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Daily insights on user experience, experience
design and people-centred innovation Audience
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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

9 October 2014
New ebook details Seoul’s Sharing City project

With its official, city-wide commitment to the sharing economy, Seoul’s metropolitan government has emerged as a leader in the global sharing movement. Recently, Creative Commons Korea released an ebook detailing many of the Sharing City, Seoul projects, at both the community- and municipal-level, that form this new sharing mega-city. As the Sharing City, Seoul ebook […]

7 June 2014
Sharing City Seoul: a model for the world

The Seoul city government has officially embraced the sharing economy by designating Seoul a Sharing City and is working in partnership with NGOs and private companies to make sharing an integral part of Seoul’s economy. The city is now creating an official sharing ecosystem and, led by the Seoul Innovation Bureau within the Seoul Metropolitan […]

13 February 2014
Qualitative research in industry – videos from the Qualitative 360 Asia Pacific conference

Qualitative 360 Asia Pacific 2013 took place in Singapore in November 2013, and some videos are now available: Winning with shoppers via qualitative research [23:57] Michael Biscocho, Consumer and Market Knowledge Manager, Procter & Gamble • Leveraging qualitative techniques to complement quantitative methods in consumer behavior • Exploring FMCG consumer decision making through qualitative research […]

11 February 2014
Tricia Wang’s PhD dissertation — Talking to Strangers: Chinese Youth and Social Media

Talking to Strangers: Chinese Youth and Social Media by Tricia Wang Doctor of Philosophy in Sociology, University of California, San Diego, 2013 Professor Richard Madsen, Chair Abstract The sudden availability of social media and open-market capitalism is creating new spaces in China that are shifting norms and behaviors in unexpected ways. This research investigates and […]

19 November 2013
Bringing sharing to Korea

Richard Heinberg, author of The End of Growth, gave the keynote address at the ‘Seoul Youth Hub Conference 2013, Reshaping the Way We Live’, held in Seoul, Korea from 6 to 8 November 2013. The conference was co-hosted with 8 youth-led organizations working for transforming our lives into more sustainable way in various sectors. The […]

12 September 2013
Experientia workshop on strategic UX design for Taiwanese businesses

Taiwan meets Italy this week, in a series of workshops and company visits hosted by Experientia for Taiwanese business people. The 15 participants are from a diverse range of roles, from secretary to CEO, and a wide range of industries, including IT, appliances, car accessories, B2B suppliers (sugar, saw blades, electronic components), a dental clinic […]

20 August 2013
Exploring customer centricity in financial inclusion

CGAP (a World Bank affiliated but independent policy and research center dedicated to advancing financial access for the world’s poor) has partnered with Janalakshmi Financial Services, one of India’s largest urban microfinance institutions to implement customer centricity in providing financial services to the urban poor. As a first step, the team commissioned Innovation Labs (consulting […]

6 July 2013
Seoul, the Sharing City

On 20 September 2012, the Seoul Metropolitan Government disclosed its plan for promoting the “Sharing City, Seoul” project, which includes 20 sharing programs and policies for generating or diffusing “sharing city” infrastructure after declaring the “Seoul as a Sharing City” vision. The Metropolitan Government regards “sharing city” as a new alternative for social reform that […]

18 May 2013
Chatting in code on walkie-talkies in Pakistan’s tribal areas

Reboot principal Panthea Lee discusses on The Atlantic how people communicate in one of the most dangerous places on earth. “Barbers, for example, are seen as well-informed about local news because they converse with a wide range of people daily. Despite the mobility constraints in many parts of the region, all men — rich and […]

10 February 2013
Interview with Michael Griffiths, Director of Ethnographic Research, Ogilvy & Mather China

Michael B Griffiths is Director of Ethnography at Ogilvy & Mather, Greater China, Associate Research Fellow, White Rose East Asia Centre, and External Research Associate, Centre for International Business, University of Leeds, UK. He is also the author of the recent book Consumers and Individuals in China: Standing Out, Fitting In. Book abstract: Breaking new […]

9 January 2013
Ethnographic research on vehicular design in China

Zach Hyman is based in Chongqing, China on a year long ethnographic dive into creative practices of vehicular design among resource-constrained users. After four months in the field, Zach shares with Ethnography Matters his first field update. His observations on low-tech vehicles are incredibly relevant for the current global shifts in automative production. China is […]

13 December 2012
The man looking to turn Samsung into a Silicon Valley trendsetter

Samsung is doubling down on technology investments in Apple’s backyard, including two new R&D buildings in Silicon Valley that will house 2,000 staff and a recently announced startup accelerator. Leading this effort is Young Sohn, who started at Samsung in August as president and chief strategy officer. He has spent a long career leading several […]

12 July 2012
Field notes from global tech ethnographer Tricia Wang

A sociologist, ethnographer, and corporate consultant who studies global technology use among migrants, low-income people, youth, and others on society’s fringes, Wang has worked for the past several years in China. Since 2005, she’s crisscrossed the country–often riding the rails–observing the impact of digital technology on the lives of rural workers migrating into the cities, […]

6 July 2012
Digital devices as embodied experiences in remote Indian village

In arguing that digital technologies enable embodied experiences that reshape the very ways in which we conceptualize our everyday life, Nishant Shah, founder and Director of Research for the Bangalore-based Centre for Internet and Society, tells us a story from the village of Banni in the desert region of Kutch, located at the North-Western borders […]

18 April 2012
Tricia Wang on the geography of trust in social networks (video)

Tricia Wang is a cultural sociologist interested in understanding how people use digital tools in their day to day lives. In her talk at the Lift 12 conference, she focuses on a story you may have heard of, concerning a student who ended up making international headlines for throwing shoes at the architect of China’s […]

4 April 2012
Book: Cross-Cultural Technology Design

Cross-Cultural Technology Design Creating Culture-Sensitive Technology for Local Users by Huatong Sun Hardback, 352 pages Oxford University Press – Feb 2012 [Amazon link] The demand and opportunity for cross-cultural technology design is rapidly rising due to globalization. However, all too often resulting technologies are technically usable, yet cannot be immediately put to meaningful use by […]

17 March 2012
Meet the 2020 Chinese consumer

By 2020, Chinese consumers will join the ranks of the world’s choosiest and most sophisticated consumers. In the March 2012 report “Meet the 2020 Chinese Consumer” Yuval Atsmon, Max Magni, Lihua Li and Wenkan Liao of McKinsey China contemplate the profile of the Chinese consumer in 2020. “Most large, consumer-facing companies have long realized that […]

17 March 2012
“Doing the Internet” – BoP research with youngsters in India

“Anthropology, Development and ICTs: Slums, Youth and the Mobile Internet in Urban India” is the title of a research paper by Nimmi Rangaswamy and Edward Cutrell of Microsoft Research India. Abstract In this paper we present results from an anthropological study of everyday mobile internet adoption among teenagers in a lowincome urban setting. We attempt […]

10 March 2012
Striving and Surviving: exploring the lives of women at the Base of the Pyramid

On International Women’s Day, the GSMA mWomen Programme released a study called “Striving and Surviving – Exploring the Lives of Women at the Base of the Pyramid,” reports MobileActive.org. Drawn from 2,500 interviews with women (aged 16-64 in both rural and urban areas) living on less that $2 a day in Egypt, India, Papua New […]

2 March 2012
The landscape of UX design in Asia

Daniel Szuc and Josephine Wong describe the current state of UX design in Asia: “As businesses in Asia in various domains look to how they can mature, differentiate and compete globally in their respective products and services, User Experience (UX) is gaining significant momentum. Management are curious as to what UX means and how it […]

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