One of the commentators on my blog noted that my remarks are high level and not directly relevant to most designers’ practices. Yes and no. Yes, because it’s true that if a task needs doing, worrying futilely about larger issues can delay and even prevent its accomplishment. No, because the hit rate for DUX designers remains appallingly low. When designers venture too far from product, interface, and technical systems requirements — into service or media design, for example — they invoke all of the concerns I raised in my blog entry. BTW, most have been raised before. I merely connected some dots and sketched out lateral meanings. Others can draw their own conclusions and act accordingly.

It’s always a privilege and an honor to be covered in PPF, Mark. Thanks again.

Bob