putting people first

by experientia
by experientia
27 October 2005

Business Week reviews IDEO’s most recent book

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putting people first
by experientia

Ten_faces_of_innovation
Business Week just published a review on Tom Kelley’s new book “The Ten Faces of Innovation” (see also my earlier post).

Though critical of the fact that all insights are filtered through only one design consultancy, IDEO, the reviewer praises the book for its capacity in building processes for an idea-generating culture within companies, and in the end boost companies’ level of innovation.

Read full review

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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