putting people first

by experientia
by experientia
14 March 2007

Business Week interviews Nokia’s Jan Chipchase

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putting people first
by experientia

Jan Chipchase
British industrial designer and user anthropologist Jan Chipchase spent several months last year thinking about how the human race shares things. He’s an exploratory human behavioral field researcher at the Nokia Research Center based in Tokyo. Chipchase tries to help multidisciplinary researchers understand how the world will be in the future.

On Mar. 9, he spoke at the TED conference in Monterey. His talk, which he called “Always On: An Introduction to Design Research for Everyone,” quickly became a hot topic of discussion among conference goers.

BusinessWeek.com Innovation Editor Jessi Hempel sat down with him there to discuss what an anthropologist is doing working for a cell-phone company and how behavioral research feeds into the phone maker’s design strategies.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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