3 July 2007

Business Week on John Thackara’s sustainable design approach and what business is learning from it

Be the first to share

Dott07
“With Dott07, John Thackara looks at daily life as a design opportunity and tackles social issues in small doses,” writes Helen Walters in Business Week.

Working at the intersection of business, technology, sustainability, and design, the former journalist, educator, and director of the Netherlands Design Institute is in the business of meshing innovations that drive social change with design.

As the director of design futures network Doors of Perception, and program director of Dott07, an ambitious, year-long initiative to establish a sustainable region in cities throughout the northeast of England, Thackara is at the forefront of the flourishing sustainable design movement. And as far as he’s concerned, the right question to be asking is, “What might a sustainable world look like?” with a prompt follow-up, “What sort of design actions can we take to get there?”

The author underlines how the project is “rooted in reality rather, and have a purpose other than high-falutin’ idealism,” and how important it is that it is taking place in the struggling, post-industrial northeast of England. “Such willful parochialism is almost unheard of in Britain, where the focus is almost always trained on glamorous London (in the south), or trendy cities such as Liverpool or Manchester, which have embarked on determined, relatively successful rebranding exercises in recent years.” Walters also underlines how Thackara strives for a true collaboration network approach.

Taking a hat tip from one of the people interviewed in the article who says about Thackara that “he is never about the world of design, but always about the design of the world,” Walters then expands her analysis with a long reflection on sustainability and business.

- Read full story
View slideshow

Be the first to share
16 April 2015
Putting technology in its place
Kentaro Toyama is a former Microsoft Research Executive and now an associate professor at the University of Michigan. Toyama calls himself “a recovering technoholic”—someone who once was “addicted to a technological way of solving problems.” …
16 April 2015
Essay Collection: Designing Democracy
Designing Democracy: How designers are changing democratic spaces and processes An inquiry by the UK Design Commission March 2015 Abstract Featuring essays from leading designers, MPs and policymakers, 'Designing Democracy' asks what contribution design could make to improving both …
15 April 2015
The woes of a corporate anthropologist [Novel]
Satin Island: A novel by Tom McCarthy Knopf, 2015 From the author of Remainder and C (short-listed for the Man Booker Prize), and a winner of the Windham-Campbell Literature Prize, comes Satin Island, an unnerving novel that promises …
7 April 2015
[Book] Practical Empathy
Practical Empathy: For Collaboration and Creativity in Your Work by Indi Young Rosenfeld Media, 2015 Synopsis Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and …
3 April 2015
Automotive sales could grow 24% if retail experience improved
New ethnographic and quantitative research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume. Automotive sales could grow up to 24% if the retail …
2 April 2015
The future of loneliness
As we moved our lives online, the internet promised an end to isolation. But can we find real intimacy amid shifting identities and permanent surveillance? A long read by Olivia Laing explores this blurring between …
30 March 2015
MIT Technology Review special report on persuasive technology
The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is …
27 March 2015
Sharp methodological critiques on current Big Data practices
Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles