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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
8 December 2014

Understanding human behaviour to improve mobile research design

Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month’s MRMW Africa conference [Market Research in the Mobile World], in order to help attendees understand the impact of those idiosyncrasies on research design, to lead to quick wins for better, more accurate mobile research. […]

22 October 2013

How teachers in Africa are failed by mobile learning

Only projects that work with existing education systems will improve learning and cut poverty, says Niall Winters of the London Knowledge Lab at the University of London, and he argues for a user-centred approach (rather than a technology-centric one) that is focused on understanding teachers’ practice, co-designing interventions with them and providing them with training […]

29 August 2013

User-centred mobile app development in Kenya

The success of a mobile app – its high adoption rate and actual use – largely depends on the degree of involvement of the end user during the development stage. Mark Kamau, Kenyan web solution expert at the iHub UX Lab in Nairobi, believes a user-centric approach to mobile app development is critical to building […]

27 May 2013

Social networks of mobile money in Kenya

Social networks of mobile money in Kenya Sibel Kusimba, Harpieth Chaggar, Elizabeth Gross, & Gabriel Kunyu Institute for Money, Technology and Financial Inclusion University of California, Irvine With mobile money technologies, people use mobile phones to send money to friends and relatives, connect to bank accounts, and make payments. This research examines the role of […]

6 May 2013

Tweeting Minarets: joining quantitative and qualitative research methodologies

In the last post of the EthnographyMatters Ethnomining edition (edited by Nicolas Nova), David Ayman Shamma @ayman gives a personal perspective on mixed methods. Based on the example of data produced by people of Egypt who stood up against then Egyptian president and his party in 2011, he advocates for a comprehensive approach for data […]

1 May 2013

Write-up on Michele Visciola’s talk at iHub, Kenya

Michele Visciola, President and Founding Partner of Experientia, gave a talk at iHub in Nairobi, Kenya, last week (see also this earlier post). The aim of the talk was to demonstrate with actual examples how user experience principles are applicable for large and small projects in tech and other spheres, and to show how insights […]

16 April 2013

iHub Nairobi welcomes Michele Visciola

Michele Visciola, Experientia’s president and user research director, will speak at Kenya’s iHub this week, on Friday 19th April. Michele is currently in Nairobi preparing research, and has been invited to be a guest speaker at iHub, Nairobi’s Innovation Hub for the technology community. Michele will talk about “User-centred innovation: fostering culture evolution and behavioural […]

14 December 2012

McKinsey’s iConsumer Global Research Initiative

Recent reports from McKinsey’s iConsumer Global Research Initiative: Moving from “mobile first” to “touch first” December 2012 (published on the EconomistGroup site) Already, more than a third of the time people spend web browsing, using social networking sites, and using e-mail/messaging software is on mobile devices. In a couple of years, we expect it to […]

25 October 2012

How the Kenyan Base of the Pyramid uses their mobile phone

In order to understand mobile phone usage at the Base of the Pyramid (BoP) in Kenya, iHub Research and Research Solutions Africa conducted a 6-month study, funded by infoDev (World Bank). A total of 796 face-to-face interviews were conducted along with 178 diaries, 9 interviews with Kenyan developers, 12 focus group discussions (FGDs), and 10 […]

16 October 2012

Creating behaviour change in people using mobile technology

Rajeev Suri posted a short interview with Gustav Praekelt of Praekelt Consulting and the Praekelt Foundation, who focuses on creating behaviour change in people – particularly in emerging markets – using mobile technology. In the interview he explains the notions of Computational Social Science, Influence and Susceptibility of an individual in a network, building on […]

6 October 2012

Making mobile phones work for the poor

In this BBC article, David Edelstein, a leader in the mobile for development space, argues that human networks are the essential ingredient for mobile phones to improve the lives of the poorest. “Focusing on the technology betrays a truth that must be understood if we are to get beyond this hype and harness the true […]

4 September 2012

Africa embracing m-commerce

In a new report from its ConsumerLab, Ericsson maps out the potential of transformation within m-commerce across the region of sub-Saharan Africa. Based on in-depth, extensive interviews with mobile phone users in Ghana, South Africa, and Tanzania, the report has four key findings: that consumers are constantly looking for new ways to improve their personal […]

1 June 2012

Ethnographic research in a world of big data

Reacting to the Wired Magazine article that suggests that “the data deluge makes the scientific method obsolete,” Jenna Burrell, sociologist and assistant professor in the School of Information at UC-Berkeley, lists some questions that she (and maybe other ‘small data’ people) have about the big data / data analytics trend: What do researchers consider the […]

9 April 2012

From banker to service designer

Olga Morawczysnki, project Manager of Grameen Foundation’s AppLab Money Incubator (a CGAP-sponsored new initiative that develops mobile financial products for the poor) and Jan Chipchase, executive creative director of global insights at frog, argue that large scale adoption of (mobile) financial services by the poor will only happen if providers in this sector approach the […]

17 March 2012

An update on the use of e-readers in Africa

What does it take to introduce e-books and e-readers into communities in low income countries — and is this a good idea, asks Michael Trucano on EduTech, a World Bank blog on ICT in education. “Judging by the increasing number of inquiries we receive here at the World Bank on this topic, we are not […]

17 March 2012

Exploring mobile-only Internet use (South Africa)

Exploring mobile-only Internet use: results of a training study in urban South Africa Using an ethnographic action research approach, the study by Jonathan Donner (Microsoft Research India) and Shikoh Gitau and Gary Marsden (University of Cape Town) explores the challenges, practices, and emergent framings of mobile-only Internet use in a resource-constrained setting. “We trained eight […]

14 March 2012

UNDP Mobile Technologies and Empowerment report

A report, recently published by UNDP, on mobile technologies and human development, “Mobile Technologies and Empowerment: Enhancing Human Development through Participation and Innovation”, does a good job of summarizing the many ways in which mobile technologies are being used successfully as tools for stimulating development. It’s intended to provide information and ideas for development practitioners […]

10 March 2012

Striving and Surviving: exploring the lives of women at the Base of the Pyramid

On International Women’s Day, the GSMA mWomen Programme released a study called “Striving and Surviving – Exploring the Lives of Women at the Base of the Pyramid,” reports Drawn from 2,500 interviews with women (aged 16-64 in both rural and urban areas) living on less that $2 a day in Egypt, India, Papua New […]

3 March 2012

Do m-health tools really work? Testing the impact of mobile technology on maternal and child healthcare

MobileActive has posted an in-depth new case study that focuses on evaluating mobile health interventions. Written by Kate Otto, the case study looks at testing the efficacy of using mobile phones in health care in Ethiopia. A team of researchers from The World Bank and Addis Ababa University developed a mobile tool that enables rural […]

11 August 2011

Mobile Learning Toolkit published

The mobile phone is now a ubiquitous item even among the world’s poorest, and in fact over 70% of the mobile phones on the planet are in developing countries. With this in mind, a new Mobile Learning Toolkit has been launched to empower trainers in developing contexts to integrate mobile learning into their teaching. The […]

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