putting people first

by experientia
by experientia
26 November 2010

Car or computer? How transport is becoming more connected

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putting people first
by experientia

Fiat's eco:Drive
The amount of data that can now be collected about how drivers use their cars is unprecedented, reports the BBC, and the impact of so much information is potentially huge.

The article highlights the innovative role of Fiat, which has been compiling data from the Blue&Me navigation systems installed on many of its cars over a six-month period – the largest such data harvest done by a major carmaker.

“It is not hard to see a future where the on-board computers get ever more sophisticated – such as personal profiles for a car, so the car’s settings are individualised for each family member.

The computer would adjust the seats, music, the suspension between sports and comfort mode, depending on which family member was using the car.

All while telling each one how to be a better – and more fuel-efficient – driver. […]

Increased data collection also tells us a lot about different drivers and how they use the cars. […]

Carmakers are bracing for a world where not only are cars collecting data about you, but they are sharing it with each other.”

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