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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen

Last month, Ericsson published its latest ConsumerLab report, entitled “Smart Citizens: How the internet facilitates smart choices in city life.” The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo-and explores how as citizens become smarter, so do the cities they inhabit. The report explores different concepts that […]

26 October 2014
Creating user-friendlier environments

MIT News describes how Federico Casalegno of the MIT Mobile Experience Lab designs technology environments that keep human experience at the center of user experience. “The director of the MIT Mobile Experience Lab looks to innovate with technology — but only in support of the user. This approach results in less-impersonal hotel lobbies, smarter gas […]

19 October 2013
Architects don’t listen to people

Christine Outram left the architecture profession because, she says, architects “don’t listen to people“. “The truth is, most of you don’t try. You rely on rules of thumb and pattern books, but you rarely do in-depth ethnographic research. You might sit at the building site for an hour and watch people “use space” but do […]

9 September 2013
From nice view to amazing journey: UNstudio and Experientia transforming the observation wheel experience

Click on image to view slideshow  Recently, Fast Company, Dezeen Magazine and Wired have featured articles about UNStudio’s design for the Nippon Moon, a Giant Observation Wheel (GOW) to be located in Japan that could rival the London Eye and Singapore Flyer. To make the Nippon Moon unique, UNStudio teamed up with Experientia to create […]

25 April 2013
Jan-Christoph Zoels on interfaces at UNStudio during Milan Design Week [video]

Jan-Christoph Zoels, an Experientia founding partner, was one of the panelists at the UNStudio Platform Dialogues during the Milan Design Week and a video of his discussion with Markus Benz (CEO Walter Knoll) and Birgit Lohmann (Associate Editor-in-chief Designboom), is now online. Experientia and UNStudio, the famous Dutch architectural design studio led by Ben van […]

2 April 2013
An uplifting experience – the ethnography of the elevator user experience

Rebekah Rousi, a researcher of user psychology and PhD candidate of Cognitive Science at the University of Jyväskylä, Finland, describes on EthnographyMatters how the combination of qualitative and quantitative data collection was fruitful in her analysis of elevator usage. “A few years ago a leading elevator design and manufacturing company gave me the task of […]

16 January 2013
Helsinki Design Lab closing in June 2013

Marco Steinberg, who directs the strategic design efforts of the Finnish Innovation Fund Sitra, announced last week that Sitra’s Helsinki Design Lab will close in June 2013. Helsinki Design Lab is an initiative by Sitra to advance strategic design as a way to re-examine, re-think, and re-design the systems we’ve inherited from the past. According […]

15 January 2013
A sustainable building promotes pro-environmental behavior

A Sustainable Building Promotes Pro-Environmental Behavior: An Observational Study on Food Disposal by Wu DW, DiGiacomo A, Kingstone A PLoS ONE 8(1): e53856. doi:10.1371/journal.pone.0053856 – January 2013 In order to develop a more sustainable society, the wider public will need to increase engagement in pro-environmental behaviors. Psychological research on pro-environmental behaviors has thus far focused […]

5 December 2012
No one likes a city that’s too smart

This week London hosts a jamboree of computer geeks, politicians, and urban planners from around the world. At the Urban Age conference, they will discuss the latest whizz idea in high tech, the “smart city”. “But,” writes Richard Sennett in The Guardian, “the danger now is that this information-rich city may do nothing to help […]

28 November 2012
The skyscrapers of tomorrow: Experientia features in eVolo 2012 competition

Working together with Marco Visconti architects, Experientia has created a forward-looking skyscraper concept, addressing the theme of global warming. The Visconti/Experientia skyscraper was created for the eVolo 2012 Skyscraper Competition, which encourages designers and architects to redefine skyscraper design through innovations in technology, materials, programs, aesthetics and spatial organisation. Our entry is a building which […]

17 October 2012
UX articles and dissertations from Denmark

Mind Design, the Design Research Webzine of the Danish Centre for Design Research, contains a wealth of information, all available in English. Here are some highlights: Article Companies: Design Research Works in Practice Design researchers are developing new, applicable knowledge together with organisations in the private and public sector. That was the clear conclusion at […]

16 October 2012
Brave New City

Metropolis Magazine asked seven visionary design teams, both established and up-and-coming, what they predict a fully accessible city might look like (and better yet, how it would function). “We broke the city into its component parts and then, like casting directors, asked, “Who would we like to tackle this one?” The eager and inspired responses […]

11 June 2012
Charles Leadbeater: Why cities need to be hospitable rather than smart

Guimarães (Portugal), European Capital of Culture 2012, is commissioning a number of thought leadership pieces and artistic interventions to explore the concept of “Openness” as it relates to all aspects of City development – from personal to political, infrastructure to innovation. The first one is by Charles Leadbeater, a renowned thinker on creativity, collaboration and […]

5 March 2012
Low2No featured in ARUP Design Yearbook 2011

The Design Yearbook 2011 of ARUP — the global firm of designers, planners, engineers, consultants and technical specialists that Experientia collaborated with on the Low2No project in Helsinki — is a gorgeous overview of the power of (sustainable) design in the firm’s recent work. Pages 70-71 of the book (38 in the pdf download) feature […]

25 January 2012
The city as interface. Digital media and the urban public sphere

On 23 January 2012, Martijn de Waal defended his Ph.D. thesis ‘The city as interface’ at the Philosophy Department of the University of Groningen. Abstract: The main concern of the study ‘The City as Interface’ is the future of the urban public sphere. It investigates various scenarios that describe how the rise of digital and […]

7 December 2011
Arup: The technology-enabled city is an untapped source of sustainable growth

Information Marketplaces: The new economics of cities Author: Arup, The Climate Group, Accenture and Horizon, University of Nottingham Publication date: 28 November 2011 The technology-enabled city is an untapped source of sustainable growth. “Written in partnership with The Climate Group, Accenture and Horizon, University of Nottingham, this report investigates how technology can be used in […]

13 September 2011
Dan Lockton on how architecture and urbanism can be used to influence behaviour

Dan Lockton is continuing publishing extracts from his Brunel University Ph.D thesis ‘Design with Intent: A design pattern toolkit for environmental & social behaviour change’ as blog posts. While the first post dealt with the importance of behaviourism in design for behavioural change, the second one focuses on how architecture can be used to influence […]

6 August 2011
Home builders need to look beyond the focus group to learn what buyers want

Architects and construction companies can learn a lot still from the techniques of ethnographers and UX designers. Here is an example from the Real Estate section of the Washington Post: “What do home buyers want? For more than two decades, home builders have sought to answer this perplexing question by sifting through the information gleaned […]

6 August 2011
Journal of IA Issue 1, Volume 3 Released

The Spring 2011 Journal of Information Architecture, Issue 1, Vol. 3 is now available, with an editorial by IA Institute Board member, Dan Klyn describing this addition’s articles as a collection of “…no-fuss, panoramic views into IA’s way of seeing the design of information, spaces and information spaces.” Read on for SnowSense, a case study […]

16 June 2011
Open Source Architecture (OSArc)

Domus Magazine has published an op-ed advocating a different approach to designing space – to succeed the single-author model – that includes tools from disparate sources to create new paradigms for thinking and building The contributors included Paola Antonelli (MoMA), Adam Bly (Seed Media Group), Lucas Dietrich, Joseph Grima (Domus Magazine), Dan Hill (Sitra), John […]

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