putting people first

by experientia
by experientia
26 November 2012

Book: The Human Face of Big Data

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putting people first
by experientia

Big Data is the subject of a forthcoming glossy photo book, a smartphone application for personal data analysis and comparison, and an interactive version of the book for the iPad, reports Steve Lohr on the New York Times Bits blog. The Human Face of Big Data project is the brainchild of Rick Smolan, creator of the “Day in the Life” series of books.

Book
“The Human Face of Big Data” focuses on how data, smart software, sensors and computing are opening the door to all sorts of new uses in science, business, health, energy and water conservation. And the pictures are mostly of the people doing that work or those being affected.

App
The idea is to get as many people from around the world as possible to use the application. The program will be able to collect data on travel and movement (through the smartphone’s GPS and accelerometer), food (take a picture and shortly after the program identifies the food, including estimates of calories and fat content) and attitudes (the user answers questions posed by the app). The data will be fed into a “Measure Our World” database, and people can see how their habits and attitudes compare with others by, say, where a person lives, gender and age.

Interactive iPad book
An innovative app with enhanced stories brings The Human Face of Big Data to life.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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