Intel’s resident futurist reflects on how the steampunk culture offers clues to building a better tomorrow.
“Steampunk reveals three relationships that people want with their technology. First, they want their technology to have a sense of humor. Humor and jokes give us a way to connect with and understand each other. Also, humor is a great cultural indicator that we understand each other. Studies show that if I can make you laugh, you not only think I’m smarter but also feel a deeper human connection to me. If we want to have a closer relationship to these technologies that are filling our lives, it makes sense that we would want them to get our sense of humor and make us laugh.
Second, people want their technology to have a sense of history. History is the on-ramp to the future. Only by understanding where we have come from can we make sense of where we are going. It might surprise you to realize that a pocket watch is a lot like an iPhone. We carry both around in our pockets. Both give their owners an advantage over other people who may not have them. But there is one difference: a pocket watch was designed to be handed down from generation to generation. An iPhone is designed to be refreshed from generation to generation. For an increasing number of people this doesn’t work. They want their devices to have grounding in history, a connection to the past so we can have a clearer view of our future.
Finally, people want their technology to have a sense of humanity. They want their devices to understand them as individuals. If you sleep with your smartphone next to your bed you want it to know who you are when you wake up in the morning. As our devices become increasingly smarter and central to our lives, we want these devices to understand us as individuals, not as consumers.”
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]