Core77 Design Awards
As one of the jury captains for the inaugural year of the Core77 Design Awards, I am calling upon all Putting People First readers to spread the news about the award and help us get as many strong entries as possible.

The Core77 Design Awards
An Annual Celebration of Excellence, Enterprise and Intent

Recognizing excellence in all areas of design enterprise, the Core77 Design Awards celebrates the richness of the design profession and its practitioners. Dedicated jury teams around the world will judge 15 categories of design endeavor with the deadline for entries May 3, 2011.

In creating the awards program, Core77 have re-thought a lot of the elements of the design award model, and have come up with a recipe that is more inclusive and celebratory, leverages online scale, and decreases plane fuel. Five key ingredients to the program are:

1. Video Testimonials – Participants get to share their “real stories” with the judges personally and directly via short video submissions. Intended to be easy to make – videos can be low-tech, look-into-the-webcam recordings – these testimonials provide a unique opportunity to get across the intent and notable aspects of a design in a way that text and jpegs can’t.

2. Global-Local Judging – Bringing together the field’s brightest design minds, Core77 has selected 15 Jury Captains to lead 15 juries distributed around the world in cities such as Tokyo, Turin, San Francisco and Sydney. This unique judging process balances a broad global perspective with local expertise.

3. Live Web Broadcasts – Winners will be announced by jury teams in 15 different locations around the world – live – so the world can watch events unfold as they happen and hear from the jurors themselves the rationale behind their choices.

4. New Categories – Reflecting newer contemporary fields of practice with innovative categories such as “DIY” and “Never Seen the Light of Day,” this competition truly reflects what is happening in the wider industry and offers more opportunities to ennoble design enterprise in all forms.

5. A Trophy That Celebrates Teamwork – Breaking the mold for typical awards, Rich, Brilliant, Willing are approaching the design of the trophy with generosity in mind. Winners can flex their creative muscles by casting their own award in a material of their choice and can share the accolades by creating multiples for their team and contributors.

The top professional and student entries will win the inaugural trophy, and the Winners, Runners Up, and Notable entries will be published in the Awards Gallery and across the Core77 online network. Please take a moment to visit the site and learn about the unique features of the award program and share it with your friends and colleagues. http://awards.core77.com/

And here is the inaugural line-up of categories and Jury Captains:

Products: Julie Lasky, Editor of Change Observer, New York, USA
Jury team

Soft Goods / Apparel: Peter Kallen, Design Director of NAU, Portland, Oregon, USA

Furniture / Lighting: Max Fraser, Editor & Publisher of London Design Guide, London, United Kingdom

Graphics / Branding / Identity: Steven Heller, author/commentator, and Co-Chair of the MFA Designer as Author at the School of Visual Arts, New York, USA
Jury team

Packaging: Mark Christou, Creative Director of Pearlfisher, New York, USA
Jury team

Interiors / Exhibition: Astrid Klein and Mark Dytham of Klein Dytham architecture (KDa), Tokyo, Japan

Interactive / Web / Mobile: Jon Kolko,Executive Director of Design Strategy at Thinktiv and Founder & Director of Austin Center for Design, Austin, Texas, USA

Transportation: Lars Holme Larsen, Co-Founder of KiBiSi and Founder of Kilo Design, Copenhagen, Denmark

Service Design: Fran Samalionis, Innovation Coach of BT Financial Group, Sydney, Australia
Jury team

Design for Social Impact: Ashoke Chatterjee, development volunteer and Former Director, National Institute of Design (India), Ahmedabad, India
Jury team

Strategy / Research: Mark Vanderbeeken, Senior Partner, Strategic Communications at Experientia, Turin, Italy
Jury team

Design Education Initiative: Elizabeth (Dori) Tunstall, Associate Professor in Design Anthropology and Associate Dean, Learning and Teaching at Swinburne University,Melbourne, Australia

DIY / Hack / Mod: Christy Canida, Community & Marketing Director of Instructables, and Eric J. Wilhelm, CEO of Instructables and Co-Founding Partner of Squid Labs, San Francisco, CA
Jury team

Speculative Objects / Concepts: Branko Lukic, Founding Partner of Nonobject, Palo Alto, California, USA
Jury team

Never Saw the Light of Day: Aric Chen, design journalist and Creative Director of Beijing Design Week, Beijing, China