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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

3 April 2011
Customer’s role in breakthrough innovation?

Dr. Ralph-Christian Ohr, a Swiss product manager, reflects thoughtfully on the recent strong discussion on user-led innovation. “There has been quite a lot of discussion recently about a post by Jens Martin Skibsted and Rasmus Bech Hansen, titled “User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea”. Their major claim is: “Great brands lead […]

27 October 2009
A Synchronicity, a book by Julian Bleecker and Nicholas Nova

A synchronicity: Design Fictions for Asynchronous Urban Computing by Julian Bleecker and Nicolas Nova Available as a print-on-demand book from lulu.com. Click here to order. Available as a free download here. The Situated Technologies Pamphlets series, published by the Architectural League, explores the implications of ubiquitous computing for architecture and urbanism. How are our experience […]

18 April 2009
Let them eat tweets

Virginia Heffernan writes in the New York Times Magazine on why Twitter is a trap. “These worries started to surface for me last month, when Bruce Sterling, the cyberpunk writer, proposed at the South by Southwest tech conference in Austin that the clearest symbol of poverty is dependence on “connections” like the Internet, Skype and […]

1 March 2009
Real-time connections are “ambient intimacy,” like in a village

In an interview with Nokia’s IdeasProject, social media innovator Laura Fitton talks about the most basic of human connections: our immediate physical community. This is the kind of intimacy that is built up over numerous ‘unimportant,’ low-level interactions…with the neighbours washing their car, the guy working at the cafe, or the woman walking her dog. […]

1 March 2009
Sweet to tweet

The Financial Times has posted a very long analysis on Twitter as a social phenomenon: “In its deceptively simple way, Twitter has stumbled on a formula that a whole generation of recent web start-ups has been searching for: a way for people to connect with friends, express themselves and find information that stands a chance […]

1 March 2009
Web 2.0: a magic Ponzi scheme from a demon haunted world

Bruce Sterling keynoted last week on “The Short but Glorious Life of Web 2.0 and What Comes Afterward” at Webstock in Wellington. No video is (yet) available, but American journalist Annalee Newitz was there and she reports: Sterling began his talk by poking fun at Web 2.0, calling it mostly a social network of investors […]

10 December 2008
The Putting People First group on Facebook

The launch this Sunday of a Putting People First group on Facebook has been quite a success: nearly 250 members in just a couple of days. If you haven’t yet joined, do so now, as we hope it will become a rich networking tool, where you can share news, post events and check job announcements […]

7 December 2008
Experimenting with Facebook groups

As an experiment, we created two new Facebook groups today: Interaction Design Institute Ivrea This group is open to all who ever worked, studied, consulted or visited Interaction Design Institute Ivrea and liked what happened there. It complements an existing and popular email list. Putting People First This new Facebook platform for Putting People First […]

7 December 2008
Audio interview with Nokia’s Adam Greenfield

Podcamp Barcelona’s Chris Pinchen interviewed Nokia’s Adam Greenfield at Visualizar ’08 (Madrid, Spain) the day after the US elections. Their conversation ranged widely over subjects including corporate Situationism, fear of ubicomp, the technological disparity between everyday life in the US and that in other parts of the world, and the odd and occasionally uncomfortable freedoms […]

29 November 2008
Social media in closed societies

Ethan Zuckerman, a researcher on the impact of information technology in developing nations, reports on his blog on a recent panel discussion, organised by the Open Society Institute, on new media in authoritarian societies. The discussion started from the premise that our understanding of the effects of online media on society “are largely based on […]

19 November 2008
How to rob a bank without money?

“How can you rob a bank in a world without money?” wonders science fiction writer Bruce Sterling, one of the collaborators of the new foresight project KashKlash.  KashKlash is a lively platform where you can debate future scenarios for economic and cultural exchange. Beyond today’s financial turmoil, what new systems might appear? Global/local, tangible/intangible, digital/physical? […]

20 October 2008
How mobile is changing our society

Teemu Arina, who will speak at the upcoming Mobile Monday event in Amsterdam, has put a lengthy essay on his blog on the topic “how mobile is changing our society.” “I have a feeling that the question we pose today is wrong. It’s not about mobile anymore. For some people, mobile means the devices that […]

4 October 2008
Mobile Revolutions

Mobile Revolutions is a great blog about mobile phones, youth and social change by Lisa Campbell, that I discovered via Mobile Active. What’s more, she has actually taken the time to write a lengthy, seriously researched and in-depth paper to dwell on the subjects that are dear to her (and important to us). “In this […]

2 October 2008
Writing for Core77

Just in case you don’t know, Experientia partner Mark Vanderbeeken also writes for Core77, the online design magazine. He takes a somewhat different angle there and post items on “Core” that do not really fit with the Putting People First themes. His latest post is about a new Milan-conceived desktop concept (which actually is also […]

4 July 2008
From ubiquitous technology to human context (videos)

On Wednesday 2 July Nicolas Nova (LIFT lab) moderated a session at the World Congress of Architecture in Turin, Italy, entitled “From ubiquitous technology to human context – Technology applied to architecture and design: does it solve problems or create needs?”. Speakers were Adam Greenfield (Head of Design Direction, Nokia), Jeffrey Huang (Director, Media and […]

20 June 2008
Bridging communities via interactions

Richard Anderson reports on a discussion session that Elizabeth Churchill and Experientia partner Mark Vanderbeeken participated in, held at the recent CHI conference in Florence, Italy, that dealt with the role of interactions magazine in bridging communities – “something essential for “user experience” to play the role it should be playing in business”. “Jon Kolko […]

3 May 2008
Reviewing the CHI 2008 conference

A few weeks ago I attended the CHI conference in Florence, Italy. I was only there for a day and a half, and this being my first CHI conference, I am not in a position to give it a solid review. One thing that stands out of course is that it has a strong academic […]

3 May 2008
CHI 2008: a selection on social applications

Here is my selection on papers related to social applications presented at CHI 2008. (Papers are linked to their pdf downloads, if available.) Ambient social tv: drawing people into a shared experience [abstract] Authors: Gunnar Harboe, Crysta J. Metcalf, Frank Bentley, Joe Tullio, Noel Massey and Guy Romano (Motorola Labs) Abstract: We examine how ambient displays […]

31 March 2008
Beyond blogs: the conversation has moved into the flow

Stowe Boyd, an internationally recognised authority on social applications and their impact on business, media, and society, published today an interesting reflection on the fact that conversation online has moved away from the blogs that once seemed the nexus: “Basically, conversation is moving from a very static and slow form of conversation — the comments […]

18 March 2008
A short interview on identity

The people from the German consultancy Trendbüro published a short interview with Experientia partner Mark Vanderbeeken on the topic of identity. It is part of their strategy to publicise their forthcoming Trend Day, which has the theme: “Identity Management – Recognition replaces attention”. Mark is in very good company: they have also published interviews with […]

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