16 October 2011

Brian David Johnson: Intel’s guide to the future

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Brian David Johnson
Alex Knapp, Forbes Magazine contributor, talks with Intel futurist Brian David Johnson on what he take into account when planning the future:

“The answer is both intriguing and quite unlike most futurists I know. Johnson’s first stop is the social sciences. He works with Dr. Genevieve Bell, a cultural anthropologist who has been at Intel since 1998. Their teams work with ethnographers, social scientists, and others to understand the current state of the culture and try to figure out where it’s going.

The next step is then looking at the hardware. Johnson and his team work with computer scientists to look at the current state of the art in hardware, software, and algorithms, as well as the research coming up. The tech data is meshed with the social sciences data to answer a simple question: how can we apply this technology to capture people’s imaginations and make their lives better?

“At that point,” Johnson says. “I start to look at the trends. Which is really where most people start.”

Combining all of this data, Johnson then develops what he calls a “vision of the future” that his team can work to build.”

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