putting people first

by experientia
by experientia
23 March 2006

Brick by brick: Lego’s new building blocks [Fast Company]

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putting people first
by experientia

Lego Factory
Lego Factory is a new initiative that lets fans decide what they’d like to build and then lets them buy the necessary bricks.

Customers create any structure they can imagine using Lego’s freely downloadable Digital Designer software. If they then decide to actually build their creation, the software, which keeps track of which pieces are required, sends the order to a corner of the Enfield Lego warehouse in Connecticut. There, employees put all the pieces (which are grouped in standardized bags) into a box, along with instructions, and ship it off.

"We’ve been toying with this idea for a long time," says Steven Hawco, vice president of Lego’s Shop at Home division, which is overseeing the project. "And now technology is giving us the ability to actually do this."

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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