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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

29 September 2014
Reflecting on EPIC 2014

Simon Roberts – now of Stripe Partners – was the organizer of last year’s EPIC (Ethnographic Praxis in Industry Conference) in London. He did a truly excellent job. This year he was at EPIC in New York, not as an organiser any longer, but as an engaged participant. Here are his thoughts on how it […]

8 September 2014
Experientia @ Epic 2014: focusing on relationships and values

It’s that time of year again, when ethnography professionals come together to exchange knowledge, discuss ideas, and share experiences about the practice of ethnography in the business world. EPIC 2014 kicked off yesterday (Sept 7th) in New York, with a focus on relationships, and particular on how positive relations create new values in the things, […]

5 September 2014
Draft proceedings of EPIC 2014 conference online

The 2014 edition of EPIC, the premier international gathering on the current and future practice of ethnography in the business world, will take place in New York next week. The draft proceedings have just been posted. Here is the table of contents: Papers 1: Ethnographic Cases | Dawn Nafus, Curator A Perfect Storm? Reimagining Work […]

24 July 2014
HeadCon ’13: What’s new in social science?

In July, 2013, Edge invited a group of social scientists to participate in an Edge Seminar at Eastover Farm focusing on the state of the art of what the social sciences have to tell us about human nature, entitled “HeadCon ’13: WHAT’S NEW IN SOCIAL SCIENCE?”. The ten speakers were Sendhil Mullainathan, June Gruber, Fiery Cushman, Rob Kurzban, Nicholas […]

15 June 2014
Behaviour change presentations at Nudgestock event

On 6 June OgilvyChange, the specialist behavioural sciences practice of Ogilvy & Mather UK, hosted the second edition of Nudgestock, the “largest gathering of behavioural experts in the world”. The one day event on May 24 saw speakers from fields as wide ranging as behavioural finance, evolutionary theory, the science of magic and design discussing […]

21 May 2014
Video of Experientia talk at Moleskine’s “Notes for the Future” event

There are endless choices when it comes to recording and sharing our ideas. Reliable analog tools are converging with innovations in technology to produce new ways of working. So what’s the future of note-taking? In celebration of 150 years of the Politecnico di Milano, Moleskine invited various creative thinkers – including Mark Vanderbeeken of Experientia […]

19 February 2014
Videos of Day 3 of Interaction14 conference

Is there a Language of Interaction Design [Not yet online] Keynote by Gillian Crampton Smith, Designer/Educator, IUAV University of Venice > Full description Bridging the Physical-Digital Divide [44:32] Jason Mesut, Head of User Experience at Plan Strategic Bridging the gap between Industrial and Interaction Design to develop better products and services for the physical-digital age […]

19 February 2014
Videos of Day 2 of Interaction14 conference

Body Languages of Interaction Design [38:53] Keynote by Irene Au Design is both art and science, yet while we teach methods and practices for hard design skills, we don’t teach practices that address the art of design, which is often mystified as “creative genius”. Irene’s talk will explore how through meditation and yoga we can […]

19 February 2014
Videos of Day 1 of Interaction14 conference

Languaging reality, dialogue and interaction [41:05] Keynote by Klaus Krippendorff, Emeritus Professor of Communication at The Annenberg School for Communication, University of Pennsylvania In his keynote, Klaus distinguishes four theories from the philosophy of language and elaborate on dialogical conceptions of how reality comes to be constructed. To him, languaging – the process of conversing […]

13 February 2014
Qualitative research in industry – videos from the Qualitative 360 Asia Pacific conference

Qualitative 360 Asia Pacific 2013 took place in Singapore in November 2013, and some videos are now available: Winning with shoppers via qualitative research [23:57] Michael Biscocho, Consumer and Market Knowledge Manager, Procter & Gamble • Leveraging qualitative techniques to complement quantitative methods in consumer behavior • Exploring FMCG consumer decision making through qualitative research […]

18 January 2014
Tricia Wang: The Conceit of Oracles (talk notes)

Sociologist and ethnographer Tricia Wang has posted the notes of “The Conceit of Oracles: How we ended up in a world in which quantitative data is more valued than qualitative data,” her inspiring and much appreciated opening keynote at the EPIC Conference in London, which she describes as “a conference for people who care deeply […]

17 December 2013
Videos online of the Service Design Global Conference

Nearly all videos of the recent Service Design Global Conference in Cardiff, Wales (19-20 November 2013) are now online: DAY 1 Making Data Useful The Service Design Imperative [30:37] Nick Leon – Royal College of Art Bio and synopsis The Danger of Big Data [21:45] Kerry Bodine – Forrester Research Bio and synopsis Service Design […]

28 November 2013
Design Week reflects on the business potential of service design

Design Week investigates a new wave of service design proponants who are helping to embed design in big brands. Taking the two-day Service Design Global Conference as a context, the author highlights the radical changes businesses are making by using design to deliver profitable customer-focused experiences. In particular, the article profiles four cases: The work […]

19 November 2013
Talks and presentations from UX Australia

UX Australia 2013, a 4-day user experience design conference that took place in Melbourne at the end of August, has posted a lot of presentation slides and audio recordings on its site. Here a (small personal) selection: Agile ethnography in New York’s secret public spaces by Chris Holmes, AnswerLab (AUS/USA) A unique user research project […]

19 November 2013
Bringing sharing to Korea

Richard Heinberg, author of The End of Growth, gave the keynote address at the ‘Seoul Youth Hub Conference 2013, Reshaping the Way We Live’, held in Seoul, Korea from 6 to 8 November 2013. The conference was co-hosted with 8 youth-led organizations working for transforming our lives into more sustainable way in various sectors. The […]

21 October 2013
Conference Review: UX STRAT 2013, Part 1

UX STRAT, the first every user experience strategy conference, took place in September in Atlanta, Georgia, at the Georgia Tech Global Learning Center. Pabini Gabriel-Petit was there and she published a first chapter – dealing mainly with logistics and conference experience – in a three-part review.

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