Worldchanging
A new book—an outgrowth of a popular Web site—focuses on simple and complex innovations that could solve global crises,” writes Reena Jana in Business Week.

“The three-year-old Web site Worldchanging.com has quickly established itself as a source for original, sophisticated reporting on green technology and humanitarian tools and organizational models, among other altruistic topics. The editors’ focus is on how people can cross-fertilize innovative ideas and collaborate on solutions to a variety of international environmental crises ranging from the quest for alternatives to Big Oil to the dearth of clean water in developing nations.

“Worldchanging’s executive editor, Alex Steffen, has now edited a book version of the site, Worldchanging: A User’s Guide for the 21st Century, which will be published in November [The foreword is by Al Gore and the introduction by Bruce Sterling]. Part encyclopedia of socially conscious companies and movements, part picture-book (it includes gorgeous color photographs by leading photographers such as Edward Burtynsky), and part how-to instructions on becoming a greener consumer or business, the nearly 600-page volume is an invaluable resource you can use without booting up your computer (and so use electricity) to access Worldchanging.com.”

Reena Jana recently chatted with Alex Steffen about Worldchanging’s concrete goals, the inspiration for the book, and how businesses and consumers might benefit from the examples presented in the volume and on Worldchanging.com.

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