12 March 2013

Book: Instruments de Design Management [French]

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For French readers:

Instruments de design management – Théories et cas pratiques
Cabirio Cautela, Francesco Zurlo, Kamel Ben Youssef, Stéphane Magne
Préface : Gilles Rougon
Editeur : De Boeck

Comment se développe un processus d’innovation guidé par le design (design driven) ? Existe-t-il des règles et des outils de design en mesure de booster l’innovation ? Comment se situe le design management par rapport aux disciplines qui traitent de l’innovation et de ses processus : le project management, le design stratégique, le métaprojet ?

Cet ouvrage veut répondre à toutes ces questions en cernant les frontières et les attributions du design management, dans une optique de gouvernance du processus d’innovation, et en définissant une variété de configurations de projets.

Le grand nombre d’instruments pratiques proposés – ainsi que la méthode RACE (Recherche, Analyse, Conceptualisation, Exécution) permettant leur classification – fournit un guide utile pour comprendre et tracer des parcours d’innovation fondés sur les méthodologies et les principes du design thinking. La structuration de l’ouvrage en chapitres enrichis de synthèses, questions, activités de réflexion et cas réels favorise l’apprentissage des principaux concepts. De plus, un site web propose des corrigés d’exercices pour l’auto-apprentissage de l’étudiant, ainsi que des ressources pédagogiques complémentaires permettant à l’enseignant d’animer des séances de cours et de travaux dirigés.

L’ouvrage s’adresse aux étudiants des cours de design et design stratégique des Écoles d’Architecture, de Design, ou des Beaux-Arts, ainsi qu’aux étudiants des cours de management de l’innovation à l’Université, en Écoles de Commerce et dans les Instituts d’Administration des Entreprises. Il est aussi destiné aux professionnels et aux managers souhaitant mieux appréhender les processus d’innovation guidés par le design.

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