Brains, Behavior and Design is a group of IIT Institute of Design students appling findings from the fields of cognitive psychology and behavioral economics to the design process.

It is not clear to what extent the group is still active now, but the site is still alive.

The Brains, Behavior & Design Group is dedicated to exploring how insights from the fields of cognitive psychology and behavioral economics can be used to design better products, services, experiences, and business strategies.

The group is composed of interaction designers, design researchers and design strategists who each came to the field with a range of backgrounds (HCI, advertising, education, finance). We intersect in our two core beliefs that the better we understand people the better we can design for them, and this understanding gains value when it’s transformed into actionable insights.

Niki Pfarr (who is now at The Artefact Group and was featured on this blog earlier today) was one of the members.