The article highlights the innovative role of Fiat, which has been compiling data from the Blue&Me navigation systems installed on many of its cars over a six-month period – the largest such data harvest done by a major carmaker.
“It is not hard to see a future where the on-board computers get ever more sophisticated – such as personal profiles for a car, so the car’s settings are individualised for each family member.
The computer would adjust the seats, music, the suspension between sports and comfort mode, depending on which family member was using the car.
All while telling each one how to be a better – and more fuel-efficient – driver. [...]
Increased data collection also tells us a lot about different drivers and how they use the cars. [...]
Carmakers are bracing for a world where not only are cars collecting data about you, but they are sharing it with each other.”