Lean UX: Applying Lean Principles to Improve User Experience
by Jeff Gothelf (Author) and Josh Seiden (Editor)
“The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.
Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.
- Frame a vision of the problem you’re solving and focus your team on the right outcomes
- Bring the designers’ toolkit to the rest of your product team
- Share your insights with your team much earlier in the process
- Create Minimum Viable Products to determine which ideas are valid
- Incorporate the voice of the customer throughout the project cycle
- Make your team more productive: combine Lean UX with Agile’s Scrum framework
- Understand the organizational shifts necessary to integrate Lean UX
The answer [to the pains associated with the staggered prints approach associated with the established Agile engineering process] situates itself within the Lean approach to product development. A lot of people seem to confuse Lean with Agile, and while they share some common characteristics, I would say that Lean is far more prescriptive. As Gothelf points out, Lean UX synthesizes the highly iterative structure of Agile with the creative and scientific methodologies of design thinking and Lean Startup (a set of concepts popularized by Eric Ries in his Lean Startup book), utilizing multiple frameworks to determine solutions.
Lean UX proposes a number of core principles and the ones that most directly address the key pain points mentioned above are:
- Cross-functional teams – have UX folks integrated into the teams, not external consultant-type model
- Minimize waste – few deliverables and handoffs
As Jeff relates in Chapter 4, the process is one that involves the whole team (as much as possible) in the user research and early design ideation. It goes further to have the team focused on the same problems at the same time. Together, this approach goes a long way towards eliminating the staggered sprint problems, and it also has other benefits around reduced waste and getting everyone on the same page more easily.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]