24 June 2013

Brian David Johnson on being more human

Be the first to share

Intel’s resident futurist reflects on how the steampunk culture offers clues to building a better tomorrow.

“Steampunk reveals three relationships that people want with their technology. First, they want their technology to have a sense of humor. Humor and jokes give us a way to connect with and understand each other. Also, humor is a great cultural indicator that we understand each other. Studies show that if I can make you laugh, you not only think I’m smarter but also feel a deeper human connection to me. If we want to have a closer relationship to these technologies that are filling our lives, it makes sense that we would want them to get our sense of humor and make us laugh.

Second, people want their technology to have a sense of history. History is the on-ramp to the future. Only by understanding where we have come from can we make sense of where we are going. It might surprise you to realize that a pocket watch is a lot like an iPhone. We carry both around in our pockets. Both give their owners an advantage over other people who may not have them. But there is one difference: a pocket watch was designed to be handed down from generation to generation. An iPhone is designed to be refreshed from generation to generation. For an increasing number of people this doesn’t work. They want their devices to have grounding in history, a connection to the past so we can have a clearer view of our future.

Finally, people want their technology to have a sense of humanity. They want their devices to understand them as individuals. If you sleep with your smartphone next to your bed you want it to know who you are when you wake up in the morning. As our devices become increasingly smarter and central to our lives, we want these devices to understand us as individuals, not as consumers.”

Be the first to share
17 May 2015
We are ignoring the new machine age at our peril
In 2009, W Brian Arthur published a remarkable book, The Nature of Technology, in which he formulated a coherent theory of what technology is, how it evolves and how it spurs innovation and industry. Technology, …
17 May 2015
Policy paper: Making Good our Future
Making Good our Future: Exploring the New Boundaries of Open & Social Innovation in Manufacturing Policy Paper prepared for the European Commission May 2015, 49 pages As part of the Social Innovation Europe initiative, the European Commission has …
30 April 2015
Human+Machine Futures forecast map
This year, the research focus of the Institute for the Future (IFTF) is on Human+Machine Futures, the blurring lines between human and machine, natural and artificial. What happens when technology allows us to automate just …
3 April 2015
Design prototypes for Nairobi, Kenya
In 2014, Ericsson and UN-Habitat (United Nations Human Settlements Programme) entered a three-year partnership with the intention to collaborate around Information and Communication Technologies (ICTs) and sustainable urbanization. One of the first explorations was driven by …
23 March 2015
Design fiction personas illustrate possible impact of educational tech
People talk about the future of technology in education as though it’s right around the corner, but most of us get to that corner and see it disappearing around the next. This innovation-obsessed cycle continues …
23 March 2015
Design fiction, not science, hints at the future we actually want
The stories we tell ourselves about technology – typically, optimistic ones from would-be innovators, pessimistic ones from their critics – are usually too simple. Making them more complex can support a richer discussion about where …
1 November 2014
Biennale Interieur investigates homemaking in the digital age
Anna Bergren Miller provides a short write-up in Shareable on how Joseph Grima and Space Caviar explored changing notions of domesticity at the 2014 Biennale Interieur. "At this year's Biennale Interieur in Kortrijk, Belgium, British …
12 September 2014
[Video] Digital Amnesia (VPRO, 2014)
Our memory is dissipating. Hard drives only last five years, a webpage is forever changing and there’s no machine left that can read 15-year old floppy disks. Digital data is vulnerable. Yet entire libraries are …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

See all articles