28 October 2005

Business Week discusses innovation labs

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Much of the critical work on the Razr, Motorola’s half-inch-thick, ultralight cell phone was done at a downtown Chicago innovation lab known as Moto City — rather than solely in the company’s sprawling traditional research and development facility in suburban Libertyville, Ill. […]

Innovation labs are a key part of a movement to overhaul old-style R&D. They are designed to complement, and sometimes even replace, the intensive traditional system — which required that scientists or engineers toil away privately for years in the pursuit of patents, then hand their work over to product developers, who in turn dropped it onto designers’ and marketers’ laps for eventual shipment out to the public. […]

The need for speed in innovation stretches beyond high-tech companies. Outfits as varied as Mattel, Steelcase, Boeing, Wrigley, Procter & Gamble, and even the Mayo Clinic now use such labs to shatter bureaucratic barriers that have grown up among inventors, engineers, researchers, designers, marketers, and others. […]

Instead of assembly line, think swarming beehive. Teams of people from different disciplines gather to focus on a problem. They brainstorm, tinker, and toy with different approaches — and generate answers that can be tested on customers and sped to the market.

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27 March 2015
Sharp methodological critiques on current Big Data practices
Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, …
26 March 2015
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11 March 2015
From design thinking to ethnographic thinking
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Empathy makes you only more egocentric
In a battery of experiments, Imperial College’s Johannes Hattula and his coresearchers Walter Herzog, Darren Dahl, and Sven Reinecke interviewed marketing managers about their personal preferences for a selected product or service. The researchers then …
7 March 2015
Why most customer experience efforts fail
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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

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30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

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