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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

27 November 2014
Deep dive into drinking occasions

Five years into his role as head of strategic insights at Heineken UK, Mick Doran believes that the brewing industry is learning valuable lessons from other FMCG sectors in becoming more consumer inspired and brand led. “Since he joined the brewer, Doran has established a shopper segmentation framework, which he says has helped his department […]

27 November 2014
Are we viewing consumers as humans?

Underneath all the shopping, online searching, and purchasing is a human being who takes a particular action for very personal reasons, writes Jure Klepic in The Huffington Post. Those reasons maybe based on a response to advertising or a referral from a trusted influencer, but it is just as likely that there is something that […]

27 November 2014
Intel, Tony Salvador, and design anthropology

Why would Intel need to conduct a tremendous amount of ethnographic research if all they are manufacturing are microchips? This short essay by Ioanis Hristodoulou eexamines Intel’s role in design anthropology on a worldwide context, exploring the work of Tony Salvador, who directs research in Intel’s Experience Insights Lab. Tony’s official role is to “identify […]

6 November 2014
Little Data, Big Data and UX design at LinkedIn

Julie Marie Norvaisas and Jonathan “Yoni” Karpfen of LinkedIn’s User Experience Design (UED) Research Team share how their team discovers and uses “little data” to inform and inspire, in the context of a company driven by “big data”. “LinkedIn’s User Experience Design (UED) Research team is relatively small. The data we gather is even more […]

28 October 2014
The zombiefication of business travelers

Tim Askew, CEO of Corporate Rain International, explains how technology is increasingly isolating us from each other and stifling creativity and real experiences. “As a frequent business traveler, I have noticed an unhappy change of late: I’m meeting fewer people than I used to. And I don’t like it. […] I’m afraid technology is turning […]

27 October 2014
Five things marketers can learn from designers

Why are highly successfully companies putting top-notch designers in key leadership roles, ask David Weber and Lisa Leslie Henderson. What are designers bringing to the table that marketers and other c-level players are not? “In today’s business landscape, where customer experience is the primary source of competitive advantage, designers have much to offer organisations. Although […]

25 October 2014
Should more banks acquire UX design firms?

Underscoring the importance of a great customer experience, Capital One has acquired the San Francisco-based design and user experience firm, Adaptive Path. Is this a testing of the waters by a historically innovative financial institution … or the beginning of an industry trend? Joel Oxman, VP Business Development of Extractable [a digital strategy and user-experience […]

10 October 2014
The future of UX leadership: radical transformation

Jim Nieters and Pabini Gabriel-Petit have started a series of columns that offers insights on how to help companies progress from delivering mediocre user experiences, as is all too common, to producing truly great experiences that differentiate their products and services in the marketplace. Doing so, they say, requires a radical transformation in the way […]

5 October 2014
The drive towards user-centred engineering in automotive design

Bryant, Scott & Wrigley, Cara (2014) The drive towards user-centred engineering in automotive design. In Bohemia, Erik, Rieple, Alison, Liedtka, Jeanne, & Cooper, Rachael (Eds.) Proceedings of 19th DMI : Academic Design Management Conference, London, UK, pp. 741-758. Abstract: Falling sales in Europe and increasing global competition is forcing automotive manufacturers to develop a customer-based […]

31 August 2014
Converting your home to LED lights is still a challenging user experience

Switching to LED bulbs in your home is still a bit expensive, but makes a lot of economic sense – as you quickly earn your money back through a MUCH lowered electricity bill. Yet it is quite a challenge for most people. I just successfully replaced 40 halogen and incandescent bulbs of the most varied […]

19 August 2014
Consumer Insights: The Music Experience in 2014

Today, music is as emotionally relevant as ever – and consumers have a myriad of ways to experience it, from streaming and downloading to live concerts and more. Thanks to social media, fans also have unprecedented access to their favorite artists. Given these changes in the music landscape, the Music Group, which includes MTV, VH1 […]

31 May 2014
Design thinking – what is it in practice?

Promoted heavily by academic institutions and consultancies alike, design thinking has been a big buzzword during the past decade, turning some people on and others off. Though design thinking has actually been around for half a century, when asking creative professionals how they define it; Soren Petersen always gets “completely different answers and most are […]

30 May 2014
How to use ethnography for in-depth consumer insight

Spending a weekend sitting in someone else’s house reporting when, why and how much they ate, drank, bathed, watched TV or used their mobile phone isn’t everyone’s idea of a good time, but for a marketer it is one of the best ways to gain deeper customer insight, according to a feature article in Marketing […]

21 May 2014
World Economic Forum reports on personal data focus on trust, privacy and framework

The World Economic Forum has released three new reports on strengthening trust, transparency and privacy in personal data usage. Rethinking Personal Data: A New Lens for Strengthening Trust, prepared in collaboration with A.T. Kearney, looks at how to enhance transparency and accountability in the use of personal data. It argues that a user-centred approach is […]

9 May 2014
[Book] Handbook of Anthropology in Business

Handbook of Anthropology in Business Editors: Rita M. Denny and Patricia L. Sunderland Left Coast Press 752 pp. / May, 2014 In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of […]

25 April 2014
Why VC firms are snapping up designers

Irene Au, former head of Google’s User Interaction Team, is the latest designer to make her way to a venture capital firm. Here’s why VCs are so hot for designers and how consumers could ultimately benefit from the trend. “It’s a common misconception that VCs are just check writers who buy a piece of young […]

23 April 2014
User experience is the new differentiator. How will that affect the internet?

The world of business is changing, as are the locations of the people who are driving that business. How companies reach new users and how they treat them once they do will be the defining business issue of the future. Those who deliver the best user experience to a global audience will win this race […]

18 March 2014
People first, technology second. It’s time for businesses to get personal

Todd McKinnon, CEO of Okta, explains in Re/Code how also in a business context a people-centric focus is increasingly essential. “In order to unlock the opportunity for “people-centric” experiences and to realize the new kinds of business value those experiences can generate, IT leaders need to re-prioritize, understanding their people — employees, customers and partners […]

7 March 2014
The Great Convergence

Jesse James Garrett of Adaptive Path argues that the constellations in the user experience field are shifting and that we are experiencing some sort of collision of three different “galaxies”: “The customer experience community developed out of the marketing and customer support functions in organizations — in other words, the people traditionally mandated to pay […]

6 March 2014
The user experience of enterprise technology

Most big businesses globally are locked into some kind of reliance on enterprise technology. Unfortunately such systems are not only fiendishly difficult to install and maintain, but often equally challenging for the workforce to use. So asks Rob Gilham, why is the user experience of enterprise systems so bad, when the stakes are so high? […]

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