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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

3 October 2015

Building a design-driven culture

It’s not enough to just sell a product or service—companies must truly engage with their customers. McKinsey & Company outlines four elements of a design-driven culture, necessary to embed experience design in an organization. Really understanding the customer “The difference with design-driven companies is that they seek to go far beyond understanding what customers want […]

26 September 2015

[Book] The first-ever ethnographic study of the global reinsurance industry

Making a Market for Acts of God: The Practice of Risk Trading in the Global Reinsurance Industry By Paula Jarzabkowski, Rebecca Bednarek, and Paul Spee Oxford Scholarship Online April 2015 Abstract Reinsurance is financial market trading in the risk of unpredictable and devastating disasters—e.g. Hurricane Katrina or the Tōhoku earthquake and tsunami—that are increasing in […]

24 September 2015

Is it time to forget Big Data and focus on real people?

Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers, writes Maya Nix, the Marketing Content Producer for ClickTale, in this UX Magazine article. “When it comes to UX, before we jump on the big data bandwagon, we need to challenge its predominance. […]

24 September 2015

Using business anthropology for strategic cost reduction

When business anthropologists work with the C-suite of large companies, the clients or employers tend to be the chief marketing officer (for consumer research), the chief strategy officer (for strategy work anchored in an outside-in perspective), the chief innovation officer (for new product development work) or the head of HR (for corporate culture work). Cost […]

5 September 2015

[Book] Anthropologist observes the world of London bankers

Swimming with Sharks: My Journey into the World of the Bankers by Joris Luyendijk Guardian Faber Publishing September 2015 – 288 pages Joris Luyendijk, an investigative journalist and anthropologist, knew as much about banking as the average person: almost nothing. Bankers, he thought, were ruthless, competitive, bonus-obsessed sharks, irrelevant to his life. And then he […]

2 September 2015

[Book] The Silo Effect

The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers by Gillian Tett Simon & Schuster – September 1, 2015 304 pages > Extract Abstract From award-winning columnist and journalist Gillian Tett comes a brilliant examination of how our tendency to create functional departments—silos—hinders our work…and how some people and organizations […]

15 August 2015

What is the ‘sharing economy’? A perspective from Seoul

As a Fulbright grantee, Emily Hong spent part of the last year researching the sharing economy in Seoul. One of her main findings? Korea actually has two. The first is small-scale, hyper local and socialist in flavor. This first “sharing Seoul” is largely supported by the Seoul Metropolitan government, and consists of a handful of […]

14 August 2015

Jon Kolko: Design thinking comes of age

How should companies think about design centricity? For Jon Kolko, vice president of design at Blackboard, an education software company, design thinking can define the way an organization functions at the most basic levels—how it relates to users, how it prototypes products, how it assesses risk. In “Design Thinking Comes of Age,” Kolko says that […]

1 August 2015

Nissan’s place-based design process

Megan Neese is a senior manager in the Future Lab at Nissan Motor Ltd., a cross-functional team tasked with uncovering new business opportunities for the future of automotive. In an article for EPIC, she explains how product companies are undergoing an identity crisis, as products become smarter, their nature changes, and even the definition of […]

31 July 2015

Service Design in Consumer Banking: the challenges and opportunities

Last month the people from Irish UX consultancy Frontend Design looked at the UX revolution in healthcare and how changes in that sector are moving towards putting the customer at the centre of the service. The banking sector is experiencing similar upheaval at the moment and facing similar challenges. In this month’s article, we look […]

27 July 2015

New qualitative research on video consumption by UK youth

TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared to the UK average of 81%. Whilst it’s great to know how young people are using video, this only tells […]

22 July 2015

How ethnographic research helped transform a US paint company

Almost all business leaders now acknowledge that they would love to engage in the deep learning that long-term customer observation can foster, but in practice such endeavors are methodically undermined in the fast paced corporate environment, writes ethnographic filmmaker Hal Phillips. As a result, he says, researchers can find themselves making tradeoffs as their proposals […]

14 July 2015

Smart Cities will know everything about you

So, asks consultant Mike Weston, how can marketers cash in without becoming enemies of the people? Weston writes that the law will be too slow to catch up with digital innovations and that businesses in a smart city will need to craft their own policies and procedures regarding the use of data. “A large-scale misuse […]

4 July 2015

Videos online of KISD service design conference

On May 18th 2015 the Köln International School of Design (KISD) in Germany hosted the conference “Service Design – Redefining the Meaning of Design“. Designers, companies and scientists shared insights on theory and practice of Service Design and discuss the changing role of design in our economy and society. Most of the videos are now […]

17 May 2015

Design thinking without deep analysis is reckless. A more balanced approach is needed.

Larry Keeley, co-founder of innovation firm Doblin which is now a unit of Deloitte Consulting LLP, says that too often advocates of “design” regard it as an elixir that can somehow transform conservative companies into creative ones. In the most egregious cases, he says, advocates suggest “design thinking” can somehow replace nearly all other forms […]

13 May 2015

We’re more than mere consumers, and business should remember that

Companies collect an ever-growing amount of information on customers, but forgetting the individuals behind big data is detrimental, not least to business, writes author and speaker John C. Havens. Today’s customers, empowered by mobile technologies and social media, demand to be treated like individuals, he says, and respond more positively to companies that value their […]

13 May 2015

Myth of globalization in consumer tech

In nearly every category Ben Bajarin (Principal Analyst, Creative Strategies) studies, he sees the regionalization of consumer tech, not its globalization. This view of the market is showing how regional technology players in many segments of consumer tech are becoming more entrenched by catering deeply to local market needs, making it difficult for global players […]

15 April 2015

The woes of a corporate anthropologist [Novel]

Satin Island: A novel by Tom McCarthy Knopf, 2015 From the author of Remainder and C (short-listed for the Man Booker Prize), and a winner of the Windham-Campbell Literature Prize, comes Satin Island, an unnerving novel that promises to give us the first and last word on the world—modern, postmodern, whatever world you think you […]

3 April 2015

Automotive sales could grow 24% if retail experience improved

New ethnographic and quantitative research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume. Automotive sales could grow up to 24% if the retail experience improves, according to key findings released today from a new research initiative from DrivingSales. The DrivingSales Consumer Experience […]

30 March 2015

MIT Technology Review special report on persuasive technology

The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is required to read all the articles. Technology and Persuasion Persuasive technologies surround us, and they’re growing smarter. How do these […]

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