Ethnographic Fieldwork and Digital Culture – A Beginner’s Guide
By Piia Varis
Ethnography, as a holistic approach to societies and cultures, can make a substantial contribution to the study of present-day online environments and our digital culture(s). However, the process of doing ethnography online is far from straight-forward.
This book aims to give a realistic account of what ethnographic research on digital culture is like, describing the whole trajectory of an ethnographic project from planning to finishing stages, including the potential ethical and practical challenges that are specific to this line of research. The discussion in the book will be supported – in the spirit of ethnographic research – by a collection of empirical cases, both illustrating the theoretical and methodological points made, as well as offering a panorama of different forms of analyses and types of data. Accordingly, questions related to data collection will be addressed and tips given as to how to manage the data collected and keep it organised. The book will specifically focus on studying different phenomena on social media and social network sites (e.g. YouTube, Facebook).
Useful for both the beginner researcher and the more experienced one, Ethnographic Fieldwork and Digital Culture gives students and scholars in media studies an accessible guide to the intricacies of conducting ethnographic research online.
Piia Varis is a researcher at the Department of Culture Studies, Tilburg University (the Netherlands), where she also coordinates the research project Transformations of the Public Sphere. She teaches courses on digital culture and ethnographic online research at Tilburg University and University of Luxembourg. She is also a member of the Max Planck Sociolinguistic Diversity Working Group. She received her PhD (English, 2009) from the University of Jyväskylä (Finland), and has since published on e.g. forms of language use and identity online (Varis & Wang 2011; Varis, Wang & Du 2010; Blommaert & Varis 2011; Dong et al. 2012). She is co-editor of Tilburg Papers in Culture Studies (with Jan Blommaert, Massimiliano Spotti & Sanna Lehtonen).
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]