putting people first

by experientia
by experientia
16 October 2011

Brian David Johnson: Intel’s guide to the future

Be the first to share
putting people first
by experientia

Brian David Johnson
Alex Knapp, Forbes Magazine contributor, talks with Intel futurist Brian David Johnson on what he take into account when planning the future:

“The answer is both intriguing and quite unlike most futurists I know. Johnson’s first stop is the social sciences. He works with Dr. Genevieve Bell, a cultural anthropologist who has been at Intel since 1998. Their teams work with ethnographers, social scientists, and others to understand the current state of the culture and try to figure out where it’s going.

The next step is then looking at the hardware. Johnson and his team work with computer scientists to look at the current state of the art in hardware, software, and algorithms, as well as the research coming up. The tech data is meshed with the social sciences data to answer a simple question: how can we apply this technology to capture people’s imaginations and make their lives better?

“At that point,” Johnson says. “I start to look at the trends. Which is really where most people start.”

Combining all of this data, Johnson then develops what he calls a “vision of the future” that his team can work to build.”

Read interview

Be the first to share
Related Article
3 December 2014
The politics of the sharing economy
Trebor Scholz, Associate Professor for Culture and Media at The New School in New York, writes that he "support[s] peer production and sharing practices but [he is] vexed by attempts to subsume them into the …
Related Article
21 November 2014
Everyday rituals and digital tech in the families of mobile workers
Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the …
Related Article
2 November 2014
A constructionist approach to behaviour change and the Internet of Things
Dan Lockton just posted an essay on how to enable social and environmental behaviour change by using IoT-type technologies for practical co-creation and constructionist public engagement. It got him immediately some Sunday morning Twitter commentary …
Related Article
1 November 2014
Biennale Interieur investigates homemaking in the digital age
Anna Bergren Miller provides a short write-up in Shareable on how Joseph Grima and Space Caviar explored changing notions of domesticity at the 2014 Biennale Interieur. "At this year's Biennale Interieur in Kortrijk, Belgium, British …
Related Article
30 October 2014
Graphic novel explains our role in the world of Big Data
Big Data powers the modern world. What do we gain from Big Data? What do we lose? Al Jazeera America examines the role of technology and the implications of sharing personal information in the network’s …
Related Article
25 October 2014
Report outlines future of UK social design research
Social Design Futures: HEI Research and the AHRC By Armstrong, Leah, Jocelyn Bailey, Guy Julier, Lucy Kimbell University of Brighton and Victoria and Albert Museum October 2014, 84 pages The UK's Arts and Humanities Research Council (AHRC) has …
Related Article
12 September 2014
[Video] Digital Amnesia (VPRO, 2014)
Our memory is dissipating. Hard drives only last five years, a webpage is forever changing and there’s no machine left that can read 15-year old floppy disks. Digital data is vulnerable. Yet entire libraries are …
Related Article
8 September 2014
How to see into the future
Billions of dollars are spent on experts who claim they can forecast what’s around the corner, in business, finance and economics. Most of them get it wrong. Now a groundbreaking study has unlocked the secret: …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

See all articles