putting people first

by experientia
by experientia
7 February 2007

Brands are inside-out, user experience is outside-in

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putting people first
by experientia

Experience
“If branding is all about imprinting a pre-conceived idea and marketing profile onto an audience, thus being very inside-out, what is the value and role of experience design and how does it differ from traditional branding?”, asks Luigi Canali De Rossi on Robin Good.

“Taking pretext from content published online by the UK Design Council, Peter Merholz, one of user-experience most authoritative professionals takes a clarification stand on the key differences between branding and experience design.

Though difficult to grasp at first, experience design is more about the kind of experience users actually have than about controlling the experience you try to give them.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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