People-Centered Innovation: Becoming a Practitioner in Innovative Research
by Pedro Oliveira
Biblio Publishing, 2013
Written with a general audience in mind, People-Centered Innovation focuses on innovation research in corporate settings. Starting with a biographical standpoint, it describes the author’s transition from the fields of psychology and anthropology into the fields of business anthropology and innovation. Through a rich description of case-studies of corporate work, the author takes us into a fascinating journey across different ways of observing relations between consumers and corporations and generating new ideas based on that observation.
Pedro Oliveira is an anthropologist and an ethnographic research consultant.
Some other papers by Pedro Oliveira:
- An Anthropology of Co-Creation: Practicing Anthropology-Driven Innovation (2013)
- Space and Place as User-Experience: Taking Notting Hill as an Example (2012)
- Thinking theory in business anthropology research: problems of translation (2012)
- Ethnography and Co-Creation in a Portuguese Consultancy: Wine Branding Research as an Example (2012)
- Clinical Anthropology: Applied Participant Observation and the Clinical Psychology Research Practitioner Model (2010)
- Focused Ethnography Through Thematic Networks:Defining Validity in Business Anthropology Research (2010)