18 March 2007

Bruce Nussbaum asks if designers are the enemy of design?

Be the first to share

Bruce Nussbaum
Bruce Nussbaum, Business Week’s assistant managing editor, has posted the text of a long and well-articulated speech that he gave at Parson’s on Thursday that advocates that design should not just be done by professionals, but by everyone – I couldn’t agree more – and how to go about that.

It also contains a critique on the lack of sustainability commitment by today’s designers.

The speech has a typical blunt Nussbaum style and is designed, he says, “to provoke design management students and show how I’ve redesigned my job at Business Week from the Voice Of Authority to the Curator of the Conversation on Innovation.”

Some excerpts:

“The blogs and websites are full of designers shouting how awful it is that now, thanks to Macs, Web 2.0, even YouTube, EVERYONE is a designer. Core 77 recently ran an article on this backlash and so did we on our Innovation & Design site. Designers are saying that Design is everywhere, done by everyone. So Design is debased, eroded, insulted. The subtext, of course, is that Real design can only be done by great star designers.

This is simply not true. Design Democracy is the wave of the future. Exceptional design may only be done by great star designers. But the design of our music experiences, the design of our MySpace pages, the design of our blogs, the design of our clothes, the design of our online community chats, the design of our Class of ’95 brochures, the design of our screens, the design of the designs on our bodies—We are all designing more of our lives. And with more and more tools, we, the masses, want to design anything that touches us on the journey, the big journey through life. People want to participate in the design of their lives. They insist on being part of the conversation about their lives.”

Read speech

Be the first to share
3 October 2015
Building a design-driven culture
It’s not enough to just sell a product or service—companies must truly engage with their customers. McKinsey & Company outlines four elements of a design-driven culture, necessary to embed experience design in an organization. Really understanding …
27 September 2015
Privacy is UX
UX strategist and researcher Alex Schmidt argues that in a world full of security breaches, snooping, and third-party data aggregators, you should know where your users’ data goes. In this article, she explains why it’s …
26 September 2015
[Book] The first-ever ethnographic study of the global reinsurance industry
Making a Market for Acts of God: The Practice of Risk Trading in the Global Reinsurance Industry By Paula Jarzabkowski, Rebecca Bednarek, and Paul Spee Oxford Scholarship Online April 2015 Abstract Reinsurance is financial market trading in the risk of …
24 September 2015
[Free eBook] Understanding the Connected Home
Understanding the Connected Home: Thoughts on living in tomorrow's connected home By Peter Bihr and Michelle Thorne Berlin, September 2015 Available on GitBook We know that connectivity increasingly makes its way into our living rooms, kitchens and bedrooms. Into …
24 September 2015
Is it time to forget Big Data and focus on real people?
Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers, writes Maya Nix, the Marketing Content Producer for ClickTale, in this UX Magazine …
24 September 2015
Using business anthropology for strategic cost reduction
When business anthropologists work with the C-suite of large companies, the clients or employers tend to be the chief marketing officer (for consumer research), the chief strategy officer (for strategy work anchored in an outside-in …
5 September 2015
Gallup: quantitative customer experience metrics aren’t enough
Over the past decade, Gallup has observed a growing arms race among brands to implement bigger and better customer experience platforms. These systems -- also called customer experience platforms, customer experience management or CEX management …
5 September 2015
Ezio Manzini talk at the RSA (London)
Excerpt (above) - full replay Abstract H​ow do we nurture conditions in which a diffuse creativity can flourish and evolve through collaborative organisations and, in so doing, realise meaningful steps towards a more resilient and sustainable …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

See all articles