Michael Hawley, user experience director of Mad*Pow published an article about card sorting as a user-centred tool to reorganise information-rich web sites.
“Card sorting is an appealing research technique to assist in the organization or re-organization of an information-rich Web site. But conducting the sorts correctly requires thoughtful planning and can demand a fair amount of resources. By employing card sorting techniques along with other user-centered design methods such as usability testing, contextual inquires and surveys, you can reveal insights to help you develop an intuitive information hierarchy for your site.”