7 August 2013

Book: Why We Fail

Be the first to share

Why We Fail: Learning from Experience Design Failures
By Victor Lombardi
248 pages
Rosenfeld Media

Why did Twitter succeed while Pownce plotzed? Why has “to Plaxo” become a verb? And Zune: great product, but are you using one right now?

More and more, products succeed because not because they provide better designs or functionality, but because their overall experiences are superior to their competitors’. Victor Lombardi’s new book, Why We Fail: Learning from Experience Design Failures is your field guide to failure. It’s packed with case studies and lessons that will help you, as Don Norman suggests in his foreword, “embrace failure to learn from failure” and “learn from failure to avoid failure”.

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

Why We Fail is available from Rosenfeld Media in paperback and three DRM-free digital formats (PDF, MOBI, and ePUB). It’s also available from Amazon and O’Reilly.

Be the first to share
14 August 2015
Jon Kolko: Design thinking comes of age
How should companies think about design centricity? For Jon Kolko, vice president of design at Blackboard, an education software company, design thinking can define the way an organization functions at the most basic levels—how it …
11 August 2015
[Book] Aging and the Digital Life Course
Aging and the Digital Life Course Edited by David Prendergast and Chiara Garattini Series: Life Course, Culture and Aging: Global Transformations Publisher: Berghahn Books (June 30, 2015) Hardcover, 289 pages Abstract Across the life course, new forms of community, ways of …
8 August 2015
Stanford: taking back control of an autonomous car takes five to eight seconds
Autonomous cars are based on the premise - similar to airplanes - that the human driver can take back control of the vehicle in case of emergency. But that takes quite a bit of time. Two …
31 July 2015
[Book] Excited to announce the new book by John Thackara
How to thrive in the next economy by John Thackara Thames & Hudson August 2015, 192pp Abstract Drawing on a lifetime of travel in search of real-world alternatives that work, I describe how communities the world over are creating a …
27 July 2015
Breaking Free from The Lean Startup religion: The Service Designer Manifesto
Breaking Free from The Lean Startup religion: The Service Designer Manifesto by Tenny Pinheiro Eise Books July 21, 2015 - 52 pages Free on Kindle Abstract Our civilization is facing complex, systemic and scary wicked problems. It is already known that …
17 July 2015
Interview with Amy Parnell, Director of UX at LinkedIn
SocialTimes recently chatted with Amy Parnell, the director of user experience at LinkedIn, to learn more about what goes into a redesign (or a slight tweak). What kind of research goes into design changes on LinkedIn, …
2 July 2015
Wells Fargo bank uses ethnographic research to design a better customer experience
During a Speaker Spotlight Q&A at Forrester’s CXNYC 2015 conference for customer experience professionals, Mark McCormick, Wells Fargo’s Head of Wholesale User Experience, talked about how past customer experiences shape consumer behaviors and how understanding …
2 July 2015
Interview with HTC’s head designer on experience design
Drew Bamford is the person responsible for making the ITC's experience design – how the company's devices feel and work like 'HTC phones' rather than just another Android handset. HTC's head designer's purvue is focused on …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles