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Daily insights on user experience, experience
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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

12 June 2013
A successful 21st century brand has to help create meaningful lives

An enormous study of how consumers around the world interact with brands finds that only the companies that make life better for consumers create impactful connections. For its second annual Meaningful Brands Index, Havas Media talked with more than 134,000 people in 23 countries about their impressions of more than 400 brands, from Apple to […]

16 September 2012
Luxury brands need luxury retail experiences, even in the online space

Jonathan Ross, business development director at FACT-Finder, discusses the steps luxury brands can take to ensure a more rewarding online retail experience for consumers. “A recent study by McKinsey and Altagamma, the Italian association of luxury brands, appears to finally dispel the idea that online shopping is the preserve of discounted brands and shoppers looking […]

9 July 2012
Perspectives in experience design

Milan Guenther, founding partner of enterprise design associates, explores the word “user” in “user experience”, and compares it to customer experience, employee experience and brand experience. “For me, the word Experience in the context of Design work refers to the way people experience the world, and making everything we produce fit into their lives. The […]

22 December 2011
What makes a brand experience great?

Brian Thomas Collins has made a career out of creating brand experiences, “a few of them great”. He writes: “A good brand experience is when a brand does what we expect of it. A great brand experience is something we tell someone else about. In short, a great brand experience is a story, in which […]

28 August 2011
What marketing executives should know about user experience

A strong experience strategy, derived from qualitative user research and experience workshops, can bring a collected vision to your organization and not only identify the true value of your products but help you transform the way your company does business, argues Nick Myers on the Cooper blog. “Like it or not, the digital world has […]

17 July 2011
New RSA Journal out

The Summer 2011 edition of the RSA Journal explores the relationship between business and social change. Brand values As the social, political and commercial spheres become more intertwined, firms are increasingly finding incentives to look beyond the bottom line. Colin Crouch explores the strong moral and commercial case for corporations to contribute to social good. […]

26 February 2010
Content strategy – the next big thing?

Content strategy is more or less on the same trajectory as social media was three years ago, argues Kristina Halvorson (of Brain Traffic). “I think it’s because the reality of social media initiatives—that they’re internal commitments, not advertising campaigns—has derailed more than a few organizations from really implementing effective, measurable programs. Most companies can’t sustain […]

1 December 2009
Our misguided focus on brand and user experience

If there is a future for designers and marketers in big business, it lies not in brand, nor in “UX”, nor in any colorful way of framing total control over a consumer, such as “brand equity”, “brand loyalty”, the “end to end customer journey”, or “experience ownership”. It lies instead in encouraging behavioral change and […]

4 August 2009
From chasm to convergence

Johnathan Bonnell and Jason Theodor explain in a two part series on Experience Matters how technology is increasingly closing the gap between manufacturers and consumers. “The chasm between consumer feedback and product offerings has virtually been erased, and this convergence has created a new opportunity in co-creation: companies and consumers working together to co-create products, […]

27 July 2009
Conceptual consumption

An article in the New York Times Magazine brought me to an interesting article by behavioural economist Daniel Ariely, who has been featured previously on this blog: “Anybody who is honest about consumer behavior knows that often what we buy is not simply some thing but some idea that is embodied by that thing. “Conceptual […]

15 December 2008
Grounding the American Dream

Context-Based Research Group and Carton Donofrio Partners have conducted a joint study on the future of consumerism in a changing economy and conclude that a new “grounded consumer” is emerging from the ashes of the economic meltdown. Press release Context-Based Research Group, an ethnographic research firm with a global network of consumer anthropologists, and Carton […]

18 September 2008
Book: Whiff! The revolution of scent communication in the information age

Whiff! The Revolution of Scent Communication in the Information Age by C. Russell Brumfield Quimby Press, Hardcover, June 2008 Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to bypass their competition. These cutting edge companies are using scent research to […]

9 July 2008
Polite, pertinent and… pretty

“Polite, pertinent and… pretty: designing for the new wave of personal informatics” was the title of a talk given by Matt Jones (Dopplr) and Tom Coates (Yahoo! Brickhouse) at the recent Web 2.0 Expo in San Francisco. Summarising their talk is not an easy thing to do, but I will give it a try. In […]

20 May 2008
Upcoming book on the “high end”

A few weeks ago we were contacted by Marco Bevolo of Philips Design who was looking for some advance feedback on the book he is writing together with co-authors Stefano Marzano (also Philips Design), Dr. Howard R. Moskowitz and Alex Gofman (president and vice-president of Moscowitz Jacobs Inc.). We were sent a galley copy for […]

20 May 2008
PSFK conference videos

PSFK is a global trends and innovation company that also organises conferences in various parts of the world. Videos of over forty presentations at these conferences are now online. My ten highlights: Allan Chochinov on the Dumbest Smartest Design Problem At the PSFK Conference New York 2008, Allan Chochinov (Core77) gives an object lesson in […]

24 April 2008
Brand interactions are the future
3 April 2008
Status stories: helping consumers tell status-yielding stories to other consumers

Trendwatching published a feature post about status-yielding stories. Their central thesis: As more brands (have to) go niche and therefore tell stories that aren’t known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a […]

1 April 2008
Milan to host 2015 Expo

It’s all over the Italian press (the winners) and the Turkish press (the losers), and on a small number of international news outlets: Milan will host the 2015 Universal Exposition (a.k.a. “Expo” or “World Fair”). In a day and age when Universal Expositions are no longer the top international events they used to be one […]

12 March 2008
Creative Britain: New Talents for the New Economy

The UK government is aiming to make the country a global leader in the arts, media and advertising through initiatives including the creation of thousands of new apprenticeships and the launch of a Davos-style world creative business conference. Prime Minister Gordon Brown and the culture secretary, Andy Burnham, unveiled the action plan, Creative Britain: New […]

27 February 2008
Design meets research

Gain, the AIGA journal of business and design, seems to be awake again (after a long slumbering period). The latest contribution, entitled Design Meets Research, is by Debbie Millman and Mike Bainbridge, both of Sterling Brands, one of the leading brand identity firms in the US. Millman is also the editor of Gain. Qualitative and […]

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