their SATs, but are also well suited for the 21st century.”

“Games offer a context for problem-solving with immediate feedback, and often involve social interaction that can reinforce lessons learned. Combine that process with the skills that modern games encourage — like computer literacy and navigating through complex information networks — and you have the basis for a brand new pedagogy. […]

The meaning of ‘knowing’ today has shifted from being able to remember and repeat information to being able to find and use it.”

2 August 2007
Promoting user-centred design innovation in Ireland
Centre for Design Innovation The Centre for Design Innovation, which is funded by Enterprise Ireland, an agency of Ireland’s Department for Enterprise, Trade and Employment, aims to research and promote design thinking as a means of driving successful innovation; its goal is to make businesses more competitive and public services more effective.

The Centre, which is run by Toby Scott, previously a director of the UK Design Council and before that an advisor to the UK Government on creativity, design and innovation, takes a strong user-centred approach to innovation: “Design innovation only occurs by understanding and anticipating the needs of your users and creating successful products or services that fulfil their desires. This in turn creates competitive advantage for your organisation.”

In May 2007, Justin Knecht, programme manager at the Centre launched the Innovation by Design programme, a 15-month programme where selected companies use design research tools to better understand their end-user needs and develop these insights into new products and services.

“In June 2007, all the companies in the programme participated in a user-centred design workshop at the Centre for Design Innovation. Three to six representatives from each organisation, including most Managing Directors, learned the tools and techniques firsthand that they would apply to their own businesses. The day was facilitated by Colin Burns, a user centred design expert and former Director of IDEO London. Over a three month period, the organisations will apply these design research tools to their users before convening in September 2007 to discuss what they have learned and the opportunities they have identified to implement through September 2008. The Centre will be taking a qualitative and quantitative measurement of the programmes effect on each organisation.

To most companies this approach is completely new, so each company is partnered with a Design Associate, who provides hand-on mentoring and facilitation with the tools. As opposed to traditional consultancy, the goal of this programme is to leave a legacy of skills within the organisations beyond the end of their involvement with the programme. The mentors will spend at least 40 hours with each company over the course of the programme, which equates to a series of full-day and half-day visits.”

The team is now also working on two long-term projects that will raise the profile of design and its role in innovation.

  • Innovation Northwest” will be a yearlong festival celebrating the role of design within business, the public sector and communities across the border between the Republic of Ireland and Northern Ireland. In recent memory, few other areas have suffered so much due to social migration and the decline of traditional industries caused in part by the “troubles”. This will be an opportunity to re-brand the region as a natural home for innovation and enterprise and to demonstrate the powerful impact of design across all sectors.
     
  • The Centre for Creativity will provide a permanent “home” or focal point for design, innovation and creativity in Ireland. It starts from the premise that we are all innately creative but that our external environment, be that education, work or community, conspires to suppress that creativity. The Centre will provide a physical (and metaphorical) space to support businesses, communities and organisations to seek creative solutions to their problems.
29 July 2007
Web special on factors that make a city great
Urban Manifesto A large chunk of the latest issue of Monocle magazine on the 20 most liveable cities in the world is freely available via the International Herald Tribune.

All the content is linked from the introductory article “Urban Manifesto: Factors that make a city great” by Tyler Brûlé, Monocle’s editor-in-chief.

“Our mission for this issue is a simple one - we want to improve the urban experience. It’s a tricky enough task for forward-thinking local governments to tackle, let alone a media brand, but we’ve been thinking about this theme since our launch and decided the best time to engage politicians, developers, architects, financiers and anyone else who has influence or an opinion about city-life was while they were stretched out, relaxed, taking the sun and fully focused on their own quality of life.

Our focus is firmly fixed on identifying the components and forces that make a city not simply attractive or wealthy but truly liveable. Researched over a three-month period, our quality of life survey is 50 per cent scientific (we’ll come to our metrics shortly) and 50 per cent subjective (sometimes a place just rubs you the wrong way and you’re not quite sure why).”

Web specials include:

And if that’s enough, there is also a comments section.

17 July 2007
Publicly funded culture and the creative industries
Publicly funded culture and the creative industries Today the UK think tank Demos posted a short publication (32 pages + footnotes), entitled “Publicly funded culture and the creative industries“.

Abstract
The relationships between publicly funded culture and the creative industries are often assumed to be clear and straightforward. In some cases this is true, but there are more complex factors at work. The creative industries are poorly understood in policy, partly because they often do not conform to traditional expectations about how businesses work, and partly because their scale makes them hard to measure and hard to engage with. This paper calls for new understandings of how culture can benefit the creative industries.

Download publication (pdf, 617 kb, 48 pages)

15 July 2007
Bruno Giussani on how free talk services lead to surprising user creativity
Skype Bruno Giussani reports in his Business Week column on how some users of Skype and other free Internet services are exploiting the technology in creative and unconventional ways.

Give people unlimited cheap or free phone or voice-over-Internet service and what happens? Not much, according to research by sociologists and anthropologists. People don’t tend to increase the number or length of their calls significantly. There is only so much time you can spend talking, after all, and a phone call requires more commitment in terms of attention than, say, an instant messaging session—just try handling multiple phone conversations in parallel.

Yet there are exceptions. The rise of Skype, MSN, GoogleTalk, iChat and the other free Internet telephony and videotelephony services out there has led people to use voice and video communication in surprising, unconventional, and creative ways.

He goes on to list a whole range of “unpredictable” examples that are “all uses of Skype, MSN, and similar services that the engineers who developed them never intended, and the marketers never foresaw”.

Giussani concludes that “successful communication technologies are designed with this openness at their core, so that their real applications can be figured out not by the developers or the sellers, but by the actual users”.

Read full story (mirror)

12 July 2007
Event highlights of Torino 2008 World Design Capital
Torino 2008 World Design Capital Torino 2008 World Design Capital just published short summaries of its event highlights (unfortunately below the fold - so they are easy to miss).

They include the Geodesign and Flexibility exhibitions, respectively curated by Stefano Boeri (Italy) and Guta Moura Guedes (Portugal) in the Spring; an international Summer School and a conceptual Olivetti exhibition in the summer; and an week full of events organised by International Houses of Design as well as an exhibition on creativity in car design in the autumn.

The Icograda Design Week will also take place in Turin - after Havana, Seattle and Istanbul - with several exhibitions, conferences and workshops. The year will start off with a spectacular New Year’s Eve event.