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Putting People First

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Posts in category 'Advertising'

19 June 2005

Advertisers forced to think way outside the box [USA Today]

 
Technology — from wireless devices to iPods to digital video recorders (DVRs), have given time-pressed consumers more choices and control over what they tune in or tune out — and also split the audience into narrower slices. Advertisers raised spending 10% to $140 billion last year, according TNS Media Intelligence, to put more ads in more places, but that onslaught may just be turning all marketing messages into white noise.

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17 June 2005

Covering Italy

 
Italy’s urban vision is not what you think.
23 May 2005

Advertisers want something different [The New York Times]

Ge_virtual_seed
BBDO Worldwide in New York, General Electric’s longtime advertising agency, was not getting the message. The agency had been offering G.E. its panoply of traditional marketing ideas, leaning heavily on the standard 30-second television spot. But Judy Hu, general manager for global advertising and branding at G.E., demanded something daring. What she eventually got fit the bill: an online campaign with a virtual sprouting seed that computer users can tend and send to people they know by e-mail.

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